Once a month, a different topic
First one: #WhyILoveMuseums#
• The event trended in two nations.
• Tweeting continued for more than 48 hours after the event closed.
• Participants came from four continents.
• Tweets were coming in as frequently as 400+ an hour.
• Over 6,000 individual messages of support for museums and cultural venues
• National, regional and local museums and galleries of all kinds throughout the
UK, Europe, North and South America, Australasia and Asia, as well as
museum and gallery organisations, actively promoted the event. These
included, as a very small snapshot: Metropolitan and Guggenheim Museums,
New York; Smithsonian Museum, Washington; National Gallery, Melbourne;
Centre Georges Pompidou, and Musee de Cluny, Paris; National Gallery and
National Museum, Dublin; Museo del Prado, Madrid; National Gallery,
National Portrait Gallery and National History Museum, London; National
Museums and Kelvingrove Art Gallery, Scotland.
622 Музеи в 27 странах подписался
26000 твитов с охвата 349800000
@curiousother: Curators in the Twitter world: How
has the digital age change your practice? Making it
more mobile, accessible, complicated?
@Andreabgood: How many different languages
offers your museum (guided tours,audio guides)?
@Sascha_Foerster: Is it allowed to take pictures of
photographs exhibited in a museum and use them
for a blogpost about them?
1. Choose Your Content
The first step to optimising your Instagram account for marketing purposes is to decide what content you are going to be posting on
there. Will the account be solely for pictures of products that your business provides, or will you be using the account to emphasise
your brand too? Will you be accepting user-generated content, will you be curating content ‘regrammed’ from other users, or will
every post be created entirely by your team? Have an idea of the things you will be posting before you set out; draw up some basic
guidelines to prevent the account from veering off track.
2. Cultivate a Following
Connect your Facebook and Twitter accounts to the Instagram feed to attract many more followers, and get into the habit of using
popular hashtags for each image. Many people search Instagram by hashtag to find relevant accounts to follow, so ensure that you
pictures are tagged appropriately to maximise potential follows. Lastly, follow others! Engage with other users, like other posts and
get involved with the Instagram community.
3. Vary Pictures, Video and Filters
Try not to have an Instagram feed where every image looks the same. Vary it up with different filters, add in a video every now and
then to spice it up, and ensure that you are being as creative as possible with your content. Implementing a house style is fine, but
ensure it is not too restrictive, as people can become very bored of seeing the same kind of image on their feed.
4. Optimise Every Element
Don’t leave any box unticked when it comes to posting an image or a video on Instagram. Fill in the location section, tag people who
appear in the post and make sure you input a caption. On your profile page, make sure you have a relevant bio a profile image and
ensure your business’ URL is visible.
5. Run A Competition
To truly draw attention to your Instagram account and make sure people know it is an essential element of your brand and your
business, run a competition using the platform. Ask users to use a hashtag on their entries to generate some interest, and promote it
across all other social media accounts. Make it a monthly thing for a consistent, reliable way to boost followers, engage with
customers and generate interaction.