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Social Media Basics

Presented by Anthony Zarro
       January 2012
People on Facebook

•   More than 850 million active users
•   50% of active users log on to daily
•   Average user has 130 friends
•   Average user is connected to 80 fan pages
•   More than 2 billion posts are liked and
    commented on per day



                                            2
Twitter

•   Over 200 million users
•   Over 100 million active each day
•   Over 230 million tweets per day
•   55% of users are active on mobile
•   400 million monthly unique visitors




                                          3
You Tube

• Over 3 billion videos are viewed a day
• Nearly 17 million people have connected their
  YouTube account to at least one social service
• Millions of subscriptions happen each day.
  Subscriptions allow you to connect with
  someone you're interested in and keep up on
  their activity on the site




                                                   4
BUILDING A SOCIAL STRATEGY
Step 1: Self Reflect

• Ask yourself:
  – Why do buyers choose us?
  – What makes us different?
  – What is our passion?
  – What is important to us?




                               6
Step 2: Define You Community

•   Who is your audience?
•   Where are they social?
•   What do they share?
•   What is important to them?
•   What are their issues?




                                 7
Step 3: Build Your Destinations

•   FaceBook
•   Twitter
•   Blog
•   YouTube
•   Flickr
•   LinkedIn



                                  8
Step 4: Start Creating Content

• Blog posts
    – Stories, articles, POV’s, industry news
    – Behind the scenes, photos, video, travel
•   Networked Blog
•   Tweets
•   Follow others
•   Facebook updates

                                                 9
Rules of Engagement

• Give to your audience and they will give
  back to you!
• Don’t sell!!!
• Create a dialogue
• Embrace feedback
• Share, Share, Share



                                             10
USEFUL TOOLS
Tweet Deck




             12
HootSuite




            13
HootSuite Reporting




                      14
THANK YOU

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Social Media Basic

  • 1. Social Media Basics Presented by Anthony Zarro January 2012
  • 2. People on Facebook • More than 850 million active users • 50% of active users log on to daily • Average user has 130 friends • Average user is connected to 80 fan pages • More than 2 billion posts are liked and commented on per day 2
  • 3. Twitter • Over 200 million users • Over 100 million active each day • Over 230 million tweets per day • 55% of users are active on mobile • 400 million monthly unique visitors 3
  • 4. You Tube • Over 3 billion videos are viewed a day • Nearly 17 million people have connected their YouTube account to at least one social service • Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in and keep up on their activity on the site 4
  • 5. BUILDING A SOCIAL STRATEGY
  • 6. Step 1: Self Reflect • Ask yourself: – Why do buyers choose us? – What makes us different? – What is our passion? – What is important to us? 6
  • 7. Step 2: Define You Community • Who is your audience? • Where are they social? • What do they share? • What is important to them? • What are their issues? 7
  • 8. Step 3: Build Your Destinations • FaceBook • Twitter • Blog • YouTube • Flickr • LinkedIn 8
  • 9. Step 4: Start Creating Content • Blog posts – Stories, articles, POV’s, industry news – Behind the scenes, photos, video, travel • Networked Blog • Tweets • Follow others • Facebook updates 9
  • 10. Rules of Engagement • Give to your audience and they will give back to you! • Don’t sell!!! • Create a dialogue • Embrace feedback • Share, Share, Share 10
  • 13. HootSuite 13