The document provides an overview of customizing Google Analytics, focusing on setting up custom segments, dashboards, and reports. It details various widget types for dashboards and examples of useful custom segments and reports for analyzing user data. Additionally, it includes links to templates for specific metrics and contact information for further inquiries.

1. Google Analytics:
Customization
Thursday, April 21st, 2016
Vlad Rascanu
#mktgacademy @mktgacademy

2. Content
 Google Analytics Gallery Import
 Setup Custom Segments
 Setup Custom Dashboards
 Setup Custom Reports
 Segment the Reports by Reader

3. Google Analytics
Gallery

4. Google Analytics Gallery

5. Google Analytics Gallery

6. Setup Custom
Segments

7. Setup Custom Segments

8. If you choose to go ahead
and create your own
segments, you’ll have the
option to choose between:
simple segments,
conditional segments, and
sequence segments.
You can mix and match
between simple segments.
For example, you can
segment English-speaking
women between the ages of
25-34 (“Demographics”)
who come from Google
(“Traffic Sources”).
Setup Custom Segments

9. Let’s create an Advanced Segment where you might want to understand
how likely it is for users that read your blog to convert.
Setup Custom Segments

10. Bonus – Custom Segments to get you started
 https://searchenginewatch.com/sew/how-to/2268458/16-secret-
google-analytics-advanced-segments-worth-their-weight-in-gold
 https://www.koozai.com/blog/analytics/top-15-most-useful-
advanced-segments-in-google-analytics/
Setup Custom Segments

11. Setup Custom
Dashboards

12.  Metric. This widget displays as a single number, with or without decimals
depending on the metric.
 Timeline. This widget uses a line graph to display how a metric changes over
time. It can even be used to compare two metrics against each other.
 Geomap. This widget displays a plain white atlas of the world and uses various
shades of blue to show which country each metric occurs in.
When you create a new dashboard, you’re prompted to add a widget to it
right away. Let’s take a moment to go over what each widget does:
 Table. This widget displays a simple
table; max 2 columns and 10 rows.
 Pie. This widget displays a simple pie
chart that can have as many as 6
slices.
 Bar. This widget displays a typical bar
graph that can have as many as 9 bars.
Setup Custom Dashboards

13.  Sessions (Metric)
 Goal Completions (Metric)
 Sessions vs. Goal Completions (Timeline)
 Bounce Rate (Metric)
 Avg. Visit Duration (Metric)
 Pages / Session (Metric)
 Sessions by Traffic Type (Pie) – show up to 5 slices
 Visits by Device (Table)
 Visits by City (Geomap) – select Canada as a region
 Top 10 Traffic Sources (Table) - excluding search engines*
 Visits by Landing Page (Table)
 Goal Completions by Source / Medium (Bar) – show up to 5 bars
Let’s setup a Monthly Summary Dashboard where you include:
Setup Custom Dashboards

14. Setup Custom Dashboards

15.  Monthly Summary –
https://analytics.google.com/analytics/web/template?uid=3kH8xmYaQ2SRnEx_NjxgAA
 SEO Dashboard –
https://analytics.google.com/analytics/web/template?uid=7ZlJXPE7Rh6D4h8nI6QFWw
 Mobile Analytics –
https://analytics.google.com/analytics/web/template?uid=VWZQkJEGRHaZBhNLhO2w-A
 Site Performance –
https://analytics.google.com/analytics/web/template?uid=zghuZw7cQtugzNBSbDAWqw
 Social Media –
https://analytics.google.com/analytics/web/template?uid=2qZVTPjsQ9GJE98fzFL6bQ
 Visitors Technology –
https://analytics.google.com/analytics/web/template?uid=NZZ00lHtSWqyzlO1N9F24w
Bonus – Custom dashboards to get you started:
Setup Custom Dashboards

16. Setup Custom Reports

17. Let’s setup a custom report that looks at different metrics broken down by
landing pages. The report needs to look similar to this:
Setup Custom Reports

18. This is how to set it up:
Setup Custom Reports

19. Let’s setup a custom report that looks at different metrics broken down by
keywords. The report needs to look similar to this:
Setup Custom Reports

20. This is how to set it up:
Setup Custom Reports

21.  (not provided) Insights
https://analytics.google.com/analytics/web/template?uid=sgyCPfqKTfiG_3G1J5FjQQ
 Content – Efficiency Report
https://analytics.google.com/analytics/web/template?uid=hUl7C1C0SAuOEeh10xIKFQ
 Day & Time Report
https://analytics.google.com/analytics/web/template?uid=i_u6jmGKSo2YArdtaZ1HxA
 Devices Report
https://analytics.google.com/analytics/web/template?uid=RB7lfQulQMypRMbfxtN-Bw
 Goal Breakdown Report
https://analytics.google.com/analytics/web/template?uid=wyk6U01XQ6SYWLkvlIN94w
 Page Technical Efficiency
https://analytics.google.com/analytics/web/template?uid=YGMks_qCQ7e2el_-80ON4w
 Referring Sites
https://analytics.google.com/analytics/web/template?uid=cTXEquflTV-t-g9_HsIZhw
 SEO Search Report
https://analytics.google.com/analytics/web/template?uid=LfVseXUGSGqdbcUQiBmrxQ
 Visitor Acquisition Report
https://analytics.google.com/analytics/web/template?uid=8t-DCwAtRbqaDAbnoYu0fA
Setup Custom Reports

22. Brand, brand, everywhere!
Questions?
Contact:
Anneline Breetzke
anneline@ourkidsmedia.com
#mktgacademy
@mktgacademy
The slides will be available in
a few days at:
ourkidsmedia.com/marketi
ng
Comfort Life Marketing Academy — for Retirement Communities · www.ourkidsmedia.com/marketing