SlideShare a Scribd company logo
 
1 Yomego is a specialist social media agency. We live and breathe social. This expert focus means we are able to track the latest trends and technologies, apply our expert knowledge and deliver relevant insight and strategies to add value by building advocacy and driving sales.
2 Yomego   Services Yomego has offices in London and Glasgow ,[object Object],Strategic Consultancy Design, develop, deliver and manage a wide variety of content including website, games and community sites. Delivery Research & Insight Highlig ht where your audience exists and how to engage them effectively. We also regularly release white papers and write guest blogs on trade platforms. Monitoring and Evaluation Our  exclusive Social Media Reputation (SMR) service benchmarks popularity against competitors and provides recommendations in tune with your wider marketing activity.
3 Selection of our  Clients
Effective  blogger outreach 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why bother? 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can you  achieve? 6 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging  Choices 7
Blogger 8 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogger 9 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tumblr 10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tumblr 11 ,[object Object],[object Object],[object Object],[object Object]
WordPress 12 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WordPress 13
Method 14 Q. How do you reach a hundred influential bloggers and make each one of them feel like you’ve read their blog, understand who they are and are writing to them personally?
Method 15 Q. How do you reach a hundred influential bloggers and make each one of them feel like you’ve read their blog, understand who they are and are writing to them personally? A. You read a hundred influential blogs, get to know who the bloggers are, then write to them personally.
Recruitment 16 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recruitment 17
Recruitment 18
A few  shortcuts 19
20 About  Influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Approach 21 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Approach 22 Don’t pitch me. Instead, get to know me, and build a relationship, leave comments on my blog, join the conversation. Find out what I’m interested in. Read my blog, examine the keywords, read the about page, my focus is on Web Strategy, find out what that means! www.web-strategist.com As a blogger myself, I am so much more inclined to want to work with someone who tells me “Never heard about you until yesterday, now I love you” than someone who starts out by saying “I love your blog,” then transitions in Paragraph 2 to the standard form letter pitching the product. Kristen Havens
Approach 23 Hi  Thebloggess.com , Hope this note finds you well and you are enjoying your  Wednesday . I also wanted to say what a fabulous website!!! I really enjoyed going through it, especially the  “You would see the biggest gift would be from me and the card attached would say “Thank you for helping me dig up my dead dog”.”  post. Being a mother to a 2 year old and now pregnant with twins, I am constantly searching for valuable information to use from the blogosphere community. It is always neat to hear other mother’s/father’s perspectives.  Isn’t being a parent so rewarding!!!
Working with  bloggers 24 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Payments and  incentives 25 ,[object Object],[object Object],[object Object]
Monitoring 26
Outreach  done well 27 HP ‘Days of the Dragon’ 84% increase in HDX Dragon sales 10% sales increase 14% traffic increase
…  and done  badly 28 ConAga Foods/Marie Callender
Q&A 29
30 The Lighthouse   70 Mitchell St  Glasgow    G1 3LX t.  +44 141 582 0600 e.  [email_address] @yomegosocial yomego.com Contact  Us 2 nd  Floor  10-11 Percy St   London   W1T 1DE t.  +44 7530 863 508

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Practical guide to effective blogger outreach

  • 1.  
  • 2. 1 Yomego is a specialist social media agency. We live and breathe social. This expert focus means we are able to track the latest trends and technologies, apply our expert knowledge and deliver relevant insight and strategies to add value by building advocacy and driving sales.
  • 3.
  • 4. 3 Selection of our Clients
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15. Method 14 Q. How do you reach a hundred influential bloggers and make each one of them feel like you’ve read their blog, understand who they are and are writing to them personally?
  • 16. Method 15 Q. How do you reach a hundred influential bloggers and make each one of them feel like you’ve read their blog, understand who they are and are writing to them personally? A. You read a hundred influential blogs, get to know who the bloggers are, then write to them personally.
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  • 20. A few shortcuts 19
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  • 23. Approach 22 Don’t pitch me. Instead, get to know me, and build a relationship, leave comments on my blog, join the conversation. Find out what I’m interested in. Read my blog, examine the keywords, read the about page, my focus is on Web Strategy, find out what that means! www.web-strategist.com As a blogger myself, I am so much more inclined to want to work with someone who tells me “Never heard about you until yesterday, now I love you” than someone who starts out by saying “I love your blog,” then transitions in Paragraph 2 to the standard form letter pitching the product. Kristen Havens
  • 24. Approach 23 Hi  Thebloggess.com , Hope this note finds you well and you are enjoying your  Wednesday . I also wanted to say what a fabulous website!!! I really enjoyed going through it, especially the  “You would see the biggest gift would be from me and the card attached would say “Thank you for helping me dig up my dead dog”.”  post. Being a mother to a 2 year old and now pregnant with twins, I am constantly searching for valuable information to use from the blogosphere community. It is always neat to hear other mother’s/father’s perspectives.  Isn’t being a parent so rewarding!!!
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  • 28. Outreach done well 27 HP ‘Days of the Dragon’ 84% increase in HDX Dragon sales 10% sales increase 14% traffic increase
  • 29. … and done badly 28 ConAga Foods/Marie Callender
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