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Facebook ,[object Object]
I’m Nick Gonzalez ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why not MySpace Garage, or Google Garage?
There’s Something Different Happening Here
Fuctionality? ,[object Object]
Scale? ,[object Object],[object Object]
A Social Utility to Social Platform
Facebook Today
Worldwide audience
CheckFacebook.com
Argentina - Largest South American FB Audience Columbia is a close second 29.7 M total
Text Top 10 United States 90.5 million United Kingdom 21.5 million Turkey 14.3 million France 13.5 million Canada 13.0 million Italy 12.3 million Indonesia 10.7 million Australia 7.1 million Spain 6.9 million Argentina 6.7 million
Observations ,[object Object],[object Object],Older Markets Have Older Users
Observations ,[object Object],[object Object],[object Object]
Lagging in Brazil, Germany, Russia, China Facebook Saturation
Largest Competition ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Future of Facebook
Social Network vs. Social Utility ,[object Object]
Social connections put to work
Value of Facebook Profile Database Connections Personal Interaction Trust Personal Identity Filtering Targeting Context
Platform / Connect brings social utility to the web
Facebook is the new hyperlink
What do I mean?
Google 1998 ,[object Object]
Find information based on ranking pages based on how pages Link ,[object Object]
Facebook 2008 ,[object Object]
discover information based on social recommendation ,[object Object]
Impact
Facebook becomes a larger driver of quality traffic and engagement
Facebook drives more traffic to perez hilton than google ,[object Object]
More than 2 billion photos uploaded to the site each month
More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
More than 3 million events created each month
More than 45 million active user groups exist on the site
It’s only getting bigger
Thanks

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