The document discusses the evolving landscape of media consumption and the impact of digital advancements, highlighting the rise of broadcast media and changes in content creation and distribution. It emphasizes the importance of personal branding and networking for job seekers in the media industry. Key themes include the shift from traditional to online media, the role of user-generated content, and strategies for securing employment in the field.

1. University of Sunderland Making sense of the media (and getting hired) Stephen Waddington @wadds

2. <1> How I got here

3. Photo: Old fashioned phone by Zen (Flickr) PR (pre-2005)

4. Photo: Google sign by mjmonty (Flickr) PR (post-2005)

5. Welcome to Speed

6. <2> Media

7. Changing patterns of media consumption

8. Broadcast is booming

9. Regional media missed an opportunity

10. Google as a gatekeeper

11. Photo: Rupert Murdoch by World Economic Forum (Flickr) Copyright, web licensing and Murdoch

12. Print and paying for online content

13. <3> Changing Media

14. Creating communities

15. TV meets social media (almost)

16. Regional media reinvented

17. Photo: Haiti Beverly & Pack (Flickr) User generated content

18. Network as an editor

19. Photo: Sharynmorrow (Flickr) Cutting out the middle man

20. New channels, new gatekeepers

21. Aggregators

22. <4> Working in the media

23. Death of the news cycle

24. Branded media

25. … and creating conversations

26. Authentic story telling

27. SEO and reputation management

28. Planning and measurement

29. <5> Getting hired

30. Build personal networks

31. Generate content and conversations

32. Make connections (online and offline)

33. Create an online portfolio

34. Experience, experience, experience Photo: Press passes by St Bernard (Flickr)

35. University of Sunderland Making sense of the media Stephen Waddington @wadds