This document discusses how mobile is becoming a business imperative for CMOs and brands. It highlights key themes from interviews with various CMOs, including that mobile represents a step-change opportunity rather than just another marketing channel. While still early days, CMOs see mobile as the future of their businesses and are working to integrate it across their operations. However, delivering on mobile's full potential remains a long way off, as businesses are still learning how to best engage consumers on their mobile devices.
Key insights how mobile raises the bar for brand communicationsTNS
This document discusses how mobile phones are raising the bar for brand communications by providing an intimate platform for brands to influence consumer behavior. It notes that understanding consumers' relationship with their mobile phones is essential for brands to succeed on this ubiquitous platform. The document then provides insights into global mobile trends, how consumer needs and behaviors are evolving with smartphones, and opportunities for brands to engage consumers by delivering experiences, independence, convenience, relevance and reassurance through their mobile devices. Specific brand examples are also discussed that successfully meet these consumer needs.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
The document discusses trends in retail branding across different regions. In North America, value is a key challenge as consumers focus on essential purchases. In Europe, department stores are struggling while specialized retailers focused on their brand concept are gaining share. Rapid development of mixed-use developments and lifestyle malls in Asia is driving retail, with both international and local brands expanding across the region.
Marketing Profs - Mobile Marketing Success StoriesSionne Roberts
This document discusses 19 case studies of companies that have found success using mobile marketing tools like SMS, mobile websites, mobile ads, and Bluetooth marketing. It covers 11 business-to-consumer examples that show how mobile can help build customer relationships, catch prospects, manage customer response, and reach hard-to-reach audiences. It also shares 8 business-to-business examples of using mobile to attract leads, increase event engagement, and boost reach through expanded services. Overall, the case studies provide ideas for how various companies have effectively leveraged mobile marketing.
Brandware Public Relations is a top 100 independent PR agency founded in 2000. It has offices in Atlanta, New York, and Los Angeles. The agency specializes in automotive, powersports, consumer electronics, health tech, luxury lifestyle and enthusiast brands. It uses a 5-step approach of assessing, igniting, building, compelling and turning measurement into momentum. Recent case studies highlighted mitigating business threats, launching startups, building online destinations, national awareness campaigns, and connecting with new audiences.
The document discusses the differences between mobile advertising and mobile marketing, with mobile advertising occurring before a click and mobile marketing after. It notes that while mobile advertising currently accounts for a small percentage of total advertising budgets, mobile marketing provides more opportunities for agencies to generate revenue. The document advocates that for chief marketing officers to succeed with mobile, they must treat it as its own unique marketing channel rather than just an extension of other channels.
The document summarizes the third annual WPP BrandZ study on the top 20 most valuable global retail brands in 2011. Some key findings include:
1) Amazon overtook Walmart as the most valuable global retail brand, with a brand value of $37.6 billion, reflecting the transformative influence of digital on shopping habits.
2) Understanding the changing retail landscape and shopper behaviors requires extensive global knowledge across communications disciplines, as assumptions of shopper marketing are in flux.
3) Commentary analyzes how digital is reshaping the customer journey and retail industry, including understanding new browsing and purchase behaviors across online and physical channels.
Mobile Marketer's Classic Guide to Mobile AdvertisingOn-Site Solutions
This document provides an overview of mobile marketing strategies and trends in 20 articles. It begins with an introduction noting the growth of mobile advertising budgets. The articles then provide advice and insights on topics like targeting mobile ads, optimizing mobile websites, using apps vs mobile web, integrating social and local aspects into mobile campaigns, and leveraging mobile for commerce. The document aims to help marketers master the complex mobile advertising landscape and apply insights from industry experts.
Key insights how mobile raises the bar for brand communicationsTNS
This document discusses how mobile phones are raising the bar for brand communications by providing an intimate platform for brands to influence consumer behavior. It notes that understanding consumers' relationship with their mobile phones is essential for brands to succeed on this ubiquitous platform. The document then provides insights into global mobile trends, how consumer needs and behaviors are evolving with smartphones, and opportunities for brands to engage consumers by delivering experiences, independence, convenience, relevance and reassurance through their mobile devices. Specific brand examples are also discussed that successfully meet these consumer needs.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
The document discusses trends in retail branding across different regions. In North America, value is a key challenge as consumers focus on essential purchases. In Europe, department stores are struggling while specialized retailers focused on their brand concept are gaining share. Rapid development of mixed-use developments and lifestyle malls in Asia is driving retail, with both international and local brands expanding across the region.
Marketing Profs - Mobile Marketing Success StoriesSionne Roberts
This document discusses 19 case studies of companies that have found success using mobile marketing tools like SMS, mobile websites, mobile ads, and Bluetooth marketing. It covers 11 business-to-consumer examples that show how mobile can help build customer relationships, catch prospects, manage customer response, and reach hard-to-reach audiences. It also shares 8 business-to-business examples of using mobile to attract leads, increase event engagement, and boost reach through expanded services. Overall, the case studies provide ideas for how various companies have effectively leveraged mobile marketing.
Brandware Public Relations is a top 100 independent PR agency founded in 2000. It has offices in Atlanta, New York, and Los Angeles. The agency specializes in automotive, powersports, consumer electronics, health tech, luxury lifestyle and enthusiast brands. It uses a 5-step approach of assessing, igniting, building, compelling and turning measurement into momentum. Recent case studies highlighted mitigating business threats, launching startups, building online destinations, national awareness campaigns, and connecting with new audiences.
The document discusses the differences between mobile advertising and mobile marketing, with mobile advertising occurring before a click and mobile marketing after. It notes that while mobile advertising currently accounts for a small percentage of total advertising budgets, mobile marketing provides more opportunities for agencies to generate revenue. The document advocates that for chief marketing officers to succeed with mobile, they must treat it as its own unique marketing channel rather than just an extension of other channels.
The document summarizes the third annual WPP BrandZ study on the top 20 most valuable global retail brands in 2011. Some key findings include:
1) Amazon overtook Walmart as the most valuable global retail brand, with a brand value of $37.6 billion, reflecting the transformative influence of digital on shopping habits.
2) Understanding the changing retail landscape and shopper behaviors requires extensive global knowledge across communications disciplines, as assumptions of shopper marketing are in flux.
3) Commentary analyzes how digital is reshaping the customer journey and retail industry, including understanding new browsing and purchase behaviors across online and physical channels.
Mobile Marketer's Classic Guide to Mobile AdvertisingOn-Site Solutions
This document provides an overview of mobile marketing strategies and trends in 20 articles. It begins with an introduction noting the growth of mobile advertising budgets. The articles then provide advice and insights on topics like targeting mobile ads, optimizing mobile websites, using apps vs mobile web, integrating social and local aspects into mobile campaigns, and leveraging mobile for commerce. The document aims to help marketers master the complex mobile advertising landscape and apply insights from industry experts.
The BrainYard Webcast - Social Business & Social Analytics - 3/1/12Mark Heid
This webcast presentation discussed how social analytics can help companies better understand customers and improve marketing strategies. It began with an overview of why businesses need to be interactive on social media to keep up with rapidly changing consumer behaviors. The presentation then covered how social analytics can provide insights into customer attributes, preferences, interests and behaviors to improve targeting, personalization and predictive modeling. Specific IBM social analytics products and solutions were demonstrated for monitoring earned, owned and paid social media and integrating insights with traditional marketing and business systems. The webcast concluded with recommendations for companies to capture social data, analyze it and then act on insights by engaging customers through social media marketing and business execution.
Social Analytics - Putting the Science into Social BusinessMark Heid
This webinar discusses how IBM helps companies become more social and interactive businesses through social analytics. It covers how marketing is evolving to focus on customer experience across channels and gaining insights from social media. IBM provides solutions for capturing social data, analyzing it, and taking action to engage customers through owned, paid and earned media. The webinar promotes IBM's vision for an enterprise marketing management suite to optimize the entire marketing process.
The biggest obstacles companies face in unlocking digital opportunities are:
1) Treating digital platforms as one-way communication instead of engaging with consumers.
2) Not using customer data to personalize offers and build loyalty.
3) Fragmentation across different digital channels and lack of collaboration.
4) The complexity of emerging technologies and need for holistic measurement across campaigns.
Digital Outlook Report 09 by RazorFishRenata Frota
The digital media landscape is rapidly evolving in 2009. Key trends include a focus on measurability and differentiation as advertisers demand more accountability from budgets during economic uncertainty. Social influence marketing will become more mainstream as marketers learn to deploy social strategies more effectively. Mobile will continue growing but may be impacted by the recession, while opportunities in areas like mobile applications and location-based services will still emerge. Research and measurement methods must also evolve to account for the complexity of today's digital media environment.
Are You Keeping up with Connected Consumers?Mary S. Butler
Presentation deck for the Are You Keeping up with Connected Consumers? panel at the 2012 J.D. Power Automotive Marketing Roundtable. The panel description:
The era of ubiquitous digital devices is changing consumer behavior, which has many repercussions for digital marketers. Your customers expect a media experience to move seamlessly from one screen to the next and from digital channels to physical environments. This panel will look at ways you can best serve these omnichannel shoppers and adopt a commerce-anywhere approach.
This document discusses how the role of advertising agencies is shifting from solely producing advertising campaigns to helping build client businesses. As clients face new challenges like a connected consumer and global competition, they need ideas that can transform their business models rather than just messaging. Digital technology now allows agencies to develop experiences that can reinvent how clients connect with customers and their business models. Agencies must expand their focus from just advertising to helping clients build digital products, services and experiences.
The credentials of a very different kind of brand communications agency based in London's Soho. Whilst working with many very different types of brand across all categories, RedRoute prides itself on what it calls OPD - Old Product Development: i.e. taking a brand that has been neglected, ignored or under-supported for some time and reviving its fortunes, representing it to a contemporary market.
This document provides an introduction to the third annual WPP BrandZ study on the Top 20 Most Valuable Global Retail Brands. It highlights key themes shaping retail today, including the shift to smaller store formats, pursuit of growth in fast-growing markets, and the transformative impact of digital technology on the shopping experience. The study includes profiles of top brands and commentaries on topics like understanding the new consumer journey and managing e-commerce businesses in today's changing retail landscape.
The document summarizes key findings from an IBM study on Chief Marketing Officers. It finds that Benelux CMOs feel more prepared than global peers but underprepared in data handling, social media, and customer alignment. CMOs are also shifting focus to technologies like social media and analytics. By 2015, CMOs expect Net Promoter Score and ROI to be top measures of marketing success.
Millward Brown's Top 10 Digital Predictions for 2010guest931b64
The document provides Millward Brown's top 10 digital predictions for 2010. It summarizes trends in online display advertising, viral video, gaming, mobile marketing, location-based services, search, online video, social media, privacy concerns, and data integration. The predictions focus on how digital and traditional media will continue to converge, with an emphasis on privacy, social graphs, and using data to understand marketing across platforms.
Social Media Value Proposition - Group FMGGroupFMG
Group FMG is a digital marketing agency that was founded in 2011 through a private equity investment. It offers a comprehensive set of social media solutions for brands, including monitoring brand and competitor performance, engaging with customers through responses and campaigns, and building brand advocacy through content, campaigns, and loyalty programs. The company has offices in London, New York, and Chennai and serves over 75 global clients across industries.
This document discusses how brands can build engagement and trust through social media. It notes that 90% of consumers trust peer recommendations, compared to just 14% who trust advertisements. The document provides examples of social media usage in Australia and how businesses can integrate social media into their marketing strategies. It outlines how social media allows brands to build awareness, identify influencers, gain customer insights, and generate sales.
CMO Exchange - CMOs as Change Management Operators panel - January 27 2013FortuneCMO, LLC
CMO Exchange panel: 'CMOs as Change Management Operators' by Steven Cook, Vince Ferraro, Maribel Garcia-Rodriguez, Lorena Harris and Filip Wouters. #CMOExchange #CMO.com
The impact of digital on growth strategies - CMO imperatives for 2012TNS
The document discusses key trends and challenges facing CMOs based on interviews with CMOs from various international organizations. Three main trends emerged: [1] Digital integration is now seen as essential across the entire marketing function and is blurring boundaries between business functions; [2] There is a renewed focus on the central brand idea in digital strategies rather than starting with channels; [3] Analytics are being used to make data work harder and provide more tailored consumer experiences through improved targeting and engagement. CMOs are focusing on deeper consumer engagement through owned, earned and shared media based on the brand idea.
MarketingProfs Rethinking the CMO to deliver increased value - steven cook ...FortuneCMO, LLC
The document discusses the changing role of the Chief Marketing Officer (CMO). It notes that the CMO role, established in the early 1990s, needs to be rethought due to accelerating changes like the rise of digital/social media, changing customer behavior, and increased expectations from executives. CMOs are now expected to act as general managers who can provide business leadership, use data to make decisions, and prove the value of their efforts across the entire organization.
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011.
The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments.
The 2011 Digital Marketing Outlook Report.Dan St. Peter
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights.
The result: an invaluable planning resource for marketers and agencies in 2011. The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 4.
CMO Exchange panel: 'CMOs as Change Management Operators' by Steven Cook, Vince Ferraro, Maribel Garcia-Rodriguez, Lorena Harris and Filip Wouters. #CMOExchange #CMO.com
The state of marketing 2012 ibm's global survey of marketers finalChris Wright
We surveyed more than 360 marketing practitioners globally to determine the adoption, market demand, spending and priority of different kinds of marketing solutions.
"Mobile Marketing beyond apps" presentation by Richard Otto (Marketing & Comm...Richard Otto
"Mobile Marketing beyond apps" presentation by Richard Otto for the Swiss Club Global Conference (Marketing & Communications Loft), Lausanne 4th of April 2012 (Switzerland)
The BrainYard Webcast - Social Business & Social Analytics - 3/1/12Mark Heid
This webcast presentation discussed how social analytics can help companies better understand customers and improve marketing strategies. It began with an overview of why businesses need to be interactive on social media to keep up with rapidly changing consumer behaviors. The presentation then covered how social analytics can provide insights into customer attributes, preferences, interests and behaviors to improve targeting, personalization and predictive modeling. Specific IBM social analytics products and solutions were demonstrated for monitoring earned, owned and paid social media and integrating insights with traditional marketing and business systems. The webcast concluded with recommendations for companies to capture social data, analyze it and then act on insights by engaging customers through social media marketing and business execution.
Social Analytics - Putting the Science into Social BusinessMark Heid
This webinar discusses how IBM helps companies become more social and interactive businesses through social analytics. It covers how marketing is evolving to focus on customer experience across channels and gaining insights from social media. IBM provides solutions for capturing social data, analyzing it, and taking action to engage customers through owned, paid and earned media. The webinar promotes IBM's vision for an enterprise marketing management suite to optimize the entire marketing process.
The biggest obstacles companies face in unlocking digital opportunities are:
1) Treating digital platforms as one-way communication instead of engaging with consumers.
2) Not using customer data to personalize offers and build loyalty.
3) Fragmentation across different digital channels and lack of collaboration.
4) The complexity of emerging technologies and need for holistic measurement across campaigns.
Digital Outlook Report 09 by RazorFishRenata Frota
The digital media landscape is rapidly evolving in 2009. Key trends include a focus on measurability and differentiation as advertisers demand more accountability from budgets during economic uncertainty. Social influence marketing will become more mainstream as marketers learn to deploy social strategies more effectively. Mobile will continue growing but may be impacted by the recession, while opportunities in areas like mobile applications and location-based services will still emerge. Research and measurement methods must also evolve to account for the complexity of today's digital media environment.
Are You Keeping up with Connected Consumers?Mary S. Butler
Presentation deck for the Are You Keeping up with Connected Consumers? panel at the 2012 J.D. Power Automotive Marketing Roundtable. The panel description:
The era of ubiquitous digital devices is changing consumer behavior, which has many repercussions for digital marketers. Your customers expect a media experience to move seamlessly from one screen to the next and from digital channels to physical environments. This panel will look at ways you can best serve these omnichannel shoppers and adopt a commerce-anywhere approach.
This document discusses how the role of advertising agencies is shifting from solely producing advertising campaigns to helping build client businesses. As clients face new challenges like a connected consumer and global competition, they need ideas that can transform their business models rather than just messaging. Digital technology now allows agencies to develop experiences that can reinvent how clients connect with customers and their business models. Agencies must expand their focus from just advertising to helping clients build digital products, services and experiences.
The credentials of a very different kind of brand communications agency based in London's Soho. Whilst working with many very different types of brand across all categories, RedRoute prides itself on what it calls OPD - Old Product Development: i.e. taking a brand that has been neglected, ignored or under-supported for some time and reviving its fortunes, representing it to a contemporary market.
This document provides an introduction to the third annual WPP BrandZ study on the Top 20 Most Valuable Global Retail Brands. It highlights key themes shaping retail today, including the shift to smaller store formats, pursuit of growth in fast-growing markets, and the transformative impact of digital technology on the shopping experience. The study includes profiles of top brands and commentaries on topics like understanding the new consumer journey and managing e-commerce businesses in today's changing retail landscape.
The document summarizes key findings from an IBM study on Chief Marketing Officers. It finds that Benelux CMOs feel more prepared than global peers but underprepared in data handling, social media, and customer alignment. CMOs are also shifting focus to technologies like social media and analytics. By 2015, CMOs expect Net Promoter Score and ROI to be top measures of marketing success.
Millward Brown's Top 10 Digital Predictions for 2010guest931b64
The document provides Millward Brown's top 10 digital predictions for 2010. It summarizes trends in online display advertising, viral video, gaming, mobile marketing, location-based services, search, online video, social media, privacy concerns, and data integration. The predictions focus on how digital and traditional media will continue to converge, with an emphasis on privacy, social graphs, and using data to understand marketing across platforms.
Social Media Value Proposition - Group FMGGroupFMG
Group FMG is a digital marketing agency that was founded in 2011 through a private equity investment. It offers a comprehensive set of social media solutions for brands, including monitoring brand and competitor performance, engaging with customers through responses and campaigns, and building brand advocacy through content, campaigns, and loyalty programs. The company has offices in London, New York, and Chennai and serves over 75 global clients across industries.
This document discusses how brands can build engagement and trust through social media. It notes that 90% of consumers trust peer recommendations, compared to just 14% who trust advertisements. The document provides examples of social media usage in Australia and how businesses can integrate social media into their marketing strategies. It outlines how social media allows brands to build awareness, identify influencers, gain customer insights, and generate sales.
CMO Exchange - CMOs as Change Management Operators panel - January 27 2013FortuneCMO, LLC
CMO Exchange panel: 'CMOs as Change Management Operators' by Steven Cook, Vince Ferraro, Maribel Garcia-Rodriguez, Lorena Harris and Filip Wouters. #CMOExchange #CMO.com
The impact of digital on growth strategies - CMO imperatives for 2012TNS
The document discusses key trends and challenges facing CMOs based on interviews with CMOs from various international organizations. Three main trends emerged: [1] Digital integration is now seen as essential across the entire marketing function and is blurring boundaries between business functions; [2] There is a renewed focus on the central brand idea in digital strategies rather than starting with channels; [3] Analytics are being used to make data work harder and provide more tailored consumer experiences through improved targeting and engagement. CMOs are focusing on deeper consumer engagement through owned, earned and shared media based on the brand idea.
MarketingProfs Rethinking the CMO to deliver increased value - steven cook ...FortuneCMO, LLC
The document discusses the changing role of the Chief Marketing Officer (CMO). It notes that the CMO role, established in the early 1990s, needs to be rethought due to accelerating changes like the rise of digital/social media, changing customer behavior, and increased expectations from executives. CMOs are now expected to act as general managers who can provide business leadership, use data to make decisions, and prove the value of their efforts across the entire organization.
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011.
The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments.
The 2011 Digital Marketing Outlook Report.Dan St. Peter
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights.
The result: an invaluable planning resource for marketers and agencies in 2011. The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 4.
CMO Exchange panel: 'CMOs as Change Management Operators' by Steven Cook, Vince Ferraro, Maribel Garcia-Rodriguez, Lorena Harris and Filip Wouters. #CMOExchange #CMO.com
The state of marketing 2012 ibm's global survey of marketers finalChris Wright
We surveyed more than 360 marketing practitioners globally to determine the adoption, market demand, spending and priority of different kinds of marketing solutions.
"Mobile Marketing beyond apps" presentation by Richard Otto (Marketing & Comm...Richard Otto
"Mobile Marketing beyond apps" presentation by Richard Otto for the Swiss Club Global Conference (Marketing & Communications Loft), Lausanne 4th of April 2012 (Switzerland)
The document discusses integrated marketing and the challenges facing marketers. It summarizes key challenges such as the data explosion, social media growth, shifting consumer demographics, and the need for customer collaboration. It then discusses how IBM's Intelligent Advisor solution addresses these challenges through its capabilities for capturing customer data, analyzing insights, and executing targeted campaigns across channels. Finally, it outlines how a complete integrated marketing management solution can optimize the customer experience and journey from awareness to loyalty.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
Dell has a long history of pioneering social media to engage directly with customers. They were among the first companies to launch online discussion forums and support in the 1990s. More recently, Dell has focused on social listening and using social platforms like Twitter, blogs, and IdeaStorm to obtain customer feedback and improve experiences. This social media engagement has helped Dell transform their marketing approach and become the #1 most social brand.
Mobile@Ogilvy releases new report at APPNATION Consumer & Enterprise Mash Up -Hidden in plain sight: How mobile is quietly revolutionizing the B2B world @
Mobile is quietly revolutionizing the B2B world by making B2B marketing more effective, sales interactions more productive, distribution partners more successful and customers more engaged. The document discusses how mobile is mobilizing marketing, the enterprise, and products/services. It provides examples of how various B2B companies are using mobile advertising, apps, and other technologies to engage customers throughout the sales cycle and enable employees and partners to be more productive. While B2B mobile adoption lags behind B2C, the opportunities are significant as mobile allows B2B companies to interact with customers in new impactful ways.
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
The document summarizes key findings from a study of global chief marketing officers. Some of the main findings include:
- CMOs feel underprepared in the areas of data, social media, and customer alignment.
- Understanding individual customers is still less prioritized than traditional market research and strategies.
- CMOs plan to increase use of social media and mobile but invest less in customer listening technologies.
- Developing social media policies is a higher priority in Benelux than measuring ROI of digital technologies.
- More work needs to be done internally in Benelux to ensure employees embrace and live the corporate brand character.
- By 2015, ROI is expected to be the leading measure of
M&CSAATCHI - Mobile Trends and InsightsGüven Soydan
The document discusses the top 5 trends in mobile advertising for 2013. It begins with an overview of the current state of the mobile advertising market, noting that while consumer attention on mobile is high, advertising spending still lags behind at just over 1% of total ad spending. However, mobile ad spending is growing rapidly and predicted to increase fivefold by 2017. The time consumers spend on mobile apps now exceeds time spent on desktop websites and is approaching TV viewing levels.
The document discusses the top 5 trends in mobile advertising for 2013. It begins with an overview of the current state of the mobile advertising market, noting that while consumer attention on mobile is high, advertising spend still lags behind at just over 1% of total ad spending. However, mobile ad spending is growing rapidly and predicted to increase fivefold by 2017. The time consumers spend on mobile apps now exceeds time spent on desktop websites and is approaching TV viewing levels.
IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...Chris Wright
Much has been said regarding the sheer volume and influence of social media on organizations' products, brands and services. Little has been said, however, on how to use social media to mine customer insight to improve and enhance consumer experiences across multiple buying channels. These slides present a point of view on how to assess your social media business requirements and determine the most effective way to measure your customers' experiences using social media.
Mc kinsey on cooperatives the retail coop's guide to industry trendsInformaEuropa
The document summarizes key trends that will reshape the retail sector over the next decade according to a McKinsey report. It identifies six major trends: 1) Retailers will provide seamless multichannel experiences, 2) Strategies and operations will be driven by big data, 3) Power will shift to consumers, 4) Emerging markets will see strong growth, 5) Developed markets will face margin pressure, and 6) Input costs will be more volatile. It then lists five questions for cooperative retailers regarding adapting to these trends.