Every human have a different attitude in life in response to the respective situation, object or person & hence the attitude is very important in life so I am here with quite a description of the HUMAN ATTITUDE which includes types, functions, importance, etc. stuff of attitude. It will help to choose attitude type in certain situations and can be helpful in your education too.
Every human have a different attitude in life in response to the respective situation, object or person & hence the attitude is very important in life so I am here with quite a description of the HUMAN ATTITUDE which includes types, functions, importance, etc. stuff of attitude. It will help to choose attitude type in certain situations and can be helpful in your education too.
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2. Attitude
Attitude - a psychological tendency expressed by
evaluating an entity with some degree of favor or
disfavor
Should poor performance be
blamed on “bad attitude”?
3. ffect Physiological indicators I don’t like my
Verbal statements boss.
about feelings
ehavioral Observed behavior I want to transfer
intentions Verbal statements to another
about intentions department.
M.J. Rosenberg and C. I. Hovland, “Cognitive, Affective, and Behavioral Components
of Attitude,” in M.J. Rosenberg, C.I. Hovland, W.J. McGuire, R.P. Abelson, and J.H.
Brehm, Attitude Organization and Change, 1960
ABC Model of an Attitude
Component Measured by Example
ognition Attitude scales I believe my
Verbal statements boss plays
about beliefs favorites.
A
C
B
5. Two Influences on
Attitude Formation
Direct Experience
Social Learning
the process of deriving attitudes from family, peer
groups, religious organizations, and culture
6. Four Processes for Social
Learning through Modeling
Focus on the model
Retain what was observed
Practice the behavior
Be motivated
The learner must
7. Attitude–Behavior
Correspondence Requirements
Attitude Specificity - a specific attitude
Attitude Relevance - some self-interest
Measurement Timing - measurement close to
observed behavior
Personality Factors - ex. self-monitoring
Social Constraints - acceptability
8. Work Attitudes: Job Satisfaction
Job Satisfaction - a pleasurable or positive
emotional state resulting from the appraisal of
one’s job or job experience
Organizational Citizenship Behavior
Behavior that is above and beyond duty
Related to job satisfaction
9. Work Attitudes: Organizational
Commitment
Normative Commitment
Perceived obligation to remain
Continuance Commitment
Cannot afford to leave
Affective Commitment
Desire to remainOrganizational
Commitment
The strength of an
individual’s
identification with
an organization
12. Cognitive Routes to Persuasion
Adapted from R.E. Petty and J.T. Cacioppo, “The Elaboration Likelihood Model of Persuasion,” in L. Berkowitz, ed.,
Advances in Experimental Social Psychology, vol. 19 (New York: Academic Press, 1986): 123-205.
Message
High
Elaboration
Careful
processing
Attitude change
depending on
quantity of arguments
Low
Elaboration
Absence of
careful
processing
Attitude change
depending on source
characteristics or
non-substantial aspects
of the message
13. Values
Enduring beliefs that a specific mode of conduct or
end state of existence is personally or socially
preferable to an opposite or converse mode of
conduct or end state of existence
14. Values
Terminal - values that represent the goals to be
achieved or the end states of existence
Examples: honesty, politeness, courage
Examples: happiness, salvation, prosperity
Instrumental - values that represent the acceptable
behaviors to be used in achieving some end state
15. Work Values
Achievement (career advancement)
Concern for others (compassionate behavior)
Honesty (provision of accurate information)
Fairness (impartiality)
16. Cultural Differences in Values
Authority is a
right of
office and
rank
Decisions should
be challenged
France
The Netherlands
17. Handling Cultural Differences
Learn about others’ values
Avoid prejudging business customs
Operate legitimately within others’ ethical points of
view
Avoid rationalizing “borderline” actions with
excuses
Refuse to violate fundamental values
Be open and aboveboard
18. Ethical Behavior
Acting in ways consistent with one’s personal
values and the commonly held values of the
organization and society
19. Qualities Required for Ethical
Decision Making
The competence to identify ethical issues and evaluate
the consequences of alternative courses of action
The self-confidence to seek out different opinions about
the issue and decide what is right in terms of a situation
Tough mindedness--the willingness to make decisions
when all that needs to be known cannot be known and when
the ethical issue has no established, unambiguous solution
20. Individual/Organizational Model
of Ethical Behavior
Individual Influences
Value systems
Locus of control
Machiavellianism
Cognitive moral development
Organizational Influences
Codes of conduct
Norms
Modeling
Rewards and punishments
Ethical
Behavior
21. Values, Ethics & Ethical Behavior
Value Systems - systems of beliefs that affect what
the individual defines as right, good, and fair
Ethics - reflects the way values are acted out
Ethical behavior - actions consistent
with one’s values
22. Locus of Control
Locus of Control - personality variable that affects
individual behavior
Internal - belief in personal control and personal
responsibility
External - belief in control by outside forces (fate,
chance, other people)
24. Cognitive Moral Development
Cognitive Moral Development - the process of
moving through stages of maturity in terms of
making ethical decisions
Level l
Premoral
Level ll
Conventional
Level lll
Principled
Editor's Notes
Harley-Davidson is gearing up for its 100th anniversary celebration, a year-long tribute to the company’s enduring dedication to the sport of motorcycling. Visit the Web site and describe the attitudes and values the company has developed around the lifestyle and culture of motorcycle enthusiasts. How might the organization’s association with motorcycling enthusiasts influence the organizational commitment of its employees?
Value differences between cultural groups must be acknowledged in today’s global economy. Visit Hispanic Business Online and the National Black Chamber of Commerce to explore how these sites support the values and interests of diverse cultural groups in the workplace.
The Ethics Resource Center (ERC) is a nonprofit, educational organization that provides consulting services and training to help companies establish and implement effective business ethics policies. Through its Web site, ERC provides various services that enhance the awareness of business ethics and issues.