- The document discusses Coca-Cola's campaign in Australia, where 50% of teenagers had never tasted Coke and sales were decreasing. - The campaign's objective was to increase Coke consumption by attracting and connecting with young people. - The strategy involved asking people to "Share a Coke" with someone important to them by having names printed on bottles. Social media was used to promote sharing Coke and leaving messages.

1. 1886 to Present

2. FLOW
INTRODUCTION
CONDITIONS IN
AUSTRALIA
OBJECTIVE TARGET STRATEGY RESULTS CONCLUSION

3. • Coca-Cola was invented in May 1886 by pharmacist Dr. John S. Pemberton in
Atlanta, Georgia.
INTRODUCTION
John Pemberton
1831-1888

4. A firm believer of advertising
COCA-COLA
Coupon
Asa Griggs Candler
1851-1929

5. BRANDS OF COCA COLA
500+ Products

6. CONDITION IN AUSTRALIA BEFORE THE CAMPAIGN :
• THE 50% OF TEENAGERS AND YOUNG ADULTS HAD NEVER TASTED
COCA-COLA
• A GLOBALLY RECOGNISED BRAND WAS NOT KNOWN TO MOST OF
THE YOUTH
• SALES WAS DECREASING
• THE BRAND WAS NOT CONNECTED WITH THE PEOPLE.

7. SHARE A COKE WITH

8. Increase
consumption
Coca-cola
Be Attracted!
Share together
Campaign Objective

9. -Dynamic, modern lifestyle
-Easy to adapt new things
-Usually use social network
(mainly on Facebook)
Target Audience
Teen & young adults (13 – 24
yrs)

10. Strategy
• By offering the customer the sense of ownership over the brand.
• Coca-Cola asked the people to “Share a Coke”
With some one they know ,
Want to know , &
With who are important in their lives.
By sharing a coke they leave a message about why they want to
share the coke.
The social media was the main communication tool to realize this
strategy

11. CONTD..
 The also gave a chance to get their names printed on bottle.
The coke cola used FACEBOOK and TWITTER as social media.
 The involved the consumer in the product by using the customers
first names.

13. #SHAREACOKE

14. CONCLUSION
CONNECT WITH THE CONSUMERS

15. Sir
CONCLUDED