The student created a mood board for a digipak for a rock/alternative band called The Kills. They explored different colors, patterns and designs to portray the band's genre. Images from the band's black and white music video were used because they linked well to the narrative and style of the band. The student changed their design multiple times before settling on a black and white theme to make all images cohesive. Brushed textures were added to images to make them look like grungy posters fitting the theme. Lyrics from the band's song "LULLABYE" were used on the back to directly link to the music.

1. I created a mood board for my digipak, because I wanted to explore further what sort of colours, patterns, and designs I would use to portray the band’s genre better. These images are all from the band “The Kills”, a rock/alternative band. I thought this particular band were appropriate, because of the way in which they are all poses, and also how most of the images are black and white. In the music video, the narrative was made black and white, so these images link very well to the music video, and band.

2. I changed my idea quite a few times, before I felt comfortable with the outcome. I chose to stick with black and white, because it was much better to make all the images compliment each other. I used brushed around the outside to make the images look more like grungy posters, to link with the theme better. With the end image, I wanted to lyrics to the song “LULLABYE” to show it is more linked to the music video song, rather than just some random words that didn’t link. I wanted the digipak back to look busy and messy, so I repeated words over each other to make it look more destructive, and busy.

3. For the inside of the digipak, I wanted to use an image that wasn’t the band, because I didn’t want to make the band look like it was very obvious and boring. By using this image I took in Paris, it makes it look like more of an atmosphere, than a posing picture. The word “ARNAK” means “ANARCHY” in French, and I think that this Makes the image link to the band in this way. Although not completely obvious, I like the idea of a exploring further into the chosen images for the digipak, because it shows more of a depth. By using an image with graffiti in it, shows more of a rebellious, rock feel, which makes this image even more appropriate.