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#accp2017 …Ideas, Insights, Inspirations
@Experteering
ACCP: The Conference 2017
Optimizing Corporate Volunteering Programs
Mark Horoszowski, Co-founder and CEO of MovingWorlds
@MarkHoroszowksi |mark@movingworlds.org
#accp2017 …Ideas, Insights, Inspirations
@Experteering
What we will discuss
1. Introduction
2. Designing
3. Optimizing
4. Promoting
5. Measuring
6. Q&A
#accp2017 …Ideas, Insights, Inspirations
@Experteering
About Me
#accp2017 …Ideas, Insights, Inspirations
@Experteering
About These Programs
#accp2017 …Ideas, Insights, Inspirations
@Experteering
WHY DO WE VOLUNTEER?
#accp2017 …Ideas, Insights, Inspirations
@Experteering
#1 DESIGN
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Benefit Mapping
BENEFITS
 Skill development
 Engagement
 Retention
 Recruitment
 Team building
 Purpose
 Market Development
 Innovation
 Supply chain capacity building
 Distribution channel capacity building
BUSINESS UNIT THAT CAN BENEFIT
1. Human resources: Retention
2. Human resources: Engagement
3. Human resources: Recruitment
4. Talent strategy / development
5. Product teams
6. Operations
7. Supply chain / sourcing capabilities
8. Marketing
9. Sales
10. Distribution-channel capacity building
11. Government relations
12. Corporate Communications
13. International expansion
14. Global rotation readiness
15. ….
Why Every Company Needs a Corporate Volunteering Program | The Purpose Driven Employee | Corporate Social Archetypes
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Strategic Volunteering
Want to Develop That? Do This! Where to Find It?
Deliver results through
others
Join a nonprofit board (focused on strategy, not
fundraising)
Catchafire, Social Venture Partners,
Taproot Plus
Grow as a leader and coach Mentor youth, veterans, or students; Lead skills-
based trainings.
MicroMentor, Veterati, or
Mentoring.org
Develop depth and breadth
in a specific skill area
Find a skills-based project, at home or abroad Taproot Plus or MovingWorlds
Get global experience Volunteer on vacation, sabbatical, gaps in rotation,
or in place of a conference
MovingWorlds
Build your portfolio Work on many short-term projects SkillsCreatchange.com, LinkedIn
For Good, VolunteerMatch
Develop new products Support individual contributors and product mgrs.
to volunteer in communities of target consumers
Taproot+, Catchafire,
MovingWorlds.org
Identify opportunities in
new geographies
Support managers and directors in volunteering
overseas
Pyxera Global, MovingWorlds.org
Engage millennials Create a skills-based program with an internal
mentoring program
Taproot+, MicroMentor,
MovingWorlds
Recruit, retain, and engage
employees
Create a skills-based program for all levels with
flexible start and end dates
Engage multiple stakeholders for
diversity of projects
Develop goodwill with Gvmt
and Intl partners
Create a multi-directional program with
governmental and cross boarder partners
Pyxera Global
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Talent Trends vs. READINESS
Hint: Look at Leadership
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Talent Trends: Leadership Gap is getting worse…
Hint: Look at Leadership (cont.)
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Talent Trends: Leadership Gap is getting worse…
(especially in North America)
Hint: Look at Leadership (cont.)
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Call to Action: DESIGN
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Call to Action: DESIGN
Design programs that solve top-down and bottom-up
challenges
1. Coffee chats to identify executive priorities
(An executive sponsor is critical to long-term success)
2. Constituent interviews with grassroots leaders
(A community organizer at launch builds instant credibility)
3. Build the case for a positive ROI
(“You are what you measure”)
4. Sell, sell, sell
(Find a passionate volunteer(s) to help)
#accp2017 …Ideas, Insights, Inspirations
@Experteering
The “R” word
#accp2017 …Ideas, Insights, Inspirations
@Experteering
#2 OPTIMIZE
#accp2017 …Ideas, Insights, Inspirations
@Experteering
From Transactional to
Transformational
1. Application for buy-in
2. Manager approval for
support
3. Time flexibility for
accessibility
4. Choose your own cause
and skills for appeal
5. Goal setting for
learning
6. Align readiness
resources with
corporate objectives
PRE
1. Cohort based for
networking
2. Senior level access for
mentorship
3. Guided reflection and
documentation
4. Social media
engagement and
“hero-ing”
DURING
1. Guided reflection with
manager, mentor,
and/or coach
2. Debrief report to
share with team and
company
3. Facilitated brown-bags
4. Recognition that
connects-the-dots to
impact
5. Alumni engagement
POST
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Mapping the Journey
(identifying ways to make it better)
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Map the “Customer” Journey
HINT
Customer journey
maps help explain
the many nuances
associated with
volunteer programs…
and why they are
more than just a feel-
good initiative
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Call to Action: OPTIMIZE
Optimize the pre, during, and post phases of
the experiences
1. Map the customer journey
2. Identify low-hanging fruit
3. Partner with strategic business units
4. Use alumni to help you build it out
#accp2017 …Ideas, Insights, Inspirations
@Experteering
#3 PROMOTE
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Promotion Best Practices
•Manager promotion
•Manager recognition
•Flexibility in leadership,
recruitment, and incentive
budgets
•Press
•Benefit mailers
•Events
•Affinity groups
•Crowd-sourcing ides
•Social networks
•Executive sponsor
•Lead by example
•Internal marketing campaigns
•Performance reviews
•Incentives
•Culture
Top-
down
Bottom-
up
Middle-
out
Outside-
in
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Call to Action: PROMOTE
Focus on top-down, bottom-up, middle-out, AND
outside-in
1. Find an executive sponsor
2. Build case studies around manager engagement
3. Influence with data AND stories
4. Use alumni to support growth
5. Get support from your partnering business unit
#accp2017 …Ideas, Insights, Inspirations
@Experteering
#4 MEASURE
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Measure What Matters
EMPLOYEES MANAGERS COMPANY ORGANIZATION END BENEFICIARIES
SHORTTERMLONGTERM
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Call to Action: MEASURE
Plan in advance to capture short-term AND
long-term metrics
1. Identify metrics most important to business
units, grassroots organizers, and social impact
partners
2. Measure short-and long-term metrics that
matter to all stakeholders
3. Capture stories and data
#accp2017 …Ideas, Insights, Inspirations
@Experteering
With great power
comes great
responsibility
#accp2017 …Ideas, Insights, Inspirations
@Experteering
A lack of access to
skills is one of the
leading barriers to
progress
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Research shows that
authentic projects result
in the HIGHEST levels of
learning AND impact
#accp2017 …Ideas, Insights, Inspirations
@Experteering
The further out of one’s
comfort zone, the more
memorable the
experience
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Q&A
#accp2017 …Ideas, Insights, Inspirations
@Experteering
Summary
1. Design
In harmony with grassroots’ desires and business objectives
2. Optimize
All stages of the process to align with KPIs
3. Promote
Top-down, bottom-up, middle-out, outside-in
4. Measure
Short-and long-term, for all parties
#accp2017 …Ideas, Insights, Inspirations
@Experteering
#accp2017 …Ideas, Insights, Inspirations
@Experteering
ACCP: The Conference 2017
Optimizing Corporate Volunteering Programs
Mark Horoszowski, Co-founder and CEO of MovingWorlds
@MarkHoroszowksi |mark@movingworlds.org

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Optimizing corporate volunteering programs presented by MovingWorlds at ACCProf Conference 2017

  • 1. #accp2017 …Ideas, Insights, Inspirations @Experteering ACCP: The Conference 2017 Optimizing Corporate Volunteering Programs Mark Horoszowski, Co-founder and CEO of MovingWorlds @MarkHoroszowksi |mark@movingworlds.org
  • 2. #accp2017 …Ideas, Insights, Inspirations @Experteering What we will discuss 1. Introduction 2. Designing 3. Optimizing 4. Promoting 5. Measuring 6. Q&A
  • 3. #accp2017 …Ideas, Insights, Inspirations @Experteering About Me
  • 4. #accp2017 …Ideas, Insights, Inspirations @Experteering About These Programs
  • 5. #accp2017 …Ideas, Insights, Inspirations @Experteering WHY DO WE VOLUNTEER?
  • 6. #accp2017 …Ideas, Insights, Inspirations @Experteering #1 DESIGN
  • 7. #accp2017 …Ideas, Insights, Inspirations @Experteering Benefit Mapping BENEFITS  Skill development  Engagement  Retention  Recruitment  Team building  Purpose  Market Development  Innovation  Supply chain capacity building  Distribution channel capacity building BUSINESS UNIT THAT CAN BENEFIT 1. Human resources: Retention 2. Human resources: Engagement 3. Human resources: Recruitment 4. Talent strategy / development 5. Product teams 6. Operations 7. Supply chain / sourcing capabilities 8. Marketing 9. Sales 10. Distribution-channel capacity building 11. Government relations 12. Corporate Communications 13. International expansion 14. Global rotation readiness 15. …. Why Every Company Needs a Corporate Volunteering Program | The Purpose Driven Employee | Corporate Social Archetypes
  • 8. #accp2017 …Ideas, Insights, Inspirations @Experteering Strategic Volunteering Want to Develop That? Do This! Where to Find It? Deliver results through others Join a nonprofit board (focused on strategy, not fundraising) Catchafire, Social Venture Partners, Taproot Plus Grow as a leader and coach Mentor youth, veterans, or students; Lead skills- based trainings. MicroMentor, Veterati, or Mentoring.org Develop depth and breadth in a specific skill area Find a skills-based project, at home or abroad Taproot Plus or MovingWorlds Get global experience Volunteer on vacation, sabbatical, gaps in rotation, or in place of a conference MovingWorlds Build your portfolio Work on many short-term projects SkillsCreatchange.com, LinkedIn For Good, VolunteerMatch Develop new products Support individual contributors and product mgrs. to volunteer in communities of target consumers Taproot+, Catchafire, MovingWorlds.org Identify opportunities in new geographies Support managers and directors in volunteering overseas Pyxera Global, MovingWorlds.org Engage millennials Create a skills-based program with an internal mentoring program Taproot+, MicroMentor, MovingWorlds Recruit, retain, and engage employees Create a skills-based program for all levels with flexible start and end dates Engage multiple stakeholders for diversity of projects Develop goodwill with Gvmt and Intl partners Create a multi-directional program with governmental and cross boarder partners Pyxera Global
  • 9. #accp2017 …Ideas, Insights, Inspirations @Experteering Talent Trends vs. READINESS Hint: Look at Leadership
  • 10. #accp2017 …Ideas, Insights, Inspirations @Experteering Talent Trends: Leadership Gap is getting worse… Hint: Look at Leadership (cont.)
  • 11. #accp2017 …Ideas, Insights, Inspirations @Experteering Talent Trends: Leadership Gap is getting worse… (especially in North America) Hint: Look at Leadership (cont.)
  • 12. #accp2017 …Ideas, Insights, Inspirations @Experteering Call to Action: DESIGN
  • 13. #accp2017 …Ideas, Insights, Inspirations @Experteering Call to Action: DESIGN Design programs that solve top-down and bottom-up challenges 1. Coffee chats to identify executive priorities (An executive sponsor is critical to long-term success) 2. Constituent interviews with grassroots leaders (A community organizer at launch builds instant credibility) 3. Build the case for a positive ROI (“You are what you measure”) 4. Sell, sell, sell (Find a passionate volunteer(s) to help)
  • 14. #accp2017 …Ideas, Insights, Inspirations @Experteering The “R” word
  • 15. #accp2017 …Ideas, Insights, Inspirations @Experteering #2 OPTIMIZE
  • 16. #accp2017 …Ideas, Insights, Inspirations @Experteering From Transactional to Transformational 1. Application for buy-in 2. Manager approval for support 3. Time flexibility for accessibility 4. Choose your own cause and skills for appeal 5. Goal setting for learning 6. Align readiness resources with corporate objectives PRE 1. Cohort based for networking 2. Senior level access for mentorship 3. Guided reflection and documentation 4. Social media engagement and “hero-ing” DURING 1. Guided reflection with manager, mentor, and/or coach 2. Debrief report to share with team and company 3. Facilitated brown-bags 4. Recognition that connects-the-dots to impact 5. Alumni engagement POST
  • 17. #accp2017 …Ideas, Insights, Inspirations @Experteering Mapping the Journey (identifying ways to make it better)
  • 18. #accp2017 …Ideas, Insights, Inspirations @Experteering Map the “Customer” Journey HINT Customer journey maps help explain the many nuances associated with volunteer programs… and why they are more than just a feel- good initiative
  • 19. #accp2017 …Ideas, Insights, Inspirations @Experteering Call to Action: OPTIMIZE Optimize the pre, during, and post phases of the experiences 1. Map the customer journey 2. Identify low-hanging fruit 3. Partner with strategic business units 4. Use alumni to help you build it out
  • 20. #accp2017 …Ideas, Insights, Inspirations @Experteering #3 PROMOTE
  • 21. #accp2017 …Ideas, Insights, Inspirations @Experteering Promotion Best Practices •Manager promotion •Manager recognition •Flexibility in leadership, recruitment, and incentive budgets •Press •Benefit mailers •Events •Affinity groups •Crowd-sourcing ides •Social networks •Executive sponsor •Lead by example •Internal marketing campaigns •Performance reviews •Incentives •Culture Top- down Bottom- up Middle- out Outside- in
  • 22. #accp2017 …Ideas, Insights, Inspirations @Experteering Call to Action: PROMOTE Focus on top-down, bottom-up, middle-out, AND outside-in 1. Find an executive sponsor 2. Build case studies around manager engagement 3. Influence with data AND stories 4. Use alumni to support growth 5. Get support from your partnering business unit
  • 23. #accp2017 …Ideas, Insights, Inspirations @Experteering #4 MEASURE
  • 24. #accp2017 …Ideas, Insights, Inspirations @Experteering Measure What Matters EMPLOYEES MANAGERS COMPANY ORGANIZATION END BENEFICIARIES SHORTTERMLONGTERM
  • 25. #accp2017 …Ideas, Insights, Inspirations @Experteering Call to Action: MEASURE Plan in advance to capture short-term AND long-term metrics 1. Identify metrics most important to business units, grassroots organizers, and social impact partners 2. Measure short-and long-term metrics that matter to all stakeholders 3. Capture stories and data
  • 26. #accp2017 …Ideas, Insights, Inspirations @Experteering With great power comes great responsibility
  • 27. #accp2017 …Ideas, Insights, Inspirations @Experteering A lack of access to skills is one of the leading barriers to progress
  • 28. #accp2017 …Ideas, Insights, Inspirations @Experteering Research shows that authentic projects result in the HIGHEST levels of learning AND impact
  • 29. #accp2017 …Ideas, Insights, Inspirations @Experteering The further out of one’s comfort zone, the more memorable the experience
  • 30. #accp2017 …Ideas, Insights, Inspirations @Experteering Q&A
  • 31. #accp2017 …Ideas, Insights, Inspirations @Experteering Summary 1. Design In harmony with grassroots’ desires and business objectives 2. Optimize All stages of the process to align with KPIs 3. Promote Top-down, bottom-up, middle-out, outside-in 4. Measure Short-and long-term, for all parties
  • 32. #accp2017 …Ideas, Insights, Inspirations @Experteering
  • 33. #accp2017 …Ideas, Insights, Inspirations @Experteering ACCP: The Conference 2017 Optimizing Corporate Volunteering Programs Mark Horoszowski, Co-founder and CEO of MovingWorlds @MarkHoroszowksi |mark@movingworlds.org

Editor's Notes

  1. Experteering in the press… and why it’s being adopted by leading corporations.
  2. Optimizing programs outperform – data shows it.
  3. Think about why we volunteer… and how we volunteer… it’s deeply personal, and our motivations change over time.
  4. Map the benefits of volunteering to the business units that can utilize that benefit.
  5. A couple min to write… Stand up when finished… Share with your partner when standing next to you
  6. Using our own data, corporate partner data, and industry accepted data, we have calculated a positive ROI for these programs.
  7. Big group sharing – anybody ACTIVELY doing additional things beyond this list? Big group sharing – anybody CONSIDERING doing things beyond this list?
  8. Map the customer journey, and then identify ways to incorporate leadership development and innovation additions.
  9. A program should have a full flow chart. Showing this will also help explain to those unfamiliar with program management the intricacies and nuances of programs like this.
  10. A couple min to write… Stand up when finished… Share with a NEW partner when standing next to you
  11. What can you do: top-down; bottom-up; outside-in; middle-out