The document summarizes magazine covers and spreads from Vogue, Elle, and Q Magazine. Vogue's cover features singer Lana Del Rey and is aimed at attracting both fashion and music fans. The colors, font, and inclusion of "fashion and music" are meant to appeal to different audiences. Elle's cover features actress Dakota Fanning against a Greek pillar backdrop. The colors match Fanning and promote fashion through subheadings. Q Magazine's double-page spread profiles rapper Jay-Z with a close-up photo in red lighting on one side and an article in blue on the other, representing his "split personality" through music.

1. Vogue (AUS) Front Cover
The needs are met for the audience of 15-30 middle class/working class people because of
the font’s used and the portrait image of Lana del Rey, everybody knows who she is and she
isn’t a tacky singer she’s modest and elegant. In the primary optical and strong fallow area
you can see the start and end of the title ‘vogue’ and when people are looking for a
magazine to read this is where they normally look to see the titles so it is in the right place.
In the axis of orientation you can see Lana del Rey and all of her beauty so of course that is
an attraction, and a lot of people are inspired by her so if they see her on the cover they will
expect there to be an article/interview inside about her although it does just say she’s the
cover girl. In the terminal area it says ‘fashion and music’ in beautiful bright white writing,
normally vogue is directed at fashion but they are involving music and that will be a
connection to Lana being on the cover.
Close-up of Lana you can see the details of her makeup and accessories, it’s more personal,
direct mode of address, she’s an attractive model which is what you expect in a vogue
The font colour is gold,
in a way it matches Lana
because of her
accessories,gold
represents wealth,
glamour etc.
Some of the subheadings
are in boldto either show
the importance or to just
grab the audience’s
attention.

2. magazine. The font appeals more to women not just because of the font used but because
of the words ‘cover girl’ ‘super spring style’ ‘girls club’ ‘beauty update’ also it’s more
sophisticated than other magazines you see. It’s not only attracting vogue readers but it’s
attracting her fan base as well, many of her fans may not read vogue but will read it because
she’s on the cover and will know that there will be an interview inside from her. Gold
connotes rich, glamorous, sophisticated and that’s what vogue is but also what Lana Del Rey
is.
VOGUE DOUBLE PAGE SPREAD
CHERYL COLE
The subheadingisinboldcapital
lettersandisin the primary
optical area.
Colourful background,
colourful clothing,
unrelatedtothe feel of
the sub-heading‘survivor’.

3. The needs are met for the target audience of 14 to 30 year olds because of the person that’s
on the page ‘cheryl cole’ she has a lot of fans ranging from the age of 14 and up, I’m
stopping at 30 because that’s the age range of which people read vogue. The layout is
straightforward for the first page, and the thing that most attracts you as soon as you look is
the headline ‘survivor’ which is in the primary optical area and is in bold black font so that’s
where the audience’s eyes will look first, immediately it hooks you because of the title, a lot
of people know what survivor means but in this case they don’t know what it means for
Cheryl cole and want to find out what she’s a survivor of. On the second page to the double
spread you see Cheryl cole which is where you’ll look next because she’s in the strong
fallow area, the background behind her is a nice calmblue and she’s dressed in a neutral
colour dress with red shoes, this shoot isn’t really to do with her article as it’s no way
emotionally related to the title ‘survivor’ but it does relate to vogue in ways of fashion.
ELLE MAGAZINE – DAKOTA FANNING
Primaryoptical area – you
first see the letter ‘E’ which
continues as ‘ELLE’ and it’s in
red boldletters andalso ‘how
to reinvent your hair tonight’
so there’s two things you spot
first.
Strongfallowarea– price of
magazine,the date of the
magazine ‘Feb2012’ and
alsothe endof ELLE.
Weakfallowarea–
youcan understand
whyit isthe weak
fallowareabecause
there isnothing
there to interest
you.
Terminal area– Here is
where youlooklast,and
here iswhere yousee ‘its
prettyit’splayful it’sall
here’whatishere?What is
prettyand whatis playful?
Dakota fanning?Idon’t
know so I’mgoingto buyit
and findout!
White back-ground,it
looksas if she’sstood
infront of an ancient
Greekpillar.

4. The audience for ELLE would be the same as Vogue; age 15-30 and is aimed at girls instead
of boys, as you can see straight away on the cover is Dakota Fanning, the young woman who
has been in endless films, on endless covers of fashion magazines and who is known for her
pale skin and blonde hair. The background colours are a contrast compared to the colours
Dakota fanning is wearing, so she stands out more instead of the background standing out,
the background looks really nice and you have to have a close look to see what it actually is
– a Greek pillar. The colours she is associated with is red, blue and yellows, her hair is
blonde but her skirt is a shade of the same ‘yellow’ as her hair, her lipstick is a lovely shade
of red just like the font behind her ‘ELLE’ and the other sub-headings are also in red, I think
it’s really cool how the font is connected to her lips.
One of the subheadings say ‘why fashion is falling in love with Dakota fanning’ another says
‘the most exciting season ever for british fashion’ I suppose to purchase this magazine you
would have to be a fashion lover because you can tell as soon as you read the sub-headings
that the magazine is going to be filled with women’s fashion and how to get ‘fit’.
Q Magazine Double-Spread
S
Primaryoptical area–
The lightingonthe left
side isredwhichis a
colouryou wouldspot
straightaway.
Strongfallow area–
Afterlookingatthe primary
optical area,your eyesthen
go to the strong fallow area
where yousee a heavenly
blue,abig contrastto red.
Extreme close
up of Jay-Z is
used, on the
left sideof the
double spread.
The big ‘J’further
suggeststhatJay-Zis a
bigartist,the colourred
alsosuggeststhathe is
currentlyina dark,evil
state of mind.
Thisstateshe hasa
splitpersonality –a
calm side (blue)anda
evil side (red)

5. This double page spread shows the rapper JAY-Z. Therefore the Genre of the magazine is Hip
Hop. However the name of the magazine is 'Q-magazine' and it's published monthly in the
UK. The rapper Jay-z is placed on the left page and is photographed as a close up. On the
right side is the article about Jay-z and the background shows a capital 'J' in red, I think the
use of a drop capital in the background of the text is effective because it immediately allows
readers to see that the artist featured is Jay-Z. This would appeal to the target audience of
people interested in Rap/Hip-Hop music because of the layout. The text is quite small as it is
an article and all of the information needs to be in. The font is a mature, plain font to appeal
to the target audience, and making it easy to read. The vocabulary used is a lot of quotes
from Jay-Z and other artists, relevant to the article. The language is formal and it uses wide
range of sentences - no puns or colloquial language is used because of their target audience.
I also think the colouring is very effective on Jay-Z’s profile because it isn’t showing just one
primary colour, it’s showing two – red and blue, I think the meaning of this is split
personality; that he has two personality’s and red is his anger and blue is his serenity which
he shows both in his music and that is an excellent use of a connotation.