2015 NCAA Convention: Social Media and Crisis ManagementSmirk New Media
How should college brands and other businesses use social media as part of their crisis communications plan? When used well, says Smirk New Media's Mike Koehler, it can be a listening tool and a platform for positive brand content and messaging. This presentation was given at the 2015 NCAA Convention in Washington, DC by Mike Koehler, president of Smirk New Media, a social media strategy and digital marketing agency in Oklahoma City.
2015 NCAA Convention: Social Media and Crisis ManagementSmirk New Media
How should college brands and other businesses use social media as part of their crisis communications plan? When used well, says Smirk New Media's Mike Koehler, it can be a listening tool and a platform for positive brand content and messaging. This presentation was given at the 2015 NCAA Convention in Washington, DC by Mike Koehler, president of Smirk New Media, a social media strategy and digital marketing agency in Oklahoma City.
Developing a solid social media strategy that will help generate revenue.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
3 Ways to Focus Your Message on Social MediaUF-CoJ
To successfully leverage social media, an organization needs to stay true its brand voice, define its strategy and earn its place in the conversation. See how these three elements can boost your social media conversions.
to promote a business, non-profit or cause requires crafting the right message, and delivering a mix of engaging content to your audience.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest , YouTube, and Snap chat.
This presentation is a basic overview of how to start social media. You will want to set up goals, tools, audience, and long-term plans. This will walk you through where to begin and what avenues to take.
Developing a solid social media strategy that will help generate revenue.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
3 Ways to Focus Your Message on Social MediaUF-CoJ
To successfully leverage social media, an organization needs to stay true its brand voice, define its strategy and earn its place in the conversation. See how these three elements can boost your social media conversions.
to promote a business, non-profit or cause requires crafting the right message, and delivering a mix of engaging content to your audience.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest , YouTube, and Snap chat.
This presentation is a basic overview of how to start social media. You will want to set up goals, tools, audience, and long-term plans. This will walk you through where to begin and what avenues to take.
Social Media Marketing: To Be Or Not To Be Chloe Lim
A starter guide to social media marketing - understanding when to priortize social media marketing as well as 8 key steps to create an effective social media marketing strategy.
The presentation was created for TSMN ( Travel sales & marketing network) social media marketing workshop.
A recent Webinar on tips and tricks for getting executive buy in for social media and managing your community presence. By Michelle Spellerberg (@mspellerberg), Sr. Director of Emerging Media Solutions at CareerBuilder
Most of the organizations have no idea where to start or whether social media can be an effective business channel for engaging with their target audience! No matter how passionate you are about it, this is not the place to be salesperson of the year! Social networking should be used to define your audience, locate your potential customers, build a social relationship with them and then proceed to promote your brand and website.However, in order to achieve this, an organization needs to clearly define its goals and its audience – in short it needs a comprehensive social media strategy.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
IoT and OT Threat Landscape Report 2023Prayukth K V
Sectrio's IoT and OT threat landscape report 2023 gives you a comprehensive view of the emerging threats, risks, hacker groups, APTs and other cyber risks to IoT and OT-based deployments and infrastructure.
The detailed report does a deep dive into IoT and OT security aspects such as:
* How the evolving OT cyber threat environment impacts sectors such as manufacturing, defense, maritime, utilities and energy and pharmaceutical manufacturing
* Where are cyber threat emerging from and how are they impacting the threat environment?
* Regional cyber threat environment analysis across Europe, APAC, Middle East, Americas and Africa
* How are hackers using Artificial Intelligence to develop new malware, conduct scans and automate cyberattacks
* The Chinese cyber conveyor belt and its implications for you
* Security gaps that hackers and APT groups are exploiting
* How are CISOs responding to cyber threats
* What are APT actors targeting and how are they collaborating to achieve common goals
* How are hackers monetizing the stolen data
* Extensive information on APT actors from Russia, Iran, China, Pakistan and North Korea
Sectrio brought out the first global IoT and OT security report in 2018 and has been bringing out such reports every year. Unlike other cybersecurity vendors who do not have access to global cyber threat intelligence harvested from their own sources, Sectrio's threat intelligence is gathered from its own threat intelligence farm that is currently up and running in over 80 countries (excluding dark honeypots that are mobile and present in level A hotspots). Do not miss out on this report.
The full report can be downloaded from https://sectrio.com/iot-security-reports/2023-ot-iot-threat-landscape-report/
How do you market products and services that are based on new tech? How do you drive adoption, scale and customer experience? How can you reach audiences in tough markets while keeping the cost per lead low? How do you market IoT, Blockchain and AI based products? Find out in this deck. I have used real life use cases and examples here.
State of the internet of things (IoT) market 2016 editionPrayukth K V
2015 was the year IoT gained legitimacy.
Businesses budged off a “start small think big” mindset.
In 2016, they’re building IoT into future strategies and
business models. Companies across all industries now
have IoT squarely on their radar. The worldwide Internet
of Things market spend will grow from $591.7 billion
in 2014 to $1.3 trillion in 2019 with a compound annual
growth rate of 17%. The installed base of IoT endpoints
will grow from 9.7 billion in 2014 to more than 25.6 billion
in 2019, hitting 30 billion in 20201.
Architecture for India's Smart Cities projectPrayukth K V
India is working towards having 100 smart cities in the near future. The thrust is on leveraging smart solutions and strategies that enable cities to use technology, information and data to improve infrastructure, deliver better civic amenities, services and governance to citizens. This Smart Cities Architecture can serve as primer for this effort.
The Fintech 100 includes leading 50 fintech
companies across the globe, and the most intriguing
50 ‘emerging stars’ – exciting new fintechs with bold,
disruptive and potentially game-changing ideas –
expanding on the success of last year’s list. Presented here strictly for academic purposes...
Drones and the Internet of Things: realising the potential of airborne comput...Prayukth K V
This paper focuses on services and applications provided to mobile users using airborne computing infrastructure. Concepts such as drones-as-a-service and flyin,fly-out
infrastructure, and note data management and system
design issues that arise in these scenarios are discussed. Issues of Big Data arising from such applications, optimising the configuration of airborne and ground infrastructure to provide the best QoS and QoE, situation-awareness, scalability, reliability, scheduling for efficiency, interaction with users and drones using physical annotations are outlined.
Evolving a wearables marketing strategy in 2015Prayukth K V
How marketers can work towards integrating wearables such as Apple Smartwatch, Googles Glass and personal healthcare devices into their marketing gameplan
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
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The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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2. Why fail?
Everyone is on social media these days
But how many of us are capable of using it to drive
business?
Social media marketing requires knowledge of
people, technology and trends
Most fail to attain a balance between traditional
and social marketing goals
Others fail in understanding the significance of
social marketing (in terms of the larger org. goals)
3. Ways to fail: route 1:Ignore RoI
Use the standard excuse – I cannot measure social media
engagement or RoI
Avoid using basic inbuilt tools (Facebook analytics) or even
free ones like simplymeasure.com
Ignore conversion rates
Post-campaign conversations do not mean anything to me
Avoid metrics
Sentiment monitoring?? What’s that?
I will use traditional measurement ideas for social media
Social content demand? No idea!
Conversational engagement? Sounds like a good idea!
Engagement interpretation is of no use to my business
4. Ways to fail: Route 2: Silos
Work in silos within your marketing team
Let each marketing division decide its priorities and
enforce them
Avoid collaboration and focus on getting content out
faster; ignore quality
No need to leverage the inherent strengths of teams
(such as web marketing for building communities)
Build communication barriers to prevent cross
pollination of ideas
5. Ways to fail: Route 3: competition
You don’t feel the need to track competition on social
media networks
Absolutely ignore interactions of your social
community members with competitors
You have no idea what a private list on twitter is
Why should I be bothered if my brand pops up in
social conversations within my competitors social net?
6. Ways to fail: route 4: Influencers
Influencers don’t mean anything to me
I should be more worried about disgruntled customers
than influencers
Nope I don’t measure influencer sentiment
Forget sentiment; I haven't even mapped my
influencers
I don’t know how to assign weights to my social media
participants and interactions
7. Ways to fail: route 5: myopic
I follow a post-to-post approach
No idea what the level of engagement will be a month
down the line
Social crisis management? Nope, haven’t heard of it
Long term social engagement is for others; I have enough
participants on my social networks
I have a single strategy for all my social channels
I do ignore many conversations that mention my brand or
product
Disgruntled customer? I will tell her that her problem will
be fixed that’s it!
8. So, have you figured out how to fail
on social media yet? Here is one
final tip!
Just do what others are doing on social media!