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Re D By Dunderdog
- 2. Strategic product research anddesign partner • Making business ofexpertise on innovation sensitivity and the a new idea requires creativity, • The right concept and product is based on technology, business goals, customer and user needs which requires a deep knowledge of the industry, company and customer • Consumer insights and product refinement suggestions are achieved through efficient dialogue, and operative and progress oriented analysis
- 3. Experience & skills Senior researchers Skilled marketers Background in leading Extensive experience from research companies and working with market leading academic research companies Leading experts on qualitative Experienced designers Business- and business research method development strategies Business and product Product brand strategies, trade Pragmatic knowledge from concepts, goods, services, marks, and market numerous customer user interfaces, graphical communication for a multitude investigations in a broad scope design of channels of relevant industries Art and architecture Pre-understanding: industry, company, customers/users
- 4. What about experience& skills? Senior researchers Skilled marketers Background in leading Extensive experience from research companies and working with market leading academic research companies Leading experts on qualitative Experienced designers Business- and business research method development strategies Business and product Product brand strategies, trade Pragmatic knowledge from concepts, goods, services, marks, and market numerous customer user interfaces, graphical communication for a multitude investigations in a broad scope design of channels of relevant industries Art and architecture Pre-understanding: industry, company, customers/users
- 5. Development process Concept Functionality Design Communication Launch
- 6. Research & test Needs analysis Customer/user dialogue Expert evaluation Channel analysis Launch simulation Trend analysis Expert interviews User test sessions Communication test (simulated customer Benchmarking Eye-tracking test) Fiield test (external) Concept test Concept Functionality Design Communication Launch Concept development Main requirement spec. Experience mapping Message Product quality control Concept refinement Detail requirement spec. UI-design Channel optimizing Organizational quality Effect management Use case UE-design management Functional prototype Re-design;; beta 1, 2 Design & development
- 7. Concept Concept Company module Workshop Product Product Concept evaluation creation test Conclusion Workshop Product definitions Concept Survey Quantitative We Ideas, Qualitative refinement design method trends method Deliverables
- 8. User test User Interface: User test Re-design Current GUI, UI sketch, Analysis Conclusion (observation) suggestions functional prototype
- 9. Rapid prototyping Company Concept Sketch 1 Test Test Conclusion sketch 1 & 2 Workshop Sketch 3 sketch 3 Design recommendations (5 pers) (5 pers) We Ideas, Sketch 2 trends Deliverables
- 10. Communication Product Company communication Communication test Workshop Conclusion Qualitative Ideas, method We target group perspective Deliverables
- 11. Understanding oriented approach Webuild new consumer insights mainly by aid of qualitative method – a spectra of techniques for dialogue and observation Needs & Consumtion wants & Obstacles behaviour & dislikes Attitudes & experiences Motives & triggers How can the “user solution” and information attract the consumer?
- 12. Web Telia.se Eniro.se
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