Using Social Media to Improve Ecommerce CapabilitiesHayden Armour
Kirsty Lawrence, founder of Mann Social, a social media marketing consultancy, explains how your business can use both organic and paid-for social media strategies to improve and grow its ecommerce capabilities.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
SEO Training Masterclass by Siddharth Lal, Bruce Clay India for DMAasiaSid Lal
Siddharth Lal presents an SEO Training Masterclass for DMAasia in Delhi, India. This Search Engine Optimization presentation includes:
SEO fundamentals
Advanced Google Commands That Marketers Will Love
The Importance of Content for ranking websites
5 Tools Data Hungry Digital Marketers Will Love. These tools will help you uncover secrets of your competitor websites.
It also includes Voice Search and Vernacular Content.
Using Social Media to Improve Ecommerce CapabilitiesHayden Armour
Kirsty Lawrence, founder of Mann Social, a social media marketing consultancy, explains how your business can use both organic and paid-for social media strategies to improve and grow its ecommerce capabilities.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
SEO Training Masterclass by Siddharth Lal, Bruce Clay India for DMAasiaSid Lal
Siddharth Lal presents an SEO Training Masterclass for DMAasia in Delhi, India. This Search Engine Optimization presentation includes:
SEO fundamentals
Advanced Google Commands That Marketers Will Love
The Importance of Content for ranking websites
5 Tools Data Hungry Digital Marketers Will Love. These tools will help you uncover secrets of your competitor websites.
It also includes Voice Search and Vernacular Content.
Hvac digital marketing in 2021 | Techcloud LtdTech Cloud Ltd
For more details: https://techcloudltd.com/hvac-digital-marketing-in-2020/
HVAC digital marketing considers, a significant number of elements when you decide whether this previous year was fortunate or unfortunate. one. Your money related numbers don’t lie, yet we need to look somewhat more profound. It’s everything about playing the long game, except if you are selling your organization soon.
We Live in an Increasingly Digital Age
Like it or not, if you are going to succeed on the internet you need an online marketing strategy. Let's explore a few of the reasons why this is the case.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
Facebook & Instagram Ad Accelerator - Shopify AdvancedTopGrowthMarketing
Slides from a Shopify LA webinar by Jack Paxton from Top Growth Marketing. The slides explain intermediate and advanced techniques to achieve better marketing outcomes through Facebook and Instagram ads.
Using email and social media marketing along with a responsive website to generate more leads and sales. Tips and tricks to make your website stand out, your email marketing work, and social media to support your overall marketing.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
10 Reasons Your Business Needs Social Media MarketingMike Schiemer
10 Reasons Why Your Business Needs Social Media Marketing. A Simple Outline By Michael J. Schiemer, Owner of Bootstrap Business. www.MyFrugalBusiness.com
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 CohortGeorgiana Laudi
11 ideas for growth and acquisition for early stage startups. Typically these are things that can be done with very little budget. This presentation was given to the Fall 2015 FounderFuel cohort.
Hvac digital marketing in 2021 | Techcloud LtdTech Cloud Ltd
For more details: https://techcloudltd.com/hvac-digital-marketing-in-2020/
HVAC digital marketing considers, a significant number of elements when you decide whether this previous year was fortunate or unfortunate. one. Your money related numbers don’t lie, yet we need to look somewhat more profound. It’s everything about playing the long game, except if you are selling your organization soon.
We Live in an Increasingly Digital Age
Like it or not, if you are going to succeed on the internet you need an online marketing strategy. Let's explore a few of the reasons why this is the case.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
Facebook & Instagram Ad Accelerator - Shopify AdvancedTopGrowthMarketing
Slides from a Shopify LA webinar by Jack Paxton from Top Growth Marketing. The slides explain intermediate and advanced techniques to achieve better marketing outcomes through Facebook and Instagram ads.
Using email and social media marketing along with a responsive website to generate more leads and sales. Tips and tricks to make your website stand out, your email marketing work, and social media to support your overall marketing.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
10 Reasons Your Business Needs Social Media MarketingMike Schiemer
10 Reasons Why Your Business Needs Social Media Marketing. A Simple Outline By Michael J. Schiemer, Owner of Bootstrap Business. www.MyFrugalBusiness.com
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 CohortGeorgiana Laudi
11 ideas for growth and acquisition for early stage startups. Typically these are things that can be done with very little budget. This presentation was given to the Fall 2015 FounderFuel cohort.
With so much data and so many options, the task of measuring can seem overwhelming. What metrics really matter? Which ones can help you make more informed marketing decisions?
Inbound marketing metrics are a major struggle for marketers. Since every organization is like a snowflake, what metrics are right for you. The following SlideShare contains three universal B2B inbound marketing metrics to use as a starting point.
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
At #SMDayADL I presented on the topic of social media reporting, sharing tips on establishing suitable goals, aligning them to relevant metrics, and employing reporting best practices.
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
2. Co-founder of Afundi
Digital marketing specialist
Passionate about imparting knowledge
Creative and big thinker
Survive on coffee
Dog lover in particular our puppy Charlie
Proud woman in business
Planner and strategist
Proudly South African
Love our Island
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
10 THINGS ABOUT ME
3. fundi
/ˈFƱNDI/
an expert in a particular area.
a word from the Bantu family of African
languages, meaning a learned person,
usually used for as (master) craftsman,
expert or genius.
an enthusiast for a subject or activity.
someone who knows a lot about a subject
noun
noun: fundi; plural noun: fundis.
1.
2.
3.
4.
4. Afundi is a full-service software development and
collaborative digital agency for brands and
businesses that refuse to blend in.
In this digital era, we deliver exceptional web and
software development, strategic branding,
compelling storytelling, and note-perfect design.
We are a forward-thinking collective of data-
driven strategists, marketing specialists, and
creative technologists who combine our
individual passions and affinities to inspire digital
transformation, customising our approach to fit a
client’s needs and their brand’s DNA.
5. We build brands, create desire, and craft results-
based digital strategies for transformative growth.
We’re not just an agency: we’re an extension to
your internal teams, agile enough to drill down
into your brand’s philosophy and knowledgeable
enough to deliver seamless solutions with
measurable results.
Collaboration is at the heart of everything we do,
allowing our clients to get back to focusing on
what really matters: their business.
6. TODAYS
SESSION
Identifying business and marketing objectives
Engagement verse conversion metrics
Making measurement a priority
Google Analytics: How to set up your analytics to work
for you
Google Analytics: Specific techniques and reports
Google Analytics: Which stats matter
Social Media Analytics: Facebook Page Insights
Social Media Analytics: LinkedIn Analytics
Social Media Analytics: Instagram & Twitter Analytics
Collecting actionable metrics
Analysis requirements and reports
Making sense of the results
Action plans
WHAT WILL BE COVERED
8. Increase business
development
Increase sales and in turn
profits
Increase brand awareness
Launch new products
or services
Enter new markets
Improve stakeholder relations
Enhance customer
relationships
If you want to...
OBJECTIVE SETTING
WHY ARE THEY IMPORTANT
9. Specific – Can the detail in the information sufficient to
pinpoint problems or opportunities? Is the objective
sufficiently detailed to measure real-world problems
and opportunities?
Measurable – Can a quantitative or qualitative attribute
be applied to create a metric?
Actionable – Can the information be used to improve
performance? If the objective doesn’t change behaviour
to help them improve performance, there is little point
in it!
OBJECTIVE SETTING
SMART OBJECTIVES
10. Relevant – Can the information be applied to
the specific problem faced?
Time bound/based – Can objectives be set for
different time periods as targets to review against?
OBJECTIVE SETTING
SMART OBJECTIVES
11. Ultimately you need to ensure you put in place
strategies that:
1) Build on your strengths (S).
2) Minimise your weaknesses (W).
3) Capitalise on your opportunities (O).
4) Counteract your threats (T).
OBJECTIVE SETTING
SMART OBJECTIVES
12. It is essential to business and marketing success that
you pin point key performance indicators. It is a metric
which is used to determine how you are performing
against your business objectives.
KPIS
KEY PERFORMANCE INDICATORS
13. Customer Acquisition Cost (CAC): the total
spend required to convert a potential customer
into a customer.
Conversion Rates & Cost per Conversion:
relating to websites, landing pages, mobile,
social media.
Reach and Engagement: relating to social
media.
Customer Lifetime Value (LTV): a metric used to
predict the profit you’ll generate from your
relationship with your customers.
KPIS
KEY PERFORMANCE INDICATORS
14. Get an understanding of your business and set
objectives.
Translate your objectives into attainable goals.
Once you have determined your goals, you will select
KPIs for each of these goals.
Then use the KPIs to measure the performance of
each goal.
1.
2.
3.
4.
Goals are specific strategies you used to achieve your
business objectives!!
KPIS
KEY PERFORMANCE INDICATORS
15. You should assign specific metrics
(numbers) to each. You will likely refine
these regularly as you monitor the data.
16. Time spent on a website or specific page
Repeat visits to the website
Website bounce rate
Number of pages or posts viewed
Social engagement
The number of email opens and clicks
Engagement refers to how involved the site visitors or
social media connections are with what you are doing on
your sites. Increased engagement occurs with increases
or improvements in the following metrics:
METRICS
ENGANGEMENT VS CONVERSION
METRICS
17. Sales (service or product)
Contact form submission
A call or live chat take up
Request of more info
Downloads of a brochure, ebook, white paper,
infographic, user manual, etc.
Conversions refer to the number of people who follow
through with a desired, measurable action. Increased
conversions occur with an increase in the following
metrics:
METRICS
ENGANGEMENT VS CONVERSION
METRICS
18. METRICS
Website traffic volume
Website traffic referrals
Email subscriber database growth
Social media fans, connections and followers
Back links
Awareness refers to the company or brand the
customer thinks of first when he or she needs a
product or service. Essentially brand/company
loyalty. Increased awareness occurs with an increase
in the following metrics:
AWARENESS METRICS
19. Vanity metrics: Numbers or stats that look good on paper,
but don’t really mean anything important. For example, site
visitors, Facebook followers, Twitter followers and page
views.
Actionable metrics: Stats that tie to specific and repeatable
tasks you can improve to assist with reaching your goals.
For example, email opt-in rate, purchases, email open rate,
and click-through-rate.
METRICS
VANITY VERSUS ACTIONABLE
20. Return On Investment (ROI) - divide your
gain from investment by the cost of
investment.
Cost Per Lead / Acquisition (CPL/CPA) -
divide the total costs associated with
acquisition by total new customers,
within a specific time period.
Bounce Rate
Rate of Return Visitors
Conversion Rate
Unique visitors
Source attribution
METRICS
ACTIONABLE METRICS
21. The purpose of measurement is ultimately to drive
future improvements in performance
Pick a date each month and use that day to review
Ensure you compile a report that includes
actionable items
Share the report
Set targets
Ensure you also do a month to month
comparison, as well as review year to year
Look at industry standards
Using tools to assist you will make life easier
Ensure you assign the right people to the job
MEASUREMENT
MAKING IT A PRIORITY
22. It's free.
It's powerful.
You can measure who visits
your website, where they come
from and how they’re
interacting with your website.
You can see if your social media
and online marketing activity is
proving useful.
If you haven't already jumped onto
GA here's why you should...
GOOGLE ANALYTICS
WHY
23. Dimensions: A dimension is a descriptive attribute of an
object that can take different values. Some of the examples
of dimensions that you see in Google Analytics include
Browser, Exit Page, Screens, Session Duration, etc.
Metrics: These are individual elements of dimensions which
can be measured in the form of a sum or a ratio. Examples
include Screen Views, Average Session Duration, Page or
Session, etc.
Sessions: It is a period of time during which a user is actively
engaged with your website (within a date range).
GOOGLE ANALYTICS
GLOSSARY
24. Users: They are the ones who have had at least one
session within the selected date range. It includes both
new as well as returning users.
Page Views: It is the total number of pages viewed.
Pages/Session: It shows how many pages a visitor visited
on your site. Here, repeated views of a single page are
also counted.
Bounce Rate: It shows visitor moved from your site after
single page visit.
GOOGLE ANALYTICS
GLOSSARY
25. Goals: It measures the number of times users complete
specific actions on your site.
Conversions: It is the number of times goals are
completed on your website.
Acquisition: It is how you acquire users.
Campaigns: With Campaigns you can add parameters to any
URL (from your site) so as to collect more information
regarding your referral traffic.
Behaviour: This set of data helps you to improve your content.
GOOGLE ANALYTICS
GLOSSARY
26. Set up your GA account using an
email address you will ALWAYS
have access to.
Once you set up your GA account
ensure you add to your website
and double check it is working.
Ensure you are filtering out your
own traffic (IP address).
Ensure you are filtering out BOT
(junk) traffic.
Connect your Google Search
Console so you can see the
keywords people are using to find
your website.
SETTING UP GA
TOP TIPS
28. Type of device they are on
Where they are coming from
Are they repeat or new users
Interests
Referral traffic
Organic traffic
Paid search
Social
Audience Reports - These reports tell you about
the users that accessed your website.
Acquisition Reports - These reports help
determine how someone arrived at your site.
GA TYPES OF REPORTS
AUDIENCE & ACQUISITION
29. Which pages did the visit
Which landing pages are most popular
How long someone spent on selected pages
Site search (if applicable)
Downloads
Contact form submission
Sales/purchases
Behaviour Reports – This report focuses on what users did
on your website.
Conversion Reports – These reports cover pages or actions
that you hope visitors to your site will accomplish, and then
be able to see how often those conversions occur
GA TYPES OF REPORTS
BEHAVIOUR & CONVERSION REPORTS
30. Conversions (sales or leads) - (Conversion > Goal >
Overview) measuring goals for lead conversions
and eCommerce reports to track sales by channel.
KPIS FOR GA
KEY PERFORMANCE INDICATORS
31. Average time on page - (Behaviour > Site Content > All
Pages). This is important in the context of what you are
selling, whether it be services or products.
Bounce rate - (Behaviour > Site Content > All Pages) A
high bounce rate could mean your content is not
engaging your audience and therefore you need to
make some changes.
Page Views - (Behaviour > Site Content > All Pages)
This is particularly important when it comes to your
objectives. For example, if you are trying to educate
your audience with blogs it is important to understand
are your blogs being viewed.
KPIS FOR GA
KEY PERFORMANCE INDICATORS
32. Acquisition - This is important in telling you where your
traffic is coming from. If you are putting a lot of effort
into social media but not seeing traffic from that
source you may need to reconsider your strategy.
KPIS FOR GA
KEY PERFORMANCE INDICATORS
33. Number of visitors/page views to
your website from social media
Number of hash-tagged posts
Number of “likes”
Number of social shares
Number of audiences reached
through social networks
SOCIAL MEDIA
BRAND AWARENESS
34. Growth rate of fans and
followers
Average number of likes per
post
Average number of comments
per post
Average shares per post
Number of advocates per month
SOCIAL MEDIA
ENGAGEMENT
35. Number of subscribers to your email
list
Number of downloads
Number of promotion redemptions
Number of purchases
Number of app downloads
Number of calls and or contact
submissions
SOCIAL MEDIA
CONVERSION
36. Actions on Page: The combined total clicks for your
contact information and call-to-action button
Page views: Total views of your Facebook Page,
including by people not logged into Facebook.
Page Previews: The number of times people hovered
their mouse over your Page information to see a
preview of your Page.
Page Likes: The number of new likes.
Post reach: The number of people who saw your posts
in their timeline.
Story reach: The number of people who saw your
Stories.
FACEBOOK
INSIGHTS SUMMARY
37. Recommendations: The number of people who
recommended your Page.
Post engagement: A combined total of post likes,
comments, shares, and other engagements.
Responsiveness: An evaluation of how often and how fast
you respond to messages.
Videos: The number of video views of three seconds of more.
Page followers: The number of new followers
Orders: Your orders and earnings. (if you are selling via
Facebook).
You then will see your latest posts (5 in total) and other pages
to watch.
FACEBOOK
INSIGHTS SUMMARY
38.
39. Reach and engagement: How many people saw your
posts and who interacted with them?
Actions: What actions do people take on your Page
such as visit your website?
People: What are the demographics of the people who
visit your Page? When do people visit your Page?
Posts: How are your posts performing (and over
different time periods).
Did you know you can go back two years so you can
really compare results over time. You can also export
data to review and edit.
FACEBOOK
WHAT REALLY MATTERS
40.
41. LINKEDIN
WHAT CAN YOU MONITOR
Visitors: Data on people who visit your
LinkedIn page
Updates: Engagement metrics for
content posted on your LinkedIn page
Followers: Information about people who
subscribe to your page.
Did you know you can change the time
period as well as aggregate mobile and
desktop for certain metrics. You can also
export data to review and edit.
42.
43. LINKEDIN
MEASURING UPDATES
Impressions: The number of times a post was shown to
LinkedIn users.
Video Views: The number of times your video was watched.
Clicks: The number of times your company name, content or
logo has been clicked on.
CTR: Click through rate (number of clicks divided by
impressions)
Interactions: The number of engagements on your post.
Follows: The number of new followers you gained from a
sponsored update. If your post is organic this will be empty.
Engagement: The number of interactions divided by
impressions.
44. A social media advertising
clickthrough rate (CTR) of 2 - 5 % is
deemed good.
45. Page Views
Unique Visitors
Custom Button links
Demographics
Total followers
New followers
(per date range)
Follower profiles (latest)
Demographics
Companies to track/monitor
Visitor stats:
Follower stats:
LINKEDIN
VISITORS & FOLLOWERS
46. Tweet Impressions
Top Tweets
Tweet Engagement &
engagement rate
Follower growth
Profile visits
Mentions
Video Content
Performance
TWITTER
WHAT MATTERS
48. Impressions: The number of times your posts have been
seen during the specific time frame.
Interactions: The number of actions taken on your
account/profile.
Reach: The number of unique Instagram accounts that have
seen any of your posts.
Profile Visits: The total number of profile views.
Website Clicks: The number of times visitors have clicked
the link to your website from your profile.
Call/email clicks: the number of times visitors have clicked
the call/email button from your profile.
Mentions: the number of times your account’s handle has
been mentioned by other Instagram users.
INSTAGRAM
PROFILE ANALYTICS
49. Top locations: This information allows you to see
the top five cities and countries where your
followers come from.
Age range: How old are your followers? This is an
easy way to find out. Instagram breaks it down
with the following ranges: 13-17, 18-24, 25-34, 35-
44, 45-54, 55-64, 65+.
Gender: Male or female
Most Active Times (hours): The average time of
day your followers are on Instagram.
Most Active Times (days): The days of the week
your followers are most active.
INSTAGRAM
AUDIENCE ANALYTICS
50. Interactions: Visits to your profile, hyperlink clicks, or
using the call/email button in your post.
Discovery: The number of accounts reached through
discovery who are not currently following you.
Follows: How many new followers you received from
a post.
Reach: How many unique accounts the post reached.
Impressions: The number of times your post was
viewed.
Saves: The number of unique accounts that saved
your post to their personal saved folder
Comments: The number of comments on your post
INSTAGRAM
POST ANALYTICS
51. Impressions
Reach
Page Views
Website link clicks on social
CTA button clicks on social
Website clicks
Engagement (comments in particular)
If you want to increase your brand awareness:
If you want to generate sales or leads:
If you want to build a community or improve comms:
REPORTING
ANALYSING THE RESULTS
52. SEO/website report – Traffic volumes, sources and
conversions.
PPC report – Click-through rates and cost-per-
conversion data.
Social media reports – Audience analytics and
campaign data.
Email marketing report – Click-through rates,
engagement levels and conversion data.
You may want to split your reports:
REPORTING
ANALYSING THE RESULTS
53. High bounce rate - you may want to check your load speed.
Low engagement rate - you may need to look at improving
your posts & introduce video or imagery.
Social media referral traffic is low - you may need to
improve your social media content strategy and rate of
posting.
Low repeat users/traffic - you may want to take post more
insightful dynamic content.
Incomplete goals/low conversion - you may wan to assess
whether your check out process or form is user friendly.
Taking action:
REPORTING
ANALYSING THE RESULTS
56. Google Analytics: analytics.google.com
Setting up GA: https://www.orbitmedia.com/blog/how-to-setup-google-
analytics/
Setting up a goal in GA:
https://support.google.com/analytics/answer/1032415?hl=en
12 useful GA reports: https://neilpatel.com/blog/expert-google-analytics-
reports/
Facebook insights: https://buffer.com/library/facebook-insights/
Twitter analytics: https://business.twitter.com/en/blog/7-useful-insights-
twitter-analytics.html
LinkedIn analytics: https://business.linkedin.com/marketing-
solutions/reporting-analytics
Social Media Reporting: https://sproutsocial.com/features/social-media-
analytics/
Social Media Reporting: https://www.hootsuite.com
USEFUL LINKS