This document contains a post-production questionnaire to gather audience feedback on media products. The questionnaire asks for the respondent's gender, age, employment status and location. It then asks questions about the digipak, poster and music video individually and as a package. Questions address whether the items attract attention, increase interest, have cohesive style and work well together. The purpose is to understand the target audience's views in order to improve future media products.
This guide provides information on writing successful and effective survey questions, creating survey flow and layout, calculating response rates, tips for increasing response rates, and the pros and cons of online surveys. (Plus an appendix of links and works cited for additional help in survey design.)
This guide provides information on writing successful and effective survey questions, creating survey flow and layout, calculating response rates, tips for increasing response rates, and the pros and cons of online surveys. (Plus an appendix of links and works cited for additional help in survey design.)
1. Post Production Questionnaire
Audience Feedback
The purpose of this questionnaire is to gain an understand of your thoughts and opinions on the
styles and themes that are apparent in my media products. This also allows me to see whether
my product has fulfilled the target audience’s needs and wants, with their results I will be able
to make developments for future improvement.
- Please circle your chosen answer
Audience Information
What gender are you?
Male Female
How old are you?
Under 16 16-20 21-25 26-30 31-35 36-40 41-45 46-50 50+
What is your employment status?
Full-time Student Part-time Student Full-time Worker Part-time Worker
Unemployed Retired
What is your town of residence?
Harlow Roydon Epping Broxbourne Other
Digipak & Poster
Does the poster/digipak attract your attention?
Yes/No
Does the overall style of the products increase your interest?
Yes/No
Do you think the poster and the digipak work well together? i.e. house style, theme
Yes/No
If yes, which aspects.
What aspect within the products do you think works the best within the products?
Font Colour Scheme Image Overall Style
2. What are your thoughts about the layout of both products?
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What are your opinions on the house style? i.e. colouring, layout
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What are your opinions on the images used?
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Music Video
Does the music video increase your interest in the product and the interest in the artist?
Yes/No
What on your thoughts on the pace and the narrative of the music video?
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Does the music video’s narrative appeal to you personally?
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What are your opinions on the choice of music used in the video?
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Do you think the mise-en-scene within the music video works well or not? i.e lighting,
costume, props, setting?
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Overall Opinions
Which piece do you think is the most effective in terms of gaining your attention?
Digipak Poster Music Video
Do you think the products support each other in terms of release?