The document outlines Carmen Chau's personal brand plan. Her goals are to establish herself as a public relations practitioner who leverages multiple social media platforms to create relationships and add value to conversations. Her objectives are to dedicate 50% of blog posts to social media and public relations, and to write with passion and opinions. Her strengths include being open to social media and having PR experience, while weaknesses include being soft-spoken and not having a niche.

1. I’m bigger than what my body gives me credit for (Carmen Chau: A Personal Brand Plan)

11. Connections Relationships Public Relations Social Media Open Conversations Talk Small Experienced Values Opinions Vlog Critical thinking