The document summarizes a creative brief team meeting for an advertising campaign for chewing gum. It lists the ideas presented by two team members, Dion and Ross, for the gum name, slogan, and color scheme. Dion suggested "Chewies" as the name and "our gum is good" as the slogan, with yellow and red colors. Ross also suggested "Chewies" as the name and proposed "our gum is le`best" as the slogan, with red and green colors. The team ultimately chose "Chewies" as the final name, "our gum is good" as the final slogan, and red and green as the final color scheme. They also decided yellow and red would be used for different

1. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name:
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Dion
Chewies
slogan “our gum is good”
I think that it’s simple but it gets
the point across
Yellow and red.
I think the colours go with
the flavour a bit and the
colours do look good
together.
We both agree on the name
chewies and our slogans are
roughly the same
I do not like the colours as they
conflict with the flavour.
Ross
Chewies
Slogan “our gum is le`best”
The name it literally what you
do with gum.
Red and Green.
They go perfectly with the
flavour of our gum
The slogan is good and simple and
we both agree on the title
I couldn’t think of any negatives
about Ross`s ideas
Final Chosen Name Final Chosen Slogan Final Chosen Colour
Scheme
Any Other Final Decisions
Chewies
Because it’s what you do
with chewing gum
“our gum is good”
Simple and very effective
Red and Green.
Because it resembles our
flavour
We will have Yellow and Red for a different flavours.