Through their music products and video, the creator aimed to promote their artist's genre, age group, and identity. Key elements included subtle references to the music video's storyline and themes of romance, death, and the protagonist's changing emotions through close-up shots of dying flowers. A constant pastel color palette reflected the artist's dark and mysterious style. Outfits featured feathers and birds to link to the video's setting while also symbolizing freedom and the victimization of the protagonist. The guitar and flowers recurred throughout to represent the folk/alternative genre and were featured prominently on the album cover and packaging. Different vintage fonts, colors, logos, and layouts conveyed the folk genre and appealed to that audience.

2. Through the combinations of all my music products, I have created a product which
promotes my artist and focuses on the genre, age group aim and identity of the
artist and it’s aims.

3. Main features in my product and ancillary task
The ripping apart of the flower shows the frustration of the main protagonist and the
heartbreak she feels. I chose to feature this idea of the flower on my main cd cover
and poster as it is a subtle link to the music video but does not inform the viewer too
much of the main story line of the video.
Linking my music product
and ancillary task, I chose
to use close up angles of
flowers to also represent
the romance theme of
the video but also the
flower is dying to
represent the change of
the main protagonists
emotions and the theme
of death which occurs in
the ending.

4. Main features in my product and ancillary task
A constant theme running through my music video and ancillary task’s are the colour
tones used. I chose to use slight pastel and saturated colours to reflect the
dark, mysterious style of the video and reflect the artists style and mood.

5. Main features in my product and ancillary task
When choosing the outfits for my artist and linking this
to my music product, I continually stuck to the pastel
colour pallet that reflects the artists style.
The clothing in particular featured feathers and birds
which also linked to the back ground where the filming
took place and the image of the background on the
music product. These shapes of birds and cages could
connote freedom but I chose to use this theme to show
the caging in of the victim in my music video.

6. Main features in my product and ancillary task
The main objects which feature throughout the combinations of
my product are mainly the acoustic guitar and the flowers.
Through the presentation of the guitar, this could connote the
folk/alternative style which the band is labled. The centre piece
of the guitar is featured on the cover of the CD and is labelled
with the band name with a vintage styled font to carry the folk
style.

7. Main features in my product and ancillary task
In both my poster and cd digi pack, I have used different colours, fonts, logo’s
and layouts to reflect my band’s genre style and to promote their music.
The different styles of fonts in both my products are vintage style, as well as
the colour tones of the images. These different styles connote folk genre and
appeal to that audience group. The logos used such as rough trade which is
subtley placed on the back of the digi pack inform the audience of who the
band is a part of and the style of bands which rough trade take on. The
layouts of my products are simple layouts apart from the backing of my cd
cover. The titles of the songs are dotted around the back like a map which
could connote the artistic flair and originality of the band.

8. Representation/image
Although there is no personal image of the band featured in my ancillary task, the
image of my main singer is shown throughout my music video and her image
throughout is a contrast from most music videos. No sexual appeal is shown through
clothing/acting as the video is not purposed for that but for shock and slight humour.
The image of my singer may fulfil the personal identifications of the audience in areas
such as emotional release and possibly gaining insight into themselves at a obsessed
state of mind.
They may be able to find relations to my main protagonist in the area’s of wanting to
find love and not being able to come to the realisation that the person they like does
not feel the same way.