Progressive Mobile Strategy Redux: The Future Friendly EnterpriseDave Olsen
A common refrain from both management and clients alike today (still!) is, "We need an app...." Unfortunately, over the long-term, mobile solutions will need to be more diversified than a single app or even a single platform. Not only will your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. From optimizing web content to developing unique experiences mobile will touch and transform your entire enterprise. Together we’ll look ahead to see what kind of changes an enterprise needs to make to be future friendly.
This talk was presented at the Huawei Mobile Information Revolution Think Tank on November 19, 2015.
Developing a Progressive Mobile Strategy (M3 Conf version)Dave Olsen
A common refrain from both management and clients alike today is, "We need an app..." Unfortunately, over the long-term, mobile solutions for you or your clients’ organizations will need to be more diversified than a single app. From optimizing current web content to developing unique experiences mobile will touch, and possibly transform, your entire enterprise. Not only will your interactions with your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. Combining lessons learned at a large, land-grant university as well as the latest statistics on mobile we’ll review why you need a cross-audience, cross-content, and cross-platform mobile strategy, what one is all about, and how it’ll help you prioritize your mobile solutions.
Developing a Progressive Mobile StrategyDave Olsen
My presentation given at HighEdWeb Rochester on June 27, 2011. It focuses on how universities should think about developing and building out their strategy for mobile devices. The future of mobile in higher ed is much larger than one app or one website. Numbers regarding adoption of mobile overall as well as at West Virginia University are included.
Developing a Progressive Mobile Strategy (BDConf Version)Dave Olsen
A common refrain from both management and clients alike today is, "We need an app..." Unfortunately, over the long-term, mobile solutions for you or your clients' organizations will need to be more diversified than a single app. From optimizing current web content to developing unique experiences mobile will touch, and possibly transform, your entire enterprise. Not only will your interactions with your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. Combining lessons learned at a large, land-grant university as well as the latest statistics on mobile we'll review why you need a cross-audience, cross-content, and cross-platform mobile strategy, what one is all about, and how it'll help you prioritize your mobile solutions.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
Progressive Mobile Strategy Redux: The Future Friendly EnterpriseDave Olsen
A common refrain from both management and clients alike today (still!) is, "We need an app...." Unfortunately, over the long-term, mobile solutions will need to be more diversified than a single app or even a single platform. Not only will your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. From optimizing web content to developing unique experiences mobile will touch and transform your entire enterprise. Together we’ll look ahead to see what kind of changes an enterprise needs to make to be future friendly.
This talk was presented at the Huawei Mobile Information Revolution Think Tank on November 19, 2015.
Developing a Progressive Mobile Strategy (M3 Conf version)Dave Olsen
A common refrain from both management and clients alike today is, "We need an app..." Unfortunately, over the long-term, mobile solutions for you or your clients’ organizations will need to be more diversified than a single app. From optimizing current web content to developing unique experiences mobile will touch, and possibly transform, your entire enterprise. Not only will your interactions with your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. Combining lessons learned at a large, land-grant university as well as the latest statistics on mobile we’ll review why you need a cross-audience, cross-content, and cross-platform mobile strategy, what one is all about, and how it’ll help you prioritize your mobile solutions.
Developing a Progressive Mobile StrategyDave Olsen
My presentation given at HighEdWeb Rochester on June 27, 2011. It focuses on how universities should think about developing and building out their strategy for mobile devices. The future of mobile in higher ed is much larger than one app or one website. Numbers regarding adoption of mobile overall as well as at West Virginia University are included.
Developing a Progressive Mobile Strategy (BDConf Version)Dave Olsen
A common refrain from both management and clients alike today is, "We need an app..." Unfortunately, over the long-term, mobile solutions for you or your clients' organizations will need to be more diversified than a single app. From optimizing current web content to developing unique experiences mobile will touch, and possibly transform, your entire enterprise. Not only will your interactions with your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. Combining lessons learned at a large, land-grant university as well as the latest statistics on mobile we'll review why you need a cross-audience, cross-content, and cross-platform mobile strategy, what one is all about, and how it'll help you prioritize your mobile solutions.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
Going Mobile First: a future-friendly approach to digital product designEzekiel Binion
A 2015 presentation delivered as part of Table XI's breakfast series. This talk shares how mobile platform usage has evolved since the 2009 release of "Mobile First" by Luke Wroblewski and shares some practical tips on how to decide if a native or web application is the right decision for your product.
Earlier this month, I presented an updated talk on Mobile Strategy for Servoy. This one hour talk looks at the 3 options for a mobile strategy: Responsive Web, Mobile Optimized, and/or Native. I also explained why HTML5 is not a strategy; it is merely a technology you can use to implement any and all of these options. And we briefly discussed the three faces of Mobile First and how this methodology helps companies break out of old habits to create better customer experiences.
A brief exploration of proposed Level 4 Media Queries and some thoughts about the future of the web. Presented at Responsive Day Out in Brighton on June 27 2014.
Conversational intelligence builds on the advancements in artificial intelligence and cognitive computing to help organisations to lower costs, lower risk, and increase value. This is achieved through a variety of outcomes, such as enhancing engagement through providing personalized understanding, scaling and elevating human expertise, infusing products and services with contextually aware knowledge, enabling automated, intelligent business process and powering the ability for disruptive data discovery and exploration that have otherwise eluded organisations for decades.
Conversations play an important role in building these relationships, but they are increasingly taking on digital forms, which are very hard to track. These conversations hold valuable information, but how can companies extract actionable insights? What role does Conversational Intelligence play?
Listen to an interview that Founder & CEO Neil Movold did with B2M's Simon Fawkes on the subject of Conversational Intelligence and the answers to these questions.
https://b2m.co.nz/conversational-intelligence/
With each passing day, our relationship with computers grows more personal. The touch of a human hand has replaced the mouse, and conversational interfaces now seem set to replace all manner of button or conventional interface. Is this pure hype, or a true step change in the evolution of personal computing?
In this workshop we will look at the current state of conversational interfaces, the challenges and benefits they bring, and where things are heading.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores S...Distimo
At the Barcelona Mobile World Congress 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Applications - Innovation versus fragmentation" session.
I take a look at designing a modular template system. This is simply a group of reusable modules and email patterns, that can be combined together in various ways to generate different templates. Although not a new approach, I've seen a surge of interest in the last few years as everyone grapples with mobile redesigns.
The featured examples vary in scope and industry. Adorama started with just ten modules and have gone onto expand it, whereas Monster’s latest is 35. They also had different design challenges, which I go through along with our process, user testing and internal management.
Click the 'Notes' tab below right, to view the video transcript for each slide. The video shows the live templates and gives a bit more context than the deck. You can watch it here: http://bit.ly/1zumjAd
Why Progressive Web Apps will transform your websiteJason Grigsby
* Cut through the PWA hype and learn why they really matter
* Discover incentives from Google and Microsoft including SEO benefits
* Learn how other companies have used PWAs to increase revenue
* Put together a high-level plan on converting your website to a PWA
Presented at Portland Digital Summit 2017
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
App Publishing for Museums - iPhone, iPad and beyondCogapp
What is happening in the world of app publishing for iPhone, iPad and other platforms ? And what does this mean for museums ? What are the opportunities for museums and other arts organisations created by the app publishing revolution and how can we take advantage ?
Why node.js for real time application development is a sage decision Katy Slemon
Choose NodeJS for real-time application development and lay back to see your business succeed because NodeJS has everything modern application demands.
Optimizing Data Caching for iPhone Application ResponsivenessJohn Wilker
Users of native iPhone applications, even those pulling data from "the cloud" expect a snappy experience. The "Death By A Thousand Papercuts" of a slow UI is possibly the quickest way to disappoint. Follow along as we apply some embedded systems caching tricks to optimize the user experience within example applications to while balancing the trade-offs as a result of caching data.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
Going Mobile First: a future-friendly approach to digital product designEzekiel Binion
A 2015 presentation delivered as part of Table XI's breakfast series. This talk shares how mobile platform usage has evolved since the 2009 release of "Mobile First" by Luke Wroblewski and shares some practical tips on how to decide if a native or web application is the right decision for your product.
Earlier this month, I presented an updated talk on Mobile Strategy for Servoy. This one hour talk looks at the 3 options for a mobile strategy: Responsive Web, Mobile Optimized, and/or Native. I also explained why HTML5 is not a strategy; it is merely a technology you can use to implement any and all of these options. And we briefly discussed the three faces of Mobile First and how this methodology helps companies break out of old habits to create better customer experiences.
A brief exploration of proposed Level 4 Media Queries and some thoughts about the future of the web. Presented at Responsive Day Out in Brighton on June 27 2014.
Conversational intelligence builds on the advancements in artificial intelligence and cognitive computing to help organisations to lower costs, lower risk, and increase value. This is achieved through a variety of outcomes, such as enhancing engagement through providing personalized understanding, scaling and elevating human expertise, infusing products and services with contextually aware knowledge, enabling automated, intelligent business process and powering the ability for disruptive data discovery and exploration that have otherwise eluded organisations for decades.
Conversations play an important role in building these relationships, but they are increasingly taking on digital forms, which are very hard to track. These conversations hold valuable information, but how can companies extract actionable insights? What role does Conversational Intelligence play?
Listen to an interview that Founder & CEO Neil Movold did with B2M's Simon Fawkes on the subject of Conversational Intelligence and the answers to these questions.
https://b2m.co.nz/conversational-intelligence/
With each passing day, our relationship with computers grows more personal. The touch of a human hand has replaced the mouse, and conversational interfaces now seem set to replace all manner of button or conventional interface. Is this pure hype, or a true step change in the evolution of personal computing?
In this workshop we will look at the current state of conversational interfaces, the challenges and benefits they bring, and where things are heading.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores S...Distimo
At the Barcelona Mobile World Congress 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Applications - Innovation versus fragmentation" session.
I take a look at designing a modular template system. This is simply a group of reusable modules and email patterns, that can be combined together in various ways to generate different templates. Although not a new approach, I've seen a surge of interest in the last few years as everyone grapples with mobile redesigns.
The featured examples vary in scope and industry. Adorama started with just ten modules and have gone onto expand it, whereas Monster’s latest is 35. They also had different design challenges, which I go through along with our process, user testing and internal management.
Click the 'Notes' tab below right, to view the video transcript for each slide. The video shows the live templates and gives a bit more context than the deck. You can watch it here: http://bit.ly/1zumjAd
Why Progressive Web Apps will transform your websiteJason Grigsby
* Cut through the PWA hype and learn why they really matter
* Discover incentives from Google and Microsoft including SEO benefits
* Learn how other companies have used PWAs to increase revenue
* Put together a high-level plan on converting your website to a PWA
Presented at Portland Digital Summit 2017
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
App Publishing for Museums - iPhone, iPad and beyondCogapp
What is happening in the world of app publishing for iPhone, iPad and other platforms ? And what does this mean for museums ? What are the opportunities for museums and other arts organisations created by the app publishing revolution and how can we take advantage ?
Why node.js for real time application development is a sage decision Katy Slemon
Choose NodeJS for real-time application development and lay back to see your business succeed because NodeJS has everything modern application demands.
Optimizing Data Caching for iPhone Application ResponsivenessJohn Wilker
Users of native iPhone applications, even those pulling data from "the cloud" expect a snappy experience. The "Death By A Thousand Papercuts" of a slow UI is possibly the quickest way to disappoint. Follow along as we apply some embedded systems caching tricks to optimize the user experience within example applications to while balancing the trade-offs as a result of caching data.
Web Application Development- Best Practices in 2023.Techugo
A web app is an interactive app that utilizes web development technologies, and end users can seamlessly access the same from their browser.
Web apps use standard back-end and front-end development technologies. Notably, web apps are closely related to websites. Not only this, but Web app development and web design share a number of parallelisms. To know more, visit the post.
Web application development in 2023 is expected to focus on cutting-edge technologies like AI, AR/VR, blockchain, and cloud computing. The integration of these technologies will enable businesses to create more engaging and personalized web applications that offer a seamless user experience. In addition, the emphasis on security and accessibility will be even greater in 2023, driving the development of secure and accessible web applications that can be used by people with disabilities.
This session will give attendees insight on how to port their content across multiple platforms and increase consumer engagement. Mobile initiatives have become necessary cornerstones of any campaign. How and where do you even begin to assess this rapidly growing market? Join Noel Webb of SpeakFeel Corporation to learn how to maximize your message.
Takeaways
• Where to start with your mobile initiative
• How to identify your mobile market
• Is mobile right for you?
Developing an app includes elaborate planning and procedures. It begins with app concepts, then goes on to scheduling, design, development, testing, and deployment of the app to the planned mobile devices. However, you will have to choose the exact way in which you need to create and install your app you can develop either a mobile app or a web app.
What do you need to consider before taking a business onto mobile ?Rapidsoft Technologies
It’s going to be an expensive move to take a business on mobile platform, particularly when it is done through a responsive mobile website or a native mobile application development. Because mobile is the next big thing in the online business world, a start-up that doesn’t think out about its presence on mobile today, it have more chances of being left in the dust tomorrow.
Native, hybrid, or pw as – choose the best for your businessMarkovate
In a world full of technologies, where mobile devices account for around half of worldwide internet traffic, it is overwhelming to see the impeccable opportunities for businesses to hop on the mobile bandwagon and get ahead of the competition by offering one-of-a-kind mobile experiences to their audience.
lecture presented by Chito N. Angeles for the 2nd Marina G. Dayrit Lecture Series 2014 on "Use of Mobile Apps: Harnessing E-Resources & Services in Libraries & Information Centers" on July 10, 2014 during the 18th Philippine Academic Book Fair at SM Megamall, Mandaluyong City
Top 10 Mobile App Development Frameworks in 2023BitCot
Explore the top 10 mobile app development frameworks for 2024, empowering businesses with cutting-edge tools for crafting innovative and efficient applications.
A Mobile Web Framework for the UC SystemBrett Pollak
Describes UC San Diego's decision making process to use the Mobile Web framework. Outlines how all University of California schools are also leveraging the framework and contributing to it's development.
Taking Your HTML Email Communications from "Ew" to "Wow"Dave Olsen
HTML emails can suck. From the 1990s era code to uninspiring templates to fulfillment and statistics in an alien CRM HTML emails are something that many choose to ignore. Or, at best, develop and deliver outside of a CRM.
In the summer of 2018 University Relations at West Virginia University implemented a new way of delivering HTML emails in support of Enrollment Management. We found we could be more creative and focused in our messaging than we ever expected. Early numbers show we may have influenced our class with our new strategy.
In this session, you’ll follow along with a case study that will cover how we:
• Re-thought our email communication plans from the ground-up
• Helped designers and developers collaborate with Enrollment Management using Litmus
• Built a tool on top of MJML to help speed up our development time, as well as segment copy and imagery, for our emails
• Track the effectiveness of our email communications using a dashboard built in Data Studio
And it’s all CRM agnostic.
The rise of digital platforms has given marketers the ability to track everything that our customers are doing. Tracking “all the things” presents problems though. What metrics show that a platform is effective? How do we collect the data in the first-place? In this workshop we’ll cover how to combine three Google products into the ultimate data gathering and reporting workflow. One that will save you time while giving you the answers you need and moves beyond “page views.”
Building an Academic Program Database and API with Contentful and Amazon Web ...Dave Olsen
How many degree listings does your institution’s website have? How robust is that information? How consistent and on-brand is it? The amount of information related to academic programs is vast and varied. Tuition, scholarships, plans of study, facilities, profiles, media and more. Having clear and consistent academic information would be a differentiator for many schools. A single source-of-truth for academic content might be the holy grail.
This presentation shares how West Virginia University has started to tackle this problem. Their Academic Programs API combines Contentful, a headless CMS, with Amazon Web Services. This has led to a flexible, easy-to-update system for authors, developers and designers.
In this session, you’ll learn how to:
* Work with content owners to show them the importance of centralized content and how to source it
* Define content models and relationships in Contentful
* Use AWS’s Lambda, DynamoDB and API Gateway services to build an API
* Expand your efforts beyond academic information
* Take control of your institution’s content
Reimagining Your Website: What are prospective students looking for and how a...Dave Olsen
Review insights from the 2016 Ruffalo Noel Levitz E-expectations Report and discover tips and tools for implementing these strategies across your websites.
Case Study: Rebuilding an Admissions Web PresenceDave Olsen
From print-heavy communication plans to ad hoc social media efforts to an ever expanding number of web sites we are very good at building silos of content. In this session we'll discuss the data, tools, and strategy that West Virginia University used to pare down and better integrate their Admissions-related communication efforts.
Ensuring the consistent adoption of brand elements across various channels can be a problem for many large organizations. As West Virginia University rolls out a new brand campaign our central Digital Services unit is sharing tools with our web development community to help them make this shift. In this talk you will learn how we’re using patterns to:
* modernize and standardize toolsets
* encourage broad and fast adoption of the new brand elements
* make it easier to incorporate future changes to brand elements
This process has not been without its challenges so expect many pitfalls and missteps to be shared.
The Death of Lorem Ipsum and Pixel-Perfect Content (MinneWebCon version)Dave Olsen
A designer has been asked to mock up an example student profile page in Photoshop. It’s beautiful. The student’s name fits perfectly under the profile image. Their bio is split into two perfectly aligned columns. The design just feels… right. Approvals are given and the production of a website with many different profiles is started. As more profiles are added the design no longer seems to work. It’s starting to seem like the website itself will no longer work. The cold, hard reality of varied and inconsistent web content has hit the project hard. Do we make large design changes or just live with it?
To head off this question we should utilize real content as we develop mock-ups. But it shouldn’t just be one set of real content. Delivering the best possible and most robust websites requires us to design using the best-case, worst-case, and every-case-in-between content. By combining the skills of content specialists, designers, and even developers designs will be that much stronger.
Case Study: Automating Outage Monitoring & CommunicationDave Olsen
This is a review of how West Virginia University's Digital Services unit monitors and communicates system outages. In the past we have had little coverage for our systems. Notices amounted to emails which didn't work well at 2am. We've now been able to combine a number of solutions (New Relic, Pingdom, Slack, PagerDuty, StatusPage.io) into one cohesive monitoring and communication workflow.
The Death of Lorem Ipsum & Pixel Perfect ContentDave Olsen
A designer has been asked to mock up a student profile page in Photoshop. It’s beautiful. The student’s name fits perfectly under the profile image. Their bio is split into two columns that perfectly line up. Unfortunately, all of this perfectly laid-out content is an unrealistic best-case scenario. Our content never fits this perfectly. Names are longer than the eleven characters used in the mock-up. Bios naturally vary in length from person to person. The reality is that we will have large variation in our content.
Rather than addressing these variations after we’ve received approvals and started building a website, we should stress-test our designs with real content from the start of our process. To deliver the best possible product, we need to design for the best-case, worst-case, and every-case-in-between when it comes to possible content.
* Learn how systems and patterns can help us build reusable and shareable components for our websites
* Discover the benefits of taking the design process out of Photoshop and moving it to the browser.
* Learn how content specialists can engage with the design process from the beginning and be advocates for realistic content.
* Explore how real and varied content, not lorem ipsum, can be used to test a design and how it might work.
* Discover how developers can also be involved in this process to ease integration of a design with a CMS or a custom solution.
Optimizing web performance (Fronteers edition)Dave Olsen
Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet.
In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply.
Responsive design is forcing us to reevaluate our design and development practices. It's also forcing us to rethink how we communicate with our clients and what a project's deliverables might be. Pattern Lab helps bridge the gap by providing one tool that allows for the creation of modular systems as well as gives clients the tool review the work in the place it's going to be used: the browser.
This talk is a deep dive into how Pattern Lab is organized and how to take advantage of it.
The Squishy Future of Content - HEEMAC EditionDave Olsen
This talk was given as a keynote for the HEEMAC conference at the University of Southern Florida.
With the adoption of responsive design, we're finding that our pixel perfect content is no longer being placed in pixel perfect boxes on pixel perfect web sites. Placeholder content no longer suffices during development. Copy and paste doesn't work in migrating between designs. With the emergence of the small screen as a primary computing device, web site design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects layouts, and how we can best communicate these changes and engage with stakeholders to create future-friendly web sites.
Learn why we need to be advocates for content at all phases of a project.
Explore the fundamental content types and content rules that will shape how content flows and is viewed by visitors.
Learn how content choreography can help keep our stakeholders most important message the focus of your site.
Review and rethink our web development workflows to create a new process that is better suited to addressing the constraints of the small screen.
Responsive design is forcing us to reevaluate our design and development practices. It's also forcing us to rethink how we communicate with our clients and what a project's deliverables might be. Pattern Lab helps bridge the gap by providing one tool that allows for the creation of modular systems as well as gives clients the tools review the work in the place it's going to be used: the browser.
This deck reviews some of the features of Pattern Lab. It also discusses how I feel it can fit into the overall workflow of a team. It doesn't cover the technical aspects of the tool but I'm happy to follow-up if anyone wants me to. Also, be sure to check out the documentation at http://pattern-lab.info/docs/
The Squishy Future of Content - Penn State EditionDave Olsen
With the adoption of responsive design, we’re finding that our pixel-perfect content is no longer being placed in pixel-perfect boxes on pixel-perfect websites. Placeholder content no longer suffices during development. Copy-and-paste doesn’t work in migrating between designs. Rather, website design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects our development workflow as well as understand how content and messaging affect layouts.
• Learn why you need to be an advocate for content at all phases of a project.
• Explore the fundamental content types and content rules that will shape how your content flows and is viewed by visitors.
• Learn how content choreography can help you keep your most important message the focus of your site.
With the adoption of responsive design, we’re finding that our pixel-perfect content is no longer being placed in pixel-perfect boxes on pixel-perfect websites. Placeholder content no longer suffices during development. Copy-and-paste doesn’t work in migrating between designs. Rather, website design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects our development workflow as well as understand how content and messaging affect layouts.
• Learn why you need to be an advocate for content at all phases of a project.
• Explore the fundamental content types and content rules that will shape how your content flows and is viewed by visitors.
• Learn how content choreography can help you keep your most important message the focus of your site.
The Server Side of Responsive Web DesignDave Olsen
Responsive web design has become an important tool for front-end developers as they develop mobile-optimized solutions for clients. Browser-detection has been an important tool for server-side developers for the same task for much longer. Unfortunately, both techniques have certain limitations. Depending on project requirements, team make-up and deployment environment combining these two techniques might lead to intriguing solutions for your organization. We'll discuss when it makes sense to take this extra step and we'll explore techniques for combining server-side technology, like server-side feature-detection, with your responsive web designs to deliver the most flexible solutions possible.
Measuring Web Performance - HighEdWeb EditionDave Olsen
Today, a Web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our websites look good across that spectrum of devices we may forget that we need to make sure that our websites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet. In this session, we’ll look at the tools that can help you understand, measure and improve the performance of your websites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply. This presentation builds upon Dave Olsen’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”
Web Performance & You - HighEdWeb Arkansas VersionDave Olsen
Today, a web page can be delivered to a desktop computer, a television, or a handheld device like a tablet or a phone. While a technique like responsive design helps ensure that our web sites look good across that spectrum of screen sizes we may forget our web sites should also be able to perform equally well across that same spectrum. While more and more of our users are shifting their Internet usage to these more varied platforms and connection speeds our development practices might not be keeping up.In this session we’ll review why optimizing web performance should be an important step in the development of responsive websites. We’ll look at the tools that can help you understand and measure the performance of those sites as well as discuss front-end and server-side techniques that can be used to help you improve their performance. Finally, since the best way to test your site is to have real devices in hand, we’ll share “lessons learned” so you can set-up your own device lab similar to what we have at West Virginia University.This presentation builds upon Dave’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
8. def. Native Apps
an application developed to run natively on the
targeted device. usually written in a device
specific language like Objective-C or Java.
delivered through app stores (for the most part).
15. 52% of prospective
students looked at a
campus website on a
mobile device.
from Noel Levitz’s “Mobile Expectations Report,” Feb. 2012
16. 48% of prospects who
visited a school with a
mobile site were
positively affected.
from Noel Levitz’s “Mobile Expectations Report,” Feb. 2012
17. 50% of the US population is
now using a smartphone.
from Asymco, December 2010
18. 59% of schools currently provide some
sort of mobile solution.
from Karine Joly’s “State of the Mobile web”, Feb. 2012
19. 74% plan to implement a solution with
9 out of 10 of those planning to implement a
prospective student solution.
from Karine Joly’s “State of the Mobile web”, Feb. 2012
32. m.wvu.edu Traffic by Semester
11000
650%+
increase
8250 in avg.
traffic
5500
2750
0
Fall 2009 Spring 2010 Fall 2010 Spring 2011 Fall 2011 Sping 2012
Average page views per day
33. these are just some of the options...
standalone responsive designs
mobile sites
native apps mobile templates
APIs
56. I have a meeting. Where’s Allen Hall?
I need to call my professor about a late
assignment...
current student...
Urgent Now
How do I reset my WiFi password?
When does the bus get here?
57. Local Users
95% of smartphone users have
searched for local content.
from Google’s “The Mobile Movement” report, April 2011
58. Short Timeframe
88% of smartphone users took action
on a search result within a day
from Google’s “The Mobile Movement” report, April 2011
59. Making Calls
61% of smartphone users ended up
calling a business based on their search.
Tip: make your phone numbers clickable with tel:
from Google’s “The Mobile Movement” report, April 2011
60. Don’t Focus on “On the Go”
30% of smartphone users used the
mobile internet from their couch.
90% used it from home.
from Google’s “The Mobile Movement” report, April 2011
61. Yes, Anywhere
75% of men admit to using their
mobile on the toilet.
Source: http://www.11mark.com/IT-in-the-Toilet
88. standalone
mobile sites •Standalone websites can serve as
“mobile experiences” for your
visitors.
•Content & functionality are highly
optimized.
•Can be another silo of content that
needs to be maintained & advertised.
WVU Example: http://m.wvu.edu
89. mobile
templates
•Mobile templates deliver optimized
layouts based on browser classes.
•Requires server-side technology.
•Must keep classification up-to-date
with newest & latest browsers.
WVU Example: http://wvutoday.wvu.edu
90. responsive
designs
•RWD allows a developer to deliver one
set of mark-up & content to all
browsers.
•Can be difficult to optimize media &
third party widgets.
•Older browsers are not supported.
WVU Example: http://happyholidays.wvu.edu
92. The Future
•Responsive Web Design with Server Side
Components (RESS) is a hybrid of RWD &
Mobile Templates.
•Flexible layout of RWD but finely tunes
media & assets on the server.
•Requires server-side logic & device
detection.
WVU Example: Coming Soon
97. Platform Strategy Review
Start working on your infrastructure. Now.
There is a lot of content already out
there & users expect access to it.
There isn’t one mobile solution for
your organization or client.
111. 70% of prospective students
are happy to browse your
Text
current websites on their
mobile device.
Source: https://www.noellevitz.com/papers-research-higher-education/2012/2012-mobile-expectations-report
124. Many thanks to Mr. Robertson
for the snazzy device &
progressive strategy graphics
125. Thanks,
Priorities by redvers Road to Ribblesdale by Luc B
Swiss Flag by strupler Audience by batmoo
Lego Discovery by dunechaser Drupalcon by Mike Gifford
Grasshopper by trekman Highway Lights by Spreng Ben
Guitarist by postlife1976 Tunnel by Éole
Bullhorn by aisipos Christmas Present by kevindooley
Girl on Stoop by ollipitkanen Clouds by Francisco Martins
Student Recording Video by U. of Denver Calendars by Duane Mendoza
Student in Classroom by Bill Erickson Bananas by sis
Mud by neilspicys Target by ???
Flickr by dsevilla Movie Theater by ari
Headstone by nouspique
This presentation is already available on SlideShare at the address shown here. My entire script for the talk is included as notes for each slide. So all the numbers and anything else I mention is on slideshare.\n
Again, my name is Dave Olsen and for the last eight and a half years I've worked at West Virginia University as a programmer and sometimes project manager. I work in the web unit of University Relations. So that's a technical unit within our marketing and communications group. I've been working on mobile websites for the last two years and those include not only our main site m.wvu.edu but quite a few marketing focused mobile websites. For scale to compare against your institution WVU is a land grand university with 32,0000 students.\n
I want to be clear, this is a talk about strategy and as such it’s coming from a very 30,000 foot level…\n\n
…and I’m distilling two years of experience watching mobile grow on our campus. So I won’t be diving too much into implementation details but if you have questions feel free to interrupt me.\n
So what will I be talking about today... I’m going to start off by reviewing some terms I use in the presentation that folks might not be familiar with, then some reasons why you would want to think about pursuing a mobile strategy for your institution, followed by the meat of the presentation where we'll discuss how I think you should lay out your strategy, and then, lastly, some tools you can use to pursue that strategy.\n
So the glossary of terms…\n
“Native apps” tends to be the most confusing term that I use with clients. Everyone wants one and they don’t necessarily see the difference between an app and a mobile website. A native app is an application developed to run natively on the targeted device. Usually written in a device specific language like Objective-C or Java. The simplest way to think about it is if you can go to the iTunes store or the Android Marketplace and download an application from there it’s a native app.\n
\n
Mobile web refers to browser-based access to the internet from mobile devices. It may be more correct to refer to it as the mobile-optimized web. And the desktop web is just my way of referring to non-mobile-friendly sites. \n
\n
\n
a layout engine that powers a number of popular mobile browsers including Mobile Safari. In the same way that we have different versions of internet explorer there are different versions of WebKit. They’re not all created equal.\n
With the definitions out of the way let's look at why you'd want to pursue a mobile strategy for your campus. \n
According to the Pew Internet and American Life Project, in May 2010, 65% of mobile users in the 18-29 demographic, part of the demographic we target, reported that they had used the mobile internet. \n
According to the E-Expectations report from Noel Levitz that came out in July of last year, 23% of prospects had searched a college site from a mobile device. I’m not positive how much stock I put in that number since I don’t know how they were classifying mobile devices but it’s still pretty staggering.\n
And, finally, according to Comscore roughly 30% of Americans owned smartphones at the end of October 2010. That’s up from 18% the year previous. The kicker, by the start of 2012, 6 short months away, half of the US population is forecasted to be using smartphones.\n
\n
\n
The very first thing I stress? That there’s a difference between a strategy and a tactic and that what they’re looking for is really a strategy to deal with mobile.\n
So that app you want? \n\n
Yeah, not a strategy. Possibly a tactic but definitely not a strategy.\n
Ok, so how ‘bout we add a mobile website to the mix. We’ll have all devices mostly covered with the website and then we have the slick iphone app. So that's a strategy, right? \n\n
Unfortunately, no. You can see that coming, right? You’re a smart bunch.\n
\n
\n
And remember all that content that we already have out there that Google and the other search engines have already indexed for us to give to that user when they search to get the answer to their urgent need? And the user probably already knows it’s out there?\n\nSo that’s reason #1.\n
So how has mobile grown on our campus and what kind of technologies have we implemented. Well, it started in August 2009 with the launch of a student-developed iPhone app, iWVU, as well as our mobile portal built with the original MIT mobile framework. Both offer central services like campus calendar, campus map, and directory. \n
…from there we added device detection & mobile template support to our in-house CMS,\n
we’ve rolled out marketing efforts, like our Big East tournaments projects, that include mobile components and have been great test-beds for pushing our technical expertise. \n
And, finally, our designers are starting to also use responsive design for departmental websites. \n\nSo with all that experience, our very public embrace of mobile for our campus, and a modicum of success we’re hearing from more and more groups on our campus who are interested in mobile. And the following sums up our initial interactions…\n
Here is the semester-to-semester growth in traffic. I've left out summer just because it's an obvious lagging metric and I don't have another summer semester to compare against. It’s pretty obvious from these numbers that more and more users are accessing our content with mobile devices. To me, more page views equals more devices. \n
There are a lot of options out there. Maybe an app or mobile website does fit. Maybe more than one solution fits. Just look at our school, we already have a lot out there and we’re barely scratching the surface. \n
So if that’s what we, as institutions, will grow into or become how do we get there, with all that stuff, from here, where we’re basically starting at nothing. So with that it’s time to introduce…\n
…a progressive mobile strategy. And I think their are three words that sort of sum up what a progressive mobile strategy means and helps get our clients on board.\n
The first is prioritize. There may be a lot of things that they want to accomplish, and we can work towards that, but we want them to understand what mobile really means and make sure we’re tackling the correct problems first.\n
The second is iterate. Again, we can implement, evaluate, and either clean up what we had previously, change the next priority or move onto the next priority.\n
And third, like the swiss, we should try to stay neutral. And what that means is we shouldn’t let tech be our focus.\n
Summing it up...\n
And to bludgeon this point to death. We want to approach mobile with small bites. Focus on one topic/task/site whatever, implement that, and go after the next topic/task/site. Small bites and iteration are very important. There’s a ton to learn.\n
So a progressive mobile strategy consists of three parts.\n
First, an audience strategy, meaning which audiences you’ll focus on first, what we know about them and their use cases. So the audience then, in turn, helps define and inform…\n
…a content strategy. Basically, which bits of content will you focus on first to deliver to that audience based on the use cases. And once those two things are out of the way we’ll look at…\n
…a platform strategy, which focuses on the underlying technology and tactics, e.g. mobile web and native apps, to properly deliver the content that you’ve selected for your audience.\n
This is probably a decent way to think of the strategy from a graphic perspective.\n
Ok, so the first thing we have to understand as we develop our strategy is our audience. Or audiences.\n\n
Now in higher ed we seem to have some pretty well-defined audiences. \n
Now in higher ed we seem to have some pretty well-defined audiences. \n
Now those audiences definitely exist in mobile but we can flesh them out a little bit more based on what we know about mobile-device using users. And that’s an important distinction to make. \n
When Google evaluates a new mobile application one of the first things they evaluate it against are these three classes of users and tries to see how it fits in.\n
The "repetitive now" user is someone checking for the same piece of information over and over again, like checking the same stock quotes or weather. \n
The "bored now" are users who have time on their hands. People on trains or waiting in airports or sitting in cafes. Mobile users in this behavior group look a lot more like casual Web surfers without much user input since mobile devices still suck at that. \n
And The "urgent now" is a request to find something specific fast, like the location of a bakery or directions to the airport.\n
I would argue, without almost any supporting evidence, that most of our users or rather the main users we should be catering to in higher ed fall into the "urgent now" category. Or, rather, that as we use our tradition audiences we should stick “with an urgent need” after it. \n
For example, “current student… urgent.” That’s what I mean about constraining users.\n\nWhy only urgent? The only content we have that fits into "bored now" content are press releases and someone has to be very bored to read those. News & YouTube are some of our worst performing sections. Actually, they are. And we don't have a ton of repetitive content. \n
this sums up just some of the questions a current student may have “in the moment” and attempt to address from their mobile device.\n
Along with those activities our users are likely to take we can actually think about location with mobile when defining them. According to Google's report "The Mobile Movement," released in April of this year, 95% of users who were using Google search were looking for local content. So, beyond need, this notion of needing content for my general vicinity becomes a constraint. So if you’re thinking alumni think visiting alumni. \n
In the same report 88% of smartphone users reported that they took action on their internet searches within a day. Actually, the same day of the search. So there is this compressed timeframe that people have when looking for content. These audiences are trying to do tasks that make sense in the short term. I guess this sort of reinforces that “urgent now” constraint.\n
And a quick, interesting point that I found. 61% of folks made a phone call. This is one of those easy, go back to the office and make a quick change to make your content more mobile friendly and useful. Add that telephone numbers clickable with tel:.\n
And lastly, the sort of standard comment about context and mobile audiences is that they’re out and about and it turns out that that isn’t the true. 30% surf from their couch while watching TV and the vast majority of users have at least used it from the home. Mobile isn’t so much about on-the-go as it is about physical limitations in the device size, network limitations, and “access whenever you need it.”\n
\n
So to quickly review, when identifying and prioritizing your audiences…\n
focus on those with urgent needs like those I mentioned earlier. \n
Focus on your local constituencies before external audiences with one exception that I’ll get to in a little bit. \n
focus on needs that address really short-term activities.\n
and, finally, don’t fall into the trap of thinking your audience has to be out and about or even will be out and about when accessing content. It helps but it’s not required.\n
The next part of developing a progressive mobile strategy is the content strategy. Now that we know who we might engage with and what they might be looking for based on their circumstances or those constraints we reviewed we can figure out what they want access too…\n
Users have a specific task they want to accomplish, and frankly I think this view bleeds over to your regular website, and your mobile tools and tech has to reflect those tasks a user wants to accomplish. Finding a departments phone number easily totally outweighs reading the message from the dean. Make your content match those questions.\n
This is a nice representation of content delivery, which i might think of more as bullshit content delivery, versus content that is actually useful to users. Hat tip to Steve Lewis for the suggestion on the inclusion of this graphic for properly showing the difference.\n
Use this as an opportunity to create rather than just simply converting. Developing a mobile solution isn’t about just converting your home page with all of its politically dictated myriad of links or, say, your president’s message and making that available to mobile users in some slimmed down method. It’s really about creating a whole new organization and interface for services that make sense for mobile use. Even in a smaller form factor there are a lot of opportunities that will open for you.\n
The best mobile solutions are going to be the ones that stress user needs above those of the org (within reason). Combining data and services should be done in a way that makes sense to the user as opposed to how they fit into the org.\n
be able to answer the question, “What value will they gain from your content & services?“ I think that’s always the hope with any type of content be it mobile- or desktop-focused.\n
So now we’re hitting the part where everyone, including me frankly, wants to start. But once you got the other two parts done, well, once you have them done in an ideal world, you can then match up platform strategy to properly implement what your audience needs and what your content supplies.\n
So now we’re down to it, which comes first? Native or mobile web?\n\n
The unfortunate thing for you is that issue is already dead. \n
The question is no longer “Which, between mobile web or native, do we develop for?” \n
It’s “How do we develop solutions to handle both mobile web and native now and of the future that deliver the content our users are expecting?” I think we’re already headed into the second phase of mobile development in higher ed. Maybe we’ll call it mobile dev 2.0. It’s the acceptance of the fact that there are going to be a lot of different solutions.\n
There are a lot of options out there. Maybe an app or mobile website does fit. Maybe more than one solution fits. Just look at our school, we already have a lot out there and we’re barely scratching the surface. \n
In an absolute ideal world your implementation of your campus' mobile platform strategy would probably follow a trend like this. And, yes, I’m completely embarrassed by this graphic.\n
\nWe'd start with the building blocks for a flexible strategy by developing APIs. \n\n\n
Then we'd build our mobile web solutions on top of these APIs to deliver information to as many devices as possible using the tools & techniques that your staff are familiar with or, at the very least, their shouldn’t to terribly much of a learning curve.\n\nAnd note that there is even a progressive path through mobile web starting with adaptive design at the bottom through to… \n \n…mobile portals with lots of interactivity & content all designed specifically for a mobile device and using device detection to modify the look server-side making it really adaptable to the client requesting the site. \n\n
Then we could focus on native solutions to refine and provide the best quality solutions on a per operating system basis. And native apps would leverage the API as well. \n
So, in a nutshell, that's the ideal platform strategy for an institution in my opinion. Even if it’s a little ugly looking. So let’s start with the core and base part of the platform strategy, the APIs.\n\n
APIs are the infrastructure we need to create, the plumbing or the highways as it were, that will not only handle mobile but any future content-delivery format needs we have. Say, TVs or digital signage for example? At the end of the day, APIs allow us to create once and publish everywhere. I can’t stress enough how important APIs will be to your institution in terms of delivering viable, maintainable, and useful mobile solutions.\n
So a quick example of how we're using APIs at WVU for our PRT system. WVU is split into three campuses and to connect them we have this little tram system, the PRT, which students can take to get from one campus to another. It was built in the 60s and, unfortunately, it's showing it's age. It'll break down every now and then. Now, in the past, a student only learned that the PRT was down by going to the station. Based on a student idea we worked with the PRT folks to gather that data to display on our mobile website. So we created an API for it. Transportation folks update it in one spot and, via JSON & XML it gets published to all of these locations instantly. And if we need to bring in another site or digital signage we just point it at the JSON or XML feed and we’re good to go. \n\n
Obviously that's the ideal and that's not going to be the way most schools work right from the get go. We certainly didn't. That being said, learn from our experience it's much tougher to retrofit APIs to these kind of things than it is to just know you have to do that from the start.\n\nOnce we move from APIs and look at the next step in our platform strategy, which, for me, is mobile web. I know I said earlier that a platform strategy wasn’t an either/or but you have to start somewhere. It just happens to start in the place that I happen to value, mobile web.\n
As I noted earlier there is actually a progressive strategy for mobile web as well moving from adaptive designs to CMS-based mobile templates and finally to standalone mobile sites. \n
As I noted earlier there is actually a progressive strategy for mobile web as well moving from adaptive designs to CMS-based mobile templates and finally to standalone mobile sites. \n
As I noted earlier there is actually a progressive strategy for mobile web as well moving from adaptive designs to CMS-based mobile templates and finally to standalone mobile sites. \n
As I noted earlier there is actually a progressive strategy for mobile web as well moving from adaptive designs to CMS-based mobile templates and finally to standalone mobile sites. \n
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As I noted earlier there is actually a progressive strategy for mobile web as well moving from adaptive designs to CMS-based mobile templates and finally to standalone mobile sites. \n
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So then the next step in a mobile platform are native apps. Again, these are the apps you’re going to download through the iTunes Store or Android Marketplace.\nI’m not naïve enough to think that mobile web can handle every need a school will have. \n
Frankly, vendors for systems like your learning management system are going to be the ones to bring native apps to your school. Or at least the most likely avenue for that. You may also have an opportunity to bring this kind of work in-house but I have a feeling that vendors will drive native app adoption at schools. \n\n
The other place I see native apps being leveraged more than mobile web are in the absolute, bleeding edge cases for transforming how business is done on campus. More revolutionary than evolutionary. A decent example of this might be replacing student Ids with mobile devices equipped with near field communications or NFC technology.\n\n
So that’s our mobile platform strategy that’s a part of our larger progressive mobile strategy. Start working on or planning to work on your infrastructure now. So read that as APIs. We already have a lot of content that has been crawled by search engines and users will be looking for it. There is no right mobile solution platform-wise for higher ed. You’re going to end up using all of them.\n
So I guess I should make the case for mobile web first and I think I have two pretty good reasons. And, again, this isn’t an argument for a standalone mobile website, this is an argument for anyone of the viable mobile web solutions I just reviewed.\n
One thing that I think gets overlooked when developing mobile solutions is understanding how users actually discover our offerings and service and what drives them.\n
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Ok, so to wrap all of this up we’ll go through a quick example…\n
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I couldn’t come up with a decent way to lay this out but... the notion is to prioritize audiences you want to deliver to in the left column. Then the types of content that make sense to them based on what we learned about audience. And then, finally, figure out what type of platform best fits that content to maeks ure we propersly deliver it.\n
I couldn’t come up with a decent way to lay this out but... the notion is to prioritize audiences you want to deliver to in the left column. Then the types of content that make sense to them based on what we learned about audience. And then, finally, figure out what type of platform best fits that content to maeks ure we propersly deliver it.\n
I couldn’t come up with a decent way to lay this out but... the notion is to prioritize audiences you want to deliver to in the left column. Then the types of content that make sense to them based on what we learned about audience. And then, finally, figure out what type of platform best fits that content to maeks ure we propersly deliver it.\n