Market Analysis of Monster Energy Drinks
•
1 like•2,656 views
Monster Beverage Corporation is a major energy drink manufacturer founded in 2002 and headquartered in California. It has a net worth of $26 billion and annual profit of $712 million. Monster holds the second largest market share of energy drinks at 39%, behind Red Bull at 43%. Monster utilizes viral marketing strategies such as sponsoring popular sports and events and partnering with famous athletes. It has a strong brand image but faces threats from competition and potential health issues related to its products.
Report
Share
Report
Share
Download to read offline
Recommended
Monster SWOT Analysis
Management: Preformed SWOT analysis and created a comprehensive detailed business plan for Monster Energy Drink. Plan was intended for future implementation and included sponsorship opportunities, sub products, and ways to become a greener company while ensuring industry competitiveness.
Ad Campaign for Monster Energy Drink
I worked with a group to research about Monster Energy, discover consumer insights and create a strategy for the brand campaign.
Marketing Monster Energy Drink Presentation
How to effectively market Monster Energy drink by following their mission of using little to no mass marketing. From my Marketing Communications class at Indiana University.
Monster Presentation
Team Monster was tasked with developing strategies to improve Monster Energy Drink's position in the energy drink market. They conducted secondary research on the market size, segments, growth rate, consumption, distribution channels, pricing, and major competitors. Their primary research examined main purchasing criteria and compared Monster to competitors. The energy drink market was growing, with consumption projected to reach 1.3 liters per capita by 2014. Monster's target markets included male students aged 17-30 seeking an energy boost for activities. Compared to Red Bull and Amp through a weighted decision matrix, Monster scored slightly lower than Red Bull but higher than Amp. The team's next steps were to research Red Bull further and position Monster to match or surpass Red Bull's performance
Marketing Communications Monster Energy Ad Group 7
This document discusses Monster energy drink and its marketing strategy. It aims to expand its market share among students aged 16-25 in the UK by 24% in the next 24 months. To do so, it will increase brand awareness by promoting a 24/7 lifestyle through mass media, product placement, social media, mobile marketing, and guerrilla marketing campaigns on university campuses. It will also encourage repeat purchases and expand its target audience to include more females. Progress will be measured by indicators like website traffic, social media engagement, television viewership, and weekly sales.
Red bull marketing strategies
This document analyzes Red Bull's energy drink product and marketing strategy. It targets young urban males aged 16-29 who participate in competitive sports or recreational activities. Red Bull's advertising objectives are to create brand preference among this demographic and maintain its brand leadership. It achieves this through endorsements of sports teams and major events, as well as word of mouth marketing. Red Bull sponsors various motor sports and extreme sporting events to reinforce its brand positioning as an independent stimulating beverage.
AMP Energy Drink Media Plan
This media plan proposes establishing the theme of "AMPology" to promote the AMP energy drink brand in a way that appeals to its target demographic of 18-34 year old males. The plan aims to position AMP as understanding its target audience better than competitors by listening rather than dictating messages. A variety of traditional and non-traditional media are recommended, including cable TV, magazines, local radio, and national spot radio, to build awareness and engage senses in line with the "AMPology" theme. The goal is to portray AMP as celebrating individualism and non-conformity in a way that resonates with its target.
Coca Cola Vs Pepsi SWOT Analysis & Porters Model Of Coca Cola
Coca Cola Porter's Five Forces Model & Swot Analysis OF Pepsi & Coca Cola
For Oral Details Mail Us On rbrahulbisen@outlook.com
Recommended
Monster SWOT Analysis
Management: Preformed SWOT analysis and created a comprehensive detailed business plan for Monster Energy Drink. Plan was intended for future implementation and included sponsorship opportunities, sub products, and ways to become a greener company while ensuring industry competitiveness.
Ad Campaign for Monster Energy Drink
I worked with a group to research about Monster Energy, discover consumer insights and create a strategy for the brand campaign.
Marketing Monster Energy Drink Presentation
How to effectively market Monster Energy drink by following their mission of using little to no mass marketing. From my Marketing Communications class at Indiana University.
Monster Presentation
Team Monster was tasked with developing strategies to improve Monster Energy Drink's position in the energy drink market. They conducted secondary research on the market size, segments, growth rate, consumption, distribution channels, pricing, and major competitors. Their primary research examined main purchasing criteria and compared Monster to competitors. The energy drink market was growing, with consumption projected to reach 1.3 liters per capita by 2014. Monster's target markets included male students aged 17-30 seeking an energy boost for activities. Compared to Red Bull and Amp through a weighted decision matrix, Monster scored slightly lower than Red Bull but higher than Amp. The team's next steps were to research Red Bull further and position Monster to match or surpass Red Bull's performance
Marketing Communications Monster Energy Ad Group 7
This document discusses Monster energy drink and its marketing strategy. It aims to expand its market share among students aged 16-25 in the UK by 24% in the next 24 months. To do so, it will increase brand awareness by promoting a 24/7 lifestyle through mass media, product placement, social media, mobile marketing, and guerrilla marketing campaigns on university campuses. It will also encourage repeat purchases and expand its target audience to include more females. Progress will be measured by indicators like website traffic, social media engagement, television viewership, and weekly sales.
Red bull marketing strategies
This document analyzes Red Bull's energy drink product and marketing strategy. It targets young urban males aged 16-29 who participate in competitive sports or recreational activities. Red Bull's advertising objectives are to create brand preference among this demographic and maintain its brand leadership. It achieves this through endorsements of sports teams and major events, as well as word of mouth marketing. Red Bull sponsors various motor sports and extreme sporting events to reinforce its brand positioning as an independent stimulating beverage.
AMP Energy Drink Media Plan
This media plan proposes establishing the theme of "AMPology" to promote the AMP energy drink brand in a way that appeals to its target demographic of 18-34 year old males. The plan aims to position AMP as understanding its target audience better than competitors by listening rather than dictating messages. A variety of traditional and non-traditional media are recommended, including cable TV, magazines, local radio, and national spot radio, to build awareness and engage senses in line with the "AMPology" theme. The goal is to portray AMP as celebrating individualism and non-conformity in a way that resonates with its target.
Coca Cola Vs Pepsi SWOT Analysis & Porters Model Of Coca Cola
Coca Cola Porter's Five Forces Model & Swot Analysis OF Pepsi & Coca Cola
For Oral Details Mail Us On rbrahulbisen@outlook.com
Integrated marketing communication plan for Red Bull Flux
IMC plan for Red Bull Flux a new product from Red bull and how they have used IMC for launching there product in Singapore Market
Red Bull SWOT analysis
Red Bull conducts a SWOT analysis identifying their strengths as strong advertising, overall positive image, high marketability, and good customer engagement. Weaknesses include their higher price compared to competitors, lack of patents, limited product types, and product not being available worldwide. Opportunities lie in sponsorship deals and exploiting competitors' weaknesses in health consciousness and environmental concerns. Threats include parodies of their marketing and increasing health awareness challenging their image. Ultimately, Red Bull differentiates itself through extensive entertainment and fan engagement beyond just its energy drink.
Red bull Marketing Strategies
Red Bull has established itself as the leading energy drink brand globally through its grassroots marketing strategies such as sponsoring extreme sports events. However, increased competition from other brands and changing consumer preferences require Red Bull to diversify its product portfolio and increase traditional advertising. A SWOT analysis indicates Red Bull's strengths are its brand image and global presence, while weaknesses include limited products and high prices. Opportunities exist in expanding to new markets and products, while threats comprise stronger competition and potential regulation of caffeine content.
Pepsi V/S Coke
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
Marketing Presentation on Coca Cola
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
RedBull Analysis
Red Bull conducted a PESTEL analysis of the Czech market which found it favorable for expansion. The energy drinks category was growing 5% annually in the Czech Republic. Red Bull has 43% market share but faces restrictions from some politicians. Red Bull's marketing focuses on extreme sports sponsorships and events. Its target market includes students and young professionals aged 16-30. Red Bull prices its products at a premium but sees low threats of substitution or new entrants given its strong brand. It aims to leverage universities to promote the message that Red Bull can help achieve both academic and fun results.
Redbull Marketing strategy
Red Bull has built brand equity through memorable advertising, unique events, and word-of-mouth marketing. It samples products widely to generate buzz. While brand extensions could diversify revenue, Red Bull risks diluting its brand if extensions do not align well with customer perceptions. Red Bull should carefully research how extensions might impact brand image before pursuing new product categories or services.
Red Bull Case Study IMC Plan
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
Redbull Energy Drink
Red Bull is a pioneer in the energy drink category worldwide and was the first to create the energy drink category in India when it launched in 2003. Although it keeps a lower profile than cola majors, Red Bull has established itself as the leader in the energy drink market with a 29% global market share. Red Bull's marketing strategy relies heavily on sponsoring extreme sports and lifestyle events to build brand awareness among its target market of 15-30 year olds. It uses an integrated marketing communications approach including television, print, radio, online and event sponsorships to promote the brand.
Redbull ppt
Dietrich Mateschitz founded Red Bull in Austria in 1987. It has since expanded to over 165 countries and sells 60 billion cans annually. Red Bull's logo and various editions help build its brand. It targets sports enthusiasts and teenagers with grassroots marketing like sponsoring extreme sports. Though the leader in the energy drink category, Red Bull faces threats from competitors introducing new products and flavors. It aims to strengthen its global presence and expand into emerging markets through product extensions and strategic sponsorships.
Red Bull - Marketing Strategy
This is a case study of how Red Bull has been able to become the biggest brand using its awesome marketing strategy
Red Bull Case Study
Red Bull's success formula includes functional energy drink content, youth-focused marketing emphasizing the slogan "Red Bull gives you wings", and a higher price point than competitors to signal its uniqueness. The strong taste implies more than refreshment. Red Bull targeted clubs, bars, universities, celebrities and sports events through word-of-mouth. This formula would work for other beverage categories that can be marketed as providing functional benefits. Red Bull determines when to increase advertising based on metrics like market share and whether changes negatively impacted sales, as shown by failures when altering marketing strategy in the UK.
Marketing strategies of coca cola company
Coca Cola is a global leader in beverage manufacturing founded in 1886. It has local operations in nearly 200 countries and thousands of employees worldwide. In Sri Lanka, Coca Cola Beverages Sri Lanka operates the only Coca Cola bottling plant located in Biyagama with 443 employees. It produces over 10 million unit cases annually through a network of 128 distributors. Coca Cola maintains quality and consistency through stringent requirements and employs scientists to ensure product safety. It uses various marketing strategies including competitive pricing, extensive distribution network, and massive advertising to maintain its position as the world's most valuable brand.
Red bull final_2
Red Bull controls 70% of the worldwide energy drink market through innovative marketing strategies focused on sponsoring extreme sports and selling a lifestyle rather than just a drink. While Red Bull has found success targeting males aged 18-35, opportunities exist to expand into new customer segments such as females and older age groups through product extensions and promoting the perceived health benefits of the drink. The document analyzes Red Bull's financial performance and marketing strategies and provides recommendations to maintain market leadership by capitalizing on emerging trends and entering new markets.
Red Bull mini case presentation
The presentations describes about the birth of red bull and the marketing strategies that lead to its success.
strategic management of coca cola
this is specially for people who spend their 3 years making prjects...in courses like bbi, baf etc etc
Energy drinks Marketing Strategies presentation
Marketing Mix strategies of different energy drinks, and introducing our own energy drink, with competitive marketing mix strategies.
Market Research [Monster Energy]
This document outlines a marketing plan for Java Monster, a new line of coffee-flavored energy drinks. Market research found the target market is males aged 18-29, especially students and young professionals. Java Monster will be positioned as having tasty coffee flavors, providing energy and concentration, and being cheaper than competitors. The marketing strategy involves college promotions, taste tests against Red Bull, and discounts. The conclusion is that Java Monster could help Monster Energy compete against other major brands and take their business to a new level.
coca cola advertising strategies & marketing strategies
1. Coca-Cola and PepsiCo are facing a slowdown in sales growth in India, with Coca-Cola's volume growth dropping to 1% in the recent quarter from 20% the previous year. PepsiCo's volume growth has also declined from double digits last year.
2. The companies are implementing strategies like price cuts, differential pricing, increased trade discounts, and expanding distribution networks to boost volumes. Coca-Cola is reducing prices of 200ml bottles to Rs. 10 from Rs. 11-12.
3. Early and prolonged monsoon rains along with high inflation have dampened demand. However, the companies hope demand will pick up in the upcoming festival season and in rural areas
Redbull company overview and mini case solution of kotler keller
Red Bull is an energy drink created in 1987 that has become the highest-selling energy drink worldwide. It pioneered the energy drink market using unconventional marketing strategies like events sponsorships and word-of-mouth promotions targeting younger consumers. Red Bull employs integrated marketing communications including social media, sampling, and sponsorship of extreme sporting events. While its non-traditional approach has been successful, expanding competition and potential health concerns pose risks to market dominance.
1Running Header Monster Beverage Corporation3.docx
1
Running Header: Monster Beverage Corporation 3
Contents
Executive Summary 3
1.0 Organization Background 4
1.1 Product profile 5
2.0 Industry Analysis 5
2.1 Size 5
2.2 Environmental influence 6
2.3 Trends 6
3.0 Competitive analysis 6
3.1 Market approach 6
3.2 Customer evaluation 7
4.0 Financial analysis 8
5.0 SWOT Analysis 9
5.1 Strengths 9
5.2 Weaknesses 10
5.3 Opportunities 10
5.4 Threats 11
6.0 Strategic Objectives 11
6.1 Short term growth goals 11
6.2 Long term growth goals 12
6.3 Communication objectives 13
7.0 Strategies 14
7.1 Use of Quick Response codes Advertisement 14
7.2 Use of Print Advertisement 15
8.0 Strategies Implementation 16
9.0 Review and Evaluation Strategies 17
Reference 18
Executive Summary
This is a company analysis project that examines the company profile of the Monster
Energy Company. The Monster energy drink brand is the second largest seller of energy
drinks in the world with Monster Energy, Java Energy, Rehab, and Killer Flavor as their leading
brands. The continued desire of Monster Energy to dominate the world energy drink market is
driven by their continued effort to unleash new energy in the teens and the youths. Monster
Energy has targeted advertisements to the 18 to 26-year male consumer group. This has
seen Monster Energy control over 27.9% of the energy drink market in just over half a decade
since Hansen Beverage Corporation introduced it to the world.
Attributed to its growth is its competitive ability in market approach and diverse product development that increase and presents the initiating flavors of the drink in the market. The firm has developed a great team of experts and continues to grow the great relationship with its customer who offers great and new opportunities to the attainment of the monster energy brand short and long term goals. Monster Energy uses short, targeted advertisements to attract their young users and keep them engaged on their product. In this regard, the paper provides the organizational background, industry analysis, competitive analysis, financial analysis, a detailed SWOT Analysis, strategic objectives, strategies, strategies implementation, plan, review and evaluation strategies. This evaluation of the monster energy brand culminates in realizing the firm's objectives.
Strategic Plan Monster Beverage Corporation1.0 Organization Background
Monster Beverage Corporation is a subsidiary company of the Hansen Natural Corporation. It produces 34 different energy drinks Monster Energy, Java energy, Rehab, and Killer flavor as the leading brands. The monster energy drinks was introduced in April 2002 to the American market becoming the leading brand in America and second leading brand in the world (Hansen’s Natural Corporation). The energy brand comes with a natural black flavor that is characterized with a neon green claw that forms the letter M as its logo. The caffeine content of most Monster Energy drinks is approximately 10 ...
Red Bull Marketing Campign
Red Bull has the world's best marketing campaigns, this is a humble effort to evolve a creative campaign in India which would reach out to its targeted customers in a way that this event becomes a memorable happening for many. Thus creating our customers, into a fan base.
More Related Content
What's hot
Integrated marketing communication plan for Red Bull Flux
IMC plan for Red Bull Flux a new product from Red bull and how they have used IMC for launching there product in Singapore Market
Red Bull SWOT analysis
Red Bull conducts a SWOT analysis identifying their strengths as strong advertising, overall positive image, high marketability, and good customer engagement. Weaknesses include their higher price compared to competitors, lack of patents, limited product types, and product not being available worldwide. Opportunities lie in sponsorship deals and exploiting competitors' weaknesses in health consciousness and environmental concerns. Threats include parodies of their marketing and increasing health awareness challenging their image. Ultimately, Red Bull differentiates itself through extensive entertainment and fan engagement beyond just its energy drink.
Red bull Marketing Strategies
Red Bull has established itself as the leading energy drink brand globally through its grassroots marketing strategies such as sponsoring extreme sports events. However, increased competition from other brands and changing consumer preferences require Red Bull to diversify its product portfolio and increase traditional advertising. A SWOT analysis indicates Red Bull's strengths are its brand image and global presence, while weaknesses include limited products and high prices. Opportunities exist in expanding to new markets and products, while threats comprise stronger competition and potential regulation of caffeine content.
Pepsi V/S Coke
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
Marketing Presentation on Coca Cola
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
RedBull Analysis
Red Bull conducted a PESTEL analysis of the Czech market which found it favorable for expansion. The energy drinks category was growing 5% annually in the Czech Republic. Red Bull has 43% market share but faces restrictions from some politicians. Red Bull's marketing focuses on extreme sports sponsorships and events. Its target market includes students and young professionals aged 16-30. Red Bull prices its products at a premium but sees low threats of substitution or new entrants given its strong brand. It aims to leverage universities to promote the message that Red Bull can help achieve both academic and fun results.
Redbull Marketing strategy
Red Bull has built brand equity through memorable advertising, unique events, and word-of-mouth marketing. It samples products widely to generate buzz. While brand extensions could diversify revenue, Red Bull risks diluting its brand if extensions do not align well with customer perceptions. Red Bull should carefully research how extensions might impact brand image before pursuing new product categories or services.
Red Bull Case Study IMC Plan
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
Redbull Energy Drink
Red Bull is a pioneer in the energy drink category worldwide and was the first to create the energy drink category in India when it launched in 2003. Although it keeps a lower profile than cola majors, Red Bull has established itself as the leader in the energy drink market with a 29% global market share. Red Bull's marketing strategy relies heavily on sponsoring extreme sports and lifestyle events to build brand awareness among its target market of 15-30 year olds. It uses an integrated marketing communications approach including television, print, radio, online and event sponsorships to promote the brand.
Redbull ppt
Dietrich Mateschitz founded Red Bull in Austria in 1987. It has since expanded to over 165 countries and sells 60 billion cans annually. Red Bull's logo and various editions help build its brand. It targets sports enthusiasts and teenagers with grassroots marketing like sponsoring extreme sports. Though the leader in the energy drink category, Red Bull faces threats from competitors introducing new products and flavors. It aims to strengthen its global presence and expand into emerging markets through product extensions and strategic sponsorships.
Red Bull - Marketing Strategy
This is a case study of how Red Bull has been able to become the biggest brand using its awesome marketing strategy
Red Bull Case Study
Red Bull's success formula includes functional energy drink content, youth-focused marketing emphasizing the slogan "Red Bull gives you wings", and a higher price point than competitors to signal its uniqueness. The strong taste implies more than refreshment. Red Bull targeted clubs, bars, universities, celebrities and sports events through word-of-mouth. This formula would work for other beverage categories that can be marketed as providing functional benefits. Red Bull determines when to increase advertising based on metrics like market share and whether changes negatively impacted sales, as shown by failures when altering marketing strategy in the UK.
Marketing strategies of coca cola company
Coca Cola is a global leader in beverage manufacturing founded in 1886. It has local operations in nearly 200 countries and thousands of employees worldwide. In Sri Lanka, Coca Cola Beverages Sri Lanka operates the only Coca Cola bottling plant located in Biyagama with 443 employees. It produces over 10 million unit cases annually through a network of 128 distributors. Coca Cola maintains quality and consistency through stringent requirements and employs scientists to ensure product safety. It uses various marketing strategies including competitive pricing, extensive distribution network, and massive advertising to maintain its position as the world's most valuable brand.
Red bull final_2
Red Bull controls 70% of the worldwide energy drink market through innovative marketing strategies focused on sponsoring extreme sports and selling a lifestyle rather than just a drink. While Red Bull has found success targeting males aged 18-35, opportunities exist to expand into new customer segments such as females and older age groups through product extensions and promoting the perceived health benefits of the drink. The document analyzes Red Bull's financial performance and marketing strategies and provides recommendations to maintain market leadership by capitalizing on emerging trends and entering new markets.
Red Bull mini case presentation
The presentations describes about the birth of red bull and the marketing strategies that lead to its success.
strategic management of coca cola
this is specially for people who spend their 3 years making prjects...in courses like bbi, baf etc etc
Energy drinks Marketing Strategies presentation
Marketing Mix strategies of different energy drinks, and introducing our own energy drink, with competitive marketing mix strategies.
Market Research [Monster Energy]
This document outlines a marketing plan for Java Monster, a new line of coffee-flavored energy drinks. Market research found the target market is males aged 18-29, especially students and young professionals. Java Monster will be positioned as having tasty coffee flavors, providing energy and concentration, and being cheaper than competitors. The marketing strategy involves college promotions, taste tests against Red Bull, and discounts. The conclusion is that Java Monster could help Monster Energy compete against other major brands and take their business to a new level.
coca cola advertising strategies & marketing strategies
1. Coca-Cola and PepsiCo are facing a slowdown in sales growth in India, with Coca-Cola's volume growth dropping to 1% in the recent quarter from 20% the previous year. PepsiCo's volume growth has also declined from double digits last year.
2. The companies are implementing strategies like price cuts, differential pricing, increased trade discounts, and expanding distribution networks to boost volumes. Coca-Cola is reducing prices of 200ml bottles to Rs. 10 from Rs. 11-12.
3. Early and prolonged monsoon rains along with high inflation have dampened demand. However, the companies hope demand will pick up in the upcoming festival season and in rural areas
Redbull company overview and mini case solution of kotler keller
Red Bull is an energy drink created in 1987 that has become the highest-selling energy drink worldwide. It pioneered the energy drink market using unconventional marketing strategies like events sponsorships and word-of-mouth promotions targeting younger consumers. Red Bull employs integrated marketing communications including social media, sampling, and sponsorship of extreme sporting events. While its non-traditional approach has been successful, expanding competition and potential health concerns pose risks to market dominance.
What's hot (20)
Integrated marketing communication plan for Red Bull Flux
Integrated marketing communication plan for Red Bull Flux
coca cola advertising strategies & marketing strategies
coca cola advertising strategies & marketing strategies
Redbull company overview and mini case solution of kotler keller
Redbull company overview and mini case solution of kotler keller
Similar to Market Analysis of Monster Energy Drinks
1Running Header Monster Beverage Corporation3.docx
1
Running Header: Monster Beverage Corporation 3
Contents
Executive Summary 3
1.0 Organization Background 4
1.1 Product profile 5
2.0 Industry Analysis 5
2.1 Size 5
2.2 Environmental influence 6
2.3 Trends 6
3.0 Competitive analysis 6
3.1 Market approach 6
3.2 Customer evaluation 7
4.0 Financial analysis 8
5.0 SWOT Analysis 9
5.1 Strengths 9
5.2 Weaknesses 10
5.3 Opportunities 10
5.4 Threats 11
6.0 Strategic Objectives 11
6.1 Short term growth goals 11
6.2 Long term growth goals 12
6.3 Communication objectives 13
7.0 Strategies 14
7.1 Use of Quick Response codes Advertisement 14
7.2 Use of Print Advertisement 15
8.0 Strategies Implementation 16
9.0 Review and Evaluation Strategies 17
Reference 18
Executive Summary
This is a company analysis project that examines the company profile of the Monster
Energy Company. The Monster energy drink brand is the second largest seller of energy
drinks in the world with Monster Energy, Java Energy, Rehab, and Killer Flavor as their leading
brands. The continued desire of Monster Energy to dominate the world energy drink market is
driven by their continued effort to unleash new energy in the teens and the youths. Monster
Energy has targeted advertisements to the 18 to 26-year male consumer group. This has
seen Monster Energy control over 27.9% of the energy drink market in just over half a decade
since Hansen Beverage Corporation introduced it to the world.
Attributed to its growth is its competitive ability in market approach and diverse product development that increase and presents the initiating flavors of the drink in the market. The firm has developed a great team of experts and continues to grow the great relationship with its customer who offers great and new opportunities to the attainment of the monster energy brand short and long term goals. Monster Energy uses short, targeted advertisements to attract their young users and keep them engaged on their product. In this regard, the paper provides the organizational background, industry analysis, competitive analysis, financial analysis, a detailed SWOT Analysis, strategic objectives, strategies, strategies implementation, plan, review and evaluation strategies. This evaluation of the monster energy brand culminates in realizing the firm's objectives.
Strategic Plan Monster Beverage Corporation1.0 Organization Background
Monster Beverage Corporation is a subsidiary company of the Hansen Natural Corporation. It produces 34 different energy drinks Monster Energy, Java energy, Rehab, and Killer flavor as the leading brands. The monster energy drinks was introduced in April 2002 to the American market becoming the leading brand in America and second leading brand in the world (Hansen’s Natural Corporation). The energy brand comes with a natural black flavor that is characterized with a neon green claw that forms the letter M as its logo. The caffeine content of most Monster Energy drinks is approximately 10 ...
Red Bull Marketing Campign
Red Bull has the world's best marketing campaigns, this is a humble effort to evolve a creative campaign in India which would reach out to its targeted customers in a way that this event becomes a memorable happening for many. Thus creating our customers, into a fan base.
Brad Castronovo Monster Project
Monster is an energy drink brand that currently targets extreme lifestyles. The group's marketing objectives are to increase Monster's nationwide sales by appealing to a broader target market of current energy drink users. To do so, they will reposition Monster as a more "mainstream" brand through traditional media advertising while still targeting Monster's existing audience.
Primary research including surveys and interviews found that Monster's current users appreciate its taste and packaging but non-users view it and other energy drinks negatively due to health concerns. The research also showed that Monster is not well known among young adult energy drink consumers who are the target market.
Energy drink
market background
The functional drink (energy drink) these 3 brand-Carabao , Red bull, Monster.STD and IMC of these brands
Red bull –a marketing excellence
This is a marketing case study powerpoint presentation on Red Bull done during an internship under Professor Sameer Mathur, IIM Lucknow.
Strategy assignment
The document provides an analysis of the Coca-Cola Company. It discusses the company's history beginning in 1886. Coca-Cola owns over 500 brands and operates in over 200 countries worldwide. The summary analyzes Coca-Cola's vision, mission, objectives, values, stakeholders, SWOT analysis considering internal/external factors, Porter's Five Forces model, BCG matrix and value chain. It identifies Coca-Cola's global presence, brand awareness and marketing as strengths but also competition and potential health effects as weaknesses.
Coca Cola Product Presentation
The group is studying Coca-Cola and has identified its core values, vision, and mission. Coca-Cola is the world's largest beverage company serving over 1.6 billion drinks per day in over 200 countries. It employs over 92,000 people and has over 3000 brands. The group will analyze Coca-Cola's strategies, financial performance, industry environment, and leadership style to understand how it has achieved global success.
Company Analysis
Monster Beverage Corporation produces energy drinks, including the flagship Monster Energy brand. The document provides an overview of Monster's marketing strategy, product lines, target demographics, distribution network, and financial performance. It analyzes Monster's strengths in establishing a loyal customer base through unique branding and endorsements, though weaknesses include reliance on caffeinated drinks and lack of traditional advertising.
SAC-Monster
1. We issued a buy recommendation for Monster Beverage Corporation (MNST) with a target price of $155.94, implying a 14.39% return. MNST recently partnered with Coca-Cola, expanding its distribution network internationally and gaining access to Coca-Cola's network.
2. Key drivers for the price target are growing health consciousness boosting energy drink sales and the partnership increasing MNST's revenue over 10%.
3. Risks include public health concerns over energy drinks and higher interest rates increasing costs.
Final_Case_Study
Comet Soda is launching a new sports drink called Hyper-Light. To maximize its success, Comet Soda should focus on key customer segments and ensure Hyper-Light has a unique value proposition. Comet Soda also needs to capture 12.5% of the electrolyte drink market to break even. To achieve this, Comet Soda will need aggressive marketing campaigns, celebrity endorsements, and guaranteed distribution channels to drive awareness and sales in the initial launch markets.
Powerade plans book 1
Powerade's current marketing strategy is failing to overcome high consumer brand loyalty to Gatorade. Powerade aims to increase market share by targeting young amateur athletes and differentiating itself from Gatorade. The new campaign will highlight Powerade ION4's electrolyte formula through characters representing each electrolyte. Consumers will enter a competition to become the fourth electrolyte character and build brand loyalty. The goal is for consumers to see Powerade as an equal or superior sports drink to Gatorade.
Red Bull Case Study Final
Red Bull faces problems with its aging target market and need to reposition its strategy against new competitors. It currently focuses only on young urban males, but needs to target other generations as well to maintain its market leadership. The document recommends Red Bull increase product availability through mass media promotions to reach a wider demographic while staying true to its positioning as an affordable way to gain energy and experience.
Red bull sharan k - nit trichy
Red Bull is the largest energy drink company globally, available in 162 countries since 1987. It pioneered experiential marketing through sponsoring extreme sports and stunts to build brand awareness among youth. Red Bull's non-traditional marketing focuses on millennials through events generating social media buzz and word-of-mouth, communicating its rebellious brand personality. This integrated approach across sponsorship, digital, and experiential channels effectively positions Red Bull as authentic and original.
Brand Box 2 - Know Your Market - The Marketer's Ultimate Toolkit
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 2 - Know your market 2. Actions from insights 3. Defining your market 4. Competition is not always bad 5. Porter's 5 forces analysis 6. Market leader or challenger entrant? 7. Market leader or challenger entrant? cont... 8. Market leader or challenger entrant? cont... 9. Predatory marketing 10. Predatory thinking 11. Repositioning the competition 12. A case study on repositioning: Skins 13. Predatory tools of the trade 14. SWOT Analysis 15. Competitive mapping 16. Competitive mapping example: Hybrid cars 17. Competitive mapping: Gloria Jeans 18. Innovative entrant modelling 19. Competitor reaction modelling 20. Best practise, Next practise 21. Competitor match-up 22. Competitor duke out 23. Driver correspondence mapping 24. 9 Business growth strategies 25. 9 Business growth strategies cont... 26. Strategies 27. Strategies cont... 28. Implementing the strategies 29. Competitive environment 30. Futurist trends 31. PEST 32. Futures tunnel 33. Trends research 34. What's the future looking like 35. What's the future looking like cont... 36. The future: Consumer trends 37. Some consumer trends 38. The future: Technology trends 39. Technology trends 40. The future: Society trends 41. Society trends 42. Trend implications 43. A possible future where... 44. A probable future where... 45. Preferred future where... 46. 7 Technologies shaping the future of social media 47. Technologies shaping the Future of social media 48. Technologies cont... 49. Technologies cont... 50. Technologies cont... 51. Binary Analysis 52. Binary Analysis cont... 53. Coke vs Pepsi 54. Coca-Cola 55. Pepsi 56. Coke vs Pepsi cont ... 57. Coke vs Pepsi cont... 58. Coke vs Pepsi
The High Ground
The document discusses strategies for marketing to different consumer groups by first targeting influencers at the "high ground" or top of a pyramid model. It advocates using Shanken Creative to develop content that spreads relevant ideas from opinion leaders down to early adopters and eventually the mass market. By credibly supporting brands with influencers at the top, it helps the core brand message reach wider audiences.
Phoenix Beverages Marketing Plan
Phoenix Beverages is launching a new zero-calorie sparkling drink called "Zero Below" to target health-conscious consumers. The product is a diet sparkling drink with no sugar but real taste. Phoenix Beverages' objectives are to build strong brand awareness for Zero Below, capture market share in the functional drinks segment, and become the market leader. The presentation outlines the product strategy, pricing, distribution channels, and promotional plan to introduce Zero Below, which includes contests, sampling, and advertising through television, radio, magazines and outdoors. Customer support strategies are also discussed to build loyalty and leverage marketing opportunities.
Redbull rough draft 6
This document discusses Red Bull's marketing strategies. It covers Red Bull being the first energy drink to market in 1987. It differentiated itself through marketing, packaging, and distribution. Red Bull targets young adults and sponsors extreme sports. It uses guerrilla marketing, television ads promoting "Red Bull gives you wings", and celebrity endorsements. Red Bull also relies on product placement, word-of-mouth marketing, and building brand equity to promote its image and strengthen brand loyalty.
Dr. Pepper PP.pptx
Dr. Pepper Snapple Group is analyzing whether to enter the energy drink market with a new brand. Option 3, called "Dr. Pep", proposes targeting older consumers by focusing on the health aspects of the product. Dr. Pep would leverage Dr. Pepper's brand recognition and tap into growing consumer interest in health. It has the potential to profitably solve key challenges of defining the product, identifying a target market, and positioning the brand for success in the competitive energy drink industry.
Fast Fuel's IMC Campaign
Fast Fuel is launching a new energy drink in the Canadian market. It aims to target hard working professionals aged 35-49 with a household income over $100,000. The marketing campaign will run for three months from January to March 2020. Fast Fuel must differentiate itself from competitors like Red Bull and Monster to gain market share. The summary focuses on developing brand awareness and loyalty through an integrated marketing communications strategy using both online and offline promotional activities.
Coca-Cola_PowerPoint_Presentation
Dynamic Inc. presented on Coca-Cola and the beverage industry. Coca-Cola's mission is to refresh the world and inspire optimism. Their vision focuses on being a great workplace, bringing quality brands to the world, nurturing partnerships, being responsible citizens, and maximizing long-term returns. Coca-Cola was created in 1886 and now operates in over 200 countries with over 500 brands and 92,000 employees worldwide. The global beverage industry generated $549 billion in 2013, led by carbonated soft drinks with a $338 billion market. Coca-Cola maintains market leadership through cost advantages, product differentiation, and a strong brand portfolio.
Similar to Market Analysis of Monster Energy Drinks (20)
1Running Header Monster Beverage Corporation3.docx
1Running Header Monster Beverage Corporation3.docx
Brand Box 2 - Know Your Market - The Marketer's Ultimate Toolkit
Brand Box 2 - Know Your Market - The Marketer's Ultimate Toolkit
Recently uploaded
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsBasic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Content Marketing Blueprint For Content Strategy, content creation, content d...
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Recently uploaded (20)
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Market Analysis of Monster Energy Drinks
- 1. Presented By: Akshay Narkar Kedar Dhekane Nitish Deshpande
- 2. ABOUT COMPANY Manufacturer: Monster Beverage Corporation Founder: Hubert Hansen Establishment Year: 2002 Headquarters: California, U.S. Net Worth: $26 Billion Profit: $712 Million
- 3. PRODUCTS Monster Energy Monster Energy Zero Monster Rehab Monster Java Monster Lo-Carb Monster Extra Strength Monster Hydro Monster Juice Monster Muscle Monster 44 Lewis Hamilton
- 4. MARKET SHARE 43% 39% 10% 3% 3% 1% 1% Red Bull Monster Energy Rockstar AMP NOS Full Throttle Xyience Xenergy Market Share of Energy Drinks (2015)
- 5. MARKETING STRATEGY 12 Million New Partner Monster Army Monster Girls
- 7. VIRAL MARKETING DEFINITION: Viral marketing is one of the business strategies that utilizes existing social networking channels to promote a specific product. Focusing on main stream sports. Sponsoring sports and events which are popular in that region. Associating with world famous athletes. Social media influencers. Active community forums. Alliance with big organizations.
- 8. STRENGTHS Strong brand image Wide product range Monitoring stability Relatively cheap Loyal customers WEAKNESSES Limited target group Limited market growth Self imposed marketing restrictions Death Occasions OPPURTUNITIES Exploring new markets Sponsoring main stream events Partnership with big companies Using healthy ingredients THREATS Tough competition Possible health issues Substitute brands Pricing competition SWOT ANALYSIS
- 9. PORTER’S FIVE FORCES • Very High THREAT OF ENTRY • Very Low BARGAINING POWER OF BUYERS • Very High BARGAINING POWER OF SUPPLIERS • Very High COMPETITION IN THE MARKET • Very High THREAT OF SUBSTITUTE PRODUCTS
- 10. CONCLUSION Monster Energy Drinks holds the second position in selling energy drinks after Red Bull. Strategic partnership with a giant like Coca Cola has helped them to purchase few of the competitors in the Energy Drinks Market like NOS and Relentless, resulting in revenue growth and exposure to new markets. When compared to Red Bull, Monster Energy still doesn´t promote their products with the likes of Inbound and Outbound Marketing tools. It has to attract a wider set of audience with some rigorous marketing and sponsoring events other than extreme sports can be one of those option. Monster Energy Drinks with its Out and Out aggressive marketing already made a loyal customer base out of extreme sports and music events.