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Validate or game over - Martine de Ridder
The document discusses the importance of validating and testing new products and ideas. It emphasizes getting out of the building to test products with customers and find early adopters. A key takeaway is that ideas are worthless until they are tested, so companies should build minimum viable products and get feedback to enhance their products before full launch. Testing and validating in the market is presented as critical to avoiding failures like Webvan, which expanded too quickly before properly demonstrating product-market fit.
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Validate or game over - Martine de Ridder
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- 12. “We were busydemonstrating failure in the bay area market while we expanded into other regions” – Mike Moritz, board member Webvan @MrsMartine
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- 31. MARKETING IS A GREATWAY TO TEST & ENHANCE YOUR PRODUCTS @MrsMartine
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- 80. IDEAS ARE WORTHLESS UNTIL THEY ARETESTED @MrsMartine
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- 82. ENTER THE TERRITORY OF YOUR CUSTOMER@MrsMartine
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- 85. DON’T MAKE AN ASSOUT OF U & ME. @MrsMartine