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MOOD BOARDFONTS, IMAGES AND INSPIRATION FOR MY WORK
In terms of my overall coursework, it is required for me to generate a brand identity for my artist or band. With primary influence from my music video and the
song that I chose to use, I will aim to maintain a rather casual and shy inference. Mainly through how the song is quite quiet and doesn’t contain too many
instruments, as well as how it is about a broken relationship which could reflect on the artists identity. Although I will aspire to provide a shy appeal, which would
connect well to the more socially retired audiences, I want my artist to be seen as powerful in some way, but seeming humble and honest at the same time,
without having a big ego overshadowing them. This will allow a wider audience to connect to them.
THE IMAGE
MOOD BOARD
This selection of inspirational images link well to my theming and music video. The dark and warm colours of the sunset could emphasise the warmth and honesty of
the artist yet can be contrasted by the more cold and de-saturated colours that show consistency in my video. The newtons cradle and mirror metaphors used in my
video would be valuable to carry through to my print production. The fonts are quite ‘shy’ as in they are thin or handwritten which enhances the connection between the
artist and audience.

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Pp mood board

  • 1. MOOD BOARDFONTS, IMAGES AND INSPIRATION FOR MY WORK In terms of my overall coursework, it is required for me to generate a brand identity for my artist or band. With primary influence from my music video and the song that I chose to use, I will aim to maintain a rather casual and shy inference. Mainly through how the song is quite quiet and doesn’t contain too many instruments, as well as how it is about a broken relationship which could reflect on the artists identity. Although I will aspire to provide a shy appeal, which would connect well to the more socially retired audiences, I want my artist to be seen as powerful in some way, but seeming humble and honest at the same time, without having a big ego overshadowing them. This will allow a wider audience to connect to them. THE IMAGE
  • 2. MOOD BOARD This selection of inspirational images link well to my theming and music video. The dark and warm colours of the sunset could emphasise the warmth and honesty of the artist yet can be contrasted by the more cold and de-saturated colours that show consistency in my video. The newtons cradle and mirror metaphors used in my video would be valuable to carry through to my print production. The fonts are quite ‘shy’ as in they are thin or handwritten which enhances the connection between the artist and audience.