This document summarizes the services of a strategic product research and design partner. They have expertise in innovation, technology, business goals, and customer needs. Their process involves concept development through user testing and refinement to develop the right product. They have senior researchers, skilled marketers, experienced designers, and expertise in qualitative research, product concepts, and communication strategies. Their development process involves concept development, functionality specifications, design, communication testing, and launch. They use qualitative research methods like needs analysis, interviews, and user testing to gather insights and refine products.
This is a high-level overview for planning R&D projects to reach an implementation phase within the internal organization.
All work shared here is non-sensitive intellectual property of all research partners involved.
This is a high-level overview for planning R&D projects to reach an implementation phase within the internal organization.
All work shared here is non-sensitive intellectual property of all research partners involved.
NON is a brand experience company that helps businesses take advantage of the competitive power of design. Our services consist of helping clients create products, services and even businesses and communicate them through brand expressions.
Are you involved in the development and introduction of hardware technology products to the market? Would you like to understand how to assess a product’s feasibility for moving into development?
During this session, Micah Bongberg, the President of Annuvia and his development partners will share their experiences in determining the feasibility of Annuvia’s innovative new “Beacon” product.
Learn how they figured out that the product was NOT classified as a medical device, even though it attached to a Class III Automated Electronic Defibrillator (AED). Find out how they navigated a technological “pivot”, after the team discovered an optimal sensing methodology that was more reliable and scalable than originally planned.
Customer Innovation management platform by The innovation minder companyInnovation Minder
from the 1st stage of development where the ideation begins.
The CIM platform will manage your customers' expertise that is potentially valuable for product and service development. It will give your company the leverage to anticipate future market demand.
Customers' participation through the CIM platform will not interfere with the efficiency of
http://t.co/chGddXGJ &http://t.co/DCAdmO8Y
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
PGK is a design, engineering and staffing company that for the last 30 years has focused on the design, development, tooling, manufacturing, assembly of components & projects for the Automotive, Large Truck, Recreational Vehicle, Boating and Household Goods segments.
I am a Product Manager and Inventor. Take a look at the work I have been doing. If I can help you or your company with your products please let me know. Thanks! ...Jon Bender
Bulletproof Communication Techniques; A UX Strategist's GuidesSarah B. Nelson
The practice of user experience has grown more sophisticated, produced higher quality online products, and gained wider acceptance beyond the design community. Still, so many potentially wonderful experiences disappoint and many talented design teams are excluded from decisions that fundamentally affect the experience. Why? Two words: ineffective communication.
Attendees will learn specific, proven techniques that can be applied in their own work environment to streamline communication and build more team cohesion. Sarah will present a variety of tools and strategies that have proven useful and highly effective for building arguments, communicating clearly with stakeholders, building trust, and gaining a seat at the strategic table.
Attendees will leave empowered to apply these techniques in their own practice and develop their own tools to suit their personality and work environment.
Former VMC Constructions General CatalogueCons Marcos
Former version of company’s General Catalogue, that I transformed by implementing self-developed strategies and new lines of business, together with the whole company rebranding
A short presentation I gave at Krishna Engineering College, Coimbatore on what exactly is user experience. The audience were both graduate and under-graduate students of engineering.
NON is a brand experience company that helps businesses take advantage of the competitive power of design. Our services consist of helping clients create products, services and even businesses and communicate them through brand expressions.
Are you involved in the development and introduction of hardware technology products to the market? Would you like to understand how to assess a product’s feasibility for moving into development?
During this session, Micah Bongberg, the President of Annuvia and his development partners will share their experiences in determining the feasibility of Annuvia’s innovative new “Beacon” product.
Learn how they figured out that the product was NOT classified as a medical device, even though it attached to a Class III Automated Electronic Defibrillator (AED). Find out how they navigated a technological “pivot”, after the team discovered an optimal sensing methodology that was more reliable and scalable than originally planned.
Customer Innovation management platform by The innovation minder companyInnovation Minder
from the 1st stage of development where the ideation begins.
The CIM platform will manage your customers' expertise that is potentially valuable for product and service development. It will give your company the leverage to anticipate future market demand.
Customers' participation through the CIM platform will not interfere with the efficiency of
http://t.co/chGddXGJ &http://t.co/DCAdmO8Y
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
PGK is a design, engineering and staffing company that for the last 30 years has focused on the design, development, tooling, manufacturing, assembly of components & projects for the Automotive, Large Truck, Recreational Vehicle, Boating and Household Goods segments.
I am a Product Manager and Inventor. Take a look at the work I have been doing. If I can help you or your company with your products please let me know. Thanks! ...Jon Bender
Bulletproof Communication Techniques; A UX Strategist's GuidesSarah B. Nelson
The practice of user experience has grown more sophisticated, produced higher quality online products, and gained wider acceptance beyond the design community. Still, so many potentially wonderful experiences disappoint and many talented design teams are excluded from decisions that fundamentally affect the experience. Why? Two words: ineffective communication.
Attendees will learn specific, proven techniques that can be applied in their own work environment to streamline communication and build more team cohesion. Sarah will present a variety of tools and strategies that have proven useful and highly effective for building arguments, communicating clearly with stakeholders, building trust, and gaining a seat at the strategic table.
Attendees will leave empowered to apply these techniques in their own practice and develop their own tools to suit their personality and work environment.
Former VMC Constructions General CatalogueCons Marcos
Former version of company’s General Catalogue, that I transformed by implementing self-developed strategies and new lines of business, together with the whole company rebranding
A short presentation I gave at Krishna Engineering College, Coimbatore on what exactly is user experience. The audience were both graduate and under-graduate students of engineering.
How You Can Write Killer Ad Copy?
This is the slidedeck of the presentation I gave at SMX Sydney 2009 to a mixed audience of half beginners, half advanced PPC search marketers. Good fun.
Usability & Interface Design for HiTech ProductsPinkesh Shah
Slides from the Product Professionals Networking event hosted by AIPMM and Adaptive Makreting in Hyderabad, India on Feb 3rd.
Usability & Interface Design
www.adaptivemarketing.in
Product + UX: How to combine strengths to make something truly great! *Updated*Jeremy Johnson
*Updated version for Vista UX Conference Keynote* With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great?
Web content: it’s the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Teams are forced into crisis mode at the 11th hour, trying to deal with content that arrives too late, doesn't fit in the designs, or fails to live up to user expectations. In this session, User Experience expert Karen McGrane will talk about why we fail to plan for content, and how everyone involved can help make the process run more smoothly.
2. Strategic product research
and design partner
• Making business ofexpertise on innovation
sensitivity and the
a new idea requires creativity,
• The right concept and product is based on technology,
business goals, customer and user needs which requires
a deep knowledge of the industry, company and customer
• Consumer insights and product refinement suggestions
are achieved through efficient dialogue, and operative
and progress oriented analysis
3. Experience & skills
Senior researchers Skilled marketers
Background in leading Extensive experience from
research companies and working with market leading
academic research companies
Leading experts on qualitative Experienced designers Business- and business
research method development strategies
Business and product Product brand strategies, trade
Pragmatic knowledge from
concepts, goods, services, marks, and market
numerous customer
user interfaces, graphical communication for a multitude
investigations in a broad scope
design of channels
of relevant industries
Art and architecture
Pre-understanding: industry, company, customers/users
4. What about experience & skills?
Senior researchers Skilled marketers
Background in leading Extensive experience from
research companies and working with market leading
academic research companies
Leading experts on qualitative Experienced designers Business- and business
research method development strategies
Business and product Product brand strategies, trade
Pragmatic knowledge from
concepts, goods, services, marks, and market
numerous customer
user interfaces, graphical communication for a multitude
investigations in a broad scope
design of channels
of relevant industries
Art and architecture
Pre-understanding: industry, company, customers/users
6. Research & test
Needs analysis Customer/user dialogue Expert evaluation Channel analysis Launch simulation
Trend analysis Expert interviews User test sessions Communication test (simulated customer
Benchmarking Eye-tracking test)
Fiield test (external)
Concept test
Concept Functionality Design Communication Launch
Concept development Main requirement spec. Experience mapping Message Product quality control
Concept refinement Detail requirement spec. UI-design Channel optimizing Organizational quality
Effect management Use case UE-design management
Functional prototype Re-design;; beta 1, 2
Design & development
7. Concept
Concept
Company module Workshop Product Product
Concept
evaluation creation test Conclusion
Workshop Product definitions
Concept Survey Quantitative
We Ideas, Qualitative refinement design method
trends method
Deliverables
8. User test
User Interface:
User test Re-design
Current GUI, UI sketch, Analysis Conclusion
(observation) suggestions
functional prototype
9. Rapid prototyping
Company Concept Sketch 1
Test Test Conclusion
sketch 1 & 2 Workshop Sketch 3 sketch 3 Design recommendations
(5 pers) (5 pers)
We Ideas, Sketch 2
trends
Deliverables
10. Communication
Product
Company communication Communication
test
Workshop Conclusion
Qualitative
Ideas, method
We target group
perspective
Deliverables
11. Understanding oriented approach
We build new consumer insights mainly by aid of qualitative method
– a spectra of techniques for dialogue and observation
Needs
&
Consumtion wants
& Obstacles
behaviour &
dislikes
Attitudes
&
experiences
Motives
&
triggers
How can the “user solution” and information attract the consumer?