2. Kerrang has a lower readership and circulation
than Q. However they have a much more even
split of gender so advertisements would have a
much more diverse audience to reach out to.
Kerrang’s audience consists of a younger profile
that are among the few demographics that are
big spenders yet are hard to reach.
The rate cards are useful for advertisers
because they give an in depth analysis of
their audience. They also provide an idea of
the amount of influence the magazine has in
the form of Facebook fans and twitter
followers.
3.
4.
5. The circulation of Q is much
lower than the readership.
Although this means the
magazine would make much less
money on sales alone,
advertisers would pay much
more for a higher readership.
The majority of the readership is male. This information
would be useful for companies who’s indented
audience consists of primarily one gender. For
example, a brand of men's deodorant or clothing would
have more success in this magazine then Kerrang! for
example, because of the fact the audience is much
more male orientated.
