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Social media
1. 3 THINGS TO THINK ABOUT…
How can you leverage your parish’s talent to better
communicate with your diverse parish community?
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How can you use social media to advance your ministries?
•
How can you grow exiting networks in your parish?
2.
3. WHAT IS SOCIAL MEDIA?
O N E - WAY M E D I A
T W O - WAY M E D I A
Newspaper
Blogs
Television
Social networking sites
Radio
Video sharing (Youtube)
Magazines
Microblogging (Twitter)
5. WHY SOCIAL MEDIA?
The New Evangelization (http://www.usccb.org/about/strategic-plan.cfm)
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To engage the faithful
•
To reach out to those who have never heard the gospel
•
To re-engage those who are baptized but have lost a living sense of the
faith
HOW DO WE DO THIS?
6. GO TO WHERE THE PEOPLE ARE
• China - 1,349,585,838
• Inda - 1,220,800,359
• United States - 316,668,567
-- STATS FROM CIA WORLD FACTBOOK
How many users does FACEBOOK have?
7. HOW CAN WE USE SOCIAL MEDIA?
Inform
Invite
Highlight
Evangelize
Raise Awareness/Advocate
8. HOMILIES
Make your homilies all week-long, accessible from
anywhere:
Podcasts/Youtube
• Smartphones – Careful!
• Camera
• A computer, Free recording/editing software and a
microphone
9. ADVOCATE
Catholic Legislative Network:
Public Policy information in both English and Spanish.
Great for parishioners looking for the Catholic
perspective on current issues. Visit CACATHOLIC.ORG
10. MAJOR SOCIAL MEDIA PLATFORMS
FACEBOOK
– SOCIAL NETWORKING SITE INTEGRATING
VIDEO/PICTURES/CHAT/BLOG
YOUTUBE – VIDEO BLOGGING SITE
TWITTER - MICROBLOGGING SITE LIKE STOCK TICKER
INSTAGRAM - SOCIAL NETWORKING SITE FOCUSED ON PICTURES
PINTEREST - SOCIAL NETWORKING SITE FOCUSED ON PICTURES
GOOGLE+ - SOCIAL NETWORKING SITE
12. USER POLICY
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Appropriate Boundaries for communication
•
Code of Conduct
•
Difficult “fans”
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Safe Environment with Minors and in accordance with conduct policies
of related ministries
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Have at least 2 adult administrators
•
Passwords and Usernames should be kept in a central location at
parish/school
13. EVERYONE IS A REPORTER
Document your Masses, events, fundraisers, plays,
celebrations, etc.
Who What Where When Why
Pictures
Video
Podcasts
17. NOT EITHER/OR … YES, AND
Networks
Social media is only as good as your network
Use existing media to expand your social network: flyers, website…
&
PARISH BULLETIN!
Advertise
QR codes?
Purpose is not replace print but supplement it. Communicate this
clearly to parishioners
18. STRATEGIES MOVING FORWARD
How can you leverage your parish’s talent to better communicate with your
diverse parish community?
How can you use social media to advance your ministry?
How can you grow exiting networks in your parish?
Editor's Notes
Social media is medium of communication that provides 2-way communication. Think of the difference between a website and a blog. A website is one-way communication for people to get information. A blog can offer information and offer space for people to enter into a conversation, to communicate directly to the author and the audience. It goes from a lecture with a website, to a large town hall meeting with a blog.
After the resignation of Pope Benedict: Diocese of Orange held a last-minute Mass for Pope Benedict. Advertised on Facebook. Got over 500 parishioners and local TV to come.
The New Evangelization as a journey of faith, worship and witness, presents three opportunities or audiences for the transmission of the Christian faith:To engage more intently those who are faithful and need to be renewed with increased catechesis;To reach out to those who have never heard the gospel proclaimed; and To re-engage those who are baptized but have lost a living sense of the faith in their daily lives
More than a billion monthly active users as of December 2012. http://newsroom.fb.com/Key-Facts
Is it to inform parishioners? – Mass times, Holy Week schedules, changesInvite? – Special events, school events, plays, fundraisers?Highlight? – Highlight the good work that parishes are doing? Schools? Get on the Bus, Jog-a-thon fundraiser, Community breakfast?Evangelize? – Tell vocation stories or personal stories about coming to the faith. Raise Awareness? - Social Justice Issues and how the Catholic Church responds.
USCCB’s Facebook: “All posts and comments should be marked by Christian charity and respect for the truth. They should be on topic and presume the good will of other posters. Discussion should take place primarily from a faith perspective. No ads please.”Don’t let people hijack your site. It might be necessary to invite this person to chat over the phone, email or meet with someone in person if they have a particular issue that they would like to discuss that is not in line with the Code of Conduct. Members can also be blocked.Directing people to the parish, diocesan, USCCB, Vatican or California Catholic Conference website can provide information for people and mitigate their tone.
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