Social Media for Professional Photographers
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This document discusses the rise of social media and its importance for photographers. It notes that millennials and older age groups are increasingly using social media platforms. Photographers can benefit from social media for marketing, finding clients and equipment, and sharing their work with other professionals and the public. Popular platforms for photographers include Flickr, Instagram, and tools for blogging, email marketing, and social media management.
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Social Media for Professional Photographers
- 8. What a bunch of tools. Social PR: Pitchengine.com E-news: Constant Contact, MSM Social newspapers: Paper.li Photoshare: Plixi (formerly TwitPic) Link shortening: tinyurl, bit.ly Management: TweetDeck, HootSuite Quicksharing/blogging: Animoto Blogging: YouTube, Vimeo for montages Foursquare: Location-based app
- 10. Questions? @writerjax Photo by Mark Archer
Editor's Notes
- Marketing and promotion: Use the ecosystem. blog your photos – creates content and exposure. Facebook fan page updated often and linked to twitter. Tweet about events and recent assignments as well as tweeting about your daily life, work life, while on assignment, etc. Use social media optimized press release engines.Criss-cross PR – publicize media mentions on social networks and use social networks to generate news. Add a behance portfolio to your linkedin page. Tumblr is great for photographers – the long version of microblogging. Connect them all. Sourcing – find new clients based on their interests and how they gel with your specialty. Research equipment – Twitter is perfect for this. Source models on linked in, scout locations by connecting with property owners, tourist attractions, chambers of commerce Sharing – use social to reach new clients with your work or to correspond /create a relationship with clients. Don’t need to put everything out there, but samples are great for exposure and can lead to new jobs. Feedback – correspond with a photog community to share and comment on one another’s work.
- To grow fans/friends, connect with groups that reflect your interests as well as your photography. Use flickr and flickr profile to promote your blog or website for more information. Getty images are stock for pay – apply for this program. Creative commons flexibility means licensing can differ from one photo to the next. Also can be back up storage – any photo can be made private. Now flickr is connected to Twitter and FB, so sharing photos within the ecosystem is easier. Can blog right from flickr. Flickr also gives easy access to any number of third party sites and the possibilities are endless – create extra products for your clients as an upsell. Create business cards, stationery. Create fun widgets and images for your blog. Participate in flickr based memes and prompts to glean content for your blog (thempho). Read the flickr blog for inspiration and trends.
- New tools in the tool box also lead to new communities.