Commented on how these two Web sites deal with the issue of youth drinking and the problems associated with it. Which Web site seems most concerned with ethical responsibility?Which Web site seems to encourage you to drink? How was this done?

1. JACK DANIEL’S & BUDWEISER
The Real Deal
By-Group 3

2. Issue of youth drinking(Jack Daniel’s)
The Foundation for Advancing Alcohol Responsibility is a
national not-for-profit organization funded by distillers like
Jack Daniels that are dedicated to fighting drunk driving and
underage drinking.

3. Underage Drinking & Teen Drinking
Prevention
Developing innovative strategies and providing resources
to assist parents, educators, counselors, and other
practitioners.
Conversations with youth on how to make responsible
decisions regarding beverage alcohol and the dangers of
underage drinking.
Distributed to individuals, schools, state and local
government agencies, community-based organizations, and
other organizations nationwide.

5. Issue of youth drinking(Budweiser)
In 1982, Anheuser-Busch launched the “Know When to
Say When” campaign to promote alcohol responsibility.
More than $980 million was spent for national advertising
campaigns and community-based programs to prevent
underage drinking and drunk driving.

6. “We Don’t Serve Teens” campaign was First launched in
2006, We Don’t Serve Teens provides parents and other
adults with tools and information to prevent underage
drinking.
What you need to know about underage drinking
21 is the legal drinking age
Dangers of teen drinking
Alcohol Laws by state
Alcohol Advertising
Stopping teens’ easy access to alcohol

7. Cont..
Who Can Help Reduce Underage Drinking, and How?
State Alcohol Law Enforcement
Alcohol Retailers Can Help Reduce Teen Drinking
Media Can Help Reduce Teen Drinking
Individuals and Organizations Can Help Reduce Teen
Drinking
Downloadable Materials and Resources to Share

8. Initiative
an underage drinking prevention program created by
Anheuser-Busch in collaboration with certified parent coach
MJ Corcoran.
On Facebook Family Talk allows parents to introduce new
ideas, share stories, ask questions and get answers from
qualified experts.

9. Through We I.D., Anheuser-Busch and our wholesalers offer
retailers training and a variety of materials for checking and
verifying valid I.D. cards to help prevent the sale of alcohol
to minors.
Anheuser-Busch wholesalers promoted the We I.D.
program with more than 148,000 retailers by providing We
I.D. materials including drivers license guides, clock
calendars, cooler stickers, server buttons, and signage.

10. Ethical Responsibility(Jack Daniel’s)
Age Verification
Social Responsibility
Tagline “Live freely, drink responsibly”

11. Ethical Responsibility(Budweiser)
Age Verification
Global BE(ER) responsible day
Tagline-Enjoy responsibly
Terms & Conditions
Consumer information about alcohol cause & affect
Alcohol Truths & Myths
Hints & Tips- going out, party, parents & work
Additional Resources has 3 sections responsible drinking, research, & dietary
guidance

12. Ethical Parameters

13. Jack Daniel’s.com : An Impulse
With the Brand since 1866
Tagline-”Whatever day it happens to be”
Proudly Served in fine questionable and questionable
joints
Product Portfolio such as single barrel, The jack,
Gentleman Jack etc.
Showcasing Award to increase credibility
Manufacturing Process-: “Everyday we make it, we’ll
make it the best we can”
Transferred legacy & Jack Daniel’s Gravestone for
emotional appeal
Lynchburg-City where it all started

14. Budweiser.com: An Impulse
Ads-Friends are waiting , A hero’s welcome , Puppy
love , Always there,
Budweiser now section , Clydesdales
Product portfolio- Budweiser , Black crown , Select
55 , Select , Chelada
Legacy , Process , Brew Location , Brewery Tours
Sports Association-Major league baseball
Associations via ios , android , & web social
networking
Fifa world cup videos , Nascar Videos
Made in America-Music Documentary series
Event Finder

15. Conclusion
The consumption of alcohol is perhaps as old as civilization
itself, and has played a significant role in religion, medicine
and culture. Throughout the history of the world, drinking
has been associated with revelry and feasting.
The efficacy of prohibition to curb alcohol consumption
became questionable when it became known that the
availability of alcohol actually increased in Haryana and AP
after prohibition, albeit at higher prices. The experiences with
prohibition all over the world prove that it is extremely
difficult to make it a success.
As long as they meet the regulatory compliance & ethical
standards-they are fine.

16. Happy Learning