Ppt Of Mp Investor Presentation
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This is a powerpoint version of our appeal to investors to raise funds to support the launch of Marquis Platinum (a healthy alternative to energy drinks)
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- A SWOT analysis found Crescent Pure's strengths were its lower sugar content and natural ingredients appealing to health-conscious consumers. However, it lacked brand awareness and some may not view its caffeine content as enough. The recommendation was to position Crescent Pure as an organic energy drink to target the
Crescent pure case analysis
This document discusses product positioning options for Crescent Pure, an organic juice and sparkling water company. It analyzes positioning Crescent Pure as an energy drink, sports drink, or organic drink. While the energy drink market has high revenue, it also has negative health perceptions. The sports drink market has lower sugar but is also crowded. Positioning as an organic drink captures the growing consumer interest in natural products. The document recommends positioning Crescent Pure as an organic energy drink, emphasizing its health and taste advantages over traditional energy drinks.
Crescent Pure - Harvard Case Study
PDB acquired Crescent Pure, a non-alcoholic functional beverage, to expand its organic juice and sparkling water business. Crescent Pure contains organic ingredients like lime juice, lemon juice, guarana, and ginseng that provide 80 calories per can with 70% less sugar than energy drinks. PDB plans a soft launch of Crescent Pure in three Western states in early 2015 and has budgeted $75,000 for advertising, projecting the regions represent 15% of the functional beverage market. The document discusses positioning Crescent Pure as an energy drink, sports drink, or organic drink and analyzes whether PDB will break even in the first year with sales of 12,000 cases per month. It recommends positioning Crescent
Coca cola New product Marketing
What if Coca Cola launches a brand into the market which is yet to be tapped and what effect it will have on its Product Life Cycle? Positioning plays a very important role in creating that niche image in peoples mind. And with host of digital activities it can do wonders. See How in this ppt.
How to replace Red Bull in Europe within 3 years?
This document outlines a business case for launching an energy drink called Force Fruit to displace Red Bull as the market leader in Europe. The strategic approach is to launch in Hungary as a beachhead market where competition is less strong. Force Fruit will be positioned as a healthy product made with fruit vitamins and guarana instead of caffeine. It will target people aged 18 to 90 years old. The launch plan involves using existing soft drink distribution channels to get the product on shelves in small shops and supermarkets. Salespeople will be trained to sell Force Fruit as a natural alternative to competitors' products. The goal is to generate growth by diversifying into the energy drink category and reinvesting soft drink profits into the new product launch.
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This document provides a comprehensive analysis of competitors to Fernet-Branca, an Italian bitter liqueur. It outlines the history and trends of bitters, as well as key data on the alcohol industry and target millennial market. Two main competitors, Jägermeister and Fireball, are examined. For Jägermeister, campaigns emphasizing heritage and ingredients are summarized. Fireball's early unconventional marketing focusing on social media and samples is highlighted. Strengths and weaknesses of both brands compared to Fernet-Branca are then presented.
A New World on The Horizon Pt2
The document summarizes consumer research conducted in the 1990s on beverage trends and consumer preferences. It found that people were excited about beverages that offered more functionality beyond soft drinks. They wanted exotic tastes, natural ingredients and healthier options. Since then, many successful beverage brands have launched that meet these desires, such as Vitaminwater and Red Bull. The document also examines current and future opportunities across various beverage categories like bottled water, energy drinks, juices and sports drinks. It predicts continued innovation and proliferation of new brands and categories in the coming years.
Crescent pure
PDB acquired Crescent Pure to expand into the functional beverage market. Sarah Ryan must choose between marketing Crescent Pure as an energy drink or sports drink. While energy drinks have strong growth, health concerns exist. Sports drinks attract a wider audience but the market is dominated by top brands. Ryan finds a third option is to market as an organic beverage, leveraging Crescent Pure's advantage over energy and sports drinks. A break-even analysis shows marketing as organic would earn a small profit in the first year.
New World Spirits-Intro 2016
New World Spirits created Solbeso, the first spirit distilled from fresh cacao fruit, after discovering a new way to utilize cacao fruit in Peru. Solbeso gives drinkers the energy of the ancient Drink of the Immortals by using a proprietary process to harvest cacao fruit without disrupting bean production. The document provides marketing strategies and financial projections for growing Solbeso as a premium brand targeting the upscale Latin market in key cities.
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Ppt Of Mp Investor Presentation
- 12. ...Enter Marquis Platinum
- 13. a Luxury “ Vitality” Drink
- 15. Energy vs. Vitality Energy Vitality Synthetic caffeine All-natural caffeine from Green Tea and Guarana Equivalent to 1 cup of coffee (and often much more) Equivalent to less than 1 cup of coffee Extremely high levels of Taurine Taurine Free Artificial flavors and colors All Natural
- 18. A Hangover Preventer? “ The mechanism of hangover is not well understood, making it hard to say why a particular product might treat hangover effectively. I have it on good authority that Marquis Platinum works quite well for this purpose! Figuring out how it does so, beyond the obvious benefits of healthful hydration, may provide us insight into not only this intriguing product, but the nature of hangover itself. I am hoping my lab may play a role in this effort.” David L. Katz, MD, MPH, FACPM, FACP Director, Prevention Research Center Yale University School Of Medicine
- 21. Pricing Marquis Platinum is priced at $2.50 per can or $60 per 24-12 oz case wholesales with a $4 per can suggested retail price in restaurants and $10 srp in bars and clubs
- 26. In just 12 weeks time, the buzz has already begun positioning Marquis Platinum as the Luxury Refreshment found in the hands of Hollywood’s elite. John Legend, Kanye West, Sir Richard Branson, Eve, Carmen Electra, Eric Dane, Jennifer Hudson, Dylan Mc Dermott, Harvey Keitel and Balthazar Getty have all been spotted sipping the new Vitality Drink.
- 27. The Press has been extremely receptive to the Marquis Platinum story.
- 30. The “Perfect Platinum” is quickly becoming a hit among tastemakers in NY and LA. The unusually refreshing bubbly has become a perfect complement to the brunch and dinner menus at fine restaurants and bottle service for clubs