Advertisement Analysis

1. Presented To: Sir Faizan Baloch
Presented By: Reem Arif
Shumaila Qamar
Moneeb Ahmed
Owais Sadiq
Saad Shalwani

2. Introduced in 1987 by Austrian entrepreneur Dietrich
Mateschitz in partnership with Thai businessman Chaleo
Yoovidhya.
Marketed through:
Advertisements
Celebrity endorsements
Sports team ownership
Tournament sponsorships

3. Red bull
Red bull
energy
cola
drink
Red bull Red bull
energy sugar
shots free

4. What is the first word that comes to your mind when you hear
the word energy drinks?
Rage
• 2 people
High priced
• 2 people
Sting
• 5 people
Red Bull
• 13 people
Indifferent
• 5 people
Different taste
• 2 people
Energy for a time/charger/tired/boost/gets you out of the world/speed
• 14 people
Power
• 4 people
No competitors except few
• 2 people
Not answered
• 1 person

11. Any specific flavor you prefer in your energy drink or would like
to have?
Strawberry
•3
Apple
•5
Grapes
•2
Mint
•2
Fresh lime
•1
Orange
•2
Blue berry
Sour
Pepsi
Cherry

12. Charging up, power, energy, boost, etc are the words that strikes the
minds when discussion is about energy drinks.
Red Bull and Sting, the most recalled brands.
Portable and easy to handle packaging of the products been
preferred.
People like to be associated with the brand image in case of energy
drinks.
Marketing campaign needs to be revamped and the
consumption needs to be turned to the daily and weekly
users.

14. People are clear about the concept of energy drinks.
Price conscious at present.
Consumption is among the girls as well.
Usage has to be increased.