The document provides a template and guide for creating a marketing plan, with tips on how to complete the template and an overview of what each question in the template aims to address. Key elements of a marketing plan include analyzing the market and competitors, setting objectives and strategies, creating a budget, and assigning responsibilities. Government services are available to assist businesses with marketing planning.
The business summary outlines a marketing plan for a small business located in Australia. The business provides marketing and business consulting services. The summary identifies the business owners, their experience, and the services offered. It outlines goals to increase sales through targeted digital marketing campaigns and expand to additional locations. The target market is identified as small-to-medium businesses. The summary concludes with a brief financial overview, noting funds required for initial campaigns and expansion.
The document provides guidance on creating a marketing plan using a template from business.gov.au. It outlines how to use the template to identify customers and competitors and develop strategies. The template steps the user through conducting research, determining goals and objectives, analyzing the market, and creating budgets and timelines. Tips are provided on drafting the plan, getting feedback, and reviewing it regularly as the business evolves.
This document provides an overview of key components of a business plan, including:
1. The executive summary which clearly states what is being asked for upfront.
2. The business description which outlines the industry, products/services, and plans for success.
3. The marketplace section which describes customers, competition, and market positioning.
4. The financial section containing income/cash flow statements, balance sheets, and break-even analyses.
Key components within these sections include business concept, market strategies, competitive analysis, operations/management plans, and financial factors. The length of a business plan can vary depending on the complexity of the business but typically ranges from 15-20 pages.
This business plan is for [Company Name]. The executive summary provides a concise overview of the company and its business concept, noting that it should be exciting and communicate how the concept is unique. The plan describes the company as [description of business] located at [address]. It summarizes financial objectives including sales goals, management strengths, and key products. The plan requests [$X] in [equity/debt] financing to fund operations and growth.
This business plan outlines a company seeking funding. It includes sections on management, industry analysis, market research, marketing strategy, operations, and financial projections. The executive summary would highlight the following key points in 3 sentences or less:
The company operates in the [industry] industry and offers an innovative [product/service] that addresses current weaknesses in the market. It plans to capture [x]% of the growing [$x million] market within 3 years. The management team has the experience needed to execute the strategy, and $x million in funding is being sought to support research, operations, and market expansion.
Starting a new business requires careful planning and consideration. You should thoroughly test your business idea through market research before starting. Developing a detailed business plan is essential to outline your operations, marketing strategy, finances, and goals. Choosing a memorable business name is also important. Once operating, maintaining your brand, motivating employees, and constantly reviewing finances are key to keeping your business afloat. Seeking additional sources of funding like government grants can also help support your growing enterprise.
The article discusses the importance of developing a comprehensive business plan. It states that a business plan should not just be created to obtain funding, but should also be used as an operational tool to measure business success over time. The business plan allows businesses to clearly define their customers, strengths, competition and vision. Developing a thorough business plan requires dedicating significant time, energy and resources, but it helps communicate a business's capabilities and prevents failure.
The document provides a template and guidance for creating a business plan, outlining key sections to include such as the business details, market research, financial projections, and goals. It recommends researching the business, determining the audience for the plan, and getting feedback before finalizing the plan to present a clear and accurate picture of the business to potential investors or partners. The template guides the user to describe the business, market, future plans, and finances in a structured format to secure funding and define the business strategy.
The business summary outlines a marketing plan for a small business located in Australia. The business provides marketing and business consulting services. The summary identifies the business owners, their experience, and the services offered. It outlines goals to increase sales through targeted digital marketing campaigns and expand to additional locations. The target market is identified as small-to-medium businesses. The summary concludes with a brief financial overview, noting funds required for initial campaigns and expansion.
The document provides guidance on creating a marketing plan using a template from business.gov.au. It outlines how to use the template to identify customers and competitors and develop strategies. The template steps the user through conducting research, determining goals and objectives, analyzing the market, and creating budgets and timelines. Tips are provided on drafting the plan, getting feedback, and reviewing it regularly as the business evolves.
This document provides an overview of key components of a business plan, including:
1. The executive summary which clearly states what is being asked for upfront.
2. The business description which outlines the industry, products/services, and plans for success.
3. The marketplace section which describes customers, competition, and market positioning.
4. The financial section containing income/cash flow statements, balance sheets, and break-even analyses.
Key components within these sections include business concept, market strategies, competitive analysis, operations/management plans, and financial factors. The length of a business plan can vary depending on the complexity of the business but typically ranges from 15-20 pages.
This business plan is for [Company Name]. The executive summary provides a concise overview of the company and its business concept, noting that it should be exciting and communicate how the concept is unique. The plan describes the company as [description of business] located at [address]. It summarizes financial objectives including sales goals, management strengths, and key products. The plan requests [$X] in [equity/debt] financing to fund operations and growth.
This business plan outlines a company seeking funding. It includes sections on management, industry analysis, market research, marketing strategy, operations, and financial projections. The executive summary would highlight the following key points in 3 sentences or less:
The company operates in the [industry] industry and offers an innovative [product/service] that addresses current weaknesses in the market. It plans to capture [x]% of the growing [$x million] market within 3 years. The management team has the experience needed to execute the strategy, and $x million in funding is being sought to support research, operations, and market expansion.
Starting a new business requires careful planning and consideration. You should thoroughly test your business idea through market research before starting. Developing a detailed business plan is essential to outline your operations, marketing strategy, finances, and goals. Choosing a memorable business name is also important. Once operating, maintaining your brand, motivating employees, and constantly reviewing finances are key to keeping your business afloat. Seeking additional sources of funding like government grants can also help support your growing enterprise.
The article discusses the importance of developing a comprehensive business plan. It states that a business plan should not just be created to obtain funding, but should also be used as an operational tool to measure business success over time. The business plan allows businesses to clearly define their customers, strengths, competition and vision. Developing a thorough business plan requires dedicating significant time, energy and resources, but it helps communicate a business's capabilities and prevents failure.
The document provides a template and guidance for creating a business plan, outlining key sections to include such as the business details, market research, financial projections, and goals. It recommends researching the business, determining the audience for the plan, and getting feedback before finalizing the plan to present a clear and accurate picture of the business to potential investors or partners. The template guides the user to describe the business, market, future plans, and finances in a structured format to secure funding and define the business strategy.
Individual Sections Development Exercise 3Masato Nozawa
The document discusses the importance of developing a thorough business plan. It states that a business plan should be a persuasive summary that will entice readers and help them understand the business's product or services. It also notes that dedicating time to complete an effective business plan is important so that weaknesses and strengths can be identified. Finally, it explains that a business plan is necessary for managing the business and preparing for success or growth.
ABC International Inc. provides a business plan for a new company focusing on strategy, management team, market, and offerings. Key financial projections estimate annual revenue and expenses over five years. The plan requests funding and describes plans to use funds to grow the business and repay investors.
This business plan outline provides guidance on the key sections to include when creating a business plan. It recommends including a cover sheet with business contact details, a statement of purpose outlining the funding needs and impacts, and a table of contents. The main body should describe the business, products/services, industry overview, competition, market analysis, location factors, management team, and financial projections including sources and uses of funds, income statements, balance sheets, and cash flow statements. Supporting documents such as resumes, references, licenses and permits should also be included. The goal is to provide all relevant information to evaluate the business opportunity and funding request.
Introducing The Business Brains-- How to create a perfect business plan and save years of frustration. You can explore business plan basics, the executive summary, the mission statement, exploring financial needs, evaluating the competition and the troubles you face during your journey through the path.
The article discusses the importance of developing and using a business plan. It notes that a business plan should not just be created to obtain funding, but should also be used as an operational tool to measure business success and guide the business as it reaches milestones. The business plan should be updated regularly. Developing a thorough business plan can help prevent business failure and provide necessary information to communicate with others such as potential lenders.
The document provides guidance on writing executive summaries for business plans. It recommends that executive summaries be 2-3 pages and cover the essential elements of the business including the product/service, business concept, company description, and mission statement. The summary should also briefly describe the market analysis, financial projections, management team, and risks and opportunities for the business. An effective executive summary concisely communicates the most important aspects of the business plan to potential investors.
Individual sections development exercise # 3TheUeShita
The document provides guidance on developing an effective business plan. It explains that a business plan should clearly outline the business objectives, marketing strategy, and personnel. It emphasizes that the business plan is an important tool to communicate the company's goals and strengths to potential investors or partners. The document also notes that the business plan should include details on the target market and competition to help the company implement its ideas effectively.
This document provides an introduction to a guidebook for building a successful personal training business. It discusses the author's own experience transitioning from gym employee to business owner, and the challenges they faced with low wages and high work hours. The author realized they needed to learn business skills to be able to support themselves doing what they love. The guidebook aims to help new trainers avoid pitfalls by providing lessons learned on business skills, marketing, sales, and creating a sustainable business model. It will transform the reader's mindset from employment to entrepreneurship and give them the tools to start and grow a successful personal training business.
insurance sales planning and organizingRommel Ortega
This document provides guidance on planning and organizing one's business as a PHILFIRE insurance agent. It discusses developing a solid business plan by determining income goals, what needs to be done to reach goals, and putting the plan into action. Specific steps include filling out a "My Money Needs" form to set realistic income targets, converting goals into weekly sales activities, and using tools like a weekly plan sheet and daily checklist to organize activities. Organizing one's time is key to getting the most done with better results in less time. The document recommends tactics like not procrastinating, setting daily and weekly priorities and objectives, and planning each week in advance.
The easiest way to simplify the work of writing a business plan is to start with a sample business plan template. Our sample business plan template includes step by step guide on how and what you need to include in your winning business plan. In this sample business plan template, we have included help and guidelines about the purpose of each section and how to complete that particular section. Our business plan software and this template will save entrepreneurs critical time and make their business plan writing experience a lot easier. A standard business plan consists of a single document consists of several segments including a description of the company, customer pain problem, your solution including product or services, market research, marketing strategy, competitor analysis, sales strategies, funding requirements, and financial data. If you are looking for a business plan template for a particular industry, you can browse our sample business plans and find a business plan example specific to your industry.
How to write a business plan transcript 0zubeditufail
This document provides an overview of a training course on how to write a business plan. The course has several key objectives, including explaining the importance of business planning, defining the components of a business plan, and providing resources to help develop a business plan. It outlines the major sections of a business plan, including an executive summary, business description, market definition, product details, management overview, marketing strategy, and financial management. The financial management section stresses the importance of including financial statements such as a balance sheet, income statement, and cash flow statement in the business plan.
The document discusses what a business plan is, including that it captures strategic, operational, and financial aims and should be a realistic representation of forecasts. It also outlines why a business plan may be needed, such as for funding, visa purposes, or establishing a franchise. Finally, it covers common elements of a business plan like structure, common mistakes to avoid, and tips for an effective plan.
MBA EM GESTÃO DE PROJETOS E PROCESSOS ORGANIZACIONAIS TURMA 25
Templates para auxiliar no Business Case – Planejamento Estratégico
Aula – Professor Daniel de Carvalho Luz
MBA em Gestão de Projetos e Processos Organizacionais turma 25
During this session we define what a business plan is and it's uses and benefits. We provide a framework to follow when developing your plan that helps you go through all the key elements to ensure that you have a concise and solid plan for investors and for your partners, employees and other stakeholders.
The document provides guidance on writing the seven essential sections of a business plan: executive summary, business description, market strategies, competitive analysis, design and development plan, operations and management plan, and financial factors. It describes what should be included in each section, such as an overview of the industry and business in the business description section. The executive summary should clearly state what is being requested from the reader in no more than half a page.
This document provides guidance on writing an effective business plan in 3 sections: the business, marketing, and financials. It recommends including key details about the business's legal structure, products/services, management, location, and marketing strategy. The financial section should include projections, sources and uses of funds, cash flow statements, and balance sheets. Supporting documents like resumes and contracts are also important. The overall goal is to concisely communicate the business concept and financial needs to potential lenders or investors.
The document discusses mission statements, including what they are, why they are important, and how to develop them. A mission statement is a written declaration of an organization's core purpose and focus that remains unchanged over time. It serves to filter priorities, state markets and services, and communicate intended direction. Developing an effective mission statement involves starting with a market-defining story, defining what the business does for customers and employees, adding what it does for owners, and revising through discussion. Objectives should be SMART - specific, measurable, attainable, relevant and time-bound - and classified into various heads like work objectives, targets, and developmental objectives.
This document provides a template for a business and management development plan that includes 10 sections:
1) Business introduction with description, purpose, values, structure, location, licenses, and finance needs
2) Products/services with descriptions, differentiation, patents/trademarks, and guarantees
3) Resources including premises, equipment, materials, and personnel
4) Business analysis including SWOT, PEST, and key issues
5) Market analysis of customers, research, suppliers, competitors
6) Marketing plan with advertising, annual plan, and summary
7) Finance with pricing, cash flow, income/expenditure, and ratios
8) Management plan to address issues with objectives, tasks, measures, and
This document outlines the steps for a business plan project where students will create a business proposal to pitch to investors. There are 5 main components: 1) Designing a business card and logo. 2) Creating a letterhead and introductory business letter. 3) Developing two advertisements using formats like radio, brochure, etc. 4) Writing a company plan addressing the business idea, target consumers, competition, promotion strategy, jobs, and financing. 5) Presenting the full business proposal to "sharks" in an 8-10 minute pitch and being prepared to answer questions. The goal is to convince the investors to support the proposed business venture.
Geoff Koehler aims to become adept at social media messaging for PR through internships. His goals include gaining 250 Twitter followers, regularly blogging, and recruiting a mentor. He will leverage his focus on PR, social media, and networking to achieve these objectives.
This document discusses business planning and contains placeholder text marked as "ADD YOUR TEXT HERE". It includes sections on camping LED lanterns, LED drift bottles, and other unspecified products. Placeholder text is included throughout for elements like logos, headings, body text, statistics, timelines, and part identifiers. The document appears to be a template for a business to add their own customized content for planning purposes.
Individual Sections Development Exercise 3Masato Nozawa
The document discusses the importance of developing a thorough business plan. It states that a business plan should be a persuasive summary that will entice readers and help them understand the business's product or services. It also notes that dedicating time to complete an effective business plan is important so that weaknesses and strengths can be identified. Finally, it explains that a business plan is necessary for managing the business and preparing for success or growth.
ABC International Inc. provides a business plan for a new company focusing on strategy, management team, market, and offerings. Key financial projections estimate annual revenue and expenses over five years. The plan requests funding and describes plans to use funds to grow the business and repay investors.
This business plan outline provides guidance on the key sections to include when creating a business plan. It recommends including a cover sheet with business contact details, a statement of purpose outlining the funding needs and impacts, and a table of contents. The main body should describe the business, products/services, industry overview, competition, market analysis, location factors, management team, and financial projections including sources and uses of funds, income statements, balance sheets, and cash flow statements. Supporting documents such as resumes, references, licenses and permits should also be included. The goal is to provide all relevant information to evaluate the business opportunity and funding request.
Introducing The Business Brains-- How to create a perfect business plan and save years of frustration. You can explore business plan basics, the executive summary, the mission statement, exploring financial needs, evaluating the competition and the troubles you face during your journey through the path.
The article discusses the importance of developing and using a business plan. It notes that a business plan should not just be created to obtain funding, but should also be used as an operational tool to measure business success and guide the business as it reaches milestones. The business plan should be updated regularly. Developing a thorough business plan can help prevent business failure and provide necessary information to communicate with others such as potential lenders.
The document provides guidance on writing executive summaries for business plans. It recommends that executive summaries be 2-3 pages and cover the essential elements of the business including the product/service, business concept, company description, and mission statement. The summary should also briefly describe the market analysis, financial projections, management team, and risks and opportunities for the business. An effective executive summary concisely communicates the most important aspects of the business plan to potential investors.
Individual sections development exercise # 3TheUeShita
The document provides guidance on developing an effective business plan. It explains that a business plan should clearly outline the business objectives, marketing strategy, and personnel. It emphasizes that the business plan is an important tool to communicate the company's goals and strengths to potential investors or partners. The document also notes that the business plan should include details on the target market and competition to help the company implement its ideas effectively.
This document provides an introduction to a guidebook for building a successful personal training business. It discusses the author's own experience transitioning from gym employee to business owner, and the challenges they faced with low wages and high work hours. The author realized they needed to learn business skills to be able to support themselves doing what they love. The guidebook aims to help new trainers avoid pitfalls by providing lessons learned on business skills, marketing, sales, and creating a sustainable business model. It will transform the reader's mindset from employment to entrepreneurship and give them the tools to start and grow a successful personal training business.
insurance sales planning and organizingRommel Ortega
This document provides guidance on planning and organizing one's business as a PHILFIRE insurance agent. It discusses developing a solid business plan by determining income goals, what needs to be done to reach goals, and putting the plan into action. Specific steps include filling out a "My Money Needs" form to set realistic income targets, converting goals into weekly sales activities, and using tools like a weekly plan sheet and daily checklist to organize activities. Organizing one's time is key to getting the most done with better results in less time. The document recommends tactics like not procrastinating, setting daily and weekly priorities and objectives, and planning each week in advance.
The easiest way to simplify the work of writing a business plan is to start with a sample business plan template. Our sample business plan template includes step by step guide on how and what you need to include in your winning business plan. In this sample business plan template, we have included help and guidelines about the purpose of each section and how to complete that particular section. Our business plan software and this template will save entrepreneurs critical time and make their business plan writing experience a lot easier. A standard business plan consists of a single document consists of several segments including a description of the company, customer pain problem, your solution including product or services, market research, marketing strategy, competitor analysis, sales strategies, funding requirements, and financial data. If you are looking for a business plan template for a particular industry, you can browse our sample business plans and find a business plan example specific to your industry.
How to write a business plan transcript 0zubeditufail
This document provides an overview of a training course on how to write a business plan. The course has several key objectives, including explaining the importance of business planning, defining the components of a business plan, and providing resources to help develop a business plan. It outlines the major sections of a business plan, including an executive summary, business description, market definition, product details, management overview, marketing strategy, and financial management. The financial management section stresses the importance of including financial statements such as a balance sheet, income statement, and cash flow statement in the business plan.
The document discusses what a business plan is, including that it captures strategic, operational, and financial aims and should be a realistic representation of forecasts. It also outlines why a business plan may be needed, such as for funding, visa purposes, or establishing a franchise. Finally, it covers common elements of a business plan like structure, common mistakes to avoid, and tips for an effective plan.
MBA EM GESTÃO DE PROJETOS E PROCESSOS ORGANIZACIONAIS TURMA 25
Templates para auxiliar no Business Case – Planejamento Estratégico
Aula – Professor Daniel de Carvalho Luz
MBA em Gestão de Projetos e Processos Organizacionais turma 25
During this session we define what a business plan is and it's uses and benefits. We provide a framework to follow when developing your plan that helps you go through all the key elements to ensure that you have a concise and solid plan for investors and for your partners, employees and other stakeholders.
The document provides guidance on writing the seven essential sections of a business plan: executive summary, business description, market strategies, competitive analysis, design and development plan, operations and management plan, and financial factors. It describes what should be included in each section, such as an overview of the industry and business in the business description section. The executive summary should clearly state what is being requested from the reader in no more than half a page.
This document provides guidance on writing an effective business plan in 3 sections: the business, marketing, and financials. It recommends including key details about the business's legal structure, products/services, management, location, and marketing strategy. The financial section should include projections, sources and uses of funds, cash flow statements, and balance sheets. Supporting documents like resumes and contracts are also important. The overall goal is to concisely communicate the business concept and financial needs to potential lenders or investors.
The document discusses mission statements, including what they are, why they are important, and how to develop them. A mission statement is a written declaration of an organization's core purpose and focus that remains unchanged over time. It serves to filter priorities, state markets and services, and communicate intended direction. Developing an effective mission statement involves starting with a market-defining story, defining what the business does for customers and employees, adding what it does for owners, and revising through discussion. Objectives should be SMART - specific, measurable, attainable, relevant and time-bound - and classified into various heads like work objectives, targets, and developmental objectives.
This document provides a template for a business and management development plan that includes 10 sections:
1) Business introduction with description, purpose, values, structure, location, licenses, and finance needs
2) Products/services with descriptions, differentiation, patents/trademarks, and guarantees
3) Resources including premises, equipment, materials, and personnel
4) Business analysis including SWOT, PEST, and key issues
5) Market analysis of customers, research, suppliers, competitors
6) Marketing plan with advertising, annual plan, and summary
7) Finance with pricing, cash flow, income/expenditure, and ratios
8) Management plan to address issues with objectives, tasks, measures, and
This document outlines the steps for a business plan project where students will create a business proposal to pitch to investors. There are 5 main components: 1) Designing a business card and logo. 2) Creating a letterhead and introductory business letter. 3) Developing two advertisements using formats like radio, brochure, etc. 4) Writing a company plan addressing the business idea, target consumers, competition, promotion strategy, jobs, and financing. 5) Presenting the full business proposal to "sharks" in an 8-10 minute pitch and being prepared to answer questions. The goal is to convince the investors to support the proposed business venture.
Geoff Koehler aims to become adept at social media messaging for PR through internships. His goals include gaining 250 Twitter followers, regularly blogging, and recruiting a mentor. He will leverage his focus on PR, social media, and networking to achieve these objectives.
This document discusses business planning and contains placeholder text marked as "ADD YOUR TEXT HERE". It includes sections on camping LED lanterns, LED drift bottles, and other unspecified products. Placeholder text is included throughout for elements like logos, headings, body text, statistics, timelines, and part identifiers. The document appears to be a template for a business to add their own customized content for planning purposes.
15 Essential Tools for the Modern PR ProfessionalW2O Group
This document lists and describes 15 essential tools for modern PR professionals. It groups the tools into four categories: research, outreach, content, and analysis. Some of the key tools mentioned include Muck Rack for researching journalists, Google Keyword Planner for keyword research, Pitchengine and Splash for outreach, Feedly and PicMonkey for content, and Mention and Topsy for social media analysis.
Exploring the public relations agency business | #FuturePRoof | ICCO | PRCAStephen Waddington
Progressive public relations agencies are rapidly modernising. They are embracing new skills in data, research and paid media, and are investing in creative teams.
The public relations agency sector is strong. Profits are healthy in well-managed businesses, and the market overall is growing according to both the PRCA and ICCO.
Innovation is everywhere in practice from freelancers through to the largest agencies.
However one area in which there remains surprisingly little innovation is around billing models. The dominant structure continues to be fees charged on an hourly basis, albeit on retainer or project basis.
These are the headline findings of this #FuturePRoof project on the future of the public relations agency, backed by ICCO and the PRCA.
You'll find eight drivers of change in the agency business identified by this project, outlined in this report. We hope that you find it useful.
PR Consultancy Service LTD is an education consultancy founded in 2013 in Bangalore, India by Prasanta K.P and Rajasmita P. They provide admissions counseling services to help students get into top MBA, engineering, pharmacy, and other graduate programs. Their mission is to help students create strong applications that convince admissions committees of their qualifications. They aim to provide the best admissions counseling possible. Their services include guidance on all aspects of the application process from building profiles to writing essays and interviews.
The document outlines the key roles, functions, responsibilities and activities of a public relations department at Stamford College. It discusses the department's four main activity areas of counseling and strategy formation, liaison, media relations and event management. It also describes the roles of the PR manager and PR officers, and lists important qualifications for public relations careers such as integrity, communication skills, and the ability to work under pressure.
The document discusses the organization structure of the public relations department of Auspicious Bank of India (ABI). It describes the PR department as a well-managed group that works to maintain positive relationships and support the bank. It outlines some of the key functions of the PR department, including publicity efforts like offering incentives, developing strategic partnerships, and creating a client prospect wall. It also discusses employee job profiles in the PR department and the processes for recruitment, selection and training of new employees. The PR department uses various tools to perform its functions and support ABI's goals.
The document outlines the key functions of a PR agency, which include strategic planning, messaging, media relations, writing, event planning, social media management, media training, and spokesperson duties. It also discusses important PR tasks like writing press releases, identifying beat journalists, conducting media interviews, and crisis management. The document provides guidance on how to effectively write press releases, target the right journalists, prepare for interviews, and build relationships with the media.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
The document provides a guide and template for creating a marketing plan, outlining sections to include about the business, products/services, market, finances, and future goals. It offers tips for completing the template, conducting research, and developing strategies to target customers and compete effectively. The guide also provides resources for getting additional assistance with marketing planning and growing a business.
The business plan guide provides information on preparing a business plan including analyzing your business idea and yourself, the key components of a business plan, getting advice and support, and using the accompanying business plan template. The template includes sections for business details, registration details, business premises, organization chart, and management and ownership.
Co-operative societies, Sacos, Housing, Investmet, Marketing, etc need to come up with Business Plans to guide in running the co-operative business or help in raising funds, seeking credit, etc..
The document discusses the importance of developing a comprehensive business plan and using it as an operational tool. It should include key details about the business like the target market, products or services, management capabilities, and financial projections. The business plan is essential for communicating the business goals and obtaining financing, and companies that don't utilize their business plans fully may miss growth opportunities.
The document provides guidance on writing an effective business plan. It emphasizes that a business plan forces objective evaluation of a business idea, helps identify strengths and weaknesses, and is important for obtaining financing. It outlines key components of a business plan including descriptions of the business, products, location, marketing plan, management plan, and financial plan. Sound financial management and planning are stressed as important for business success.
A holding company business plan outlines the strategic direction and financial goals of a corporate entity that primarily owns and controls other businesses. It typically details the overarching vision, investment strategies, and risk management approaches of the holding company. The plan also highlights how subsidiaries will contribute to the overall growth and profitability, providing a roadmap for effective management and expansion within the diversified portfolio of the holding company.
This document discusses business ideas and how to develop a business plan. It explains that a business uses ideas to sell products or services for profit. Developing new business ideas can be valuable for companies and attract investors if the ideas meet market demands. An effective business plan should include an overview, description of the business and products, marketing strategy, financial projections, and discussion of risks and challenges. Considering all aspects of the business idea from capital needs to industry analysis can help the business succeed in the market.
Individual sections d evelopment exercise 3s1170031
Here are 3 questions that could help explain the major information in the article:
1. What are the key components that should be included in an effective business plan?
2. Why is taking the time to develop a thorough business plan important for a new business?
3. What steps should be taken to write a business plan that clearly outlines a business idea and path to success?
A business plan outlines key information about a business including goals, reasons for attainability, and plans for achieving goals. It typically includes sections on the business concept, market analysis, operations, management team, and financial projections. Developing a business plan helps evaluate the viability of a business idea, guide strategic decisions, and secure funding. The process of preparing a business plan involves defining objectives and programs, creating a regular review process, and answering questions about the business, its customers, and financials.
Partner Training: Business Plan DevelopmentBizcentralUSA
This document provides an overview of the business plan development process. It discusses the key components of a business plan, including an executive summary, company description, products/services, market analysis, management summary, and financial projections. The benefits of developing a business plan are outlined, such as obtaining funding, defining goals and strategies, and evaluating feasibility. The document then describes the steps involved in BizCentral USA's business plan writing service, which includes an initial client questionnaire, interview, research, and draft plan delivery within 10-15 business days.
Writing Your Business Plan - Training TranscriptSirra Ndow
The idea of owning running a business is exciting and can be very rewarding. However, becoming a successful business owner can also be very challenging. It requires the right mindset, perspective, attitude, traits & know-how.
Our Free Business Training is designed to give you an insight into what it means to own a business and provide you with the basics to get you started off on the path to success.
This compact but complete 10 session program will cover topics from accessing if business ownership is the right path for you, planning, opening your business to growing and expanding.
The document discusses what a business plan is and why it is important. It defines a business plan as a formal statement of business goals, reasons they are attainable, and the plan to reach those goals. A business plan also provides an overview of how a company will operate and grow. The document notes that a business plan contains elements like an executive summary, product description, management team, market analysis, marketing strategy, and financial projections. It explains that a business plan is a necessary tool that provides a blueprint for a business, helps ensure all involved are aligned, and helps develop a game plan and identify priorities and questions to answer. Developing a business plan can also help avoid big mistakes and help raise capital.
This document provides a template for a business plan, including sections on the executive summary, company description, products/services, marketing plan, operations, management, finances, and appendices. It notes that the marketing plan requires research on the target market and industry trends. The plan should demonstrate competitive advantages, pricing structures, and growth potential. Market research can be secondary using published sources, or primary by gathering original data. The goal is to have a well-researched marketing plan to support financial projections.
This document provides a template and guidance for creating a marketing plan. It outlines the key sections that should be included such as an overview of the business and market, marketing objectives, strategy, action plan, finances, and monitoring activities. The template provides guidance on completing each section to develop an effective marketing plan.
Business Plans - Write Your Script Before You Have To Perform ItGeorge Marcou
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1. business.gov.au
Marketing plan template and guide
A good marketing plan helps you identify your customers and competitors and
develop a strategy to make your business stand out. The business.gov.au Marketing
Plan template steps you through the process of creating a solid, well-structured plan
tailored to your business.
New! Create your marketing plan on your iPad by downloading our free
MarketMyBiz iPad App. Search ‘MarketMyBiz’ in the App Store now!
Copies of the latest version of this template and guide can be downloaded from
www.business.gov.au/plans.
If you need further information, assistance or referral about a small business issue,
please contact the Small Business Support Line on 1800 77 7275.
2. business.gov.au Marketing plan guide
How to use this template
Before you complete this marketing plan template and start using it, consider the
following:
1. Do your research. You will need to make quite a few decisions about your
business including structure, marketing strategies and finances before you
can complete the template. By having the right information to hand you also
can be more accurate in your forecasts and analysis.
2. Determine who the plan is for. Does it have more than one purpose? Will
it be used internally or will third parties be involved? Deciding the purpose of
the plan can help you target your answers. If third parties are involved, find
out what are they interested in.
3. Do not attempt to fill in the template from start to finish. First decide
which sections are relevant for your business and set aside the sections that
don’t apply. You can always go back to the other sections later.
4. Use the [italicised text]. The italicised text is there to help guide you by
providing some more detailed questions you may like to answer when
preparing your response. Please note: If a question does not apply to your
circumstances it can be ignored.
5. Use the marketing plan guide. The marketing plan guide below contains
general advice on marketing planning and a complete overview with details
on each question asked in the marketing plan template.
6. Get some help. If you aren’t confident in completing the plan yourself, you
can enlist the help of a professional (i.e. Enterprise Connect Centre, Business
Enterprise Centre, business adviser or accountant) to look through your plan
and provide you with advice.
7. Write your summary last. Use as few words as possible. You want to get
to the point but not overlook important facts. This is your opportunity to sell
yourself. But don’t overdo it. You want third parties to quickly read your
plan, find it realistic and be motivated by what they read.
8. Review. Review. Review. Your marketing plan is there to make a good
impression. Errors will only detract from your professional image. So ask a
number of impartial people to proofread your final plan.
9. Print. Before you print a copy of your completed marketing plan, ensure you
delete the first section containing the guide as well as the [italicised text]. To
print a copy, select the Printer icon on the toolbar, or select File then Print on
the main menu.
Scan to watch our marketing plan video:
Page 1
3. business.gov.au Marketing plan guide
Marketing Plan Guide
Marketing planning
A marketing plan assists you to integrate your total marketing effort. It ensures a
systematic approach to developing products and services to meet and satisfy your
customers’ needs.
When you're writing a marketing plan you need to be clear about your objectives
and how you'll achieve them. A good marketing plan sets clear, realistic and
measurable objectives, includes deadlines, provides a budget and allocates
responsibilities. A plan can consist of these elements:
analysis of your current market
your business objectives
key strategies
steps to achieving your objectives
proposed budget
timing.
Remember that your marketing plan should remain an ongoing process throughout
the life of your business.
What to do...
Contact your nearest Business Enterprise Centre (BEC) for free advice and
support.
Check if your local BEC or state business agency hosts a marketing planning
workshop near you.
Contact an Enterprise Connect centre for help with planning, growing,
skills development, competitiveness and productivity.
Search for networking, mentoring or training events and seminars on the
business.gov.au Events calendar.
Contact a business adviser, accountant or solicitor for advice.
Regular review
Marketing planning is an ongoing business activity. As your business changes many
of the strategies in your plan will need to evolve to ensure you business is still
heading in the right direction. Having your plan up to date can keep you focussed
on where you are heading and ensure you are ready when you need it again.
Page 2
4. business.gov.au Marketing plan guide
Advice & support
There are a number of government services available to help you plan, start or grow
your business. These services can provide general advice, workshops, seminars and
networking events, and can even match you with a mentor or business coach.
Attending business events
Small business workshops and seminars are run regularly in most areas of Australia,
and deal with issues such as planning, marketing, innovation, employing staff and
exporting.
You may also find it useful to attend networking events to help expand your
business. By developing networks, you can keep up to date on industry and local
information, promote your business through new contacts and learn key skills from
other businesses.
Taking on a mentor or business coach
Participating in mentoring or coaching programs can help you develop a greater
understanding of business processes and practices, and equip you with the skills
you need to grow and improve your business.
What to do...
Contact your nearest Business Enterprise Centre (BEC) for assistance with
your planning process.
Check if your local BEC or state business agency hosts a marketing workshop
near you.
Contact an Enterprise Connect centre for help with planning, growing,
skills development, competitiveness and productivity.
Search for networking, mentoring or training events and seminars on the
business.gov.au Events calendar.
Contact a business adviser, accountant or solicitor for advice.
Page 3
5. business.gov.au Marketing plan guide
Template overview
This template overview provides details on each question asked throughout the marketing plan template as well as links to further
information. When you start answering a question in your marketing plan, you can refer to the relevant question below to help guide your
answer.
Title page
Question Explanation More information
Insert your business Adding a logo helps give your business a more professional image.
logo
Your name Enter the business owner's name. Enter multiple names if there are
multiple owners.
Your title The titles of the business owner(s) listed above, e.g. Owner/Manager
Business name Enter your business name as registered in your state/territory. Visit our Register your business
name page.
Main business address Enter your main business address. This can be your home address if you
are a home-based business or your head office if you have more than one
location.
ABN Enter your Australian Business Number. If you are a business and have Visit our Register for an
registered for an ABN enter it here. Australian Business Number
(ABN) page.
ACN Enter your Australian Company Number. Only fill this in if you are a Visit our Register your company
company. page.
Prepared The date you finished preparing your marketing plan.
Table of Contents If you have changed this template in any way, please remember to
update the table of contents to reflect the changes.
Page 4
6. business.gov.au Marketing plan guide
Marketing plan summary
Your marketing summary should be no longer than a page and should focus on why your business is going to be successful. Your answers
should briefly summarise your more detailed answers provided throughout the body of your plan.
Question Explanation More information
The Business
Business name Enter your business name as registered in your state/territory. If you Visit our Register your business
have not registered your business name, add your proposed business name page.
name.
Business structure Is your business a sole trader, partnership, trust or company? Visit our Which business
structure should I choose? page.
ABN Enter your Australian Business Number (ABN). If you are a business and Visit our Register for an
have registered for an ABN enter it here. Australian Business Number
(ABN) page.
ACN Enter your Australian Company Number (ACN). Only fill this in if you are a Visit our Register your company
company. page.
Business location Enter your main business location such as your city/town. Briefly describe
the location and space occupied/required.
Date established The date you started trading. Whether it was the date you opened your
doors or the date your purchased business opened its doors.
Business owner(s) List the names of all business owners.
Relevant owner Briefly outline your experience and/or years in the industry and any major Visit our Am I ready? page.
experience achievements/awards.
Page 5
7. business.gov.au Marketing plan guide
Question Explanation More information
Products/services What products/services are you selling? What is the anticipated demand
for your products/services? These answers should briefly summarise your
answers under the main products/services section.
The Future
Vision statement The vision statement briefly outlines your future plan for the business. It
should state clearly what your overall goals for the business are. To keep
it brief you may prefer to use dot points in your summary.
Goals/objectives What are your short and long term goals? What activities will you
undertake to meet them?
The Market
Target market Who are you selling to? Why would they buy your products/services over Visit our Researching your
others? market page.
This answer should briefly summarise your answers under the main
Market section.
Marketing strategy How do you plan to enter the market? How do you intend to attract Visit our How do I promote my
customers? How and why will this work? business? page.
This answer should briefly summarise your answers under the main
Market section.
Page 6
8. business.gov.au Marketing plan guide
Question Explanation More information
The Finances
The finances Briefly outline your sales forecast. How much money will you need up- Visit our How do I manage my
front? Where will you obtain these funds? What portion will you be finances? page.
seeking from other sources? How much of your own money are you
contributing towards the business?
Your answers can be quite brief in the summary. They should give the
reader a quick idea of your current financial position. Where you are
heading financially and how much you need to get there. You can provide
more detail in the main Finances section.
The Business
Question Explanation More information
Business overview
Business overview Who are the current business owners? What does the business do/sell?
Where it is located? How long has it been operating?
S.W.O.T. analysis
S.W.O.T. analysis table List each of your businesses Strengths, Weaknesses, Opportunities or
Threats (S.W.O.T) in the table supplied. For example:
Strengths: (e.g. experience in the industry).
Weakness: (e.g. location of your business).
Opportunity: (e.g. new export opportunity available).
Threat: (e.g. new competitor entering the market).
S.W.O.T. activity sheet List each weakness/threat, the activities you will undertake to
reduce/address each and the date of expected completion.
Page 7
9. business.gov.au Marketing plan guide
Question Explanation More information
Product/services
Product/services table List each product/service your business currently offers. Provide a
description and unit price (including GST) amount for each.
Market position Where do your products/services fit in the market? Are they high-end,
competitive or a low-cost alternative to the products/services offered by
your competitors? How does this compare to your competitors?
Unique selling position How will your products/services succeed in the market where others may
have failed? What gives your products/services a distinctive edge?
Anticipated demand What is the anticipated quantity of products/services your customers are
likely to purchase? For example, how much will an individual customer
buy in 6 months or 12 months?
Pricing strategy Do you have a particular pricing strategy? Why have you chosen this Visit our Fair trading laws page
strategy? for your state fair trading office
contact details.
To help you develop your pricing strategy, you could refer to your
customer research, market position, anticipated demand and
costs/expenses to get an idea.
Whatever strategy you use when setting your price, you will also need to
adhere to any relevant fair trading legislation or codes of conduct.
Value to customer How do your customers value your products/services? Are they a
necessity, luxury or something in between?
Growth potential What is the anticipated percentage growth of the product in the future? Download the Social Trends
What will drive this growth? series from the Australian
Bureau of Statistics website.
To help you determine this growth potential, you could refer to your
region/industry research to get an idea of any industry/regional growth
that could affect your business in a positive way. You could also look up
any social trends that may have a positive affect on your business.
Page 8
10. business.gov.au Marketing plan guide
Question Explanation More information
Sales/marketing personnel
Sales/marketing List your current staff in the table provided. Outline each job title, name Visit our Employing people topic.
personnel table of the employee in the position and the main responsibilities related to the
position. You may also like to attach a copy of their resume to the back of
your plan.
The Future
Question Explanation More information
Vision statement What is your business' vision statement? It should briefly outline your
future plan for the business and include your overall goals.
Mission statement What is your business' mission statement (i.e. how will you achieve your
vision)?
Goals/objectives What are your short & long term goals? What activities will you undertake
to meet them?
The Market
Question Explanation More information
Unique selling How is your business unique in the market? What differentiates your
position product/service from others in the market? What makes your business
stand out from your competition? What product gap or service need does
it fill for your customers?
Your customers/clients
Page 9
11. business.gov.au Marketing plan guide
Question Explanation More information
Customer Define who your target customers are and how they behave. You can Download the Social Trends
demographics include age, gender, social status, education and attitudes. What are their series from the Australian
lifestyles, activities, values, needs, interests or opinions? Where are they Bureau of Statistics website.
located?
Key customers Identify your key customers. (These can be large consumers of your
products or individuals whose satisfaction is key to the success of your
business.) How will you target your products/service to them? How will
you deliver your product/service to them?
Customer How will you maintain a good relationship with your customers? What Visit our Customer service page.
management techniques will you use? How will you keep your customers coming back? Visit our Codes of Practice page.
Have you introduced customer service standards? Do you follow any
particular code of practice?
Your competitors
Your competitors How do you rate against your competitors? How can your business
improve on what they offer?
Competitor details List at least 5 competitors in the table. For each competitor enter:
table
Competitor: Competitor name.
Established date: When were they established?
Size: Number of staff and/or turnover.
Market share (%): Estimated percentage of market share.
Value to customers: Unique value to customers. Why they
would do business with your competitor? For example:
convenience, quality, price or service?
Strengths: What are your competitor's main strengths?
Weaknesses: What are your competitor's main weaknesses?
Page 10
12. business.gov.au Marketing plan guide
Question Explanation More information
Market research What statistical research have you completed to help you analyse your Visit our Researching your
market? Did you use a survey/questionnaire? If so, you may like to attach market page.
a copy of your survey/questionnaire to the back of this plan.
Market targets Outline your planned sales targets. These targets need to be realistic and
achievable. What quantity of your products/services do you plan to sell in
a planned timeframe? Are they monthly or yearly targets? For example,
you may set yourself a goal of selling 1 000 products in 12 months.
Environmental/industry Detail the results of the market research you have performed. Is the area Visit our Market research &
analysis experiencing population growth? Are there long-term employers in the statistics topic.
area? Is the region's economy stable? Are there seasonal variations?
What is the size of the market? What recent trends have emerged in the
market? What growth potential is available and where do you fit in? How Visit the Australian Bureau of
will the market/customers change when you enter the market? What Statistics National Regional
external factors will affect your customers? Profile page.
A good place to start when researching your regional profile is the
Australian Bureau of Statistics website. The regional profile information
includes economy, population/people, industry and environment/energy
statistics.
Page 11
13. business.gov.au Marketing plan guide
Question Explanation More information
Marketing strategy What is your overall marketing strategy? What steps or activities will you Visit our Marketing & advertising
undertake to achieve your goals/objectives? For each marketing page.
activity/milestone:
Marketing activity/milestone: Print advertising, online
advertising, mail-out, giveaway, media release, event, website,
blog/social media, public relations, branding and artwork, or
publications and catalogues.
Person responsible: Who is responsible for completing this
task?
Date of expected completion: When do you expect to
complete the marketing activity?
Cost ($): Estimated cost of activity.
Success indicator: What indicator/ measurement result will
need to be met before this activity is considered a success?
Advertising & sales
Advertising and For each promotion/advertising: Visit our Marketing & advertising
promotional strategy page.
table Planned promotion/advertising type: What is the
promotion/advertising type being used (e.g. Print media
advertising, online advertising, SMS, mail-out, giveaway, media
release, social media campaign or event)?
Promotional strategy: Why have you decided to use this
promotion/advertising type? How and when will you use it? What
is your strategy behind this? Who will upkeep your social media
presence?
Expected business improvement: How do you expect it will
improve your business success?
Cost ($): What is the cost of each planned activity?
Target date: When do you expect to complete each activity?
Page 12
14. business.gov.au Marketing plan guide
Question Explanation More information
Social media strategy What do you want to achieve/communicate (brand awareness, online
sales etc)? What social media tools do your customers use (e.g. Blogs,
Twitter, Facebook etc)? What strategies can you use to network and
communicate effectively with these customers? Who will upkeep your
social media presence? Do you have internal staff or would you need to
engage an external organisation?
Sales strategy What sales techniques do you use? What are your strategies behind these Visit our Marketing & advertising
techniques? How is this different/better than your competitors? page.
Sales and distribution For each channel enter:
channels table
Channel type: What channel will you be using (e.g. Shopfront,
internet, direct mail, export or wholesale)?.
Products/services: List all the products/services sold via this
channel.
Percentage of sales: What percentage of overall sales do you
expect to sell via this channel?
Distribution strategy: Why have you decided to use this
channel type? How and when will you use it? What is the
strategy behind using this channel type for this particular
product/service?
Page 13
15. business.gov.au Marketing plan guide
The Finances
To complete the finances portion of this marketing plan, you should rely heavily on your financial statements and projections. The
business.gov.au Business plan template available at www.business.gov.au/businessplan can provide you with a start-up costing, balance
sheet profit and loss, cash flow and a break-even analysis template.
Question Explanation More information
Price What price have you determined for your products/services? Does this
price take into account all your costs including personal, start-up,
operational, cash flow and working capital? Have you also allocated a
profit margin in your costing? What price will your target market bear? Do
your prices take into account any seasonal variation to your suppliers’
costs?
Expected sales What are your expected sales? When do you hope to achieve these
figures? Are there seasonal influences?
Marketing budget Using the table
[YEAR] table The marketing budget table contains a list of suggested marketing items a
typical business may use. When you double click on the table you can edit
these items by removing or adding rows and typing in your own items.
Remember to clearly display the year in the heading. Please note: The
table assumes all figures are GST inclusive.
Total formulas
When you add your costs, the table will automatically total your items at
the bottom of the sheet. If you are adding or removing rows please
double-check your figures to ensure the total formulas have been
preserved.
Attach your own
If you have your own marketing budget or your accountant has already
prepared one, please feel free to remove the table supplied and attach
your own. If it is a large sheet, you can always attach it to the back of the
plan and make reference to it from this section.
Page 14
16. business.gov.au Marketing plan guide
Monitoring/measurement activities
Question Explanation More information
Monitoring/ Reviewing the impact of your marketing should be a periodic activity. List
measurement activities the details of each review in the table provided. For each marketing
table activity:
Marketing activity: Print advertising, online advertising, mail-
out, giveaway, media release, event, website, blog/social
networking, public relations, branding and artwork, or
publications and catalogues.
Date of review: (e.g. Month/Year or 6 monthly).
Monitoring methods: What tools did you use to
measure/monitor the impact of your marketing activities?
Review outcomes: What were the results for the promotional
period? What were your sales/profit figures? How many
new/repeat customers did you receive? How many visitors to
your website?
Supporting documentation
Question Explanation More information
Supporting List all of your attachments here. These may include resumes, customer
documentation survey/questionnaire and/or financial documents.
Page 15
17. [Business Name] Marketing Plan [YEAR]
[INSERT YOUR BUSINESS LOGO]
[Your Name]
[Your Title]
[Business Name]
[Main Business Address]
ABN: [ABN]
ACN: [ACN]
[Business Name]
Marketing Plan
Prepared: [Date prepared]
Page 1
18. [Business Name] Marketing Plan [YEAR]
Table of Contents
Marketing Plan Summary ..................................................... 3
The Business................................................................................. 3
The Future .................................................................................... 3
The Market ................................................................................... 3
The Finances ................................................................................. 3
The Business ........................................................................ 1
Business overview ......................................................................... 1
S.W.O.T. analysis .......................................................................... 1
S.W.O.T. activity sheet................................................................... 2
Products/services .......................................................................... 2
Sales/marketing personnel ............................................................. 2
The Future ............................................................................ 3
Vision statement ........................................................................... 3
Mission statement ......................................................................... 3
Goals/objectives ............................................................................ 3
The Market ........................................................................... 3
Your customers/clients ................................................................... 3
Your competitors ........................................................................... 4
Market research ............................................................................ 4
Market targets .............................................................................. 4
Environmental/industry analysis ...................................................... 4
Marketing strategy ........................................................................ 5
Advertising & sales ........................................................................ 5
The Finances ........................................................................ 6
Price ............................................................................................ 6
Expected sales .............................................................................. 6
Marketing budget [YEAR]................................................................ 7
Monitoring/measurement activities ..................................... 8
Supporting documentation ................................................... 9
Glossary ............................................................................. 10
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19. [Business Name] Marketing Plan [YEAR]
Marketing Plan Summary
[Please complete this page last]
[Your marketing summary should be completed last and should be no longer than
a page focussing on why your business is going to be successful. Your answers
below should briefly summarise your more detailed answers provided throughout
the body of this plan.]
The Business
Business name: [Enter your business name as registered in your state/territory. If you
have not registered your business name, add your proposed business name.]
Business structure: [Sole trader, partnership, trust, company.]
ABN: [Registered Australian Business Number.]
ACN: [Registered Australian Company Number, if applicable.]
Business location: [Main business location]
Date established: [The date you started trading.]
Business owner(s): [List all of the business owners.]
Relevant owner experience: [Briefly outline your experience and/or years in the
industry and any major achievements/awards.]
Products/services: [What products/services are you selling? What is the anticipated
demand for your products/services?]
The Future
Vision statement:
[The vision statement briefly outlines your future plan for the business. It should state
clearly what your overall goals for the business are.]
Goals/objectives:
[What are your short and long term goals? What activities will you undertake to meet
them?]
The Market
Target market:
[Who are you selling to? Why would they buy your products/services over others?]
Marketing strategy:
[How do you plan to enter the market? How do you intend to attract customers? How and
why will this work?]
The Finances
[Briefly outline your sales forecast. How much money will you need up-front?
Where will you obtain these funds from? What portion of funds will you be
seeking from other sources? How much of your own money are you contributing
towards the business?]
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20. [Business Name] Marketing Plan [YEAR]
The Business
Business overview
[Who are the current business owners? What products/services does the business provide? Where it is located? How long has it been
operating?]
S.W.O.T. analysis
[List each of your businesses Strengths, Weaknesses, Opportunities or Threats (S.W.O.T.) in the table below.]
Strengths Weaknesses
Opportunities Threats
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21. [Business Name] Marketing Plan [YEAR]
S.W.O.T. activity sheet
[Outline how and when you plan to address each of the weaknesses/threats from your S.W.O.T.
analysis above.]
S.W.O.T Activity to address weakness/threat Activity
weakness/ completion
threat date
Products/services
Product/Service Description Price
[Product/service [Brief product/service description] [Unit price
name] including GST]
Market position: [Where do your products/services fit in the market? Are they high-end,
competitive or budget? How does this compare to your competitors?]
Unique selling position: [How will your products/services succeed in the market where others
may have failed? What gives your products/services the edge?]
Anticipated demand: [What is the anticipated quantity of products/services your customers
are likely to purchase? For example, how much will an individual customer buy in 6 months or
12 months?]
Pricing strategy: [Do you have a particular pricing strategy? Why have you chosen this
strategy?]
Value to customer: [How do your customers view your products/services? Are they a
necessity, luxury or something in between?]
Growth potential: [What is the anticipated percentage growth of the product in the future?
What will drive this growth?]
Sales/marketing personnel
Job Title Name Responsibilities
[e.g. Marketing/ [Mr Chris Brantley] [What are the main responsibilities
Sales Manager] of this position?]
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22. [Business Name] Marketing Plan [YEAR]
The Future
Vision statement
[What is your business' vision statement? It should briefly outline your future plan for the business and include your overall goals.]
Mission statement
[What is your business' mission statement (i.e. how will you achieve your vision)?]
Goals/objectives
[What are your short & long term goals? What activities will you undertake to meet these goals?]
The Market
Unique selling position
[How is your business unique in the market? What differentiates your product/service from others in the market? What makes your business
stand out from your competition? What product gap or service need does it fill for your customers?]
Your customers/clients
Customer demographics
[Define who your target customers are and how they behave. You can include age, gender, social status, education and attitudes. What are
their lifestyles, activities, values, needs, interests or opinions? Where are they located?]
Key customers
[Identify your key customers. (These can be large consumers of your products/services or individuals whose satisfaction is key to the success
of your business.) How will you target your products/services to them? How will you deliver your products/services to them?]
Customer management
[How will you maintain a good relationship with your customers? What techniques will you use? How will you keep your customers coming
back? Have you introduced customer service standards? Do you follow any particular code of practice?
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23. [Business Name] Marketing Plan [YEAR]
Your competitors
[How do you rate against your competitors? How can your business improve on what they offer?]
Competitor details
[List at least 5 competitors in the table below.]
Competitor Established Size Market Value to Strengths Weaknesses
date share (%) customers
[Competitor [When were [Number of [Estimated [Unique value to [What are your [What are your
name] they staff and/or percentage customers, e.g. competitor's main competitor's main
established?] turnover] of market convenience, quality, strengths?] weaknesses?]
share] price or service?]
Market research
[What research have you completed to help you analyse your market? Did you use a survey/questionnaire? If so, you may like to attach a copy
of your survey/questionnaire and findings to the back of this plan.]
Market targets
[Outline your planned sales targets. What quantity of your products/services do you plan to sell in a planned timeframe? Are they monthly or
yearly targets?]
Environmental/industry analysis
[Detail the results of the market research you have performed. Is the area experiencing population growth? Are there long-term employers in
the area? Is the region's economy stable? Are there seasonal variations?
What is the size of the market? What recent trends have emerged in the market? What growth potential is available and where do you fit in?
How will the market/customers change when you enter the market? What external factors will affect your customers?]
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24. [Business Name] Marketing Plan [YEAR]
Marketing strategy
[What is you overall marketing strategy? What steps or activities will you undertake to achieve your goals/objectives?]
Marketing activity/milestone Person Date of expected Cost ($) Success indicator
responsible completion
[Print advertising, online advertising, mail-out, [Who is [When do you [Estimated [What indicator/ measurement
giveaway, media release, event, website, responsible for expect to cost of result will need to be met before
blog/social media, public relations, branding and completing this complete the activity.] this activity is considered a
artwork, or publications and catalogues.] task?] marketing success?]
activity?]
Advertising & sales
Advertising and promotional strategy
Planned promotion Promotional strategy Expected business improvement Cost ($) Target date
/advertising type
[Print media [Why have you decided to use this [How do you expect it will improve your [Estimat [e.g. Dec
advertising, online promotion/advertising type? How and when business success?] ed cost 09]
advertising, SMS, will you use it? What is your strategy behind of
mail-out, giveaway, this? Who will upkeep your social media activity.]
media release, social presence?]
media campaign or
event.]
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25. [Business Name] Marketing Plan [YEAR]
Social media strategy
[What do you want to achieve/communicate (brand awareness, online sales etc)? What social media tools do your customers use (e.g. Blogs,
Twitter, Facebook etc)? What strategies can you use to network and communicate effectively with these customers? Who will upkeep your
social media presence – do you have the internal staff or would you need to engage an external organisation]
Sales strategy
[What sales techniques do you use? What are your strategies behind these techniques? How is this different/better than your competitors?]
Sales and distribution channels
Channel type Products/services Percentage of Distribution strategy
sales (%)
[e.g. Shopfront, [List all the [What percentage [Why have you decided to use this channel type? How and when
internet, direct mail, products/services sold of overall sales do will you use it? What is the strategy behind using this channel type
export or wholesale.] via this channel] you expect to sell for this particular product/service?]
via this channel?]
The Finances
[To complete the finances portion of this marketing plan, you should rely heavily on your financial statements and projections. The
business.gov.au Business plan template available at www.business.gov.au/businessplan can provide you with a start-up costing, balance sheet
profit and loss, cash flow and a break-even analysis template.]
Price
[What price have you determined for your products/services? Does this price take into account all your costs including personal, start-up,
operational, cash flow and working capital? Have you also allocated a profit margin in your costing? What price will your target market bear? Do
your prices take into account any seasonal variation to your suppliers’ costs?]
Expected sales
[What are your expected sales? When do you hope to achieve these figures? Are there seasonal influences?]
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26. [Business Name] Marketing Plan [YEAR]
Marketing budget [YEAR]
[Double-click the table below to enter your details or attach your own budget at the back of this business plan.]
Item Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Marketing/promotion
Marketing agency
Radio advertising
Television advertising
Print advertising
Online advertising
Social media
Web search optimisation
Mailouts
Giveaways
Events
Branding & artwork
Merchandising
Publications
Catalogues
More…
Marketing/ promotion total $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Other
Research
Travel
Postage
Administration
Incidentals
More…
Other total $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Total $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
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27. [Business Name] Marketing Plan [YEAR]
Monitoring/measurement activities
[Reviewing the impact of your marketing should be a periodic activity. List the details of each review in the table below.]
Marketing activity Date of Monitoring methods Review outcomes
review
[Print advertising, online [e.g. [What tools did you use to [What were the results for the promotional period? What were
advertising, mail-out, Month/Year] measure/monitor the impact your sales/profit figures? How many new/repeat customers
giveaway, media of your marketing activities?] did you receive? How many customers visited your website?]
release, event, website,
blog/social media, public
relations, branding and
artwork, or publications
and catalogues.]
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28. [Business Name] Marketing Plan [YEAR]
Supporting documentation
Attached is my supporting documentation in relation to this business plan. The attached
documents include:
[List all of your attachments here. These may include resumes, customer
survey/questionnaire and/or financial documents.]
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29. [Business Name] Marketing Plan [YEAR]
Glossary
Australian Business Number (ABN) – a single identifying number used when dealing with
other businesses and the Tax Office.
Australian Company Number (ACN) – the number allocated by the Australian Securities
and Investments Commission (ASIC) when you register a company under Corporations Law.
Blog –is a shortened word for Weblog (see Weblog).
Channel – a way of delivering something to its destination, whether it is a message to be
communicated or a physical product to be delivered.
Contract – a legally enforceable agreement made between two or more parties. A contract
may be a verbal contract or a written contract (or may be partly verbal and partly written).
Demographics – the characteristics of a segment of the population, e.g. customers.
Domain name – a name that identifies an organisation's address on the internet, either a
website address (the domain name follows the 'www') or an email address (the domain name
follows the '@' symbol in the email address).
Goods and Services Tax (GST) – a broad-based tax of 10 per cent on the sale of most
goods and services in Australia.
High-end – usually refers to expensive or high quality products/services.
Market position – refers to the position an organisation, product or service has in the
market, usually in relation to its competition.
Milestone – a goal or objective with a target date.
Mission statement – is a statement outlining how an organisation intends on achieving its
vision.
Social media – a group of technology including Blogs, online networks (e.g. Twitter,
Facebook, MySpace, LinkedIn) and online collaboration tools often used to expand your
network/market reach or collaborate on a large scale.
Unique selling position – a characteristic of a business or a product/service that sets it apart
from the competition.
Vision statement – an inspiring statement that expresses an organisation's main
ambitions/goals.
Weblog – (also known as a Blog) an individual's or organisation's online website displaying a
reverse-chronological list of entries (known as posts). Posts typically include thoughts,
observations, promotions, links, images or videos. A Weblog is publically available and allows
readers to comment on posts.
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