The document summarizes the technical considerations of digital versus print magazines. Some of the key pros of digital magazines are easier distribution and production which reduces costs, greater exposure to target audiences, ability to include interactive elements like videos and hyperlinks, and being more eco-friendly. However, digital magazines require an internet connection to access and can be harder to read than print. Some pros of print magazines are being portable without internet, appearing to have more value since they are a physical product, and the target audience potentially having more access to print versions.

1. UNIT 14 DIGITAL MAGZINE
PRODUCTION
Understanding the codes and conventions of the particular
genre of magazine and evaluating and analyzing the purpose
of the magazine and the effectiveness of its target audience
relationship and whether it follows or challenges the codes
and conventions

2. digital front cover
masthead
Dominant image
main sell line
Sell line
Sub
heading
This is the digital cover of the magazine ‘rolling stone’. Rolling stone is
a magazine that is a monthly magazine that focuses on western pop
culture. Best known for its rock music and for political reporting in the
1990’s however the brand broadened its focus to a younger audience
focusing on television shows, film actors and popular culture.
On the magazine provided it focuses on Jordan Peele who is a famous
director. Just focused on the look of the magazine itself, it does not
follow the codes and conventions of a typical magazine it doesn't
feature a lot to draw the reader in what it does feature though are as
follows; the dominant image is Peele in a close up shot of him looking
straight into the camera this is meant to draw the person in because it
is like Peele is looking at the reader, the way peele has expressed
himself is he is looking very serious and still into the camera. This is
intentional to show the reader an insight into what Peele's work and
life is like: very serious – the image is also black and white which
contrasts against the ‘rolling stone’ masthead which is in a strong red
colour , the colours suggest a horror type of theme due to its lack of
colour this could interest a reader who may not know who Peele is but
interested in the horror genre, on top of the on Peele's face is an
intentional rip that was made in post production on the magazine this
could subjectively perceived as that peele is tearing apart the
expectations of film or what he does because a reader who would
know what peele does is known for his controversial political
commentary films inspired by the likes of spike lee. It also features the
main sell line which reads ”the terrifying vision and unlikely triumph
of Jordan peele’ or a reader just skimming through the magazine could
be interested because of the use of adjectives the writer used to
describe Peele’s vision. just based on what peele does and how he
looks and pairs with the other considerations on the cover you could
say he would follow the codes and conventions

3. Also the magazine uses another sell line which reads ’’2019 Grammy preview’’ this could bring an audience in
because even if they do not know who Jordan Peele is they will know about the Grammy and be interested in
picking it up anyway specially if it a preview because other magazines may not have this specific preview also
under that is a subheading which features big names such as Dua Lipa, Greta Van Fleet and Brandi Carlile so for
the same reason as before Incase a reader wasn't interested about Jordan peele a reader may still want to read
even if they have no interest in him so the magazine is appealing to multiple audiences because they have a
young audience so they are trying to keep that relationship with the audience talking about multiple topics but
however because they are not following the codes and conventions so I effect they are not broadening their
audience because they are making it less appealing to bring more people in, only fans of rolling stone or less
likely fans of film would pick up this magazine
purpose
From what codes and conventions this magazine follows it does very effectively with the posture of peele and
the choice of doing black and white it does look very appealing but as a whole compared to a typical pop
culture magazine it fails to follow all the codes and conventions therefore you could assume that the magazine
is at a state of max growth and has reached a point of commercial success where it could be compared to the
likes of vogue magazine which is known globally as an iconic magazine for it’s features of A-list celebrities and
doesn't’t need to expand and grow its follower base because its so well known
Rolling stone
Rolling Stone isn't regarded as a high end magazine yet it is very popular, the relationship with its
audience is a very strong bond. The audience in particular is arguably mainly middle class due to
its focus on pop culture which wouldn’t appeal to a higher class audience but yet it is sold higher
end in supermarkets like: Asda , marks and spencer's and etc. Whereas if it was truly middle class
it would be sold in local shops and newsagents where the more middle class people (c2 – E) would
go for magazines but in them type of shops that sell magazines such as 'ok!' Magazine and others
similar which are classed as 'middle class' magazines but compared to the likes of rolling stone it
would seem very high classed it is also priced very highly ($15) as well compared to other pop
culture magazines which are priced around ($5)
The target audience that rolling stone strive for are middle classed people aged 15-30 they want to
capitalize on the young people all around the world mainly because they have such a strong
impact and are the easiest to capitalize on with their feature of celebrities and talks on current
world issues e.g climate change, social issues

4. Double page spread
Drop cap
Sell lineMast head
Sub heading
Column/
main
text
Dominant image

5. In this double spread, rolling stone have chosen to focus on Adele who is a world-renowned
musician and who at the time, in 2012, had just won a Grammy. the magazine at the time
had a feature titled "women who rock" in which she was the main part of the feature.
In the the mast head it says ” the triumph of Adele ” the writer has purposefully made it
bold and black to stand out against the gray toned background. It takes up a large portion
of space in the top left hand side of the screen to be bold, this does follow the codes and
conventions of a double spread because it brings an audiene and as wel this is also a typical
thing that rolling stone does on their double spreads by doing so ithelps srengthen the
brand because its giving itself a style which also helps boos popularity because it helps
people recognise it.
The article also uses a monochramtic theme using black whtes and greys this gives it a very
formal and serious theme to the way it looks suggesting to the seriousness of Adele and
who she is as an artist, another interpretable way Is that the lack of colour also shows what
kind off music Adele writes suggesting her music style is very sad and melancholic
The article features a drop cap which is very typical, ts the first letter of the first word in the paragraph and is enlarged it uses a capital 'I' in bold and black text this
follows the codes and conventions and a lot of other publications use the drop text cap because it helps bring attention to the column and provides variation and
make it interesting and the main body of text strays away from conventions because it does not feature columns and is just 1 paragraph but the reason may be
because the main image of Adele takes up a lot of room on the double page which I very conventional for magazines to do
The dominant image takes up a large portion of the double page spread and is the focus of the article therefore leaving little room for columns and the main body
of text. It is a close up shot of Adele looking away from the camera to create a natural look this does not follow the codes and conventions because Adele is
looking away and not engaging the reader to want to read it and her face is very airbrushed to enhance the natural look and also helps give her this 'classy' look.
The subheading is a short summary of what is to be expected in the article I this subheading it says about adeles newly releases record '21' and the making of it
and features the writers name aswell. It writes "the voice, the passion and the making of '21': Inside the biggest pop music of our time" the writer uses a list like
technique to exaggerate and make it more interesting.
The sell line which reads 'women who rock 2012' was a series of articles done by rolling stone and this sell line was used throughout many of articles during 2012
purpose
Overall for this double spread it does not follow a lot of codes and conventions however the ones it does , it does successfully, the double spread is very appealing
to the reader and does what rolling stone do very well in that they create something simplistic while still maintaining a lot to look at. They still do a great job of

6. Psychographics, demographics
and social grade.
Both subjects of these magazines have very
similar audiences in terms of
psychographics, demographics and social
grade
Psychographics
The people who would buy these
magazines are people who particularly
come from an arts background (theatre,
musical , film) wethers it's in their family,
school or even just a hobby people who
have specilised in the field of that because
both adele and peele are artists but what
differs is that peele is known for his acting
and filmaking and adele is known for her
music so the audience may differentiate
when it comes to what magazine they read.
Aswell as that a reader may pick it up
because of their interest in that type of
each of the subject's respective field. Even
if they didn’t have experience in that type
of field, they may be a fan of the person of
interest
Demographic
A person who made read the Adele article would be typically a white heterosexual female aged 25-45 they
would probably be in a relationship / have children and would have an income of aimed around 10k – 35k , they
would be presumably middle or lower class because Adele appeals to women because of her music and
especially mothers because Adele herself is a mother
However a person who would read the Peele article would typically be African-American heterosexual male aged
15-35 they probably would be living by themselves and have an income of 20k – 40kand would be middle class
because Peele appeals to audiences who care about his controversial films that have underlying themes that
represent the political tension regarding racism in America right now.
Social grade
A person's social grade who would read this magazine ranged from B(middle class) - E (lower class)

7. Mast head
Dominant
image
Sell line
Sub
header
This rolling stone issue is on Harry Styles , a very
talented and popular musician, ex-one direction
member who focused on his solo career after the
groups extended hiatus from music in 2015. Even
after releasing is very successful self titled record in
2017 and touring throughout 2018, harry still
manages to grace the cover of rolling stone
magazine.
The most eye-catching part of the magazine is the
dominant image featured Is a medium close up shot
of Harry, topless, smiling and looking directly into
the camera this follows codes and conventions
because harry is engaging the reader by looking into
the camera as if he were looking directly at the
reader. The image has a selective view of harry with
emphasis of his face because that is what the
magazine wants to focus on and by doing this they
are challenging their own codes and conventions
because normally pop culture magazines have a lot
of sell lines on it but they have made a conscious
decision to not feature them because they know
Harry himself is such a big star that they will sell just
with Harry.
The mast-head is the same as it always has been,
rolling stones instantaneously recognisable logo ,
the deep red hue which contrasts against the
neutral tones of the dominant image this follows
codes and conventions because it helps the
magazine stand out and be recognisable to people
Click to add text
Print front cover

8. The front cover features 2 subheadings this in fact does not follow codes and conventions
because the point of sub headings is to earn more readers even if they are not a fan of harry
styles so by not adding lots of subheadings they are relying on harry to sell the magazine but
rolling stone is at a point where they can get a-level celebrities where as other pop culture
magazines may not be able to get such features.
The sell line reads " sex psychedelics and the secrets of stardom '' they have done this
purposefully to sell the magazine this follows the codes and conventions because they are
being persuasive by using words such as ''secrets of stardom'' they're trying to give an
insight into Harry's life because his level of famous might seem unattainable to the target
audience of rolling stone
Purpose
The front cover of this magazine fails to follow the codes and conventions, rolling
stone has relied on harry as the selling point of the magazine which goes
against the codes and conventions compared to a typical pop culture magazine
which will have lots of sub headings and sell lines to help sell it but still overall
rolling stone as a magazine is very successful and the reason for that may be its
feature of popular celebrities and its use of techniques still manages to convey a
reader to buy the magazines

9. Mast head
Dominant image
Sub heading
Drop cap
column
Print double page spread

10. The double page spread compared to the front cover follows many more codes and conventions to
start off with; the masthead is bold and in large italics this follows the conventions of a typical pop
culture magazine because they want to have the title large and bold to pull the reader in as well as
that they manage to follow the overall colour scheme of the double page spread because it
matches with the dominant image of Harry to the left it primarily takes a lot of the room in the
right side of the image leaving little room for the columns which goes against the codes and
conventions
The dominant image featured is a full body shot of harry standing in a field of flowers, they have
did the same as they did on the front cover where they have selective views harry but this time
they have just focused om his upper torso instead of just his face, what they ghave done here is
help blend the colour scheme so it overall has a theme, it takes up the left portion of the page
which follows the typical codes and conventions of a pop culture magazine however what it does
being large leaves no room for the column
The column not being large and being a single small paragraph does not follow the codes and
conventions because what a magazine would try and do is create a column so the text is
organized however it can be presumed that the interview is spanned across a multiple of pages and
this is merely an introduction the column however has a drop cap which does follow codes and
conventions of a typical magazine because it helps start a point and organises the text to make it
look neat
The double spread does feature a subheading that reads ''riding shotgun with the former boy-band
hero as he opens up about sex, psychedelics and becoming a 21st century rock-star'' this follows
the codes and conventions because before an interview the writer will set up for what the reader
will expect and the writer has kept it informative and well written for what is to be expected
Purpose
The purpose of this magazine does is create in entertaining
format for the reader and however this magazine does not
follow the typical conventions of a pop culture magazine and
from what It does follow it does well however the main
reason why rolling stone may sell is of their unique interview
style where they send out a writer to be with the subject for a
day and no other magazine does this so it maybe gives a
unique insight into how a celebrity lives their hectic life

11. Psychographics,
demographics and social
grade.
Psychographics
the type of person to pick up this
magazine will probably come from
one direction fans and/or will be a
fan of his more alternative work so
they will like a lot of alternative
music. They will probably the type
that enjoy going to concerts and
feel strongly towards social issues
due to one directions positive and
polished message. They will most
likely be atheist.
The subject of this magazine is
harry styles and harry styles once a
member of one direction will
obviously have a lot of young fans
which effects his demographics a
lot compared to the likes of adele
Who has a lot of older fans.
Demographics
A person who may read this magazine would be aged very young aged
10 – 25 and they would be white heterosexual females who wld still
be living with their parent or guardian and have an income of about 0k
- 20k
Social grade
A persons social grade who would read this magazine would be C2 – E because most of styles' fans are very young and they
would have a very small low payed job/ part time education to hep the get through uni/ school or still be In full time
education e.g college , secondary school

12. Technical considerations of a digital and print magazine
Pros of digital
• Digital magazines are much
easier to distribute and
produce whereas they do not
need to pay shipping fees and
send them to shops all over
the world
• Greater exposure to target
audience
• Very good for advertising
brands
• Very eco friendly does not add
to carbon emissions and very
waste aware
• Full artistic control and good
quality images
• Can make it more interactive
by adding more sounds e.g.
adding YouTube videos
,hyperlinks etc.
Pros of print
• Its portable with and
without internet
connection
• Can be viewed as easier
to buy and read
• Has more value than
something digital
because its real
• Target audience may
have more access to it
digital
Cons of digital –
•Cant access without any service or
an internet connection.
•Can be hard to read, might require
to zoom in and out
•If there is thing such as YouTube
links, sound links, the readers server
may not accept it and that takes
away the full digital experience.
Cons of print–
•Not very eco- friendly and can contribute
greatly to pollution.
•A lot more expensive to print and
distribute around the world.