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Sort It!
- 1. Our team* decided to use the altMBA cohort as our target audience. What do we know about them? Educated Global leaders Care for the future Making a difference Have their own tribes Environmentally conscious Sort It! * Ignacio Pallares, Louise Duncan, Oleg Makaed, Stephanie Mulcahey GarbageAudit.org
- 2. Why garbage? EPA estimates that 75% of solid waste is recyclable, but only 30% of it is actually recycled. We realized we have very different attitudes and knowledge towards recycling. As a result, we noted that tackling waste is a priority in fighting global warming and something that everyone can do on a daily basis. We extended the discussion to altMBA to learn more and to raise interest before our campaign was launched. Sort It! GarbageAudit.org
- 3. And here is what we’ve got… “I'll have to ask my wife…” “4 people in our household including two kids under 5...We go through probably 4+ bags of trash per week plus an overflowing recycling bin. ” “4 people in household plus 2 cats. Most goes to recycling. 1 small bag of trash per week.” Sort It! GarbageAudit.org
- 4. Campaign Design Pre-Slack, we posed this question: "How many bags of garbage do you throw away each week?" Posters over a 3-week period week 1: awareness posters week 2: action posters week 3: impact posters Post-Slack, we ask altMBAers to comment on their own experiences and share the Sort It! campaign with their own tribes. Sort It! GarbageAudit.org
- 5. GarbageAudit.org Do a garbage audit. How many garbage bags do you throw away each week?
- 6. GarbageAudit.org Do a garbage audit. How much do you recycle?
- 7. GarbageAudit.org Sort It!You can recycle it. We know you care.
- 8. GarbageAudit.org We know you care. Sort It!You can recycle it.
- 9. GarbageAudit.org We know you care. You can recycle it. Sort It!
- 10. GarbageAudit.org Sort It! 500 years from now, the foam coffee cup you used this morning will be sitting in a landfill. You can recycle these coffee pods. Good planets are hard to find.
- 11. GarbageAudit.org Sort It! 50 times more energy is needed to make batteries compared to the energy they give out. You can recycle your batteries. Good planets are hard to find.
- 12. GarbageAudit.org Sort It! Electronic waste represents 2% of trash in landfills, but it equals 70% of overall toxic waste. You can recycle your electronics. Good planets are hard to find.
- 13. 1. Audit your garbage today. 2. Recycle more, waste less. 3. Join our dedicated Slack channel “#Sort-It!” to share your sort-it stories. Our Ask