Meet Handlebar, an agency offering strategic marketing campaigns to some of the nation's largest publishers. We create campaigns for large agencies, boutique agencies, literary agents, and everything in between. Flip through our presentation to see what we've done in the past couple of years. Our campaigns are tailored to each audience, based on book content and author personality. We love this stuff.

1. Handlebar/C. Grant & Company
Confidential
Handlebar
C. Grant & Company
Integrated Marketing and Publicity
ICRS 2013 Overview

2. Handlebar/C. Grant & Company
Confidential
Where is your finish line?
Bestseller
Influencers talking about
your title
Author relations and support
Efficient processes
A trustworthy partner
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#1 on
Amazon
#1 on
Amazon
New York
Times
Bestseller
New York
Times
Bestseller

3. Handlebar/C. Grant & Company
Confidential
Obstacles to the end goal
Staff cuts
Budget cuts
Quickly shifting technology
Personnel changes (or long-term leave)
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4. Handlebar/C. Grant & Company
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Lessons from our relay team
There is no cookie cutter way to achieve your
goal
Each book’s audience is unique, requiring
targeted platforms and custom, integrated
campaigns
Consistency is key
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5. Handlebar/C. Grant & Company
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Shift gears with us
Google Adwords (Certified)
Author Relations and Support
Blog Tours
Multiple Proprietary Social Platforms
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Publicity
Research
Content Marketing
Social Contests / Giveaways
As a full-service marketing agency, we do all of this
and much more. And we fully integrate each
campaign to give you the most bang for your buck.

6. Handlebar/C. Grant & Company
Confidential
It’s all about teamwork...
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Publishing
Strategy
Research and Product
Development
Advertising and
Promotion
Community and
Content Marketing
Author and
Managed Services
Publicity and Corporate
Communications

7. Handlebar/C. Grant & Company
Confidential
...and Integration
Our big idea is this: we integrate each
campaign with strategic marketing and
publicity. We target each book’s audience
using the right tools for publicity, traditional
marketing, social media, sales promotions,
and author tools and training.
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Advertising
Print
Digital
Google (Certified)
Twitter
Facebook
average 1 - 2% click-through
rate (FB average CTR .05%)
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9. Handlebar/C. Grant & Company
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In short
We offer digital and SEM marketing through
use of PPC campaigns utilizing CPM, CPV,
CPA, CPE and CPC pricing models to drive
ROI.
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10. Handlebar/C. Grant & Company
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Author Services
Author training
Social media support
Long form content
Websites
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“[As a result of the training] I
have a tentative plan to schedule
out a bunch of posts and get blogging
onto my productivity calendar...
Handlebar really helped me figure out a way
to brand myself that doesn’t
feel too restrictive.”
-Marcus Goodyear, Senior Editor,
TheHighCalling.org

11. Handlebar/C. Grant & Company
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Authors represented include...
Karen Kingsbury
Ted Dekker
Beth Moore
Frank Peretti
Rick Warren
Randy Alcorn
Rebekah Lyons
Craig Groeschel
Ken Canfield
Lysa TerKeurst
Shauna Niequist
Shane Claiborne
Philip Yancey
John Ortberg
Susan May Warren
Wanda Brunstetter
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Blog Tours
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More than 2,000
quality, targeted
bloggers available
to review
Bloggers also post
reviews at online
retailer sites

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Twitter parties
Facebook parties
Social contests
Fan and email acquisition
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Community Building

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Content Marketing
Articles
Social content
Author Skype interviews
Wiki’s
Curriculum
Ancillary products
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Read more than 22,000 times

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0
1,000
2,000
3,000
4,000
Engagement Start Engagement End
Subscribers
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17. Handlebar/C. Grant & Company
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Microsites
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Publicity
Strong, current media relationships in Christian and
general trade
Proactive approach to creating hooks and media
opportunities
Strong integration with social media and marketing
Proprietary channels to complement Vocus and reach
new segments
Innovative, real-time reporting capabilities
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19. Handlebar/C. Grant & Company
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Results
Olympic Gold Medalist
Gabby Douglas’
“Grace, Gold, and
Glory: My Leap of
Faith”
300+ media hits
including:
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Rebekah Lyons’ Memoir
“Freefall to Fly”
Media hits include:

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Our Books Have Been Featured in….
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Corporate Communications
Integrated,
strategic
communications
Build the
overall brand of
the publishing
house
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“Handlebar is one of the very few
fully integrated marketing firms
serving publishers. They achieve
measurable results by customizing the best
mix of tactics to meet the objective for
each of our book projects.
I’d recommend them highly.”
-Steve Sammons, EVP, Zondervan

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Research
Cover / Title
Storyline
Trends and Topics
Handlebar Central
highly segmented
research panels
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I really feel my opinion counts
as a part of the Handlebar family.
Being on the Board of Bloggers has
benefitted me and my family.
I love it!
-Jamie J., Blogger

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Our Own Fan Base
Proprietary blog,
radio, and email lists
Book giveaways
50+ Twitter accounts
Niche Facebook pages
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“I feel like the books you send to
review are much better than many I
receive....the kind I treasure and hope to
reread over the years.
Thank you so much.”
-Geni W., Blogger

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Our Proprietary Blogger Database
More than 2,000 bloggers, including segments
for:
Librarian
Media
Book Club Leader
Pastor
Bookseller

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Proprietary Facebook Pages
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26. Handlebar/C. Grant & Company
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Book Giveaways
Tweet to enter
Form entries
Each paid giveaway captures
hundreds of emails
Generate more than
400,000 Twitter
impressions in 5 days
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27. Handlebar/C. Grant & Company
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Proprietary Twitter Accounts Include...
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Name Followers
@librarianvoices 6,547
@homeschoolsbest 3,445
@abcmoms 5,674
@momswhobelieve 3,482
@dadswhobelieve 4,769
@newchristianbks 6,492
@faithfulblogs 4,575
@churchinsights 2,697
@faithfulbooks 4,389
@faithfulreviews 3,469
@faithfulsahm 2,682
@faithfulparent 1,334
@christianbksnow 2,662
@topnewbooks 4,335
@todaysnewbooks 3,108
@youthmininfo 4,469
@youthpastorinfo 5,430
@reading2kids 2,579
Total 69,559

28. Handlebar/C. Grant & Company
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Chris Grant -- Former VP Marketing for all divisions of Zondervan and Christianity Today
(CTi); Fortune 500 CMO (ServiceMaster); award winning marketer
Keri Wyatt Kent -- Lead content and community manager; multi-title published author
(Revell, Zondervan, IVP, Bethany House), blogger and speaker
Mark Neal -- Lead digital advertising, SEO, content and app development efforts; journalist,
published C. S. Lewis scholar
Julie Busteed -- Project manager for all Handlebar marketing campaigns; administrative lead
at ServiceMaster, Moody Memorial Church and The Christian Working Woman
Vicky Lynch -- Lead publicist; former Tyndale House and SourceBooks publicist and Barnes
& Noble community manager
Tiffany Self -- Strategy lead for Handlebar marketing campaigns; former media relations
director for Wheaton College (Ill.)
Bill Paetzold -- Creative and design lead; former creative director at Tyndale House
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Handlebar Team

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Racing Partners Include…
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30. Handlebar/C. Grant & Company
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Our Not-So-Secret
Secrets to Success
We work with people we like on projects we believe in
We build teams for clients that would be cost-prohibitive
to hire internally
We integrate across disciplines
We create complementary platforms
We’re easy to work with and accountable
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31. Handlebar/C. Grant & Company
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Final “Secret”
We love this stuff.
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32. Handlebar/C. Grant & Company
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Thank You
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tiffany@handlebarpublishing.com julie@handlebarpublishing.com
keri@handlebarpublishing.com mark@handlebarpublishing.com