The document outlines three types of music videos: performance videos focus solely on showing the band performing their song; narrative videos tell a story, often seen in breakup songs but risk being cheesy if too closely following lyrics; conceptual videos center around a single idea or concept and usually have no relation to the lyrics, sometimes using special effects.

1. Ryan Harris
Music Video Theory
Performance:
 Videothatwill onlyshowthe bandperformtheirsong.
 Cheapestandeasiestwayof producingamusicvideo.
Narrative:
 Where the musicvideohasa storyline of some description.
 Usuallywe findthese inbreakupsongs
 Slightdangersof the videobeingtoocheesyand/orunoriginal if the narrative were tofollow
the lyricstoo closely.
Conceptual:
 Basedarounda single ideaorconcept.
 Sometimesithasspecial effects.
 Normallynorelationtothe lyrics