Beverage Branding: Entice Energy Drink

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ingredients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Category of Market Served ,[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object],[object Object]

Competition Continued… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Logo VTKS Dear Love Font Size 50 Market Felt Font Size 18 E is positioned directly above the slogan and centered

Colors & Flavors ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mental Map Entice Energy Drink Events Trendy Upscale Sexy Exclusive Alcohol Clubs Refined Chic

Core Brand Association ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Mantra Emotional Modifier Descriptive Modifier Brand Function Entice Exclusive Delicious Refreshment

Core Values ,[object Object],[object Object],[object Object],[object Object]

What do we Stand for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What we will/won’t Do ,[object Object],[object Object],[object Object],[object Object]

Positioning Grid Price + Alcohol Content + Alcohol Content Price - - Torque Tilt Entice Joose Sparks Rockstar 21 24:7 Catalyst Liquid Charge B to the E

Positioning Statement ,[object Object],[object Object],[object Object],[object Object],[object Object]

Branding Objectives ,[object Object],[object Object],[object Object],[object Object]

Product Features/Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Market: Demographics ,[object Object],[object Object]

Target Market: Psychographics ,[object Object],[object Object],[object Object]

Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotional Strategies ,[object Object],[object Object],[object Object]

Promotion ,[object Object],[object Object],[object Object],[object Object]

Promotion continued…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertisements ,[object Object],[object Object],[object Object],[object Object]

Beverage Branding: Entice Energy Drink

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