The document outlines a plan to create a 30 second advertisement for Profile Racing Hubs. It will follow conventions for product ads through extreme closeups and slow motion of the product. It will include an upbeat track and quick editing cuts. Footage will be recorded of a friend doing freestyle BMX tricks at a skate park to engage the target audience of 10-25 year old male BMX riders.

1. Ben Holmes

2. I am going to create a 30 second advertisement for Profile Racing
Hubs. I intend to follow the usual codes and conventions for a
product advertisements by using techniques such as extreme close
ups of the product and slow motion speeds to emphasise the
product. Also I am going to add an up-beat track to the advert and
use quick-cut editing. I am going to record a friend riding a BMX bike
at the skate park doing freestyle tricks to capture the attention of
my target audience. My target audience is anyone who rides BMX
usually 10 – 25 year old males.