Shannon Kinney's presentation for the PenBay Chamber Tourism Summit event.

1. Brought to you by:
Marketing your Tourism
Business Online
May 2015

2. The Internet, and social media in particular, have
RADICALLY CHANGEDthe way people consume information and the way organizations
PROMOTE THEMSELVES.

3. The rules of marketing
HAVE CHANGED.

4. Consider:
WHERE do your
current and future audiences
FIND WHAT THEY NEED?

10. What does it
take?
Listening

11. What does it take?
CONNECTING
#hashtags, RT, Like, Favorite, Reply

12. The Key is to build
ENGAGEMENT
#notaonewaystreet

13. Going BEYOND
LIKES takes
CREATIVE
CONTENT that
CAPTURES people

21. LISTENING IS content

22. OUTREACH IS content

23. CUSTOMER SERVICE is content

24. Your Customer’s Story
IS CONTENT

25. Travelers are Heavy Social Media
Users: Facebook Dominant
Source: Travel Weekly

26. Travelers use more than one
Social Network
Source: Travel Weekly

27. Broad Demographics
using Social Media
Source: Travel Weekly

28. How Travelers use Social Media
Source: Travel Weekly

29. Successful Social Media Marketing
• PROFESSIONALLY designed page
• It’s NOT JUST ABOUT POSTS
• You MUST have a PLAN. Thoughtful content
strategy that incorporates the personal touch, sales
and marketing, and outreach
• LISTEN AND RESPOND, stimulate conversation
• Be a RESOURCE to people
• Photos and videos get 60% more lift
• Tag / links, Hashtags
• WOW your fans!

30. Which Channels?
Be where your customers are, amplify their
messages, respond to them
• Facebook: Broadest audience, need skill to build
engagement and shares
• Twitter: Power to reach beyond your network, listening and
customer service
• Google+: SEO benefits are considerable
• Instagram: Visuals, hashtags, and engagement
• Pinterest: Long – tail value with planners
• Linkedin: Good for convention planning
• Tripadvisor matters!!
• Good is the enemy of great

31. Don’t have time to establish a presence on SOCIAL
MEDIA CHANNELS?
Not sure where to start?
Dream Local Digital can help.

32. Expert help to get you there
• Social Media strategy development
• Social media page design, management
• Reputation Management
• Blog development and content creation
• …and more!

33. of people trust online reviews
by strangers

34. of people trust online reviews
by people they know

35. The key is REPUTATION MANAGEMENT…
And you need it now more than EVER!

37. Review Sites Heavily Used and
influence purchase decisions
Source: Travel Weekly

38. Getting Found
SEARCH:

39. of consumers search for local
businesses online

42. How you rank in SEARCH is critical
• 90% of
searchers
stop on
PAGE 1
• 75% stop
after 5
listings

43. Want to ensure your business can be
found locally and on search engines?
Dream Local Digital
can help.

44. EXPERT help to get you there
• Search Engine Registration
• SEO, keyword strategy
• SEM and PPC campaigns
• Google, Yahoo, Bing optimization
• …and more!

45. Impact of Mobile

46. Facebook
now has over
725 million
mobile users
Do you have a usable mobile web site?

47. Impact of Mobile:
Google’s new rules

48. Need a MOBILE WEB
SITE or have questions about
how mobile marketing should fit
into your plans?
Dream Local Digital can help.

50. shannon@dreamlocal.com
www.dreamlocal.com
www.facebook.com/dreamlocal
207-593-7665
for attending!
THANK YOU