The document proposes a 4.10 minute music video to promote an alternative rock band to 16-20 year old female audiences. It will tell the story of a relationship between a male and female through shots of them spending time together in various locations. As the relationship progresses, the two will have an argument and separate, but ultimately reunite by the video's end. With a budget of £21,397.75, the video will require filming equipment, costumes, legal clearance, travel expenses for cast and crew, and editing resources to produce.

1. Treatment
Working Title: Town Of Temples – The Mighty Hands
Proposed Duration: 4.10 minutes
Completion Deadline: 28th March 2013
Target Audience:
My music video is predominately aimed at females from 16-20 who have a keen interest in acoustic and
alternative rock music. The audience are at college or school and may be working part time. They enjoy
attending gigs with their friends and attending festivals in the summer where they can see their favourite
bands as well as up and coming musicians. They will also enjoy watching films like 500 Days of Summer,
Submarine and You Instead and will also enjoying reading classic literary works.
Background: This music videos aim is to extend the audience of my chosen artist allowing their music to
reach a wider audience helping to extend their fan base. My aim is to introduce the band into the music
industry whilst also giving the audience a sense of what the bands aims and vision is like to increase
interest for future sales and buzz.
Research: Locations, props, applicable laws, etc.
Laws- Copyright laws have been looked into allowing myself to gain copyright rights to the track, which
have been given by the band allowing me to use the track.
Props- The cost of props is something that has been examined within the budget.
Locations- Locations have been chosen but research may have to be taken to see if it is legal to film on
the properties as it may be owned.
Synopsis:
The music video will begin with a quote, which is talking about relationships, and love, which will then
fade into a shot showing a female sitting on a bench alone looking over a town with its lights lit up. The
next shot will show a male and female walking along talking and laughing. A progression of shots
showing them together through out the video. They will then be at the seaside playing arcade games and
getting ice cream whilst also sitting looking out over the sea in the late afternoon. The two will then have
an argument resulting in both characters walking in separate directions then I will show each actor on
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2. their own in similar places. As the music video draws to an ending the shoot of the girl on the bench will
appear again however this time the boy enters the shot and sits next to her and places his arm around her
then the shot fades to black.
Style:
The video will show the relationship between a male and a female and how it progresses over time so the
video will have a sensitive and sweet mood to it. It will focus on the fun between the two and the love so it
will be gentle but may have some funny aspects but it will not be a continuously funny video.
Approximate budget requirements:
The budget needed for the project is: £21,397.75
This budget covers the cost of filming equipment, costumes, legalities, travel, cast and crew and editing
resources which includes:
- A camera, 2 Lighting Lamps and a Tripod
- Editing Suite & Editor
- Camera and Lighting Operator, Director, Storyboard Artist and Costume, Make Up & Hair
Stylist
- 2 actors and 10 extras
- Travel expenses (train)
- Legalities (copyright fees)
- DVD’s
- Costume & Make Up Kit
- Props (polaroid camera)
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