Lewis Dunn created a production log for his advert promoting Rockstar Energy Drink for his BTec Level 3 Extended Diploma in Creative Media Production. He began by researching product ideas and comparing existing Rockstar ads. He then storyboarded his idea and shot test footage on his phone to help plan the final edit. Lewis borrowed a Canon HD camera from his friend Jacques Laycock and shot various angled footage over different lights to ensure enough clips. He imported the clips into Adobe Premiere Pro, added the song "Feel the Love" by Rudimental featuring John Newman, and spent three hours editing together perfect clips, effects, and transitions. The finished advert includes a vector Rockstar image at the end to identify

1. Salford City College
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media
Production
Film, TV and Radio
HA4 – Objects of Desire
Production Log
Name: Lewis Dunn
Production:
Date Action Taken
28th
May
2014
This was when I planned my advert and started to research different products and ideas I could use
to suit my outside lifestyle best.
4th
June
2014
After fully comparing and deciding on my final idea of the advert which was the Rockstar Energy
Drink, now knowing what my idea was going to be I researched already existing Rockstar adverts
which people have made and compared them to my idea to get some brief ideas before produce
the advert. I then drew out my idea on 2 separate storyboards also saying what time and date the
shooting would be at.
7th
June
2014
I went out and shot some test footage using my phone which I then put on the computer I used the
test footage to produce a quick advert just to help me get a better outcome when making my final
edit.
10th
June
2014
I asked my friend Jacques laycock to see if I could use his Canon HD Camera to shoot my footage
and if he could assist to be the camera man as he has had experience filming for photography in
college. I shot various of different angled shots to get the best light and distance I made sure I shot
more than enough footage to confirm I have enough clips for the required advert time.
11th
June
2014
I converted the clips to the computer and imported them into Adobe premiere pro and researched
music which would suit the advert best. This resulted into me finally deciding that Rudimental- Feel
the love Ft John Newman would fit the advert best. I took me the whole 3 hour lesson to edit and
complete the advert getting the perfect clips, lighting effects and transitions which worked best
during each clip. I imported a vector Rockstar image to appear at the end of the Ad to then show it
is Rockstar energy which is being advertised through the video. When I was finished and happy with
the advert outcome I exported it as a Jpeg and uploaded it to YouTube.