Nordstrom is launching a direct marketing campaign to promote their new partnership with Topshop. They will hold exclusive fashion show events to debut never-before-seen Topshop products and give away free gifts from the collection. The goal is to increase loyalty program signups and sales by attracting new customers and showcasing limited edition items. Nordstrom will communicate the events through invitations, magazine ads, and social media to drive people to sign up for their loyalty program and purchase from the new Topshop line.
Topshop is a British fashion retailer known for trendy streetwear styles popular among women aged 18-30. They propose a campaign called #BETIMELESS to increase brand awareness and online engagement. The campaign will encourage customers to participate in charitable events using the hashtag, conveying that kindness and community are timeless values. Tactics include SEO, blogging, social media, videos and advertising to reach customers and measure the impact of #BETIMELESS.
This document summarizes Xiaoxue Zhang's ADV420 final presentation on Urban Outfitters' digital marketing strategy. The presentation outlines Urban Outfitters' target audience of young adults interested in fashion trends. It discusses Urban Outfitters' key messages and mission statement focused on lifestyle merchandising. Additionally, it details Urban Outfitters' use of social media platforms, search engine marketing, mobile apps, email marketing, and analytics to engage customers and drive brand awareness, usage, and loyalty.
Just made a business plan for Outfitters Pakistan. Business plan just show how Outfitters can take advantage of technology to implement e-commerce with brick and mortar model.
'Winterlicious' was held in the month of December 2013 with aim to generate a buzz around promotional winter events taking place at Ambience Mall, Gurgaon. The voice of the campaign was 'Snowie' (The Winterlicious Mascot), whose personality, expressions & props were used to push out content related to current affairs, special days & event related updates . The campaign was divided into 4 parts namely, 'Hello Winter', 'Fashion Freaks', 'Chocofest' & 'Party Poppers'. Social media posts, tweets & contests were the primary promotional channels used to generate a hype around the events.
Monki is a clothing brand that targets women aged 16-27 living in urban areas. Their marketing strategy focuses on social media and digital communication to match their audience's preferences. They analyze their target demographics and competitors through market research and SWOT analysis. Monki aims to offer competitive prices, student discounts, and personalized experiences on their website and app to increase sales and market share. They also promote their ethical practices and support charitable causes to build positive brand awareness.
Zara aims to increase sales and gain new customers during the 2014 holiday season through a digital marketing campaign focused on social media. The campaign budget is $252,000 from November 2014 to January 2015. The objective is to increase conversion rates, sales, click rates, and impressions by 10-20% on Facebook, Twitter, YouTube, and Instagram by posting frequently, holding contests for fans, and promoting a hashtag. Progress and success will be measured through analytics tools and meeting metrics goals.
This document outlines a research project to help TOPMAN connect better with teen and 20s consumers. The project aims to [1] create a unique marketing strategy, [2] strengthen TOPMAN's brand image, and [3] clearly identify consumer groups. Research methods will include analyzing TOPMAN's history and competitors, interviewing consumers and industry experts, and conducting focus groups. Trends around youth culture, digital marketing, and men's fashion will also be examined. The end goal is to develop a new marketing strategy based on deep insights into TOPMAN consumers.
Nordstrom is launching a direct marketing campaign to promote their new partnership with Topshop. They will hold exclusive fashion show events to debut never-before-seen Topshop products and give away free gifts from the collection. The goal is to increase loyalty program signups and sales by attracting new customers and showcasing limited edition items. Nordstrom will communicate the events through invitations, magazine ads, and social media to drive people to sign up for their loyalty program and purchase from the new Topshop line.
Topshop is a British fashion retailer known for trendy streetwear styles popular among women aged 18-30. They propose a campaign called #BETIMELESS to increase brand awareness and online engagement. The campaign will encourage customers to participate in charitable events using the hashtag, conveying that kindness and community are timeless values. Tactics include SEO, blogging, social media, videos and advertising to reach customers and measure the impact of #BETIMELESS.
This document summarizes Xiaoxue Zhang's ADV420 final presentation on Urban Outfitters' digital marketing strategy. The presentation outlines Urban Outfitters' target audience of young adults interested in fashion trends. It discusses Urban Outfitters' key messages and mission statement focused on lifestyle merchandising. Additionally, it details Urban Outfitters' use of social media platforms, search engine marketing, mobile apps, email marketing, and analytics to engage customers and drive brand awareness, usage, and loyalty.
Just made a business plan for Outfitters Pakistan. Business plan just show how Outfitters can take advantage of technology to implement e-commerce with brick and mortar model.
'Winterlicious' was held in the month of December 2013 with aim to generate a buzz around promotional winter events taking place at Ambience Mall, Gurgaon. The voice of the campaign was 'Snowie' (The Winterlicious Mascot), whose personality, expressions & props were used to push out content related to current affairs, special days & event related updates . The campaign was divided into 4 parts namely, 'Hello Winter', 'Fashion Freaks', 'Chocofest' & 'Party Poppers'. Social media posts, tweets & contests were the primary promotional channels used to generate a hype around the events.
Monki is a clothing brand that targets women aged 16-27 living in urban areas. Their marketing strategy focuses on social media and digital communication to match their audience's preferences. They analyze their target demographics and competitors through market research and SWOT analysis. Monki aims to offer competitive prices, student discounts, and personalized experiences on their website and app to increase sales and market share. They also promote their ethical practices and support charitable causes to build positive brand awareness.
Zara aims to increase sales and gain new customers during the 2014 holiday season through a digital marketing campaign focused on social media. The campaign budget is $252,000 from November 2014 to January 2015. The objective is to increase conversion rates, sales, click rates, and impressions by 10-20% on Facebook, Twitter, YouTube, and Instagram by posting frequently, holding contests for fans, and promoting a hashtag. Progress and success will be measured through analytics tools and meeting metrics goals.
This document outlines a research project to help TOPMAN connect better with teen and 20s consumers. The project aims to [1] create a unique marketing strategy, [2] strengthen TOPMAN's brand image, and [3] clearly identify consumer groups. Research methods will include analyzing TOPMAN's history and competitors, interviewing consumers and industry experts, and conducting focus groups. Trends around youth culture, digital marketing, and men's fashion will also be examined. The end goal is to develop a new marketing strategy based on deep insights into TOPMAN consumers.
Victoria's Secret launched its PINK line in 2003, targeting young women aged 18-30. PINK focuses on loungewear, sleepwear, and intimate apparel. It uses a fun, playful brand image and introduces new products every 3-4 weeks. PINK has seen success through its marketing in fashion magazines, websites, and campus campaigns with spokesmodels and pop stars. However, some have critiqued PINK's marketing for possibly promoting an unrealistic dress code or attitude to younger consumers.
Urban Outfitters proposes a "My Urban Style" campaign to build emotional connections with customers and showcase their lifestyle brands. The campaign will feature customer-submitted photos across social media platforms tagged with #MyUrban to engage the target audience of urban, young adults and promote Urban Outfitters' unique fashion. Key metrics like followers, views and shares will track the campaign's success. A budget of $13 million will fund advertising, social media management, and prizes to encourage participation.
JDW Enterprises will represent Victoria's Secret in a new campaign called "Show Your Confidence" using ads to encourage social interactions and brand involvement. The campaign targets health-conscious working women aged 21-40. Competition includes brands endorsed by celebrities and other sportswear companies. The goals are to establish an emotional connection with customers, build brand trust, and promote confidence. Strategies include print, radio, social media and TV ads across sports and women's magazines and channels. Promotions will use mobile apps, in-store displays, and partner with charities. With untapped markets, league partnerships, and social media, the plan aims to make Victoria's Secret Sportswear a success.
A complete feasibility plan including marketing plan for a clothing brand. This plan has everything in it from Executive summary to marketing plan and estimated budget.
Victoria's Secret Pink targets 18-30 year old fashionable females. It was introduced in 2004 and is the largest segment of Limited Brands. The document outlines the 5-step buyer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It discusses the concept of aspirational groups and both positive and negative consumer attitudes toward Pink. Finally, it explores how Pink plays a role in the self-concept of preteens, teens and young adults by making them feel more mature, oriented around fashion, and individualistic.
The document profiles two consumers, Victoria and Jenny, who have different levels of engagement with Net-A-Porter. It then discusses Net-A-Porter's positioning strategy when it launched 10 years ago, focusing on differentiation, diversification, and creating an online luxury experience. Next, it covers how Net-A-Porter established itself through customer retention and updated trends. It also discusses the role of reference groups for Net-A-Porter's target consumers and the advantages and disadvantages of using social media. Finally, it summarizes how Net-A-Porter overcame potential consumer risks regarding online payments, product quality, privacy, and delivery.
Topshop has a main brand called "Unique" and several sub-brands divided by product type like "Sno" for skiwear and "Freedom" for jewelry. Pricing ranges from £15-30 for basics to £60+ for high-end items. Displays and mannequins are used to set different feels for each sub-brand. The store aims to be experiential for customers aged 18-35 who care about fashion and image. Topshop targets "Achievers & Experiencers" seeking affordability or premium styles for self-expression.
The document discusses the launch of Starbucks in Ranchi, India. It begins by outlining the total available market in Ranchi of 1.073 million people and defines the target market as individuals between ages 22 to 60. It then provides details on Starbucks' history and growth internationally. The marketing communication plan aims to increase brand awareness in Ranchi through an integrated campaign using radio, online ads, newspapers and events. The budget is allocated across various media with the goal of generating buzz before and after the launch. Social media will be used to create anticipation and engage customers.
Victoria's Secret PINK aims to increase loyalty among young, college-aged women through a 2016 digital marketing strategy. The strategy focuses on less obvious products and increased online interaction through social media, paid search, SEO, mobile, and email campaigns. Key performance indicators and a budget have been allocated across these channels to bring the "big idea" of fantasy and fun styles to life for the target audience.
Victoria's Secret is a lingerie brand that was founded in 1977 by Ronald Raymond with a focus on personalization and creating a sophisticated shopping experience. The brand targets fashion-conscious females aged 25-40 and expanded its target demographic in 2004 with the launch of the Pink line targeting younger women aged 18-24. Victoria's Secret differentiates itself through its use of supermodels, annual fashion show, focus on intimate apparel, brand loyalty programs, and innovative bra technologies.
This marketing plan proposes tactics to help American Apparel achieve three objectives by the end of 2014: 1) Create a music festival with 10,000 attendees generating $1 million in revenue, 2) Increase their online community by 20%, and 3) Improve their brand image by 80%. The main tactic is a social music festival in September 2014 offering fans a unique experience. The festival aims to showcase the brand's positive values while increasing sales and engagement. Key elements of the plan include targeting millennials, leveraging technology and omni-channel experiences, and addressing challenges in the apparel industry through innovation.
This document provides an integrated marketing communications proposal for the luxury perfume brand Penhaligon's. It includes an analysis of the perfume market and Penhaligon's competitors. The proposal centers around acquiring new younger customers while retaining older customers through a campaign emphasizing Penhaligon's elegance with a touch of eccentricity. The 6 month campaign uses various marketing channels including advertising, direct marketing, promotions and public relations. It aims to increase the brand's turnover to £15 million and achieve a return on investment of 2.7.
The document describes The Closet, a proposed fashion aggregator website. It would centralize users' favorite fashion blogs, news, stores and media in one personalized space. Users could customize their experience like an outfit. The site would save users time by keeping them informed on trends. Revenue models would include advertising, affiliate marketing and sponsored content. The target audience is female fashionistas. Competitors include fashion blogs, news sites, magazines and apps but The Closet aims to offer superior personalization.
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
Historical over view of fashion forecastingtinsayeasfaw
1) The Textile Color Card Association of America was one of the first organizations to formally forecast women's fashion trends and colors to help standardize mass production in the post-World War II era.
2) Fashion cycles typically progress from introduction to growth, maturity, and decline as styles become more widely adopted and produced.
3) Consumers can be categorized based on their willingness to adopt new innovations, from innovators and early adopters who try new styles early, to early and late majorities that follow trends more gradually.
Victoria's Secret is a lingerie store that aims to attract and engage customers through integrated marketing communications strategies. Its target markets are women ages 25-34 who earn $75,000-$149,000 annually and are educated and seek confidence, and women ages 18-24 and tweens who are outgoing and fun-seeking. Victoria's Secret had over 9.71 million viewers for its fashion show and its social media following includes 26.5 million on Facebook, 4.92 million on Instagram, 500,000 on Twitter, and 200,000 on Pinterest.
NET-A-PORTER.COM is a premier online luxury fashion retailer founded in 2000 that aims to increase online sales and brand awareness through a digital media strategy. The strategy focuses on building a cutting-edge luxury shopping brand through fashion activities, unprecedented websites, social media marketing, mobile services, creative emails, and inbound marketing tactics like online magazines and blogs. Success will be measured by website traffic, customer feedback, and social media followers.
The document discusses McDonald's use of the marketing process, describing how they conduct market research to understand customer needs and preferences. It then analyzes McDonald's marketing mix of product, price, place, and promotion, highlighting how they establish locations, consider pricing, and engage in advertising to promote their brand. The case study also examines McDonald's strengths, weaknesses, opportunities, and threats through a SWOT analysis.
Ashley Hoffman's Portfolio::Bachelor of Arts in Fashion Marketing with experience in technical design, marketing strategies, retail sales, and e-commerce and digital marketing.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
Victoria's Secret launched its PINK line in 2003, targeting young women aged 18-30. PINK focuses on loungewear, sleepwear, and intimate apparel. It uses a fun, playful brand image and introduces new products every 3-4 weeks. PINK has seen success through its marketing in fashion magazines, websites, and campus campaigns with spokesmodels and pop stars. However, some have critiqued PINK's marketing for possibly promoting an unrealistic dress code or attitude to younger consumers.
Urban Outfitters proposes a "My Urban Style" campaign to build emotional connections with customers and showcase their lifestyle brands. The campaign will feature customer-submitted photos across social media platforms tagged with #MyUrban to engage the target audience of urban, young adults and promote Urban Outfitters' unique fashion. Key metrics like followers, views and shares will track the campaign's success. A budget of $13 million will fund advertising, social media management, and prizes to encourage participation.
JDW Enterprises will represent Victoria's Secret in a new campaign called "Show Your Confidence" using ads to encourage social interactions and brand involvement. The campaign targets health-conscious working women aged 21-40. Competition includes brands endorsed by celebrities and other sportswear companies. The goals are to establish an emotional connection with customers, build brand trust, and promote confidence. Strategies include print, radio, social media and TV ads across sports and women's magazines and channels. Promotions will use mobile apps, in-store displays, and partner with charities. With untapped markets, league partnerships, and social media, the plan aims to make Victoria's Secret Sportswear a success.
A complete feasibility plan including marketing plan for a clothing brand. This plan has everything in it from Executive summary to marketing plan and estimated budget.
Victoria's Secret Pink targets 18-30 year old fashionable females. It was introduced in 2004 and is the largest segment of Limited Brands. The document outlines the 5-step buyer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It discusses the concept of aspirational groups and both positive and negative consumer attitudes toward Pink. Finally, it explores how Pink plays a role in the self-concept of preteens, teens and young adults by making them feel more mature, oriented around fashion, and individualistic.
The document profiles two consumers, Victoria and Jenny, who have different levels of engagement with Net-A-Porter. It then discusses Net-A-Porter's positioning strategy when it launched 10 years ago, focusing on differentiation, diversification, and creating an online luxury experience. Next, it covers how Net-A-Porter established itself through customer retention and updated trends. It also discusses the role of reference groups for Net-A-Porter's target consumers and the advantages and disadvantages of using social media. Finally, it summarizes how Net-A-Porter overcame potential consumer risks regarding online payments, product quality, privacy, and delivery.
Topshop has a main brand called "Unique" and several sub-brands divided by product type like "Sno" for skiwear and "Freedom" for jewelry. Pricing ranges from £15-30 for basics to £60+ for high-end items. Displays and mannequins are used to set different feels for each sub-brand. The store aims to be experiential for customers aged 18-35 who care about fashion and image. Topshop targets "Achievers & Experiencers" seeking affordability or premium styles for self-expression.
The document discusses the launch of Starbucks in Ranchi, India. It begins by outlining the total available market in Ranchi of 1.073 million people and defines the target market as individuals between ages 22 to 60. It then provides details on Starbucks' history and growth internationally. The marketing communication plan aims to increase brand awareness in Ranchi through an integrated campaign using radio, online ads, newspapers and events. The budget is allocated across various media with the goal of generating buzz before and after the launch. Social media will be used to create anticipation and engage customers.
Victoria's Secret PINK aims to increase loyalty among young, college-aged women through a 2016 digital marketing strategy. The strategy focuses on less obvious products and increased online interaction through social media, paid search, SEO, mobile, and email campaigns. Key performance indicators and a budget have been allocated across these channels to bring the "big idea" of fantasy and fun styles to life for the target audience.
Victoria's Secret is a lingerie brand that was founded in 1977 by Ronald Raymond with a focus on personalization and creating a sophisticated shopping experience. The brand targets fashion-conscious females aged 25-40 and expanded its target demographic in 2004 with the launch of the Pink line targeting younger women aged 18-24. Victoria's Secret differentiates itself through its use of supermodels, annual fashion show, focus on intimate apparel, brand loyalty programs, and innovative bra technologies.
This marketing plan proposes tactics to help American Apparel achieve three objectives by the end of 2014: 1) Create a music festival with 10,000 attendees generating $1 million in revenue, 2) Increase their online community by 20%, and 3) Improve their brand image by 80%. The main tactic is a social music festival in September 2014 offering fans a unique experience. The festival aims to showcase the brand's positive values while increasing sales and engagement. Key elements of the plan include targeting millennials, leveraging technology and omni-channel experiences, and addressing challenges in the apparel industry through innovation.
This document provides an integrated marketing communications proposal for the luxury perfume brand Penhaligon's. It includes an analysis of the perfume market and Penhaligon's competitors. The proposal centers around acquiring new younger customers while retaining older customers through a campaign emphasizing Penhaligon's elegance with a touch of eccentricity. The 6 month campaign uses various marketing channels including advertising, direct marketing, promotions and public relations. It aims to increase the brand's turnover to £15 million and achieve a return on investment of 2.7.
The document describes The Closet, a proposed fashion aggregator website. It would centralize users' favorite fashion blogs, news, stores and media in one personalized space. Users could customize their experience like an outfit. The site would save users time by keeping them informed on trends. Revenue models would include advertising, affiliate marketing and sponsored content. The target audience is female fashionistas. Competitors include fashion blogs, news sites, magazines and apps but The Closet aims to offer superior personalization.
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
Historical over view of fashion forecastingtinsayeasfaw
1) The Textile Color Card Association of America was one of the first organizations to formally forecast women's fashion trends and colors to help standardize mass production in the post-World War II era.
2) Fashion cycles typically progress from introduction to growth, maturity, and decline as styles become more widely adopted and produced.
3) Consumers can be categorized based on their willingness to adopt new innovations, from innovators and early adopters who try new styles early, to early and late majorities that follow trends more gradually.
Victoria's Secret is a lingerie store that aims to attract and engage customers through integrated marketing communications strategies. Its target markets are women ages 25-34 who earn $75,000-$149,000 annually and are educated and seek confidence, and women ages 18-24 and tweens who are outgoing and fun-seeking. Victoria's Secret had over 9.71 million viewers for its fashion show and its social media following includes 26.5 million on Facebook, 4.92 million on Instagram, 500,000 on Twitter, and 200,000 on Pinterest.
NET-A-PORTER.COM is a premier online luxury fashion retailer founded in 2000 that aims to increase online sales and brand awareness through a digital media strategy. The strategy focuses on building a cutting-edge luxury shopping brand through fashion activities, unprecedented websites, social media marketing, mobile services, creative emails, and inbound marketing tactics like online magazines and blogs. Success will be measured by website traffic, customer feedback, and social media followers.
The document discusses McDonald's use of the marketing process, describing how they conduct market research to understand customer needs and preferences. It then analyzes McDonald's marketing mix of product, price, place, and promotion, highlighting how they establish locations, consider pricing, and engage in advertising to promote their brand. The case study also examines McDonald's strengths, weaknesses, opportunities, and threats through a SWOT analysis.
Ashley Hoffman's Portfolio::Bachelor of Arts in Fashion Marketing with experience in technical design, marketing strategies, retail sales, and e-commerce and digital marketing.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
Running an E-commerce Business – Ida Horner, Ethnic Suppliesguycollender
Ida Horner founded Ethnic Supplies after witnessing poverty in Uganda. Her organization economically empowers African women through selling their textile and handicraft products. Ethnic Supplies ensures the women receive fair prices and trade terms. They promote the idea of trade over aid as it is more dignified and sustainable. The organization helps women like Julia, a Masai widow from Tanzania, and Lillian, a 70-year-old Ugandan weaver, support their families through selling their work. Ida has since started an initiative called "Let Them Help Themselves Out Of Poverty" to provide communities with tools to address challenges like health, education, and poverty.
Getlam is a fashion rental app that allows users to rent designer dresses, accessories, and book transformation services like makeup and hairstyling. It aims to make luxury fashion affordable and accessible. The app will target young fashion-conscious customers by offering a one-stop solution to look glamorous for any occasion. It will collaborate with designers, makeup artists, and other professionals to provide high-quality rental products and services. Getlam will compete with other fashion rental apps and establish itself as the premier destination for affordable fashion transformations.
Social Enterprises and Ethnic MinoritiesPaulo Quadros
A model on capacity building work with ethnic minority (EM) voluntary sector organisations (including refugees) and enhancement of existing capacity in the social enterprise / social economy areas.
(Presentation delivered at the Council of Ethnic Minority Voluntary Sector Organisations (CEMVO) in 2009.)
This business plan proposes opening Fair Trade stores on college campuses run as a student cooperative. The stores would sell crafts and food from developing countries to provide income for small producers and students. Over three years, the plan aims to open stores at 10 campuses, increasing annual income for 1000 producers and 165 students by $375,000 each. The stores would educate students on fair trade principles while helping producers earn above the poverty line and gain access to markets. To launch initially on one campus in 2011 would require $200,000 investment repayable in 5 years at 2% interest.
Trendee - Fashion Mobile Application Business Planariellepscott
Trendee is a mobile app that allows consumers to purchase items they see on TV shows directly from their phones. It works by directing consumers to local stores that have the products in stock and allows purchases to be made through the app. The company aims to bridge pop culture, TV, and fashion by making TV marketing campaigns interactive. Trendee has the potential for significant revenue through CPM fees and commissions from sales, with projections of over $50 million in annual revenue after a few years of growth. The startup requires an initial investment of $200,000 and has a 5-year projected return of 244 times and annualized ROI of 200%.
Our Digital Fashion Assistant app will help users select outfits based on events and weather, create and organize their wardrobe, and receive style and clothing suggestions. Phase 1 will focus on the basic outfit selection and wardrobe organization features. We will launch for free with optional annual memberships or pay-as-you-go options to unlock premium features. Our marketing strategy will involve social media, a dedicated website, TV and flash ads, and potentially a celebrity endorsement to gain users and compete in the growing fashion app market.
The document discusses personal branding and crafting a digital personal brand. It defines personal branding as marketing oneself and one's career as a brand. It emphasizes the importance of personal branding for getting jobs, funding, and clients. It provides a three step process for crafting a digital personal brand: defining yourself, auditing your online presence, and promoting your brand through networking.
The document provides a business plan for The Fair Trade Store, a student cooperative that would purchase and sell crafts, garments, and food from poor producers in developing countries according to Fair Trade principles. The plan outlines the need to support millions living in poverty globally, as well as the opportunity to provide income to college students through jobs at The Fair Trade Stores on college campuses. The stores would remove middlemen, increase producer incomes, and educate students about Fair Trade while raising funds for community development projects.
Anupama is an Indian brand that deals exclusively in women's ethnic wear and home furnishings. It aims to provide best quality, affordable fashion products. It targets customers through its exclusive boutiques located in major cities. Anupama has been successful in women's fashion and has expanded into home accessories. It operates in the retail market for women's clothing and home decor. Its product lines include kurtas, suits, bottoms, sarees, and furnishings. The marketing plan discusses capturing market share through collaborations with manufacturers, competitors in the space, incentives for customers, and distribution solely through Anupama boutiques.
This marketing plan summarizes the Tapzo app, which amalgamates other apps into a single platform. The summary outlines key requirements for marketing an app, including having low memory and data requirements. It also emphasizes the importance of a memorable name, correct categorization, and an attractive landing page. Additionally, the plan recognizes the importance of an app demo video and competitor analysis. It proposes strategies like sponsorship, celebrity promotions, and digital/social media marketing. The status of these strategies is reported as mostly successful so far.
Luxury Experiences and Digital StrategyAdv Media Lab
The document discusses how luxury brands are integrating digital experiences to redefine luxury. It notes that while luxury brands aim to convey exclusivity online, their digital experiences often lack user-friendliness. The document provides examples of how luxury brands can use digital to engage customers through social media, cultural content, and exclusive online communities while still conveying the exclusivity of the brand. It emphasizes the importance of good design, user experience, and customer service for luxury brands' digital initiatives.
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The results of ON24's B2B marketers survey underscore the need for marketers to tap into the data available to them for enhanced lead generation programs.
The document discusses cow dung and an alternative liquid bio manure product called Macro-LIQ. Cow dung is a natural source of organic carbon and nitrogen that conditions soil but it can contain heavy metals and insecticides. Macro-LIQ is produced through a process of yeast fermentation of sugarcane molasses and other inputs to create a liquid that provides organic carbon, increases soil microbes, and supplies nutrients like nitrogen, phosphorus and potassium when drip applied. It is presented as a tested and trusted alternative to cow dung since every bottle is tested and free of heavy metals.
The document discusses trends in retail shopping among millennials. Millennials are active online and offline shoppers who prioritize experiences over products. They are influenced by social media and want personalized, convenient shopping experiences. Retailers need to provide seamless omnichannel experiences to remain competitive as shopping habits change and expectations increase for immediacy and fun. New technologies like artificial intelligence and robotics will continue transforming customer expectations and opportunities for retailers.
Our company is looking for investors. This business model is selling Los Angles apparel fashion on existing community of female of 2 million Y generation by social media. We are going to expand to Asian market.
Future of Retail: Is It Coming Apart at the Seams? Deborah Weinswig
Retailers are facing challenges from declining store traffic and shifts in consumer spending away from apparel. Experiential retail, using food, beverage, in-store technology and customization, is a strategy to bring customers back to stores. Smart malls will track customers and use location-based advertising. New technologies like augmented reality, virtual reality, robotics and facial recognition are also changing the retail landscape.
This document summarizes consumer shopping trends from a 2011 digital marketing report. It finds that most women now spend equal time shopping online and offline. Email offers, coupons and reviews most influence women's purchases. Many women shop from work online for clothes, books and electronics. Mobile commerce is growing rapidly and most consumers are interested in using mobile apps and websites from retailers. The document outlines best practices from top retailers like Nordstrom and Pottery Barn in areas like website design, product pages and mobile sites. It also provides an example of JC Penney's successful social media campaign to support after school programs.
- China has experienced exponential growth in recent decades due to factors like a results-driven culture, focus on education, and "shanzhai" maker culture.
- Digital technologies like mobile internet and e-commerce have leapfrogged traditional models, with over 800 million internet users in China and 90% on mobile.
- Chinese companies like Alibaba, Tencent, and others have built powerful platforms and ecosystems in e-commerce, payments, entertainment, and more through approaches like capital advantage and speed of execution.
- China has become a global leader in areas like mobile payments and e-commerce driven by models like Singles' Day shopping festivals, connected supermarkets, and digitally native brands.
Future of Retail: Is It Coming Apart at the Seams?Deborah Weinswig
The document provides an overview of future retail trends and the challenges currently facing the retail industry. It discusses issues like declining store traffic, the rise of experiential retail, evolving loyalty programs, the power of influencers and consumers, and new models like pop-up shops. It also covers trends like augmented/virtual reality, robotics, wearables, and the growing secondary market for fashion. The document aims to help retailers navigate these changes and emerging opportunities in the industry.
This research analyzes the retail and fashion market in China, the growth and needs of the luxury segment, and the implications for both fashion brands and online players endeavoring to enter the market
Analysis of biggest e-commerce failures of all time to find out why they failed and what smart operators can do to safeguard their own future. For full story go to https://blog.trybeans.com/the-main-reason-fast-growing-e-commerce-sites-fail-7b051b59bab6
The social media campaign goals for DTLV Clothing Co. are to bring awareness to the brand before the launch of their debut collection and increase their social media following. The campaign will utilize Facebook, Instagram, and TikTok, posting daily high-quality photos and videos on each platform. Calls to action will encourage followers to visit the website to purchase items. Engagement will be measured using various metrics to learn more about the target audience and determine campaign success. Partnering with local influencers will help amplify campaign messages.
The document discusses the current state and future outlook of the UK luxury fashion market based on a survey conducted by Drapers magazine. Key findings include:
- 85% of respondents reported increased turnover in 2011 compared to 2010, and 77% reported increased profits. On average, turnover rose 23% and profits rose 18.5%.
- 92% expect turnover to rise next year, with brands forecasting a 27% increase and independent boutiques a 15% rise.
- International sales will continue to be important for growth, though most businesses currently get less than 20% of sales from overseas. Western Europe is the top international market currently.
- Tourism is also a significant source of UK sales, with
This document summarizes 20 fast growing e-commerce companies that failed, providing key details about each such as the amount of funding raised, year founded and shut down, business model, and common reasons for failure. Most companies struggled with customer retention issues, poor management, and not having a viable product-market fit. Examples included Nasty Gal, Fab.com, Dot & Bo, Pets.com, Webvan, eToys.com, Auctionata, SHOP.ca, Beyond the Rack, PepperTap, and Shoes.com. Common reasons for failure were high customer acquisition costs, low customer lifetime value, selling products at a loss, and inability to retain customers as they scaled.
New trends in lifestyle and eating habits are changing the way consumers buy and prepare food. This is having a large impact on how groceries are marketed and sold by online merchants, offline retailers and the many companies that are now operating both online and offline, starting with Amazon itself. This presentation was given at eRetailDay in March of 2019, Mexico City. A video of the presentation is available at https://www.youtube.com/watch?v=ja2_sdNgmkI
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
Amazon is changing retail through 7 main ways: 1) Explosive growth of Amazon Prime is driving more purchases, 2) Prime Now is redefining logistics through same-day delivery, and 3) Amazon Home Services has the potential to disrupt industries like furniture and appliances through product delivery and assembly services.
This document discusses trends in augmented and geosocial fashion. It provides statistics on online and social media usage and discusses how luxury brands are embracing creative social media campaigns. Examples are given of livestreamed fashion shows, crowd-sourced fashion apps, and augmented reality applications. The growth of mobile devices and their impact on social commerce is also examined.
The document discusses how millennials are reshaping the luxury goods industry, with their preferences for uniqueness, urgency in purchasing, and reliance on digital interactions influencing not just their own purchases but also older generations. By 2025, millennials are projected to represent 40% of the global luxury market, and online channels and brand-owned stores will be the two largest sales channels, each accounting for 25% of sales, though physical stores will still represent the majority at 75%. Younger consumers are more likely to research and make their first luxury purchase online compared to older generations.
ComCap is an investment bank focused on the digital retail ecosystem. The document discusses ComCap's perspectives on in-store retail technologies and how they can help retailers compete with Amazon. It also provides an overview of ComCap and introduces the managing partners. Key points include that in-store technologies can improve the customer experience and store operations/ROI, but many retailers have been slow to adopt them. The document is being shared with ComCap's network of strategic and financial investors.
ComCap is an investment bank focused on the digital retail ecosystem. The document discusses ComCap's perspectives on in-store retail technologies and how they can help retailers compete with Amazon. These technologies include analytics, signage, fintech, loyalty programs, marketing, and store management solutions. While retailers have been slow to adopt such technologies, the current environment demands change in order to improve the customer experience and store operations. ComCap works with both financial and strategic investors globally to facilitate understanding of investment opportunities in this area.
Similar to rockIT Fashion Visual Marketing Plan (20)
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
2. EXECUTIVE SUMMARY
OUR MISSION
We want to bring consumers a customized
shopping experience with unique trends all
while fighting to save marine wildlife.
rockIT Fashion sells unique, on-trend fashions online
that are tailored to our customer’s unique profile.
Additionally, we donate a percentage of our sales to
saving marine mammals around the world.
Model: Amanda DiFilippo
4. $80.3B
E-commerce sales in Q1 of 2015
$22T
Worldwide retail sales in 2015
58%
of women 18+ who shop online
will purchase products at least
once a month
U.S. Department of Commerce, 2015
Emarketer.com
7.3%
of worldwide retail sales will
be purchased on the Internet
31
INDUSTRY PROFILE
5. MOBILE PROFILE
Hooklogic
Business Insider
290.1M 29%
70%
$638B
Mobile Device Users by 2019 Retail ecommerce transactions
that were from mobile devices
in Q1 2015
Non-ecommerce purchases
that are influenced by
digital engagement
E-commerce sales made on
mobile devices globally in 2018
19. DIRECT MAILER
rock n’ roll
shopping
pret-a-porte
dresses
style
shirts
brands
attitude
dolphin
shoes
chic
cause
trendy
rock it
trendy
show
rock on
punk
fashion
fashion
edgy
rockITFashion
2801CaminoDelRioSouth
SanDiego,CA92108
Place
Stamp
Here
Interior
Back Front
22. SOURCES
United States Census Bureau. (2015, May 15). Monthly & Annual Retail Trade. Retrieved July 16, 2015, from http://www.census.gov/retail/index.html#ecommerce
Coverage of a Digital World. (n.d.). Retrieved August 5, 2015, from http://www.emarketer.com/corporate/coverage#/results/1259
The Future of Mobile Media. (n.d.). Retrieved August 6, 2015, from vv
Smith, C. (2014, April 2). US E-Commerce Growth Is Now Far Outpacing Overall Retail Sales. Business Insider. Retrieved October 16, 2014, from http://www.businessinsid-
er.com/us-e-commerce-growth-is-now-far-outpacing-overall-retail-sales-2014-4#ixzz3GMmGslJS
Advantek - Insights. (2015, August 20). Retrieved August 20, 2015, from https://www.facebook.com/advantek/insights/
MailChimp Insights. (2015, August 20). Retrieved August 20, 2015, from https://us4.admin.mailchimp.com/
E-commerce worldwide. (n.d.). Retrieved August 20, 2015, from http://www.statista.com/topics/871/online-shopping/