This document provides guidance on writing academic essays. It emphasizes that an essay should present clear evidence, reasoning, and arguments to arrive at a conclusion. It stresses the importance of having a plan and structure, defining key concepts, using critical thinking and argumentation, writing in readable English with accurate spelling, and citing references. The document also discusses various aspects of the writing process like structure, time management, getting started, plagiarism, and catching the reader's interest. It encourages writing ideas down straight away and borrowing ideas for inspiration while avoiding plagiarism.