2. The video for ‘lost in your light’ gives the visual notion of a parallel between the concept of being caught
in a utopian atmosphere with the obscene bright lights signifying the lighter side of being caught in
affectation where love and lust is the sole purpose behind two people, whilst contradicting the perception
with a sense of dysphonia because the lyrics express the sensation of being caught up in moment, forgetting
about anything else and being left feeling lost in yourself because of a repetitive series of events alters
the perception once had on the relationship. It tells the story of two people who are trying to purse a
relationship that neither one knows more about making it a draining experience yet the light in their lives
when they are together, also described as the clique ‘spark’, has become a metaphorical drug for both sides
with the lyrics “I’m just addicted to your light baby” meaning that their need for one another out ways the
reality that not anything is meant to be, like in this case. It signifies the point in their relationship in
which it is a make up or break situation as they both want to progress in their love but have resistance to
allowing themselves to fall with one another therefore the song is their way of announcing what their heart is
feeling in that moment. The song has an upbeat yet mellow tone because the feelings being portrayed through
the lyrics allows a story to be told with the high tempo giving a pop sound that makes a person want to get up
and dance along to the dark pop hit therefore in the video having a dance element is crucial as it represents
the youth within the song that connotes a young love situation featured as part of the music videos storyline.
The intended audience for this video are teenagers and young adults meaning they may interpret the meanings
behind the song in greater detail as they are may be experiencing the same kind of situation and emote to what
is being sung about as they have been in a similar situation as they know sometimes people don’t say what they
want to leaving them in a cycle of heartbreak, happiness and utopia where both parties maybe have a
protagonist intention with a antagonist attitude causing conflict on the heart. For the video, lighting will
be a key indication of the atmospheric aspect as it enables a visual story to be told on how both the female
and male artists are feeling in that moment giving a visual idea of how the highs and lows in a relationship
can appear.
Lost in your light
3. FemaleThe females representation is a key aspect of the video as it reflects to the person watching the video
who the artist is, how they relate themselves to what they are singing about, and influence how the song
is to be perceived from an unknown perceptive as the video is a critical selling point for the song as
well as the person/ people singing it, therefore the female ‘Luna Rey’ artist in the music video carries
huge significance to the representations given. The song has a dark pop feel to it with repetitive beats
and modern technological alteration to accentuate the sounds therefore the style element should represent
the youthful, fashion forward on trend stylizing to show the carefree and youthful artist Luna is going to
be. Colours will have huge impact on the representation of Luna, because having colours that emphasize the
fact that light and colour is the theme behind the video meaning it should be incorporated throughout,
with pastels and big pops of colour to add to the visual stimulation of the videos impact, but furthermore
by having such beautiful styling that is on trend and can attract attention instantly will accommodate the
minimalistic mise-en-scene and locations as Luna is meant to be the one who stands out throughout the
video. Her make up will be more natural, glowly and soft with highlight placed heavily on the cheekbones
and around the eyes to illuminate and attract attention to the face but also complement the camera as it
will flatter the face on camera whilst still maintaining a perfect look, much like in many of Dua Lipa and
Ella Eyre's videos. For the eyes, there will be a large focus on the eyes are they will be a method of
communicating the story to the audience therefore the make-up will differ between simply natural colours,
with mascara to length the lashes and show a sense of vulnerability and than have smoky eyes with reds and
oranges to make the eyes pop and make a bold statement. For her hair it will be slick and straight so it
catches the light when her engages in movement and looks simplistic on screen so Lunas face remains the
centre of focus- however for some scenes, in order to represent her care free attitude, curly hair will be
styled to suit the atmosphere within the shot.
4. MaleThe male representation is a key aspect of the video as it reflects to the person watching the video who
the artist is, how they relate themselves to what they are singing about, and influence how the song is
to be perceived from an unknown perceptive as the video is a critical selling point for the song as well
as the person/ people singing it, therefore the male Quinn Jackson artist in the music video carries huge
significance to the representations given. Because Quinn has a limited time period for his feature
within the song, every moment that he is part of the video is a chance to represent his unique music
genre and overall style to the audience. Jackson matches the songs persona as he is, much like Luna
fashion forward and modernistic with his approach to appearance, therefore the way he looks is critical
for him so he will be dressed in causal clothing like jeans and slogan t-shirts that are on brand and in
style so he can become a fashion icon to the male audience as they will understand is a standard male
artist that has a vocal talent- his style of music is pop with a soul aspect because of the diverse
manner his voice can go therefore his care free exterior should be accentuated. Although Jackson won’t
need make up like our female artist would, certain aspects of grooming will needed to ensure the camera
will pick up on his eyes, therefore we may use certain make up to illuminate the face and ensure that on
camera everything looks as it should. For hair. Jacksons hair will be slick and styled so it catches the
light and suits the style of the video. It is important that Jackson and Rey match one another when they
appearance on screen together so the narrative aspect can be made to look as realistic and genuine as
possible based on the songs meaning, but also so that the audience so appreciate the effort behind the
video. Colour will be a consistent theme throughout because of the song meaning that Jackson may wear
pops of colour on his shoes or on his shirts to draw focus to what he wears, but also to show that
Jackson wears branded items of clothing because he is young and inspired by what is on trend for the
youth today are wearing.
