This document outlines plans for a new online football magazine targeting teenage boys aged 13-18. The magazine will feature content like match reports, player interviews, and club manager interviews from local Sunday league football teams. As there are no other competitors focusing exclusively on this niche content, the magazine has an opportunity in the market. Key aspects of the magazine that are discussed include the design, content layout, promotion strategy, and required resources.

2. Showcase
offering Inspire
Encourage Educate
Motivate

3. Sports/Football
• U18s football
• Local Football teams
• Sunday league

4. • Not many competitors with this
specific content
• Mainstream magazines based on
professional players and teams
• This leaves a gap in the market
for my magazine due to its
unique content
• This helps my magazine gain an
advantage if this becomes a
competitive market
From these magazines I have learnt that including
pictures next to the text about a player is useful as it
inspires the reader if they look up to their lifestyle

5. • Teenagers(boys) generally aged 13-16
(most competitive leagues)
• All ethnicities
• People who have an interest in football for
example if they watch it or play it.
• Teenagers with an athletic lifestyle
• Teenagers aged 13-18 are most active
online which suits an online magazine

6. • Neutral colours to make the text easily read and
understood
• This is because their will be different teams colours
depending on who is featured in the magazine, they are
generally bright and vibrant.
• The font I will use is ‘Times New Roman’ this is because it
is mature and easily readable because of it simplicity
The title fonts will be in Garamond the same
font used for the PowerPoint titles

7. • The content inside will be displayed on a double
page spread because of the brief's requirements
• The type of content inside would be:
• Match reports
• Match Highlights (in action photos)
• Player recognition (recognising efforts, involves
the audience)
• Player Interviews
• Club manager interviews
• Another feature would be competitions and
giveaways related to football for example football
boots, goalie gloves and footballs

8. • Since this is a football magazine I will promote
my magazine at football events such as:
• Tournaments
• Presentations
• Games
• 99% of teenagers use social media once a week so
using social media platforms would be a key element in
reaching my target audience
• Since this is an online magazine their will
be online subscriptions
These promotions will be every time there
is a new edition of the magazine to help
people become of aware of the upcoming
magazine and the content being used on
social media will be about the upcoming
players being featured and news from
managers as players may see this as a way
to receive news about the Sunday league
they play in

9. • Printer
• Software
• Warehouse
• Editor
• Models
• Promoter
• Delivery Service
• Camera Man