Jessica Williams is creating a social media brand plan to showcase her journalistic and online skills to potential employers and organizations. Her goals are to create an international online presence, attract opportunities abroad, and illustrate her background and career aspirations in journalism and psychology. She will use a variety of online platforms like YouTube, blogs, and social media to share her resume, stories, and photography from experiences like volunteering with WorldTeach. Her objectives are to establish herself as a reliable source and cultural liaison with international connections through consistent online engagement over time.

1. Social Media Brand Plan Jessica Williams Social Media Skills for Journalists

3. Attracting opportunities and connections abroad

4. Showcasing my journalistic and online abilities

6. YouTube videos

7. WorldTeach background blog & info

8. Echo stories

9. Travel photography

12. Training in scientific research and statistics

13. Human Services and counseling knowledge

14. Critical and analytical thinking

15. Building rapport on and offline

17. Establishing myself as a reliable, committed source

19. Provide resources to others interested in similar work

21. Not having a physical base

23. Twitter

24. Couchsurfing.net

25. LinkedIn

27. Strategies I will gain my audience through Twitter, Facebook, Flickr, and several online forums for travel, journalism and psychology.

29. Start my WorldTeach blog and RSS feed

30. Generate connections on LinkedIn

31. Commit more energy to Couchsurfing and hosting

33. Measurement I will consider this plan successful when in completion, I am maintaining international connections and have a broad audience subscribing to my blog. The ideal would be finding my next job or volunteer opportunity. Helping others find similar resources and opportunities.