This document discusses using social media for business purposes. It notes that social media platforms have millions of global users with diverse age, income, gender distributions who spend significant average time on sites. It recommends choosing a common username across sites like Facebook and LinkedIn, completely filling out profiles with the same photo, connecting with others, and being a source of useful information while being aware of audiences. It also suggests using Hootsuite to manage multiple social media accounts.
This document discusses social media and its role in journalism. It begins by defining social media and what makes a platform social - things like user-generated content, convergence, collaboration, community, and conversation. It then discusses how social media has shifted journalism practices, with journalists now participating directly in conversations with audiences. The document outlines three principles for social media use in journalism: be human, be honest, and be involved. It also provides examples of how journalists can use social media for content distribution, beat reporting, and crowdsourcing. The key takeaway is that social media allows for more direct engagement and interaction between journalists and their audiences.
Communication Theory in Motion Final PresentaionStephen Vujevich
This document summarizes Stephen D. Vujevich's work at Immaculata University including organizing photo archives, writing releases, and assisting with various events. It discusses social media management for the Duffy's Cut fundraiser and Mighty Macs Black Tie Gala. Theories of agenda setting, social judgment, and politeness in computer-mediated communication are briefly covered. Progress on events and social media is noted along with interpersonal interactions. The document concludes by mentioning potential career opportunities after Immaculata.
The document discusses challenges facing print journalism and incentives to encourage journalists. It suggests that print journalists could be incentivized by page views, social media followers and engagement. However, the print journalism industry has seen decreased advertising revenue and job losses. Experts debate whether the internet has killed print journalism or if newspapers need an updated business model to focus on specialized content and telling stories. The document also addresses how newsrooms need to change to foster shared identity, expertise and adapting to new technologies.
This document appears to be a slide deck presentation about access, integration, and impact. It includes slides about stakeholders, alignment, cost/benefit analysis, usage tracking, licensing, copyright, pricing models, efficiency, universal access, optimization, integration, discovery, linked data, consolidation, relationships, planning, leadership, and adding value. The presenter is listed as Michael Rodriguez from UCONN in November 2015.
PubCamp 08 - Mark Jones - The Social Capital Revolutionitechne
"The Social Capital Revolution" - Mark Jones (Filtered Media / former IT Editor, The Australian Financial Review)
Social capital has been reborn as the digital media revolution expands. But many business leaders remain stuck in the old days of social capital. A new school of thinking mashes traditional brand values with the cult of digital personality. Understand the new rules and the revolution is yours.
The document discusses how the definition of news and news sources have changed with the rise of social media and citizen journalism. Citizen journalism refers to non-journalists actively collecting, reporting, analyzing and sharing news and information. Major events like 9/11 and the London bombings showed how citizens at the scene could report in real-time via photos and blogs before mainstream media arrived. Now mainstream news sources incorporate citizen input and delivery methods across social media platforms, but it is unclear if citizen journalists can be given the same credibility as professional news organizations.
The document discusses how the definition of news and news sources have changed with the rise of social media and citizen journalism. Citizen journalism, where non-journalists actively collect and report news, has become more common since events like 9/11 and the 2005 London bombings, when citizens at the scenes shared photos and information online before mainstream media arrived. While citizen journalism has advantages like timely on-the-ground reporting, it also has biases that may not be openly disclosed like in mainstream journalism. The document questions whether citizen journalists or mainstream news sources now have more credibility and influence in delivering news.
This document discusses using social media for business purposes. It notes that social media platforms have millions of global users with diverse age, income, gender distributions who spend significant average time on sites. It recommends choosing a common username across sites like Facebook and LinkedIn, completely filling out profiles with the same photo, connecting with others, and being a source of useful information while being aware of audiences. It also suggests using Hootsuite to manage multiple social media accounts.
This document discusses social media and its role in journalism. It begins by defining social media and what makes a platform social - things like user-generated content, convergence, collaboration, community, and conversation. It then discusses how social media has shifted journalism practices, with journalists now participating directly in conversations with audiences. The document outlines three principles for social media use in journalism: be human, be honest, and be involved. It also provides examples of how journalists can use social media for content distribution, beat reporting, and crowdsourcing. The key takeaway is that social media allows for more direct engagement and interaction between journalists and their audiences.
Communication Theory in Motion Final PresentaionStephen Vujevich
This document summarizes Stephen D. Vujevich's work at Immaculata University including organizing photo archives, writing releases, and assisting with various events. It discusses social media management for the Duffy's Cut fundraiser and Mighty Macs Black Tie Gala. Theories of agenda setting, social judgment, and politeness in computer-mediated communication are briefly covered. Progress on events and social media is noted along with interpersonal interactions. The document concludes by mentioning potential career opportunities after Immaculata.
The document discusses challenges facing print journalism and incentives to encourage journalists. It suggests that print journalists could be incentivized by page views, social media followers and engagement. However, the print journalism industry has seen decreased advertising revenue and job losses. Experts debate whether the internet has killed print journalism or if newspapers need an updated business model to focus on specialized content and telling stories. The document also addresses how newsrooms need to change to foster shared identity, expertise and adapting to new technologies.
This document appears to be a slide deck presentation about access, integration, and impact. It includes slides about stakeholders, alignment, cost/benefit analysis, usage tracking, licensing, copyright, pricing models, efficiency, universal access, optimization, integration, discovery, linked data, consolidation, relationships, planning, leadership, and adding value. The presenter is listed as Michael Rodriguez from UCONN in November 2015.
PubCamp 08 - Mark Jones - The Social Capital Revolutionitechne
"The Social Capital Revolution" - Mark Jones (Filtered Media / former IT Editor, The Australian Financial Review)
Social capital has been reborn as the digital media revolution expands. But many business leaders remain stuck in the old days of social capital. A new school of thinking mashes traditional brand values with the cult of digital personality. Understand the new rules and the revolution is yours.
The document discusses how the definition of news and news sources have changed with the rise of social media and citizen journalism. Citizen journalism refers to non-journalists actively collecting, reporting, analyzing and sharing news and information. Major events like 9/11 and the London bombings showed how citizens at the scene could report in real-time via photos and blogs before mainstream media arrived. Now mainstream news sources incorporate citizen input and delivery methods across social media platforms, but it is unclear if citizen journalists can be given the same credibility as professional news organizations.
The document discusses how the definition of news and news sources have changed with the rise of social media and citizen journalism. Citizen journalism, where non-journalists actively collect and report news, has become more common since events like 9/11 and the 2005 London bombings, when citizens at the scenes shared photos and information online before mainstream media arrived. While citizen journalism has advantages like timely on-the-ground reporting, it also has biases that may not be openly disclosed like in mainstream journalism. The document questions whether citizen journalists or mainstream news sources now have more credibility and influence in delivering news.
Horizontal communication and the evolution of journalismDonica Mensing
Presentation given at "Networking Democracy? New media innovations in participatory politics" in Cluj-Napoca, Romania, June 2010.
This project uses an examination of Twitter and Facebook posts about climate change to consider how horizontal communication structures are changing journalistic practices, and in turn, affecting the creation of public agendas.
This document contains summaries of presentations given to students on communication media theory and related topics. It includes:
1) Discussions of the differences between Web 1.0 and Web 2.0 eras, and how social media has enabled two-way and multi-way interactions.
2) An overview of how public broadcasters are funded in different countries, such as through TV license fees in Europe or government funding in China.
3) A summary of Jurgen Habermas's views on the public sphere and how it should not be influenced by politics, business or allow exclusion.
4) Examples of exercises assigned to students, including debates on introducing ebooks and analyzing the impacts of spreading rumors online
New media refers to on-demand content available online through platforms like YouTube and Twitch, which have low production costs. This contrasts with old media like TV and movies that have high costs. New media allows anyone to easily create and share content globally, making it possible for people to break into the industry and become celebrities through commentary or gameplay videos. Popular new media celebrity Pewdiepie has over 27 million YouTube subscribers, showing how people can build large followings through new media.
Europeans, organisations and federalism in the age of information technology ...Jon Worth
The document discusses hierarchical and networked approaches to organizing groups and political parties. It notes a challenge to traditional hierarchical structures and a move toward flatter, more networked structures where citizens self-organize. Hybrid approaches that blend hierarchical and networked elements are also mentioned. The decline of traditional political parties and rise of pre-figurative, citizen-led action is discussed.
Theology of Technology, Media, and MinistryGreg Klimovitz
We must regularly ponder which forms of new technology our congregations and ministries will use and how we will use them as means of grace for practical purposes of loving and serving our local and global neighbors. We must be willing to view various forms of technological innovation not solely as evolving distractions, although aware of such possibility, but as redemptive opportunities for community formation, social advocacy, prophetic witness, and proclamation of the Good News. In so doing, the ordinary technologies we apply become sacramental platforms versus trendy widgets void of broader meaning.
The document discusses different approaches to analyzing and making sense of media, including narrative analysis, content analysis, ideological analysis, and audience ethnography. Narrative analysis examines the sequence and structure of narratives, while content analysis quantitatively analyzes topics, images, and other features. Ideological analysis looks at how media constructs and situates meanings and audiences according to social and political values. Audience ethnography aims to understand how different people experience media based on their biography and context. The document advocates using multiple approaches to analyze media texts and account for social factors that influence media interpretation.
Disaster Risk Reduction (DRR) and Climate Change Adaptation (CCA)FAO
This document discusses Disaster Risk Reduction (DRR) and Climate Change Adaptation (CCA). It defines DRR as reducing disaster risks through analyzing and managing causal factors, reducing exposure to hazards, lessening vulnerability, improving land and environment management, and preparing for adverse events. CCA is defined as adjusting systems in response to actual or expected climate impacts to moderate potential damages or benefit from opportunities. The document outlines international processes and agendas for DRR and CCA and priorities for action. It discusses rationales for and barriers to harnessing synergies between DRR and CCA, and approaches to facilitate their integration, such as improved access to climate information and risk governance.
The chapter discusses perception and how it relates to consumer behavior. It explains that perception involves a three-stage process where raw stimuli are translated into meaningful interpretations. Marketers aim to appeal to consumers' senses through product design and messaging, while using symbols and positioning to influence how their products and brands are perceived. The chapter also addresses controversial topics like subliminal advertising and how perception is shaped by learned patterns and expectations.
The document discusses various news values that influence what stories local newspapers choose to cover, including immediacy, familiarity, amplitude, frequency, unambiguity, predictability, surprise, continuity, elite nations or people, personalization, negativity, exclusivity, visual impact, and balance. Local papers prioritize news that is very recent, relates directly to the community, involves many people, occurs regularly or annually, is clear and unambiguous, is expected or predictable, is unexpected or surprising, has ongoing developments, relates to important countries or people, has a personal human interest angle, is negative or "bad news," can exclusively be reported on, has strong images, and achieves a balanced perspective.
This provides an introduction to a new field of theology, called Systemic Theology. Systemic Theology provides a systems perspective of understanding God and the world.
This document discusses values education in media. It defines values and identifies some myths promoted by media, such as the ideas that the world is dangerous and requires weapons, or that happiness comes from products. The document also explains how media can distort traditional values by promoting violence, disrespect, and profanity. It provides guidelines from the Bible and advertising codes of ethics for morally upright, inspiring, and Christ-centered media. Students are assigned projects opposing media myths through posters and discussing films that follow biblical media guidelines.
A Review of Water Management and Disaster Risk Reduction (DRR) in Lower Middl...Declan Hearne
This paper will focus on a review of the challenges and opportunities for Water Manage-ment and Disaster Risk Reduction in post disaster environments in lower middle Income Countries . The review will draw on grass roots experience from both Indonesia and Philippines.
The paper will outline the cost effectiveness of proactive strategies that consider disaster risk reduction as an integrated component of water management (as strongly indicated in AusAID policy for DRR.)
From Indonesia the reviewed will focus on how SurfAid International has cut into a niche corporate sector to attract funds to support social and environmental services in post dis-aster environments. The paper will look at three programs implemented in parallel by SurfAid International building health wellbeing and self-reliance of remote island communi-ties. Efforts from IWRM projects in Davao will also be consider and how they have pro-duced unintended, but welcome, outcomes in build the resilience of upland communities. Opportunities for better integration between water management and DRR will then be pre-sented.
The Symposium main theme which aims "to identify business opportunities for water sec-tor to integrate into an expanding environmental services industries" will be tackled by looking at the challenges in funding and sustaining funding for water management in post disaster environments. We will review the increasing role of the philanthropy in supporting recovery from disasters and the need to shift from responsive to proactive strategies for disaster management. The paper will present how water management and DRR strategies are both compatible and necessary to enable sustainable development, particularly in dis-aster prone SE Asia.
Finally the paper will apply these lessons and project a vision of how HELP Basins could become a local catalyst, creating a demand for water knowledge services that guides wa-ter actors to be proactive in engage a full spectrum of stakeholders for a truly diversified water business environment that is focus on social, economic and environment outcomes.
This document discusses fire hazards and classifications. It identifies the three elements of the fire triangle as fuel, heat, and oxygen. Fires are classified into different classes including Class A for solid materials like wood, plastic, and paper; Class B for flammable liquids and gases; Class C for electrical fires; and Class D for combustible metals. Special categories include spontaneously combustible materials and hypergolic reactions. To prevent fires, the key steps are to isolate the fire triangle elements, eliminate ignition sources, properly store flammables, restrict smoking, and periodically check electrical circuits.
This document discusses industrial hazards and safety measures. It begins by defining hazards and industrial hazards. There are several types of industrial hazards including chemical, physical, and biological hazards. Chemical hazards can include fire, explosion, reactivity, and toxic hazards. Physical hazards include ergonomics, heat, radiation, noise, and vibration. Biological hazards mainly consist of bacteria, viruses, and protozoa. The document outlines a hierarchy of hazard control methods including eliminating hazards, substituting hazards, isolating hazards, using engineering controls, administrative controls, and personal protective equipment.
Fire hazards can occur when the three elements of the fire triangle - oxygen, heat, and fuel - are present. Common fuel sources in industries include flammable liquids, gases, and solids. To identify fire hazards, work areas should be evaluated to find ignition sources and fuel sources, and those at risk. Hazards can be reduced by removing ignition and fuel sources or using weaker sources. Fire prevention strategies include worksite analysis to identify hazards, maintenance and housekeeping practices, and staff training.
Ito ay may layuning magsalaysay o magkuwento ng mga magkakaugnay-ugnay na pangyayari. Ang batayan nito’y maaaring mga sariling karanasan, mga pangyayaring napakinggan/narinig, nakita/nasaksihan/napanood, nabasa/natunghayan o nabalitaan. Maaari ring magkuwento ng mga pangyayaring likhang isip lamang.
Media and Information Literacy (MIL) 4. Types of Media (Part 3): Performance...Arniel Ping
Learners will be able to…
1. apply strategies in analyzing and deconstructing media messages (SSHS).
I- Media Literacy
A.Preview of the Questions for Deconstructing Media messages
B.Formative Assessment: Class Discussion
C.Deconstructing Media Messages: TV Commercial
D.Performance Task: Written Output
1. Deconstructing Media Messages: TV Commercial
Media and Information Literacy (MIL) Types of Media (Part 1)- Types of Media ...Arniel Ping
The document discusses different types of media including print media, broadcast media, film, and new media. It provides examples of various media formats and how criteria like publishing platform can be used to identify the type of media. The document also covers topics like media convergence, the emerging role of social media, and how media influences culture and society.
Media and Information Literacy (MIL) - 3. Information Literacy - Information ...Arniel Ping
Learning Competencies
Learners will be able to...
1. define information needs (MIL11/12IL-IIIc-8);
2. locate, access, assess, organize, and communicate information (MIL11/12IL-IIIc-8);
3. demonstrate ethical use of information (MIL11/12IL-IIIc-9);
4. create an audio- visual presentation about what information literacy is and why information literacy skills are important (SSHS); and
5. produce and evaluate a creative text, visual, and audio presentation using design principle and elements (MIL11/12TIM-IVb-6/ MIL11/12VIM-IVc-10/ MIL11/12AIM-Ivd)
Topic Outline
I-Information Literacy
A.Definition and Importance
B.Components of Information Literacy
C.Ethical Use of Information
II- Performance Task- Project
A. Cooperative Work: Audio- Visual Presentation
Horizontal communication and the evolution of journalismDonica Mensing
Presentation given at "Networking Democracy? New media innovations in participatory politics" in Cluj-Napoca, Romania, June 2010.
This project uses an examination of Twitter and Facebook posts about climate change to consider how horizontal communication structures are changing journalistic practices, and in turn, affecting the creation of public agendas.
This document contains summaries of presentations given to students on communication media theory and related topics. It includes:
1) Discussions of the differences between Web 1.0 and Web 2.0 eras, and how social media has enabled two-way and multi-way interactions.
2) An overview of how public broadcasters are funded in different countries, such as through TV license fees in Europe or government funding in China.
3) A summary of Jurgen Habermas's views on the public sphere and how it should not be influenced by politics, business or allow exclusion.
4) Examples of exercises assigned to students, including debates on introducing ebooks and analyzing the impacts of spreading rumors online
New media refers to on-demand content available online through platforms like YouTube and Twitch, which have low production costs. This contrasts with old media like TV and movies that have high costs. New media allows anyone to easily create and share content globally, making it possible for people to break into the industry and become celebrities through commentary or gameplay videos. Popular new media celebrity Pewdiepie has over 27 million YouTube subscribers, showing how people can build large followings through new media.
Europeans, organisations and federalism in the age of information technology ...Jon Worth
The document discusses hierarchical and networked approaches to organizing groups and political parties. It notes a challenge to traditional hierarchical structures and a move toward flatter, more networked structures where citizens self-organize. Hybrid approaches that blend hierarchical and networked elements are also mentioned. The decline of traditional political parties and rise of pre-figurative, citizen-led action is discussed.
Theology of Technology, Media, and MinistryGreg Klimovitz
We must regularly ponder which forms of new technology our congregations and ministries will use and how we will use them as means of grace for practical purposes of loving and serving our local and global neighbors. We must be willing to view various forms of technological innovation not solely as evolving distractions, although aware of such possibility, but as redemptive opportunities for community formation, social advocacy, prophetic witness, and proclamation of the Good News. In so doing, the ordinary technologies we apply become sacramental platforms versus trendy widgets void of broader meaning.
The document discusses different approaches to analyzing and making sense of media, including narrative analysis, content analysis, ideological analysis, and audience ethnography. Narrative analysis examines the sequence and structure of narratives, while content analysis quantitatively analyzes topics, images, and other features. Ideological analysis looks at how media constructs and situates meanings and audiences according to social and political values. Audience ethnography aims to understand how different people experience media based on their biography and context. The document advocates using multiple approaches to analyze media texts and account for social factors that influence media interpretation.
Disaster Risk Reduction (DRR) and Climate Change Adaptation (CCA)FAO
This document discusses Disaster Risk Reduction (DRR) and Climate Change Adaptation (CCA). It defines DRR as reducing disaster risks through analyzing and managing causal factors, reducing exposure to hazards, lessening vulnerability, improving land and environment management, and preparing for adverse events. CCA is defined as adjusting systems in response to actual or expected climate impacts to moderate potential damages or benefit from opportunities. The document outlines international processes and agendas for DRR and CCA and priorities for action. It discusses rationales for and barriers to harnessing synergies between DRR and CCA, and approaches to facilitate their integration, such as improved access to climate information and risk governance.
The chapter discusses perception and how it relates to consumer behavior. It explains that perception involves a three-stage process where raw stimuli are translated into meaningful interpretations. Marketers aim to appeal to consumers' senses through product design and messaging, while using symbols and positioning to influence how their products and brands are perceived. The chapter also addresses controversial topics like subliminal advertising and how perception is shaped by learned patterns and expectations.
The document discusses various news values that influence what stories local newspapers choose to cover, including immediacy, familiarity, amplitude, frequency, unambiguity, predictability, surprise, continuity, elite nations or people, personalization, negativity, exclusivity, visual impact, and balance. Local papers prioritize news that is very recent, relates directly to the community, involves many people, occurs regularly or annually, is clear and unambiguous, is expected or predictable, is unexpected or surprising, has ongoing developments, relates to important countries or people, has a personal human interest angle, is negative or "bad news," can exclusively be reported on, has strong images, and achieves a balanced perspective.
This provides an introduction to a new field of theology, called Systemic Theology. Systemic Theology provides a systems perspective of understanding God and the world.
This document discusses values education in media. It defines values and identifies some myths promoted by media, such as the ideas that the world is dangerous and requires weapons, or that happiness comes from products. The document also explains how media can distort traditional values by promoting violence, disrespect, and profanity. It provides guidelines from the Bible and advertising codes of ethics for morally upright, inspiring, and Christ-centered media. Students are assigned projects opposing media myths through posters and discussing films that follow biblical media guidelines.
A Review of Water Management and Disaster Risk Reduction (DRR) in Lower Middl...Declan Hearne
This paper will focus on a review of the challenges and opportunities for Water Manage-ment and Disaster Risk Reduction in post disaster environments in lower middle Income Countries . The review will draw on grass roots experience from both Indonesia and Philippines.
The paper will outline the cost effectiveness of proactive strategies that consider disaster risk reduction as an integrated component of water management (as strongly indicated in AusAID policy for DRR.)
From Indonesia the reviewed will focus on how SurfAid International has cut into a niche corporate sector to attract funds to support social and environmental services in post dis-aster environments. The paper will look at three programs implemented in parallel by SurfAid International building health wellbeing and self-reliance of remote island communi-ties. Efforts from IWRM projects in Davao will also be consider and how they have pro-duced unintended, but welcome, outcomes in build the resilience of upland communities. Opportunities for better integration between water management and DRR will then be pre-sented.
The Symposium main theme which aims "to identify business opportunities for water sec-tor to integrate into an expanding environmental services industries" will be tackled by looking at the challenges in funding and sustaining funding for water management in post disaster environments. We will review the increasing role of the philanthropy in supporting recovery from disasters and the need to shift from responsive to proactive strategies for disaster management. The paper will present how water management and DRR strategies are both compatible and necessary to enable sustainable development, particularly in dis-aster prone SE Asia.
Finally the paper will apply these lessons and project a vision of how HELP Basins could become a local catalyst, creating a demand for water knowledge services that guides wa-ter actors to be proactive in engage a full spectrum of stakeholders for a truly diversified water business environment that is focus on social, economic and environment outcomes.
This document discusses fire hazards and classifications. It identifies the three elements of the fire triangle as fuel, heat, and oxygen. Fires are classified into different classes including Class A for solid materials like wood, plastic, and paper; Class B for flammable liquids and gases; Class C for electrical fires; and Class D for combustible metals. Special categories include spontaneously combustible materials and hypergolic reactions. To prevent fires, the key steps are to isolate the fire triangle elements, eliminate ignition sources, properly store flammables, restrict smoking, and periodically check electrical circuits.
This document discusses industrial hazards and safety measures. It begins by defining hazards and industrial hazards. There are several types of industrial hazards including chemical, physical, and biological hazards. Chemical hazards can include fire, explosion, reactivity, and toxic hazards. Physical hazards include ergonomics, heat, radiation, noise, and vibration. Biological hazards mainly consist of bacteria, viruses, and protozoa. The document outlines a hierarchy of hazard control methods including eliminating hazards, substituting hazards, isolating hazards, using engineering controls, administrative controls, and personal protective equipment.
Fire hazards can occur when the three elements of the fire triangle - oxygen, heat, and fuel - are present. Common fuel sources in industries include flammable liquids, gases, and solids. To identify fire hazards, work areas should be evaluated to find ignition sources and fuel sources, and those at risk. Hazards can be reduced by removing ignition and fuel sources or using weaker sources. Fire prevention strategies include worksite analysis to identify hazards, maintenance and housekeeping practices, and staff training.
Ito ay may layuning magsalaysay o magkuwento ng mga magkakaugnay-ugnay na pangyayari. Ang batayan nito’y maaaring mga sariling karanasan, mga pangyayaring napakinggan/narinig, nakita/nasaksihan/napanood, nabasa/natunghayan o nabalitaan. Maaari ring magkuwento ng mga pangyayaring likhang isip lamang.
Media and Information Literacy (MIL) 4. Types of Media (Part 3): Performance...Arniel Ping
Learners will be able to…
1. apply strategies in analyzing and deconstructing media messages (SSHS).
I- Media Literacy
A.Preview of the Questions for Deconstructing Media messages
B.Formative Assessment: Class Discussion
C.Deconstructing Media Messages: TV Commercial
D.Performance Task: Written Output
1. Deconstructing Media Messages: TV Commercial
Media and Information Literacy (MIL) Types of Media (Part 1)- Types of Media ...Arniel Ping
The document discusses different types of media including print media, broadcast media, film, and new media. It provides examples of various media formats and how criteria like publishing platform can be used to identify the type of media. The document also covers topics like media convergence, the emerging role of social media, and how media influences culture and society.
Media and Information Literacy (MIL) - 3. Information Literacy - Information ...Arniel Ping
Learning Competencies
Learners will be able to...
1. define information needs (MIL11/12IL-IIIc-8);
2. locate, access, assess, organize, and communicate information (MIL11/12IL-IIIc-8);
3. demonstrate ethical use of information (MIL11/12IL-IIIc-9);
4. create an audio- visual presentation about what information literacy is and why information literacy skills are important (SSHS); and
5. produce and evaluate a creative text, visual, and audio presentation using design principle and elements (MIL11/12TIM-IVb-6/ MIL11/12VIM-IVc-10/ MIL11/12AIM-Ivd)
Topic Outline
I-Information Literacy
A.Definition and Importance
B.Components of Information Literacy
C.Ethical Use of Information
II- Performance Task- Project
A. Cooperative Work: Audio- Visual Presentation
This document contains a daily log of lesson plans for Filipino 2 taught during the first quarter. It includes the learning objectives, references from the teacher's guide and learner's materials, and remarks for each class from June 2 to July 18. The objectives focus on identifying words and concepts, applying grammar rules, summarizing texts, and practicing writing skills. The remarks provide the number of learners who achieved mastery of the objectives and those who needed remediation or reinforcement activities for each lesson.
Presentation on the changing media landscape and the rise of digital. Presented at the West Midlands PRCA Frontline meeting on 17 June. It describes the changing media landscape, the rise of digital, the changing role of the PR professional and the importance of building your own personal network.
Social media has evolved significantly from early platforms like Facebook and Twitter. It is now a major part of business strategy, allowing two-way engagement between companies and customers. While some initially saw social media as a waste of time, most now recognize it as important for branding, marketing, customer service and sales. Measuring return on investment can include metrics like increased traffic, engagement, leads and sales. Managing social media also requires monitoring tools and a strategy to integrate it with other channels like email.
The document discusses integrating storytelling and conversation in social media. It provides examples of how Google engaged bloggers and social media for the launch of Street View in Hong Kong. Traditional PR tactics like a press event were combined with digital outreach on blogs, Facebook, Twitter and videos. This resulted in wide coverage across various media and strong engagement within online communities.
Integrating New & Traditional Media Relations Strategies to Strengthen Corporate Reputation discusses how to effectively use social media and traditional PR strategies together. It provides examples of successful social media campaigns including one for Black & Veatch's electric utility survey that generated over 200 media pieces. The document also discusses philosophies for social media participation including being pragmatic, keeping an eye on goals, and differentiating earned, paid, and owned media. It emphasizes experimenting with social media and monitoring your own and competitors' presence.
Social media, journalism & climate change in Africa: presentationAgnes Lesage-Possolo
Social media for journalists and how e-tools can help cover an issue like climate change in Africa. Part of the Africa Adaptation Programme journalism workshop, a training delivered to journalists in Lesotho.
This document discusses the benefits of using social media. It outlines three main reasons to use social media: 1) to participate in citizen journalism and collective intelligence, 2) to build up one's online status and brand, and 3) to connect with "tribes" of people with shared interests. Examples like disaster relief efforts during the 2004 tsunami and 2008 China earthquake show how social media allows for participatory journalism and real-time information sharing. Building an online presence through sites like Yelp and Groupon can bring attention and rewards. Social media also facilitates finding and engaging with "tribes" of people passionate about similar causes or interests.
Richard Apps: The influence of Social MediaUX People
This document discusses the influence of social media and provides details on key platforms like Facebook and Twitter. It notes that Facebook has over 500 million active users who spend on average 45 minutes per day on the site. Twitter saw its 10 billionth tweet in March 2010 and has an estimated 175 million users. The document also examines trends in social media usage including the growth of mobile use and how platforms may continue to commercialize. It concludes that social media networks will be an important part of the future Internet and users should pay attention to changes in these networks.
This document provides an overview and introduction to various social media platforms and case studies. It discusses Facebook, Twitter, blogging, YouTube, Flickr and LinkedIn. For each platform, it discusses key usage statistics in Ireland and how organizations can engage audiences. It provides examples of case studies of individuals and companies using each platform successfully. The document aims to explain why social media is important for organizations and how to interact on these channels to engage customers.
This document provides an overview of social media and its benefits and risks for small businesses. It discusses how social media allows businesses to directly engage with customers, reduce marketing costs, and create an online presence. However, it notes social media also carries risks like loss of message control and potential criticism. The document then outlines the various social media platforms and provides examples of both Irish and international brands that have successfully and unsuccessfully engaged on social media.
The document discusses how civic organizations can use social media and web 2.0 technologies to engage with communities. It provides examples of how organizations are using tools like Facebook, Twitter, YouTube and blogs to share information, recruit volunteers, and strengthen engagement. It also covers challenges of using social media and provides resources for non-profits looking to improve their online strategies.
The Essence of Web 2.0: User Interaction simonsaystech
Social networking fits into Web 2.0 through user interaction, collaboration, and user-added content. Early social networks emerged in the 1990s, while modern networks like Facebook, Twitter, and LinkedIn launched in the 2000s and 2010s. Social networking is important for personal, professional, and business use by allowing connections, sharing, and civic participation. However, disadvantages include privacy issues, spam, and loss of productivity.
This document provides an overview of social media and its benefits and risks for organizations. It discusses how social media can be used to communicate, engage communities, share content, and build networks. While it allows listening to customers and engaging with them, it also carries risks like loss of control and negative publicity. The document then lists various social media platforms and provides examples of how some Irish and international brands have used social media successfully or faced crises. It emphasizes social media's power to spark discussions and shape reputations.
The Impact of Social Media on Your OrganisationMatthew Moore
This document discusses the impact of social media on organizations. It defines social media as online tools and platforms that allow people to share content, collaborate, and communicate. The document notes that social media use is growing among both the public and governments. It outlines some frameworks for understanding social media and its applications. The document concludes by stating that while social media cannot solve all problems, it can help people work together, and organizations should start using it rather than ignoring its potential.
The document discusses research analyzing tweets posted in response to British National Party leader Nick Griffin's controversial appearance on the BBC debate show Question Time. The researchers examined over 43,000 tweets posted before, during and after the episode, finding that the most prolific tweeter posted 84 times and the top 20% of commenters produced over half the tweets. The highest spike in tweets, over 1,200, occurred shortly after a panelist criticized Griffin's policies and qualifications.
The document proposes using integrated media like virtual worlds and social media to communicate and collaborate with target audiences. It highlights how Moderne Communications has experience using Second Life for clients to conduct informational conferences, product promotions, and career recruitment in a more engaging and memorable way than traditional media alone. Examples of projects for Ontario government and Adobe Systems are described. Metrics and accessibility considerations for virtual solutions are also outlined.
The document discusses social media and its potential use for the Ports-to-Plains organization. It begins with an overview of social media and common tools. It then analyzes the current state of the Ports-to-Plains website and social media presence. Finally, it outlines a roadmap for improving the Ports-to-Plains website and social media strategy in the future to increase engagement and information sharing.
The document discusses social media and its application to the Ports-to-Plains organization. It begins with an overview of social media and common tools. It then analyzes the current state of the Ports-to-Plains website and social media presence. Finally, it outlines a roadmap for improving the Ports-to-Plains website and social media strategy in the future to increase engagement and information sharing.
Wadds Inc. Almanac: Challenges and opportunities for public relations 2022Stephen Waddington
This document provides an almanac or guide to some of the biggest issues for the public relations profession in 2022. It contains eight short essays on strategic issues including challenges with Google and Meta displacing the internet, the problem of misinformation online, the need to improve accessibility of communications, and the long road to achieving diversity in the public relations industry. Each essay includes further reading links for more information on the topics.
Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months.
There's no formal methodology and they’re not so much predictions as a series of stories that I've recorded on my blog during 2018.
It’s where I’m placing bets over the next 12 months. Please let me know what I’ve missed.
Facebook is a powerful form of media for organisations seeking to engage with the public. There are two billion people on the platform worldwide and 40 million adults in the UK.
More than 1,000 signals make up how the Facebook newsfeed algorithm serves 300 stories each day. It’s important for public relations practitioners to have a rudimentary understanding of how the algorithm works.
Stephen Waddington discusses several trends in public engagement and public relations for 2018. First, he argues that public relations is becoming recognized as a management discipline due to increased professionalism in the field. Second, social media is maturing and becoming more visual, while platforms copy features from each other to engage users. Third, practitioners can use the large amount of data generated on platforms like Facebook to identify audiences and understand their motivations. Fourth, tools now enable practitioners to make sense of vast amounts of data and have conversations, though they need to consider data provenance and ethics. Fifth, storytelling across media remains important for cutting through clutter and inspiring conversations.
A Public Relations Planning Toolkit: How to build effective external communic...Stephen Waddington
This document outlines a 10-step public relations planning toolkit for building effective external communications strategies. The 10 steps include: 1) defining the objective, 2) setting goals and metrics, 3) mapping audiences, 4) conducting research, 5) performing SWOT and PESTLE analyses, 6) developing a strategy, 7) creating content, 8) selecting channels and media, 9) creating a workplan, and 10) allocating resources and budgets. Each step provides explanations, examples, and links to external tools to aid in planning communications strategies and campaigns.
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
This document outlines 20 topics that were covered at the CIPR Best PRactice conference on public relations in 2017. The topics included reinventing media relations in the age of digital media, the rise of influencer marketing, using owned media like websites and social platforms, harnessing online communities, learning from Trump's constant use of social media, using data insights for planning, leveraging paid promotion strategies, creativity in PR, demonstrating value and measurement, shifting to visual formats like video, using augmented and virtual reality, automation with tools, applications of artificial intelligence, new tools and workflows, representing public interests, mental resilience for PR professionals, evaluating PR skills, and advancing the professionalism of the industry.
Communication and media response to the Westminster AttackStephen Waddington
Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage must be challenged.
There was a terrorist attack on Westminster Bridge and the Palace of Westminster in London yesterday. Five people, including a police office, are dead, and 40 people are injured.
In this deck I've looked at the response from London's Mayor, the police, journalists, media, the government, the public, and others. It is intended for a lecture to public relations students at Newcastle University.
The deck tells the story of how crisis situations have unfolded in media over the last 40 years, as media has changed.
I've included user generated comment from social networks including some examples of hate and propaganda that you may find disturbing.
Thank you to the emergency services, NHS staff and all the professional communicators involved in the incident response.
Exploring the mental wellbeing of the public relations professionStephen Waddington
The #FuturePRoof report lifts the lid on mental health in the public relations profession, and attempts to characterise the issue, signpost potential solutions, and identify best practice.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Exploring the public relations agency business | #FuturePRoof | ICCO | PRCAStephen Waddington
Progressive public relations agencies are rapidly modernising. They are embracing new skills in data, research and paid media, and are investing in creative teams.
The public relations agency sector is strong. Profits are healthy in well-managed businesses, and the market overall is growing according to both the PRCA and ICCO.
Innovation is everywhere in practice from freelancers through to the largest agencies.
However one area in which there remains surprisingly little innovation is around billing models. The dominant structure continues to be fees charged on an hourly basis, albeit on retainer or project basis.
These are the headline findings of this #FuturePRoof project on the future of the public relations agency, backed by ICCO and the PRCA.
You'll find eight drivers of change in the agency business identified by this project, outlined in this report. We hope that you find it useful.
This is a planning exercise that I developed for a workshop at Thinking Digital in London today.
The Internet Marketing Workshop uses free and low cost tools to identify or characterise an audience, or public, and explores different forms of digital and social media to understand behaviour and the best means of engagement.
The objective of the exercise is to gain as much information as possible about your audience or public, and then to develop insights that help influence creative, content and channel or media decisions.
Using Facebook Audience Insights for public relations planningStephen Waddington
This document discusses how Facebook Audience Insights can help characterize the public and tweak variables to get people to visit Newcastle. It explores using Facebook data on UK population, Facebook usage, and audience insights to help plan public relations strategies for attracting visitors to the city.
A public relations planning exercise using free and low cost digital tools to characterise an audience or public, with the goal of attracting people to visit Newcastle. Prepared for a lecture at Newcastle University.
This document discusses trends in public relations in 2016. It notes that while the press release has remained the primary format for over 100 years, new forms of multimedia content like video and images are becoming more influential. It also discusses how traditional marketing models based on demographics no longer work and that listening to audiences is important. Finally, it emphasizes that communities and private groups are becoming the most influential forms of media and that organizations should facilitate conversations rather than trying to control them.