Premier Digital Conference 2016 - The Digital World
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Slides from my session at Premier Digital Conference 2016 on social media and the Digital World. Find more church communications content at https://www.churchtrain.uk/blog Notes and resources at https://www.churchtrain.uk/premier-social
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Premier Digital Conference 2016 - The Digital World
- 2. Joe Gallant, ChurchTrain, @jgchurchcomms The Digital World
- 3. • www.ChurchTrain.uk • Blog • Training Sessions • Email Newsletter Introductions
- 4. • Twitter - @jgchurchcomms • Facebook – facebook.com/jgchurchcomms • LinkedIn – Joe Gallant • Instagram - @jgchurchcomms Connect with me!
- 6. • Where to start? • Why bother? • What’s the difference? • Some helpful pointers The Digital World
- 7. • Social Media is about connecting with people • Mini broadcast of your life • Filtered – through a lens • Tool – used for good or bad! • Important to be authentic Where to start?
- 8. ‘The Digital World’ is not completely separate - it is just as much a part of ‘the real world’ as what goes on offline.
- 9. • Connecting • Content – Sharing – Consuming • Share and promote vision Why should we use social media?
- 10. Go to where the people are!
- 11. • Commuters • Entrepreneurs • Youth • Different cultural backgrounds • Families • Retired • Singles • Men • Women People Types
- 13. • Biggest network by far – 1.71 billion users • Diverse user base • Personal Profiles – ‘Friends’ • Groups – Online communities • Pages – Brand/Organisation etc. Facebook
- 14. • Microblogging – 140 characters max per ‘Tweet’ • Frequent posting, publically visible • One way ‘Follow’ relationship • Feed of real-time content • Celebrities/Brands - @innocent • Allow Private Messaging from other users Twitter
- 15. • Largely for personal use • Companies can have profiles • Online CV and recruitment • Two-way connections with other users, pay to message privately if not connected LinkedIn
- 16. • ‘Circles’ – communities for sharing content • Loyal following • Minor SEO benefits Google+
- 17. • 400 million users • Very popular with 18-34s • Photos and Videos only (with captions, no links) • Hashtags very #prominent • Requires time, but could be effective in reaching younger audiences Instagram
- 18. • Private sharing of photos and videos • Shared with one or more individuals • Requires time, but could be effective in reaching younger audiences Snapchat
- 19. • Upload and share video content • Widely used, with or without signing up (+1 billion users) • Can be used to stream live video – sermons, events etc. • Encourage others to subscribe to your ‘Channel’ • Videos can be placed (embedded) inside other content YouTube
- 20. • Live video streaming • Easy setup, very low cost • Possible use for weekly notices, other updates Periscope/Meerkat/ Vine/Facebook Live
- 21. Posting video? Go native.
- 22. • Be on the lookout for ‘quick wins’ to reach people ‘where they’re at’ • Experiment! • Blog: Pokémon Go… and make disciples Wildcard: Pokémon Go
- 23. …and the rest!
- 24. • Take inspiration from things that are already happening • Share what your audience will enjoy/benefit from • Enjoy it – be social! • Connect – broaden your network • Updates & Information, as part of sharing your vision Social Media Uses
- 25. Time
- 26. • Plan ahead to save time – schedule content • Share the work • Curate content on the fly • Buffer – free & a great place to start Social Media Management
- 27. • Survey • Do less… better! • Leadership buy-in • Respond – two-way communication! – 77% of Twitter users feel more positive about a brand when their Tweet has been replied to • Promote your online, offline! Ideas
- 28. • www.ChurchTrain.uk/premier-social – Today’s slides and lots of helpful links • www.ChurchTrain.uk/49 • Ask questions! https://www.brandwatch.com/blog/96-amazing-social-media-statistics-and-facts-for-2016/ https://blog.twitter.com/2015/new-holiday-research-five-ways-for-retailers-to-engage-shoppers-on-twitter http://www.statisticbrain.com/youtube-statistics/ http://www.bbc.co.uk/news/business-35767893 Resources