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Social Media Basic


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Developed in January 2012 by Drive Action Digital. The presentation contains statistics, fundamentals and best practices for developing and executing a social media strategy for your brand.

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Social Media Basic

  1. 1. Social Media BasicsPresented by Anthony Zarro January 2012
  2. 2. People on Facebook• More than 850 million active users• 50% of active users log on to daily• Average user has 130 friends• Average user is connected to 80 fan pages• More than 2 billion posts are liked and commented on per day 2
  3. 3. Twitter• Over 200 million users• Over 100 million active each day• Over 230 million tweets per day• 55% of users are active on mobile• 400 million monthly unique visitors 3
  4. 4. You Tube• Over 3 billion videos are viewed a day• Nearly 17 million people have connected their YouTube account to at least one social service• Millions of subscriptions happen each day. Subscriptions allow you to connect with someone youre interested in and keep up on their activity on the site 4
  6. 6. Step 1: Self Reflect• Ask yourself: – Why do buyers choose us? – What makes us different? – What is our passion? – What is important to us? 6
  7. 7. Step 2: Define You Community• Who is your audience?• Where are they social?• What do they share?• What is important to them?• What are their issues? 7
  8. 8. Step 3: Build Your Destinations• FaceBook• Twitter• Blog• YouTube• Flickr• LinkedIn 8
  9. 9. Step 4: Start Creating Content• Blog posts – Stories, articles, POV’s, industry news – Behind the scenes, photos, video, travel• Networked Blog• Tweets• Follow others• Facebook updates 9
  10. 10. Rules of Engagement• Give to your audience and they will give back to you!• Don’t sell!!!• Create a dialogue• Embrace feedback• Share, Share, Share 10
  11. 11. USEFUL TOOLS
  12. 12. Tweet Deck 12
  13. 13. HootSuite 13
  14. 14. HootSuite Reporting 14
  15. 15. THANK YOU