launch of a product

1. MARKETING PLAN OF
Health = Happiness
Effort by:
Akash Sharma
Rahul Singh
Sohil Kapadia
sumit Singh
vamsi krishna
vivek Kumar

2. Did you know?
According to WHO’s report in 2013, 40% of the world population
suffers from Hypertension.
According to World Health Statistics in 2013, 1 in every 3 Indian
adults above age 25 suffers from Hypertension.

3. Dr Ramakanta Panda in an interview with TOI.
"It has been increasing consistently since 1980.
Currently, estimates put the incidence of
hypertension from 20 to 40% in urban areas
and 12 to 17% in rural areas of India.”
Situation analysis
Dr. Ramakant Panda
VC & MD Asian Heart Institute

4. Hypertension is a silent disease and can cause resistance in the
arteries, leading to Heart Stroke.

5. VISION & MISSION
Vision:
Help Hypertension Patients keep a track of their Blood Pressure, helping
them keep it under control.
Mission:
To position Fit Mirar as the most reliable watch for fitness oriented
individuals.

6. DISPLAY
LED display
Sensor:-
Pressor Sensor
3 axis acc sensor
(activity
tracking)
Oscolemetric
Sensor
Material Of Band
Silicon
Embossing Band
• Improve wearing
sensation
• Anti-sweat.
Heart Beat Count

7. Product Description:
Steps, Calories, Distance
Clock
Silent Wake Alarm
Active Minutes
Continuous Heart Rate
Blood Pressure Checkup
Water Resistant
1 Year Manufacturer Warranty
*T&C

8. To Measure The Blood Pressure:-
 Just Hold Your Wrist Along With Your Watch For 20 Sec
 Then Your Blood Pressure Will Display On Watch.
 Heart Beat Count Will Be Displayed On Watch.

9. FIT MIRRAR Solves:-
● Geared towards helping individuals reach fitness goals
through developing everyday activity.
o Helps the average person, not just only the marathoner
● The wristband primarily tracks sleep and steps each day.
● A user can track progress from any smartphone in an easy to
use and by connecting through bluetooth.
● You also get push notifications when you reach your goal.

10. sphygmomanometer

11. Competitor Analysis
• Samsung - Accelerometer, proximity, compass,
heart rate.
• Garmin- GPS-enabled running, biking and golfing
plus swimming and activity tracking.
• Fitbit- Heart rate , display , sensor.

13. Fit mirrar SWOT Analysis
Strengths
First Mover Advantage
Great Technology &
Value
Platform Openness
Weaknesses
Brand Awareness
Because of sporty look
corporate people and
all may not prefer.

14. Fit mirrar SWOT Analysis
Opportunities
Build Richer Data
Set/Tracking
Build Dietary Expertise
Data Monetization
Position as Leader in
Wellness
Threats
New Tech Start-up
Big company like Apple
have started working in
this segments.

15. S.T.P. analysis
SEGMENTATION
TARGETING
POSITIONING

16. Segmentation
Geographic
Indian
Urban
people
Demographic
Middle
aged
Male/female
Middle to high
income group
Working professionals
PSYCHOGRAPHIC
Attitude
and belief
People who prefer to use
Smart Watch and those
who do notYouth who prefers
watches.

17. Major Market Segmentation Of Fit Mirrar
 Physically active people
 Athletes
 Hospitals & Clinics.
 People want to manage weight
and Adopt a healthier lifestyle

18. Targeted:-
Mainly Targeted to hyper tension
person.
Athletic people.
People Doing Desk Job.

19. Costly
Affordable
Health
Features
Phone
Feature

20. Channels of Distribution:-
 Direct Channel
 Online store Of
 Retailer Channel
www.fitmirrar.com

21. Marketing Mix :-
Product Fit Mirrar
Price RS 4,999 only
Place Online

22.  Promotional Purpose:- To inform Potential Customers
 Promotional Activates:-
 Trade Shows & Electronic Gadgets Conversation.
 Magazines
 PR with famous Athletes.
 T.V interviews & Commercials
 YouTube
 Google

23. Financial Figures
Estimated Budget for the production of 10,000 units of Fit Mirar :
Requirement per Unit Rs
Material 2,300
Labor 200
Fixed OH (10,00,000 / 10,000) 100
Variable OH 200
Selling Expenses (20,00,000 / 10,000) 200
Advertising Expenses (1,00,00,000/10,000) 1,000
Distribution Expenses 250
Total 4,250
Profit 749
MRP 4,999

24. BEP
 PRICE = 4,999
 Variable Cost(60%) =(3,000)
 Contribution =1,999
Fixed Cost = 1,50,00,000
BEP = FC/ Contribution
BEP = 6253 units