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THE NEW SOCIAL REVOLUTION


                            1
WATCH THE VIDEO


                  2
THE NEW SOCIAL REVOLUTION


Questions To Answer
1) What is it?

2) Who is involved in the revolution?

3) Why should we pa...
WHAT IS THE REVOLUTION?


                          4
THE 2 COMPONENTS OF THE REVOLUTION



Social Media                 Social Networks




                                   ...
THE 1 ST COMPONENT - SOCIAL MEDIA




Social Media describes the online technologies and practices that
people use to shar...
“SOCIAL MEDIA IS LIKE TEEN SEX. EVERYONE WANTS TO DO IT.
NOBODY KNOWS HOW. WHEN IT’S FINALLY DONE THERE IS SURPRISE IT’S N...
IN PLAIN ENGLISH, WHAT IS SOCIAL MEDIA?




Social Media is any information distributed through online tools.
- wikipedia
...
9
BUT THAT’S NOT ALL, FOLKS



SOCIAL MEDIA IS A CONVERSATION CARRIED OUT
     AND SUPPORTED BY ONLINE TOOLS.




          ...
WHAT ARE SOCIAL MEDIA NETWORKS?


                                  11
SOCIAL MEDIA NETWORKS ARE VILLAGES
                                     12
SOCIAL MEDIA NETWORKS ARE VILLAGES


Language                       Taboos
Culture                        Etiquette
Laws a...
WHAT DO SOCIAL MEDIA NETWORKS DO?

Networks                              Task                  Network

Q) What is a Netwo...
WHAT DO SOCIAL MEDIA NETWORKS DO?




The problem with real
life networks




                                            ...
WHAT DO SOCIAL NETWORKS DO?




We can do better




                                             16
THE 4 TYPES OF SOCIAL MEDIA NETWORKS


Social Networking Sites :
  MySpace

  Facebook

  Linked In



                   ...
THE 4 TYPES OF SOCIAL MEDIA NETWORKS


Content Sharing Sites or UGC’s:
  Flickr

  YouTube

  Vimeo



                   ...
THE 4 TYPES OF SOCIAL MEDIA NETWORKS


Blogs and Micro-Blogs:
  Blogger

  Moveable Type

  Twitter



                   ...
THE 4 TYPES OF SOCIAL MEDIA NETWORKS


Collaborative Spaces:
  Wikipedia

  Delicious

  Stumble Upon



                 ...
WHO IS PARTICIPATING?


                        21
WHO IS PARTICIPATING?

3 OUT OF 4 AMERICAN'S USE SOME FORM OF SOCIAL TECHNOLOGY
                         Forrester, The Gr...
WHO IS PARTICIPATING?




2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS
                                 Nie...
WHO IS PARTICIPATING?




                 Graphic: www.businessweek.com Data: Forrester Research 2007
                   ...
WHO IS PARTICIPATING?




                 Graphic: www.businessweek.com Data: Forrester Research 2007
                   ...
WHO IS PARTICIPATING?




                 Graphic: www.businessweek.com Data: Forrester Research 2007
                   ...
WHAT IS THE REVOLUTION?


                          27
THE SOCIAL REVOLUTION IS LIBERATION!


                                       28
WHY SHOULD WE PARTICIPATE?


                             29
WHY SOCIAL MEDIA?


Joining the conversation is the next evolution in communications
Builds trust among consumers
Can be t...
WHY SOCIAL MEDIA?

Immediate feedback on you
Changing face of customer service
Trust
Empowerment
First investment is high ...
WHY SEAWORLD GOT STARTED

Leverage goodwill
Share knowledge base
Thought leadership
De-mystify processes
Showcase our cult...
TURNING POINT


                33
THE CHALLENGE--2007



Journey to Atlantis was opening four weeks early
Traditional media and PR campaigns were already un...
THE SOLUTION


Social Media Campaign

Targeting online coaster community

Measurable objectives

A chance to “dip our toes...
MEASURING SUCCESS


12 Coaster sites covered opening
50 links from unique web sites, 30 from ACE-related sites
Internet is...
CHAPTER TWO



Launch of What’s Under the Sea?
Why a Group blog?
Integrating Twitter and Facebook


                      ...
38
WHAT IS RACKSPACE DOING?


Rapid Customer Intervention on Twitter   Facebook pages

Company Blogs                         ...
WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL




                                                      40
WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL




                                                      41
WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL




                                                      42
WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL




                                                      43
WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL




                                                      44
WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL




                                                      45
VISIT ALAMOBOWL.COM




                      46
WHAT IS THE ATKINS GROUP DOING? - Y VODKA




                                            47
WHAT IS THE ATKINS GROUP DOING? - Y VODKA




                                            48
WHAT IS THE ATKINS GROUP DOING? - Y VODKA




                                            49
WHAT IS THE ATKINS GROUP DOING? - Y VODKA




                                            50
WHAT IS THE ATKINS GROUP DOING? - Y VODKA




                                            51
WHAT IS THE ATKINS GROUP DOING? - Y VODKA




                                            52
VISIT YVODKA.COM




                   53
WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND




                                                       54
WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND




                                                       55
WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND




                                                       56
WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND




                                                       57
WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND




                                                       58
WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND




                                                       59
VISIT SOPADRE.COM




                    60
HOW CAN YOU GET STARTED?

Try the technology
Listen to the conversation
Contribute
Participate
Give Back

                ...
WHO SHOULD BE DOING SOCIAL MEDIA?


Interested in new technology
Subject Matter Expert
Can resolve customer questions/issu...
HOW TO THINK

Objectives
  What are they?

Strategy
  How does it mesh with other marketing/communication plans?

Tactics ...
FREE RESOURCES

Social Media Clubs
Social Media Breakfasts
Online tweet-ups, meet-ups and meetings
Communications organiza...
THE SPIRIT OF THE COMMUNITY


Authenticity
Transparency
Pay it Forward
Unselfish

                                        ...
WHAT IS THE FUTURE OF SOCIAL MEDIA?



More choices, more opportunity
Continued emphasis on individuals vs. corporations
I...
THE FUTURE OF SOCIAL MEDIA


The Real Question is: How will your company adapt and adopt? Can
you accept the intrinsic val...
THE FUTURE OF SOCIAL MEDIA


What are you waiting for?
We must get over the FUD disorder
  The Pope has a You Tube Channel...
WHERE TO START?


Develop Digital Citizenship guidelines….and use them!
Guide your team or staff into the technology
Be th...
THINGS TO READ

Cluetrain Manifesto
  www.cluetrain.com

Naked Conversations
  Robert Scoble and Shel Israel

New Rules of...
THINGS TO READ

Now is Gone
  Geoff Livingston

Groundswell
  Charlene Li and Josh Bernoff

Personality Not Included

    ...
FRAN STEPHENSON
          E-Mail: fran.stephenson@rackspace.com
          Twitter: fransteps
CONNECT   Find me on Facebook...
QUESTION & ANSWER


                    73
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TTIA Summit For Slideshare

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What is the social media revolution? It is the liberation of information. Fran Stephenson, Jonathan Faunce, Steve Atkins

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TTIA Summit For Slideshare

  1. 1. THE NEW SOCIAL REVOLUTION 1
  2. 2. WATCH THE VIDEO 2
  3. 3. THE NEW SOCIAL REVOLUTION Questions To Answer 1) What is it? 2) Who is involved in the revolution? 3) Why should we participate? 4) How do we do it? 3
  4. 4. WHAT IS THE REVOLUTION? 4
  5. 5. THE 2 COMPONENTS OF THE REVOLUTION Social Media Social Networks 5
  6. 6. THE 1 ST COMPONENT - SOCIAL MEDIA Social Media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives... - Brian Solis, Futureworks PR 6
  7. 7. “SOCIAL MEDIA IS LIKE TEEN SEX. EVERYONE WANTS TO DO IT. NOBODY KNOWS HOW. WHEN IT’S FINALLY DONE THERE IS SURPRISE IT’S NOT BETTER.” AVINASH KAUSHIK, ANALYTICS EVANGELIST, GOOGLE 7
  8. 8. IN PLAIN ENGLISH, WHAT IS SOCIAL MEDIA? Social Media is any information distributed through online tools. - wikipedia 8
  9. 9. 9
  10. 10. BUT THAT’S NOT ALL, FOLKS SOCIAL MEDIA IS A CONVERSATION CARRIED OUT AND SUPPORTED BY ONLINE TOOLS. 10
  11. 11. WHAT ARE SOCIAL MEDIA NETWORKS? 11
  12. 12. SOCIAL MEDIA NETWORKS ARE VILLAGES 12
  13. 13. SOCIAL MEDIA NETWORKS ARE VILLAGES Language Taboos Culture Etiquette Laws and Law Enforcement Some have a Class Hierarchy (i.e. experts and novices, staff and contributors) 13
  14. 14. WHAT DO SOCIAL MEDIA NETWORKS DO? Networks Task Network Q) What is a Network? Send A Piece of Mail US Postal Service A) Networks are organized Meet New People Organizations/Clubs channels or workflows that get things done. Travel To Another City Highways and Roads 14
  15. 15. WHAT DO SOCIAL MEDIA NETWORKS DO? The problem with real life networks 15
  16. 16. WHAT DO SOCIAL NETWORKS DO? We can do better 16
  17. 17. THE 4 TYPES OF SOCIAL MEDIA NETWORKS Social Networking Sites : MySpace Facebook Linked In 17
  18. 18. THE 4 TYPES OF SOCIAL MEDIA NETWORKS Content Sharing Sites or UGC’s: Flickr YouTube Vimeo 18
  19. 19. THE 4 TYPES OF SOCIAL MEDIA NETWORKS Blogs and Micro-Blogs: Blogger Moveable Type Twitter 19
  20. 20. THE 4 TYPES OF SOCIAL MEDIA NETWORKS Collaborative Spaces: Wikipedia Delicious Stumble Upon 20
  21. 21. WHO IS PARTICIPATING? 21
  22. 22. WHO IS PARTICIPATING? 3 OUT OF 4 AMERICAN'S USE SOME FORM OF SOCIAL TECHNOLOGY Forrester, The Growth Of Social Technology Adoption, 2008 22
  23. 23. WHO IS PARTICIPATING? 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 23
  24. 24. WHO IS PARTICIPATING? Graphic: www.businessweek.com Data: Forrester Research 2007 24
  25. 25. WHO IS PARTICIPATING? Graphic: www.businessweek.com Data: Forrester Research 2007 25
  26. 26. WHO IS PARTICIPATING? Graphic: www.businessweek.com Data: Forrester Research 2007 26
  27. 27. WHAT IS THE REVOLUTION? 27
  28. 28. THE SOCIAL REVOLUTION IS LIBERATION! 28
  29. 29. WHY SHOULD WE PARTICIPATE? 29
  30. 30. WHY SOCIAL MEDIA? Joining the conversation is the next evolution in communications Builds trust among consumers Can be tied to measurable business objectives Puts a new face(s) on a large organization 30
  31. 31. WHY SOCIAL MEDIA? Immediate feedback on you Changing face of customer service Trust Empowerment First investment is high on time, low on $$$$ 31
  32. 32. WHY SEAWORLD GOT STARTED Leverage goodwill Share knowledge base Thought leadership De-mystify processes Showcase our culture 32
  33. 33. TURNING POINT 33
  34. 34. THE CHALLENGE--2007 Journey to Atlantis was opening four weeks early Traditional media and PR campaigns were already underway The Web site did not allow for depth of info desired by fans 34
  35. 35. THE SOLUTION Social Media Campaign Targeting online coaster community Measurable objectives A chance to “dip our toes in the water” 35
  36. 36. MEASURING SUCCESS 12 Coaster sites covered opening 50 links from unique web sites, 30 from ACE-related sites Internet is top source of information on exit surveys ROI =$$$$ 36
  37. 37. CHAPTER TWO Launch of What’s Under the Sea? Why a Group blog? Integrating Twitter and Facebook 37
  38. 38. 38
  39. 39. WHAT IS RACKSPACE DOING? Rapid Customer Intervention on Twitter Facebook pages Company Blogs Crisis Communication Building 43—cutting edge of internet Rackspace Cloud– news and technology Rackspace blog– corporate news 39
  40. 40. WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL 40
  41. 41. WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL 41
  42. 42. WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL 42
  43. 43. WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL 43
  44. 44. WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL 44
  45. 45. WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL 45
  46. 46. VISIT ALAMOBOWL.COM 46
  47. 47. WHAT IS THE ATKINS GROUP DOING? - Y VODKA 47
  48. 48. WHAT IS THE ATKINS GROUP DOING? - Y VODKA 48
  49. 49. WHAT IS THE ATKINS GROUP DOING? - Y VODKA 49
  50. 50. WHAT IS THE ATKINS GROUP DOING? - Y VODKA 50
  51. 51. WHAT IS THE ATKINS GROUP DOING? - Y VODKA 51
  52. 52. WHAT IS THE ATKINS GROUP DOING? - Y VODKA 52
  53. 53. VISIT YVODKA.COM 53
  54. 54. WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND 54
  55. 55. WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND 55
  56. 56. WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND 56
  57. 57. WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND 57
  58. 58. WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND 58
  59. 59. WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND 59
  60. 60. VISIT SOPADRE.COM 60
  61. 61. HOW CAN YOU GET STARTED? Try the technology Listen to the conversation Contribute Participate Give Back 61
  62. 62. WHO SHOULD BE DOING SOCIAL MEDIA? Interested in new technology Subject Matter Expert Can resolve customer questions/issues Comfortable with interaction 62
  63. 63. HOW TO THINK Objectives What are they? Strategy How does it mesh with other marketing/communication plans? Tactics = Technology Choice 63
  64. 64. FREE RESOURCES Social Media Clubs Social Media Breakfasts Online tweet-ups, meet-ups and meetings Communications organizations Find a mentor 64
  65. 65. THE SPIRIT OF THE COMMUNITY Authenticity Transparency Pay it Forward Unselfish 65
  66. 66. WHAT IS THE FUTURE OF SOCIAL MEDIA? More choices, more opportunity Continued emphasis on individuals vs. corporations Integration and synchronization 66
  67. 67. THE FUTURE OF SOCIAL MEDIA The Real Question is: How will your company adapt and adopt? Can you accept the intrinsic value of these technologies? Technologies will continue to evolve which integrate into Americans mobile lifestyles… 67
  68. 68. THE FUTURE OF SOCIAL MEDIA What are you waiting for? We must get over the FUD disorder The Pope has a You Tube Channel The White House has appointed a Social Media Director The Texas Railroad Commissioner has YouTube videos! 68
  69. 69. WHERE TO START? Develop Digital Citizenship guidelines….and use them! Guide your team or staff into the technology Be the thought leader by starting your own Facebook, LinkedIn and Twitter pages….and share what you’ve learned. 69
  70. 70. THINGS TO READ Cluetrain Manifesto www.cluetrain.com Naked Conversations Robert Scoble and Shel Israel New Rules of Marketing and PR David Meerman Scott 70
  71. 71. THINGS TO READ Now is Gone Geoff Livingston Groundswell Charlene Li and Josh Bernoff Personality Not Included 71
  72. 72. FRAN STEPHENSON E-Mail: fran.stephenson@rackspace.com Twitter: fransteps CONNECT Find me on Facebook and LinkedIn WITH US JONATHAN FAUNCE E-Mail: jonathan@theatkinsgroup.com Twitter: thefaunces Find me on Facebook and LinkedIn 72
  73. 73. QUESTION & ANSWER 73

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