Samsung focuses on innovative design and technology across consumer electronics, aiming for $400 billion in sales by 2020. The company has evolved its competitive strategy from volume-driven to quality-focused after the 90s financial crisis, leveraging key partnerships and marketing. Samsung ranks among the world's top ten brands and has invested heavily in R&D, indicating strong prospects for future growth.

1. Samsung
Which Discover new
Experiences and
Possibilities

4. KEY BUSINESS AREAS
CONSUMER ELECTRONICS
• TELIVISION (LCD , LED TV’S)
• MOBILE PHONES
• CAMERAS & CAMCORDERS
• HOME APPLIANCES
• MEMORY CHIP

5. Samsung’s Focus On Design Innovation
◊ Design looks attractive compared to
competitors.
◊ Too much attention to Volume & Cost of
Production.
◊ Beginnig of design era.

6. Samsung Continued to pour money into
Research and Development during the 2000s,
BUDGETING
$ 40 BILLION
FOR 2005-2010 ALONE

8. Some of the major competitors of

9. Globally Sponsorship Marketing
Chelsea F.C African football CRUFTS
Rio olympics

10. • Samsung Electronics now ranks
among the worlds ten most valuable
global brands.
• And also it is become 2nd most
respected electronic company in
the world.
BRAND VALUE

11. COMPANY GOAL
› With recorded sales of $327 Billion in 2013
and more than 2,75,000 employees world-
wide, Samsung continues to work towards
its goal of earning $400 billion in revenue
by the year 2020.

12. Questions of the case study
1. what are Samsung’s
Greatest competition
strengths ?

13. Answer : 1
Throughout Samsung’s existence, the brand evolved with the chang
-ing times resulting in various Competitive strengths. In the begining,
samsung focused on volume and market domination to help expose
the Samsung brand as a true competitor against other powerhouse
brands like sony and RCA. Then, after the Asian financial crisis in the
late 90s, Samsung switched strategies by cutting company fat, empha
-sizing product quality and, allowed Samsung to maximize their prod
-uct turnover ratio to less than six months. More recently, Samsung’s
greatest competitive strength comes from a combination of research
towards innovations technology. Key partenerships with Sony and
Microsoft, and their successful ad campaigns/sponsorships.

14. 2. Samsung’s goal of earning
$400
billion in sales by 2020
would
bring it to the same level as
Walmart. Is this a feasible
goal?
Why or why not?

15. ANSWER:- 2
We did not see reason why Samsung would
Not be able to reach their goal of $400 billion in
sales by 2020. Samsung is Smart-
Phones, Tv’s, memory semiconductors. Their
leadership position in these Particular
segments of the market suggests the brands
will thrive once it expands into new areas such
as the health
Care and home energy markets.

16. Samsung logos History

17. Samsung Communications
Centre

18. i. History and Background
ii. Key Business Area
iii. Focus on product design
iv. Research and
development
v. Mass marketing by kotler
& keller
vi. Competitors
vii. Globally Sponsorship

19. Thank
you

20. Disclaimer!
Created by Akash Nageshwar Sen, SEMCOM College, SPU, during a Marketing
Internship under Prof. Sameer Mathur, IIM – Lucknow.
Akash Nageshwar
Sen
(SEMCOM)
Prof. Sameer Mathur
(IIM – Lucknow)