Ivan Teage - Thinking mobile at the NHM

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The document outlines the Natural History Museum's mobile initiatives from 2011-2014. It discusses the museum's mobile website, apps, and other digital projects aimed at meeting visitors' needs using mobile devices. A timeline shows the evolution of various mobile apps, websites and other tools developed over the years. The document also discusses challenges faced and lessons learned in prioritizing opportunities, enabling innovation culture, and managing knowledge around mobile initiatives.

Leadership & Management

Mobile thinking at the Natural History Museum
Ivan Teage, Digital Development Manager
@ivanteage @NHM_London

No. It’s about the basic needs of the visitor
Mobile devices are everywhere and here to stay

It’s about the basic needs of the visitor

WiFi splash page and location aware services

Feasibility
study
Evolution app
Evaluation
report
2011 2012 2013 2014
Adaptive
nhm.ac.uk
Bug’s count app
Audobon eBook
Aurasma AR app
Google indoor
maps
Treasures gallery
mobile website
Mobile ticketing
website
Deep sea ID
app
Sky Alive app
Antenna gallery
media guide
Reponsive
website: WPY
WiFi splash
page
Reponsive
website: eshop
Location
aware app
Responsive
nhm.ac.uk
Mobile programme so far…
Mobile app Mobile web Report / analysis

Digital governance
Design & UX
Technology
development
Content production
Process and culture
Strategic influence

Major challenges
• Prioritisation of opportunities
• Enabling innovation culture
• Non-digital priorities

Lessons from the field
Interim measures are better than nothing 
Understand how you select opportunities 
Knowledge management is vital 
Manage the big picture benefits 
Evolve towards new ways of working 

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