Copyright protects original creative works like photographs, books, music, and films. It gives the creator control over how their work is used and the right to be credited. To legally use a copyrighted image, you need permission from the copyright holder. The Copyright Hub website provides information on copyright law and how to obtain permissions. For images, it directs you to image libraries like Getty Images to search for images you can license. Getty Images allows you to search, view licensing options, and purchase a license depending on your intended use of the image. Other organizations that can help you obtain image licenses include the British Association of Picture Libraries and Agencies (BAPLA), the British Broadcasting Corporation (BBC), and the

1. PR9 – Sourcing Images
Olivia Singleton

2. What is copyright and what does
it protect?
Copyright is a policy that protects creators work such as a photographer’s work, literary work like
novels, newspapers, exam papers etc. musical works for example recorded original songs, film
soundtracks etc. there is also a lot more that copyright can protect, even your name!
Copyright belongs to a person who creates original work, but the owner of the copyright can
always transfer it to another person while keeping their ownership (licenses and rights).
You always need permission to use someone else's work if it’s copyrighted and there could always
be a fee that comes along with it and boundaries. There are always bends around copyright
though like you don’t need permission if you’re using it for your own private use or if it’s for
educational purposes.
Copyright is something where creators have the right to control their own work and what
happens to their original creations.

3. How can you use ‘Copyright Hub’ to get
permission to use images?
Copyright hub gives you all sorts of information on copyright, it doesn’t just tell you
how to get permission, it also tells you WHY you need permission and who has the
power to give you their permission. It tells you the copyright organisations, what the
law says about copyright, licensing and rights, and how to get permission. Copyright
hub has a link at the top of their page which says ‘permissions’ and it has five different
selections – music, images, text, video, and multimedia. As I want to get permission
for an image I clicked ‘image’ and it tells you who to contact – ‘where to look for
images you can use legally’, ‘get a licence for an image you’ve found’, ‘find the owner
of an image’, ‘if you can’t find out who holds copyright for an image’ I first tried
clicking ‘where to look for images you can use legally’ because I want an image that is
very popular so it won’t be too hard to find but I still wanted to see what assistance it
would give me, it tells me to go to ‘getty images’ to search their library for the image I
want and after I do that the licence that I get will depend on how I want to use the
image.

4. What are the organisations that you can contact to gain
access to use images legally?
• The British Association of Picture Libraries and Agencies (BAPLA) has links and contact details for a wide
range of image suppliers in the UK where you can search for images using keywords. Once you've found an
image you want to use, you can acquire a licence that is tailored to your needs.
• Getty Images allows you to search its library for images using keywords. Once you’ve found an image you
want to use, the licence you get will depend on how you want to use the image.
• The British Broadcasting Corporation (BBC) has a fee-paying, business-to-business service where you can
find images protected by copyright from the organisation's library for editorial use in digital and print
media.
• If you want to reproduce the work of an artist you can contact various rights holder organisations, one of
which is the Design and Artists Copyright Society (DACS). DACS represents over 70,000 visual artists and
estates in the UK and overseas through its copyright licensing service. Certain members of the British
Association of Picture Libraries and Agencies (BAPLA) can also license works by an artist.

5. Actress Audrey Hepburn sighted on
April 1, 1968 at the Los Angeles
International Airport in Los Angeles,
California.
CREDIT: RON GALELLA
On copyright hub it instructed me to look on different
websites for the image that I wanted and it then told
me the licence I get will dpeend on how I want to use
this image, so I went on to gettyimages and found the
audrey hepburn image that I wanted and clicked on
‘licence this image’ it then brought up a page which
gave me the option to add the image to my basket,
add to my board and calculate the price so to find out
how much it’d cost to licence this copyright image off
gettyimages I clicked calculate and that I wanted to
use it for advertising ‘print ad – magazine and
newspaper’ as I’d want it to go on my magazine, then
a pop up appeared saying ‘commercial use of this
image may require additional third-party permissions’
so I continued and it gave me more options ‘usage
specs’ and ‘target market’ for one day use and 1/8 of
an add it came up to £350.